By Matt Bertram

By Matt Bertram

Matt Bertram, is the lead digital strategist at EWR Digital. He is the co-host of the Best SEO Podcast: Unknown Secrets of Internet Marketing. Currently writes for Search Engine Journal, Forbes and Entrepreneur.

Marketing Your Podcast

You have engaging, informative podcast content for your business. Now, how do you market your podcast? Starting a podcast and filling it with content that’s valuable to listeners is only one part of the process. To get your brand out to the right audience, you have to take those extra steps to market your podcast. If you are looking for some of the best ways to market your podcast, here are some of our tips on how to market your podcast for small businesses:

Marketing through SEO

Search engine optimization (SEO) is an extremely beneficial way to market your podcast. Creating a podcast website or webpage with relevant keywords can help people find your podcast when searching for similar phrases. Once you have an SEO strategy in place, you can even plan quality podcast topics around certain keywords.

 Identify Your Target Audience

Identifying your target audience is the first step when it comes to marketing your podcast. While you may want to increase the number of listeners overall, if the goal is to promote business and leads, you’ll want to specifically target people the podcast is most likely to engage. In addition to identifying your target audience, determine ahead of time the type of content that’s most likely to resonate with them.

Planning your content ahead of time can help you cover topics relevant to your brand and useful to your audience. Tying these topics in with your brand’s sales goals can also help you leverage a digital marketing strategy that works.

Invite Guest Speakers and Leverage Their Audience

Guest speakers can help you generate more content and interest. This also allows you to leverage your guest speaker’s audience, who may become your audience as well. You can also offer to be a guest on other podcasts, which can help you increase your audience. Sometimes, even inviting your own listeners or previous customers to speak is an effective way to develop trust in your brand.

Partner With Other Podcasters

Partnering with other podcasters in similar industries is also a great way to increase your audience. If you’re in the real estate business, for example, partnering with loan officers or home inspectors is also likely to resonate with your audience and provide them with value. Search for well-known podcasts in industries that may align with your own.

Inform Your Followers When You Go Live

A consistent schedule helps followers know when to tune in to your podcast. However, if a set schedule isn’t realistic, informing your followers when you go live is the next best thing. Create a social media following or email subscription list and send out an alert a few hours before you plan on going live. Including a link along with the announcement makes it easier for your followers to attend the podcast.

Repurpose Your Content

Repurposing your podcast content allows you to reach customers on other platforms. For example, you can create a transcript of a recent podcast and turn it into a blog for your website. You can also add snippets of quotes from the podcast to your social media. This allows you to reach other people who may be interested in tuning in to future podcasts.

Create a Batch of Podcasts Before Publishing

Creating a batch of podcasts before publishing your channel gives people more to listen to when they do find your podcast. The longer that listeners engage with your content on your channel, the more likely they are to remember you for future podcasts. Publishing your content at strategic times can also be helpful in gaining an audience. Review your podcast analytics frequently to help you decide the best time to publish.

Submit Your Podcast to Podcast Lists

Submitting your podcast to podcast directories can help increase your listeners. Podcast directories, like Apple Podcasts and Google Play, help listeners find your channel by searching for keywords relevant to your content. Other great podcast directors include Spotify or Google Podcasts. You can also enlist the services of a professional digital marketing company to do this for you.

Benefits of a Small Business Podcast

There are many benefits that come with using a podcast for small businesses. Small business podcasts can help you establish your brand as an industry leader, which helps to establish customer trust. Podcasts also give you the opportunity to engage and interact with customers on a more personal level, which can increase their trust in you. A podcast for small businesses can also help improve your SEO strategy.If you follow these steps and get your podcast up and moving in the right direction, why not increase your market value by working with a SEO Podcast team? To learn more, get in touch today, and we’ll set up a consultation to see how we can help with your marketing.