How To Effectively Perform Keyword Research For Ecommerce Sponsored by SE Ranking Ep. 550

Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Bertram, one of the owners of EWR Digital. And my name is Matt Bertram. I am the SEO strategist right now. I'm the PPC strategist. No, I'm just kidding. We've been hiring a lot of people, but we've been doing e-commerce. You've been getting to take off some hacks. Like, that's a good thing. Yeah, no, we've actually started the EOS program. Yeah. And so we've been really defining everything out based on, of course, Chris asked everybody to read E-Myth when we joined the company. And so E-Myth was kind of the precursor to EOS. And so we've been handing off a lot of hats, but I am still the SEO director. Yeah. Keeping it real. We're going to focus on how to effectively perform keyword research for e-commerce. Before we do that, guess what we have? What do we have? We have a review. All right. We have a review. By the way, the article is from Maddie Osman, Patif to her. The review is from Mary Martin. It says, thanks for providing amazing results with our current marketing campaign. Without a doubt, you guys are the best marketing agency in Houston. You know, we tend to agree with that. I mean, you know. A lot more people are starting to say that. Yeah. Yeah. Words, everything. Yeah, it's coming. When your client is plastered all over the Reliant Center because they just negotiated a deal with the Texans, you know, and people start to take notice. Like, that's kind of what happens. Certainly in the Web3 blockchain, Bitcoin communities, our name is starting to pop up. People know we're around. Hey, we do have a sponsor today. We're really excited. They're back. Like, Essie Rankings, I don't know if there's a backstory that you want to share or we just get into the commercial. Well, I don't know. Essie Rankings is awesome. They came to us as a sponsor. They're a Ukrainian company. And we decided to take a look at what they

were doing. Really liked what they were doing. We've actually switched over a large majority of our team and have a lot of paid seats with them. I think it's a great program. And they've asked me recently, which we're still kind of in talks, but to do their academy. Oh, academy. Yeah. So the Essie Rankings Academy brought to you by Matt Bertram. Basically. Yeah. Cool. I like that. That's good stuff. Yeah. Well, some stuff that they have, right? So, of course, they have a SERP analyzer. That's a search engine result page analyzer. You can look at content and keyword density for any page that's on that SERP. You can look for the page experience, backlinks, and domain age. You can look at internal and external linking. We talk about those all the time. Learning what pages occupy the top positions on the SERP. Analyzing pages, various SEO metrics in depth to find valuable insights for you. Understanding common patterns and identifying the main ranking factors for a certain SERP. And then finally, finding out what kind of content top players offer and what structure their pages have and how well they are optimized. Normally, you get a 14-day trial. Yes. Like, that's it. Just 14 days. And we've had conversations like 14 days is just not enough. We twisted their arm. They have given us a 30-day trial. If you go to this link, just go to bestseopodcast.com forward slash SERanking. That will take you to the page where you can take advantage of that 30-day trial. Yeah. And I would just say that with a lot of these different tools, you get real used to where things are and what things do. But there's a lot of features in SERanking that I like that they're adding. One of the features I like most is you can track from a keyword campaign when it starts and you can see the movement weekly, right? And you can build reports that you can easily see that to show clients or if you're tracking it internally for your company.

It's great. And it also shows you where you rank in the G&B. So you can quickly see international search as well as G&B, which is really quite nice. So that's one of the features. And then they do buy all their data from like all the Google data centers and it's up to date and it's updated all the time. So if you're tracking keywords, you can have confidence that you know where that is. And then also you know the specific locations on where that information is coming from. Yeah. Yeah. So everyone out there knows the importance of G&B. So to have that right there in your SERP, that's really powerful. So again, go check that out, bestseopodcast.com forward slash SERanking. We're going to hop into this article. Again, Patif to Maddie Osman, how to effectively perform keyword research for e-commerce. So Chris, how does this sound? I'm sitting back now. That sounds pretty good. You want to be a little halfway closer to the mic? Oh, no. Halfway. Just back in the podcast studios. Lean up right there. You want that much gap. So then your peas are not going to be... You want them to be... You don't include peas. Yeah. No peas. Peas and potatoes and carrots. If you could just remove the... You know, I used to do improv and one of... Just no peas. And one of the games that we had was like you couldn't use a particular letter. And it is like you end up talking like caveman in order to avoid letterhead. It was an awesome game. All right. How to effectively perform keyword research for e-commerce. So keyword research is an essential component of any e-commerce SEO strategy. It's really important for any SEO strategy. Things that you want to look at. Search volume. It refers to the total number of searches each month for a particular keyword search phrase. You want to target keywords with... Hold on. Yes. Go. You're waving frantically. I said stop. Before we get into this... Yes. ...for any of our new listeners.

Because we're actually really increasing pretty quickly. Like new users and some of the things that we're doing. Chris, do you have authority to talk about commerce? Can you talk a little bit about your background related to e-commerce so people will listen to you? Oh, yeah. So I currently have really kind of under my charge three... We're going on four e-commerce websites. And they're in the seven figures, each one of them. And so, yeah, I'm entirely focused on the optimization, the SEO, the PPC, the conversion, the direct response marketing for three brands. Going on four potentially this weekend. So that's kind of exciting. Thank you. Please proceed. Okay. Okay. So is that enough? Like that feels good. So you want to target keywords with high monthly search volumes since that means many users are searching for that given term. That's obvious. And we often talk about, hey, you got to temper your expectations, right? Because high search volume might also indicate high competition for ranking. You may get there, right? But it may take a lot longer and it may be more difficult. I like this because you don't get many basic rules of thumb. In fact, it's prefaced with there is no magic number to aim for, but a basic rule of thumb for choosing keywords is that anything over 20 monthly searches is worth at least considering, right? And I'll be honest, like in what I'm working on for each of those sites, it's not in the 20s, it's in the thousands, it's in the thousands, it's in the thousands, 1,000 to 10,000. And yes, like if you think in terms of the value of a digital marketing client, right? If there's just 20 searches that are high intent for a digital marketing prospect, then yeah, that's worth going after. Like no doubt about it. Well, yeah, I think you need to think about the lead value, right? So when you're looking at the lead value and also you're looking at where they are in the customer funnel and how much potential or competitive

it is to rank for that. Because again, you got to be in the top 5, 10, like actually 5 to 1 slot, okay, to really show that. But that's what we actually try to do with blogs is, okay, this is a topic going after a long tail key phrase. How do we grab that term? Because if we can pull one or two leads off of that, one or two leads off of this, one or two leads off of this, those long tail key phrases add up. And a lot of brands don't have the money to just dump money in like the bigger brands to go after these terms. So they have to be a lot more strategic and it's more of like a speedboat versus a tanker. And so that's where I think he's coming from, from a 20 standpoint. Yeah. And there can just know there can be risk. Let's say you've got that top position for that super high search phrase and your business is depending on it. You're hiring salespeople to manage that and it falls off. I don't know. Something happens and it falls off. Now, what are you going to do? I remember a long time ago reading an article that said, I'd much rather have a thousand visits from a thousand pages, or let's just say 500 pages, so two visits per page, than all 1,000 visits from one page. Because if you lose that one position, you can fall off the face of the earth. So over the last year, there was a lot of keyword updates, or let's say the last 18 months, there's a lot of Google updates, not keyword updates, but Google updates. And we did have some clients that were leaning on specific keywords. Yep. And I actually need to put the data together, but when they dropped from first to third, they could feel it, or from third to fifth. Like, each keyword, as someone goes up and as someone goes down. So we have data of people going up. I've never had

people going down. Yeah. It is exponentially more painful for a client to lose that based upon all these Google algorithms. So nothing changed. The competition didn't change. Google changed the algorithm, moved what they were looking at, and then boom, a couple of them take a little hit. Okay. You're talking first to third. Like people don't see, no, clients feel that from a lead volume standpoint. Also, I would say from a high volume keyword that's very open, you can create a lot of activity that might not be helpful because they're not really ready to buy. Yeah. And so a lot of people just go after that target keyword, go after that target keyword or that seed keyword, and they don't think about all the other terms that they could convert. And they're myopically focused on that keyword, and then, yes, something falls off, and it changes everything. Or you create a lot of activity that's not really converting or needed. Yeah. And so the value is not as high. We have regularly gotten, hey, my phone is ringing too much. Like, you know, there's some good leads and I'm having to deal with a lot of bad leads. I'm like, hey, our strategy is get the phone to ring. Our strategy is to build up that positioning and then work on ways to filter it out. It's much better to filter it out later than to not go after it. So I know we've got to get back into this article, but I've got to share one story. And there's actually a lot of stories that I could share. But I remember early on, I was ranking clients with SEO, and there was a construction company that didn't ask the right questions of how many houses you remodel a year. And they were only remodeling. Oh, okay. Our camera came off. I don't know. There we go. We're back. All those listeners are like, it's all good. The viewers are like, hey, what happened? But basically, there was an account that was only building, I think,

five to seven houses they were remodeling a year. And I was just focused on the SEO. And I was like, I'm going to rank these guys number one. And I ranked them. I don't remember what the term was, whole home remodeling. I had them ranked from here, from Houston to Louisiana. Yeah. And their phone was literally ringing off the hook. And they would call us screaming. I don't know if you remember that when I first started with you. Yeah. Yeah. That was real fun. Yeah. And then we built all kinds of ways to here's the map of what we cover and create more forms and do all that. More fields on the form to filter people out. Yeah. And so we do regularly do that. We had a bankruptcy client that I did the same thing for that their phone rang off the hook. And again, we're trying to get that tie back in. And we're doing a lot more of that system integration work if people need that and lead scoring. But early on, we were not doing that. And I didn't know how valuable those leads were or not valuable. But the phone was ringing off the hook. And then the client's like, we can't do any more SEO. Right? And it has reverse effect. Yeah. And so there's so many different components that go into it. Then you have the opposite call. Why did the phone stop ringing? Well, you asked us. Just made that stop ringing. Yeah. I mean, so again, user intent is so important. And understanding why you're going after these keywords and building out that strategy are incredibly important. For sure. Next, keyword difficulty. It's a score between 0 and 100 that estimates how difficult it would be to rank on Google for your given keyword. In general, for new website, you want to stay on the lower end of keyword difficulty. Right? We kind of touched on that. It becomes exponentially harder to develop the relevant search for terms as their difficulty approaches 100. Next is search

relevance. Search relevance measures how closely the search query relates to the search results. So this isn't really, we're not talking about the relevance we often talk about, which is like, hey, are they going to convert? Is the right person? And where are they in the sales funnel? This is just like, hey, are you relevant? Is this search result relevant to the content that we're about to send the users to? So for context, getting 10 qualified prospects from organic search is worth more than 1,000 visitors who bounce immediately because they couldn't find what they were actually looking for. So again, that goes back to make sure that the content has continuity with the search phrases that you're going after. By the way, it's kind of hard to rank without content having continuity. Well, for SEO, that is absolutely the case. But a lot of people, again, understanding keyword intent, you can leverage that on paid media, right? And so certainly e-commerce, there's a lot of people that are running paid media traffic or PPC traffic to their site. Like, understanding that traffic and the right kind of traffic is one half of the equation. You got to understand what's going on in the landing page. They need to look for the offer. They need to be able to convert. So the keywords they're ranking for need to have some kind of intent that you offer that on the website and it creates those user expectations and dwell time and click through and all those things that you're looking for on page, or you will stop ranking because Google is really waiting once the user gets there, what do they do into its ranking factors? That's so critically important. And using something like Microsoft Clarity or Crazy Egg or Lucky Orange or something like that hot jar, you can see what people are doing once they get there and where they're going from a heat mapping standpoint. So that might be something to look into as well. All right. So we've gotten through keywords for e-commerce 101.

Let's jump into how to do keyword research for e-commerce. Number one, determine where you rank in relevant search. So makes sense. You must first establish your benchmarks. In fact, I was having a conversation today about actually a new strategy that's going on, getting some products into a store and the people who own the store, like you guys, you know, if you lower your price, you're going to get a lot more sales. And I'm like, yeah, I know that. And we haven't established what we could do in your store to begin with. Maybe the answer is zero. Maybe at the current price point, we'll get zero sales and then you won't be happy. It's a nutrition store. Okay. Yeah. Total nutrition. Yeah. I know. So, so these stores, you know, their first thought is I'm like, yeah, you know, if we cut the price in half, we'll sell more. If we cut the price in a quarter, we'll sell even more. But I would like to have data before we start making any changes. Exactly. Well, that, that, that we're seeing with a lot of campaigns, local campaigns, enterprise level brands. We need to establish good analytics and a good benchmark before we do anything. Yeah. So benchmarks are paramount. I like the phrase, if you don't know where you are going, you may already be there. Okay. Which is interesting. Okay. And if you don't know where you are, how are you going to figure out where you're going, how to get to where you're going? Like you got, like where I am to where I'm going is a two-step process. I got to know where I am. And then I got to know where I'm going and get there. Make sure you're also using some type of keyword ranking tracker to determine where you stand in a relevant search. I don't know, you could use SE ranking. I think SE ranking. You could use it for 30 days free if you went to bestseopodcast.com forward slash SE ranking. All right. All right. You can

rely on free data readily available by connecting your website to Google search console. That gives you some really good data. Do you know how many companies do not use Google search console? All of them. No. Not all of them. And there, there's a significant amount of companies that are focused on GA3. I guess analytics, because we got GA4. No. Yeah. Yeah. But they're focused on the wrong thing, right? Yeah. Well, but, but I like search console and here's why search console shows you how many people actually come to the URL analytics means the pixels got to fire. So if your website slow or they bounce, you don't see that. And so you want to look at the Delta of the people that are going into search console and what they're doing and where they're coming from and then what they're actually doing once they get there, when that pixel fires on analytics. And so utilizing both of them, again, it's this triangulation method that you, you really need to triangulate it and use something like SE ranking to do that. Right. Yeah. So. Yeah. And Google search console monitors your overall site health and performance relative to Google search. Use the information to improve your content. Always going to be improving your content. All right. That was number one. Number two, consider search intent, search intent intent is now key in attracting target customers to your website. Google's old algorithm prioritized keyword placement and the number of backlinks, right? But with the prevalence of low quality backlinks and keyword stuffed articles, Google's algorithm changed to prioritize semantics, intent, and relevance. So this goes back to that content has to be semantically associated with it has to have the right intent and the right relevance. And, and a lot of that, a lot of that algorithm is just born out of, if they come there and they bounce, they go back to the surf and then they go to the next result, clearly they didn't get what they were looking for on the first one. And

that's, that's not always true. People are going to look at multiple products. Um, but it is true if people, it is often true that if they go back to the search and result page, Google contract that and click the next result, then you can get demoted because you didn't provide the value that, uh, that clearly the user was looking for. Well, I would say the keyword stuffed articles is becoming a really big deal. Okay. And Google does not like that. And I guess density is certainly something they're looking at, but what they're looking at really is the keyword and relative to that keyword in the sentence in the paragraph, what other keywords are semantically associated with that? And also how well does the article read? So they're just, the AI is getting so much better and it's a little bit of a cat and mouse game with some of this AI writing, uh, which I see maybe the pendulum swinging back towards links a little bit. Um, but really low quality links, they got rid of that. They did a two different kind of spam, uh, link updates and then the keyword stuffed articles, the content that's gotten a lot better. That was a few of the updates, I believe the birth update because, um, yeah, yeah, yeah. Yeah. And, but it's getting, it's getting a lot better to just write good quality stuff that people are looking for and also don't keep rehashing what's going on, write something that adds to the national conversation of what's going on. So look at the first two pages of Google, read some of the articles. Can you add anything to it? Do you have a different, you know, opinion, um, yeah, I mean, but Google's looking to index all information in the world. I have said this in the past, but it's absolutely true. How do you add something to that? If you're going to talk about, you know, I don't know, uh, card detailing, like what can you add? That's new to card detailing. That's not

already out there because Google's going crazy on the indexing things. So again, search console is important to go into search console to see if like we, we, we had a client that we picked up that had like 50 something blogs and only four of them were indexed out of 50 out of 50. So, so if, so all those blogs, if they're not getting indexed, they're not providing any SEO value. So those, those, there's some value associated with the creation of those blogs, but they were seeing none of it in Google. And that was the big turning point. We need to rehash some of this content. We need to combine some things. We need to add some value. We need to add some quotes. We need to add some statistics. We need to talk about something different. And that's what we did to tweak it and fix it. Yeah. Yeah. Some SEOs may still disregard search intent, which is one of the biggest SEO mistakes you can make. Ignoring search intent causes web pages to rank for the wrong keywords. And what we see is they would rank for a short time, right? If you can get them to pop for whatever reason, some good backlinks, maybe properly keyword stuffed and they pop. But if the intent is not there, they're not going to stay there. According to Think Google, or excuse me, Think with Google, there are four types of search intent. There's informational. There's commercial. There's transactional. And then there's navigational. Right? And so the questions that are relevant to each of those, and we're going to actually break each one of those down. These are going to be that I want to know moments. I want to go moments, obviously navigational. I want to do moments, commercial, and then I want to buy moments. So let's get into those. I just want to say those are the micro moments. Those are the micro moments. Those are the Google micro moments. And it was in the AdWords training a couple of years ago. Yeah.

All right. So let's talk about informational intent. Users looking for answers conduct informational searches. These searches don't usually lead to an immediate sale, but represent potential clients early in the buyer's journey or on top of the sales funnel. He talks about what pages they're on. I don't think that's as relevant. It doesn't really matter. What you are answering is, I want to know. These are questions like, how? To what? Where? Why? How? Who, to, what, to, where, to. Yeah. Did you get all of them? Who, what, when, where, why, how. Optimizing for. It's not there, that's cool. Oh, yeah. Informational intent. Your content can have a shot at the featured snippet. That's position zero for your target keywords. Zero. Zero. Like, that's above the organic results. You want to be there. There's different chain data on that. It's best for positioning yourself as an authority. It is. Yeah. I agree with that. All right. So, next, navigational intent. This is for searches, maybe they're brand-specific, website-specific, company-specific, or even a geographical location. The intents are rarely used in e-commerce. And ranking in the search for your brand, he says, she says, can be important. It actually is important. Like, if you're not ranking for your brand, like, you should just go back to the drawing board. Well, that is the first thing. Rank for your name. Yeah. Right? Rank for your brand. Rank for what you do. That's the focus. But also, no. Because we've had so many clients go, yeah, no, my SEO is great. Like, just search my name. You mean, like, none of your customers do prior to being your customers? Yeah. That's not actually. Well, I just did a product plan with a client. Yeah. They're great. But, yeah. So, they're like, no, our website is. Optimized. No, no. Well, they were just really talking about where their existing customers, yeah. People come to her and they buy and that's an e-commerce site. And I was like, well, what about new customers? And they're like, well, we have salespeople, you know.

And so, that was their model, right? Is salespeople went out there. So, their site wasn't prospect-friendly. Wow. Yeah. And so, that was a lot of where the conversation went of how to open that up. And maybe there needs to be landing pages and things that you can do to entice new prospects to become customers, right? And so, I think that is actually a pretty common viewpoint for a lot of businesses that were pre-internet, right? So, a lot of people that started running their businesses pre-internet, like, didn't use the internet. It was like, hey, here, check it out. Or, hey, customers, go buy it here. But, we're going to keep running our business the old school way. Yeah. And if you're listening to this, we're running a business the new school way. Old school? New school, better. All right. Next is commercial intent. These searches fall between informational and transactional searches. They're used by searchers in the middle of the sales funnel. They might be comparing product features or prices, looking for free offers, maybe testers. And the keywords they might be searching are, like, compare, for men, for women, alternative, review, and best. And that's really informational. Really, it's informational gathering, but with a commercial intent, ultimately. I certainly use best, review, compare, versus. I do use alternative and versus, right? Like, hey, I recognize everyone in the internet believes they're the best, but who else is out there? And then you look at the sites, and you're like, this site's owned by this person. It's clear. So you've got to be careful of the information where those sources come in. That's why Google really likes that, when you provide references and that sort of thing. Next is the last one, transactional intent. Of course, this is where you want to be. This has high commercial intent keywords. It's like sale, for sale, buy, where to buy, discount, coupons, and price. You're going to be looking at product keywords. For example, maybe winter clothing, coffee maker, branded keywords like HubSpot, or SE ranking. Specific products

like iPhone 13, Samsung S22. It's time for me to get a new iPhone, because when I go to Mexico, if you don't have a 5, you don't get free international. So if you're on 4G, you don't get free international. But if you use 5G, you do. It just confirms what I've always known. Apple sucks. Actually, I don't really care. They're both really great devices, but it's fun. I enjoy poking. Well, you know what's crazy? We do Google Meet all the time. If you say anything against Google, pretty often, not all the time, but fairly often, the static starts coming in. I'm telling you. They somehow have something. I don't know. No, I'm just kidding. Get ready to pull the plug. Yeah, I do. All right. So next is look for target keywords. There are two ways to look for target keywords. You can do your own research, or you should do a competitor research, or actually you should do both. And that's really what you should do. You can use Google tools like Autocomplete, People Also Ask, and Related Searches. Those are really good ways to get into keywords. Autocomplete? Yeah. Can you type that? Autocomplete? Yeah, as you start typing. Is that the word? Autocomplete? Autocomplete. Autocomplete? Yeah. I don't type the autocomplete. You don't type the autocomplete? No, it just autocompletes it. I start it, and it finishes it. Yeah, yeah. Yeah. I thought you meant use the word autocomplete. No, no. Use the Google Autocomplete feature. Got it. And as you're typing, you know, so you might type in iPhone, and I automatically put it near me, or near me, or five, or service, or service in Mexico, because it heard you talking about Mexico recently. Okay, so that is something, Chris. Okay, we can save that for, okay, so here's the thing, guys. At the end of the call, we may, at the end of this podcast, Chris and I are just going to kind of talk about some different digital marketing things, and this is something that we're going to

probably add to the Apple iStore, so we're going to add an app on it, and it's going to kind of be a behind-the-scenes thing, but what I would tell you, Chris, is why do you think that, or why, you probably know the answer, right, but people listening, if you're in the, if I'm talking to you about a sweater. Are we going to save this for the end? I'm fine. We'll save this. That's the teaser. We're going to save this for the end. All right, so there are tools, right, so you can use the Google tools. Again, autocomplete, people also ask, and related searches. Tools like SE Rank can help you get, as you're looking at keywords, determine the search volume, the search relevance, keyword difficulty. You just need to use SE Rank. Yeah. Okay, like, you need to use a tool like SE Rank. Yep. And there are others out there. Well, you can use Google Keyword Planner, okay? Google Keyword Planner only shows you big terms. It doesn't show you the organic terms, so you miss some little honey holes. But you need to use listening tools to help you find the data. That's, I think, what we're saying. And then after you identify a few target keywords, check to see whether there are long-tail versions that you can add. Fewer people will indeed search for these queries. This is the content. But there are also consumers who are sure of what they want. As a result, they have a higher purchaser intent. Is higher purchaser intent good? Is that a good thing? Yes. I think that's good. Yeah. And one of the things, Chris, that I think we probably need to do more of, because really, Google was really rough on it for a while, was those very, very high intent searches of the buy, shop, all those. Google used to really, you could get manual reviews if you were going after those kind of keywords. So lightening up on some of that. But I think that that needs to be part of

your strategy. Yeah. Right. Maybe not all heavy there, but you need to include that. And I don't, I think a lot of SEOs out there have backed off on that because we just got beaten up so much doing that. So I would say for all you SEOs out there, this is a little, you want to include all the different sections of the conversion funnel in your target keywords. Yeah. That's for me. And our SEOs, that was awesome. And so she talks about, you compare the results from Google autocomplete or related searchers with a tool called Surfers, free keyword, Surfer, Google Chrome extension. That's good. And you can see data, estimated volume, and cost per click right there in the browser. And then finally, when you're doing e-commerce research, spy on the competition. Da, da, da. Check how your competition is ranking. Not ranking first directly translates to losing out on conversions. You stand to lose half the potential traffic for a query if you're in second place and your competitors in first. That is exponential. A few things to look out for during your competitor research process. The specific keywords that they're going after. Okay. The number of backlinks that they have. Okay. Where their backlinks are coming from, because those are places you can go after. Yes. And the topics of the content that they cover, right? It's quality and you missed opportunities that you can fill. So if they've done a mediocre job of covering a topic and they're placing well, hey, just do a better job and you'll probably outrank them. Now, I would say that this is where the art of SEO comes in. Yeah. Right? What to go after. And again, another topic. We need to start writing this stuff down. A site. How can a site be SEO optimized multiple times? And why can different people optimize websites differently? Because everybody comes to me and says, our site's already SEO optimized. And then you're like, Says who? Yeah. Says the last guy. Yeah. No, that's a good topic for

conversation. Yeah. All right. So just a keyword tool. Again, SE ranking. It's a tool is useful for monitoring and researching your e-commerce website. You can look at things like organic search volume, organic traffic over time, paid search volume, number of backlinks, referring to domains and IP addresses and traffic by geographic channels, both desktop and mobile searches. You obviously want to keep track of those. It gives you a list of related keywords and match phrases. And to wrap this up, e-commerce keyword research is essential when developing your SEO strategy for your e-commerce business. And if it's done well, it helps you find the right keywords and provide useful direction regarding what tactics and strategies to employ in your e-commerce store. So Chris, while you're talking, I'm going to try something new out here. Uh-oh. Yeah. Yeah, I know. Definitely. So this is our, like, we're about to. I don't know. This is, that was called feeding the ducks. Okay. So this is. So we could be talking in the background. Yeah. This back. And it has, yeah. Like, we could jam session with us at the beers and we'll. Oh, yeah. Yeah. We can do that. Let's do that in our discussion. Yeah. I think so. Okay. So, Chris, I think that it's just, this is a great article. Yep. But I really want to hear from you. Is this for after? Yeah. Let's close this thing out. Let's close this thing out. All right. Yeah. By the way, what do you want to hear as the teaser? I, you know, just hearing us banter about an e-commerce brand. It sounds like I want to stick around. Hey, we want to thank you guys because you guys have made us the most popular SEO podcast in the known universe. And one of the, one of the most popular internet marketing podcasts on the, on the blockchain. And we appreciate you for making that happen. If you enjoy our podcast, if you get some good content out of this, we're going to ask you, I've got three

things here to do. One of them is go to our YouTube channel and subscribe. Even if you don't watch YouTube that often, I often, I don't know about you, I'll play YouTube in the background. So I'm on some other tab or whatever, but I got the headphones on. Most people are listening to podcasts now on YouTube, or a lot of people are starting to listen on YouTube. Yeah. We did start a new YouTube channel, best SEO podcast. If you could go like it, support us. We're trying to build up that channel. Yep. And that's youtube.com forward slash best SEO podcast. So go there. Next is Instagram. So get out there and like our Instagram. We got reels out there. We got good content out there. That's instagram.com forward slash the best SEO podcast. And then finally, TikTok, like we're, we're staying on top of it. Oh yeah. TikTok. TikTok is definitely, well, I don't want to say that. It's a thing. It's a thing. It's a thing. And it's also like, look at terms of use. So, but, but I would tell you that it is certainly the attention spans are getting shorter and they've made it as addicting as possible. Yep. Um, and you know, there's a lot of great content candy with cocaine on it. I mean, yeah. I mean, Coca Cola knew what they're doing. Yep. Yeah. I was having a conversation with my kids the other day. You know, I was called Coke because I had cocaine in it. No, I had caffeine. You know, I has caffeine. Uh, cause that was the only addictive thing that they could add legally after they got rid of Coke. Um, and then, so finally follow us on TikTok. That's tiktok.com forward slash at no, the, so at. That's the SEO podcast. Tiktok.com slash at best SEO podcast. Yeah. We, we got some great reels out there. If you don't have time to listen to the full podcast, uh, and you just want to get a little, uh, jolted, uh, SEO wisdom. Yeah. Yeah.

No, jolted SEO wisdom. I like that. That's what we got. We're going to make a Coca-Cola brand. Yeah. Jolt. I remember the old days. All right. So thank you guys for tuning in. Uh, make sure you find us. We're going to be back in the green room or whatever the room is called after the podcast is over, uh, until the next podcast. My name is Chris Burris. My name is Matt Burkman. Bye. Bye for now. And after the camera, cause they can, they can cut pieces out and then people can subscribe. They can use it. Mark it. See, everybody's listening. It's still recorded. Is it still? Yeah. It's totally real quick. It's supposed to be live. It is live. If you want, so. I thought when you played that music, it ended. It didn't, but I have to hit end. Do you still want to do it? I think you should hit it end and then we do another one. And we do another one. Yeah. That goes out separately. Oh, that's, that's downloaded. Okay. Well, everyone. Bye bye for now. Bye bye for now. And you'll have to, uh, check it out. Meet us in the green room. On the, on the, on the, in the app store. All right. Bye. Bye.