When ChatGPT Picks Winners, Who Counts As An Expert

Episode41 min2026-09-13

AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming…

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About this episode

AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important. They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the…

Full transcript is being added.

Matthew Bertram, host of The Best SEO Podcast
Host since 2009 · Owner & CEO, EWR Digital · President, ModalPoint · AI keynote speaker

Matthew Bertram hosts The Best SEO Podcast and is owner and CEO of EWR Digital, the SEO and AI-visibility agency behind the show. He helps companies win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, speaks on AI, and has authored eight books including LLM Visibility. He created DIG® (Digital Information Governance). More about Matthew Bertram.

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