Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Web Development Tips - #SEOpodcast 265
To build links safely and avoid a Google penguin penalty, generate natural links through good content, how-to guides, and genuine social sharing, while avoiding spammy links, link farms, and manipulative guest blogging.
Key takeaways
- Use relevant, natural links and avoid spammy links or link farms to prevent a penguin algorithm penalty.
- Guest blogging is still possible but risky, so only post original content on legitimate, relevant sites with natural anchor text.
- Repurposing one piece of content into video, audio, written posts, and newsletter snippets maximizes content marketing reach.
- Semantic search requires writing conversational content that matches how people speak and search, especially on mobile devices.
- Syncing Google Webmaster Tools lets SEOs catch manual penalties and bad link notifications quickly so they can be addressed fast.
Generate positive links, generate real links by putting out good content, by linking up with other people who are into sharing and being social.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutUsing Relevant links to avoid Penguin PenaltyWeb Development TipsHow to best interact with the Search Algorithm
Questions this episode answers
Is guest blogging still a valid SEO strategy?
According to this episode, guest blogging is still possible but must be done carefully. Only post on legitimate, relevant sites, use original content not already on your own site, avoid exact-match anchor text, and never spin articles across multiple sites.
What HTTP status codes should every SEO know?
SEOs should know 200 for a successful response, 301 for a permanent redirect used in canonicalization, 302 for a temporary redirect useful for beta sites or hosted feeds, and 404 for pages that cannot be found. A custom 404 page is recommended.
In their words
No one except Google employees know the entire algorithm, but SEOs can make an educated guess.
Host
If you're going to be effective at your content marketing, find ways to repurpose it and no need to spend all that time creating great content and put it out only one way.
Charles Lewis
Terms defined in this episode
- Penguin penalty
- A Google algorithm penalty targeting sites with non-relevant, spammy, or manipulative links including link farms and mass guest blog spam.
- 301 redirect
- A permanent redirect telling search engines to stop looking at one URL and treat another as the canonical location.
- 302 redirect
- A temporary redirect that tells search engines to keep checking the original URL but currently go to a different location.
- Semantic markup
- Structured code markup applied to addresses, events, and images so Google clearly understands what the content is without guessing.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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