Writing better blog posts for SEO requires studying your audience's social media language, using trending hashtags, doing interviews, and using Facebook Insights to understand what readers share and engage with.
if they're using them, then they're probably searching for them. And if they're searching for them, you have a higher likelihood of showing up if it's in your post.
We discuss SEO focused in the Houston area. We also discuss a recent Panda update and the fact that it will affect less than 1% of searches. We also discuss a number of great tricks to a great blog post from an SEO perspective. We finally discuss Search Engine Optimization in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
According to this episode, keyword-rich domain names are no longer very impactful after recent algorithm changes. If a keyword domain is short and naturally fits your brand, it is fine, but branding your company name is a better priority. The hosts cite ranking well for SEO Houston without the keyword in their domain as proof.
The episode recommends studying the specific words your audience uses on social media and including those terms in your posts, since people likely search those same words. It also suggests using Facebook Insights to identify what types of posts your audience shares most, then tailoring new content to match that.
It depends on your audience. If you are targeting consumers, plain language works better. For example, use air conditioning instead of HVAC for a consumer audience. If you are targeting B2B buyers or industry professionals, jargon may be exactly what they are searching for, so include both terms.
The episode suggests writing a post about an upcoming interview first, then having the interviewer link back to that post. This drives traffic from people who watch the interview video. Video also helps ranking. The hosts used this approach with thebusinessmakers.com to gain keyword anchor text links back to their site.
keyword-rich domain names aren't as impactful as they used to be. And so if you can get it and it's not that long and it's really a spinoff of the company name, great, fine, do it. But I wouldn't invest too much effort into trying to get the right keyword in your domain name
Host
remove jargon from your website. I think this is kind of suspect. Industry specific. Sometimes industry specific jargon may be exactly what you need if you're targeting, if you're B2B.
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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