ONE-ON-ONE CONSULTING
ONE-ON-ONE CONSULTING
By Matt Bertram

By Matt Bertram

Matt Bertram, is the lead digital strategist at EWR Digital. He is the co-host of the Best SEO Podcast: Unknown Secrets of Internet Marketing. Currently writes for Search Engine Journal, Forbes and Entrepreneur.

SEO Podcasts vs. SEO Blogs: Which Should You Follow?

Introduction

In the ever-evolving world of SEO, staying updated with the latest SEO trends, strategies, and best practices is crucial. Two popular mediums for learning SEO are podcasts and blogs. Each has its unique advantages and disadvantages. This post compares the benefits and drawbacks of learning SEO through podcasts versus traditional blogs, helping you decide which medium suits your learning style and needs best.

Benefits of SEO Podcasts

1. Convenience and Accessibility

  • On-the-Go Learning: Podcasts are mainly audio and can be consumed while commuting, exercising, or doing household chores, making it easy to integrate learning into a busy schedule.
  • Hands-Free: Listening to podcasts doesn’t require you to sit in front of a screen, offering a hands-free way to absorb information.

I have a personal rule that if I am on YouTube or listening to a podcast or even a book on tape I have to be “moving” or doing something. I listen to podcasts while working out most frequently. 

2. Personal Connection

  • Voice and Tone: Hearing the host’s voice can create a more personal and engaging experience compared to reading text. (Good sound quality is more important than you think though! It’s got to be easy to listen too)
  • Interviews and Conversations: Many podcasts feature interviews with industry experts, providing insights and perspectives that might not be captured in written form. I love being a “fly on the wall” during some of these conversations. It is amazing the topics and conversations you can listen too in the age of information.

3. Up-to-Date Information

  • Timely Updates: Podcasts can quickly address recent changes in SEO algorithms and trends, offering timely insights. People just have to create content on the topics. It usually takes about 24 hours for people to start creating content about a trending topic.
  • Regular Episodes: Many podcasts release episodes weekly or bi-weekly, providing a steady stream of current information. I try to do this as best I can about the podcasts that we create. Some podcasts I am expecting them to post daily updates! It just depends the relationship you are looking to have with the with host or hosts.

Drawbacks of SEO Podcasts

1. Lack of Visuals

  • No Visual Aids: Complex topics that benefit from visual aids, such as diagrams and charts, can be harder to grasp through audio alone. (YouTube might be better for this if they have a video component with good video production.
  • Memory Retention: Without the ability to easily reference back, some information might be harder to retain and recall. This however, differs among the listeners and may not be that big of a issue.

2. Limited Depth

  • Time Constraints: Podcasts are often limited by time, potentially leading to less detailed coverage of complex topics.
  • General Overviews: Some podcasts might offer more general overviews rather than deep dives into specific subjects.

Benefits of SEO Blogs

1. In-Depth Analysis

  • Detailed Content: Blogs can provide comprehensive, step-by-step guides and deep dives into specific topics.
  • Visual Aids: Articles often include images, infographics, and charts that enhance understanding and retention.

2. Easy Reference

  • Searchable Content: Written content can be easily searched and referenced, making it simple to find specific information when needed.
  • Bookmarks and Links: You can bookmark important articles and follow links to additional resources, creating a rich learning ecosystem.

3. Self-Paced Learning

  • Read at Your Own Pace: Blogs allow you to read and digest information at your own pace, which can be particularly beneficial for complex subjects.
  • Re-readability: You can re-read articles as many times as necessary to fully understand the content.

Drawbacks of SEO Blogs

1. Time-Consuming

  • Requires Full Attention: Reading blogs requires dedicated time and attention, which can be challenging to find in a busy schedule.
  • Screen Time: Spending too much time in front of a screen can be straining for your eyes and mentally taxing.

2. Engagement

  • Less Personal: The lack of a human voice can make blogs feel less personal and engaging compared to podcasts.
  • Overload of Information: The vast amount of available blogs can be overwhelming, making it hard to discern which sources are reliable and valuable.

Which Should You Follow?

Personal Learning Style

  • Auditory Learners: If you learn better by listening, podcasts might be more effective for you.
  • Visual Learners: If you prefer seeing information and visual aids, blogs will likely be more beneficial.

Time Management

  • Busy Schedules: If you have a busy schedule and need to multitask, podcasts offer a convenient way to learn on the go.
  • Dedicated Study Time: If you can allocate specific times for study, blogs provide a more thorough and detailed learning experience.

Content Needs

  • Timely Updates: For the latest news and quick updates, podcasts are excellent.
  • In-Depth Learning: For comprehensive guides and detailed explanations, blogs are more suitable.

Conclusion

Both SEO podcasts and blogs offer valuable resources for learning SEO, each with its unique advantages and drawbacks. Your choice depends on your learning style, time management preferences, and content needs. Ideally, incorporating both mediums into your learning strategy can provide a well-rounded understanding of SEO, combining the convenience and personal connection of podcasts with the depth and visual aids of blogs.

How to Choose the Best SEO Podcast for Your Needs

Finding the perfect SEO podcast can be challenging. Our guide offers tips on choosing the right podcast for your expertise level, specific SEO interests, and preferred formats, ensuring you get the most value from your listening experience.

Introduction

Podcasts have become an invaluable resource for learning and staying updated in the fast-evolving field of SEO. However, with so many options available, choosing the right SEO podcast can be overwhelming. This guide will help you select the best SEO podcast based on your expertise level, specific interests, and preferred formats.

1. Determine Your Expertise Level

The first step in choosing the right SEO podcast is to assess your own level of expertise. SEO podcasts vary widely in terms of the depth and complexity of the content they offer.

Beginner Level:

  • Look for podcasts that cover SEO basics and foundational concepts.
  • These podcasts often include step-by-step guides, beginner-friendly tips, and explanations of fundamental SEO terms and strategies.

Intermediate Level:

  • Intermediate podcasts delve deeper into SEO techniques and strategies.
  • They often feature case studies, interviews with industry experts, and discussions on more advanced topics like technical SEO, link-building strategies, and content optimization.

Advanced Level:

  • Advanced podcasts are geared towards seasoned SEO professionals.
  • These podcasts discuss the latest industry trends, algorithm updates, and in-depth analyses of complex SEO challenges.

2. Identify Your Specific SEO Interests

SEO is a broad field with various subtopics. To get the most out of your podcast listening experience, focus on your specific SEO interests.

Technical SEO:

Content SEO:

Local SEO:

  • If you’re interested in local search optimization, find podcasts that cover local SEO tactics, Google My Business optimization, and local link building.

E-commerce SEO:

  • For those working with online stores, e-commerce SEO podcasts can provide insights on product page optimization, category structuring, and e-commerce-specific SEO tactics.

3. Choose Your Preferred Podcast Format

Podcasts come in various formats, each catering to different listening preferences. Consider what format keeps you engaged and fits your lifestyle.

Interview-Based:

  • These podcasts feature interviews with SEO experts, providing diverse perspectives and insights from different industry leaders.

Solo Shows:

  • Hosted by a single expert, solo shows often offer in-depth analysis and personal insights on SEO topics.

Panel Discussions:

  • Panel discussion podcasts involve multiple experts debating and discussing SEO trends and strategies, providing a well-rounded view of the topic.

Case Studies and Real-Life Examples:

  • Some podcasts focus on real-life case studies, showcasing successful SEO strategies and lessons learned from actual experiences.

4. Check the Podcast’s Production Quality

While content is king, production quality also matters. A well-produced podcast with clear audio, good pacing, and engaging delivery will enhance your listening experience. Poor audio quality or disorganized content can detract from the valuable information being shared.

5. Read Reviews and Recommendations

Before committing to a podcast, take some time to read reviews and recommendations from other listeners. Reviews can provide insights into the podcast’s content quality, the expertise of the host, and the overall listening experience. Additionally, recommendations from trusted sources can point you towards high-quality podcasts you might have overlooked.

Conclusion

Choosing the best SEO podcast for your needs involves assessing your expertise level, identifying your specific interests, selecting your preferred format, and considering production quality. By following these tips, you can find the right podcasts that will help you stay informed and improve your SEO skills.

Happy listening!

Starting a small business can be stressful as there are so many things to consider. When preparing to market your small business, there are a few things you’ll want to make certain of so that you can reach new customers and build a community around your company. 

Keep reading for the small business marketing checklist that can help you build the best marketing plan for your company. 

Wow Them With Your Website 

If you’re starting a small business, you’ll want to make sure you build an effective website. This can often be potential customers first impression of your company, so you’ll want to make sure your website is up to par. Make sure the web design is user friendly and clearly invites the viewer into your company, your branding as well as your products and services. 

You’ll also want to make sure all of the necessary information is clear and visible on your sites, such as your hours, your location and the best way someone can get in touch with you for questions. Make sure your website serves a purpose, whether it’s educational or informative, or online sales.

Any information you add to your site should be organized in a fashion that is easy to read, with simple text, and formatting. Rather than adding big blocks of text, opt for headers, subheaders and bullet points. Make your information concise and easy to read, in as few words as possible.  

Other aspects such as crisp, clean images, and a quick loading page can make potential customers more likely to trust your brand and products or services. Making sure your site is mobile friendly is another must. Today, everyone performs google searches and online shopping on their smartphone, so make sure your site makes this possible for them. 

Get Social 

Small businesses can thrive on social media, where you can build a community around your company and customers, engaging with them easily. Focus on a few social platforms that are in line with your customer and audience.

You’ll also want to make sure you pick social platforms that correlate well with your products or services. For example, if you own a boutique, your product will be best on highly visual platforms like Instagram and Facebook. If you offer an educational service, you may want to use Twitter as well, as it’s a great way to provide brief information to your followers. 

Another great way to communicate with your customers is to set up an email marketing strategy. Capture customer’s emails and set up a list of subscribers that you can reach out to weekly. This is a great way to stay fresh in your customer’s minds and send them useful information. 

Small Business Marketing Checklist 

When first starting a small business, you’ll want to make sure you have this marketing checklist completed in order to reach current and potential customers. The best way to promote your business is more than through word of mouth, make sure you have a strong web and social presence to stay small business strong. 

Need help with digital marketing? Click the link to sign up for our profit plan today. 

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The Small Business Owner’s Marketing Checklist |Best SEO Podcast | Houston, TX