What is Conversion rate optimization?

The process of improving a website so a higher percentage of visitors take a desired action, described as essential before investing heavily in PPC ads.

From Episode 506: 9 Law Firm Marketing Tactics for Business Building in 2021 by Kristopher Jones #506

The practice of improving how users interact with a website, including dwell time, calls to action, and navigation, to increase the rate at which visitors take desired actions.

From Episode 509: Enterprise Ecommerce Sites Can Win Big With an SEO Strategy by Gary Shuey #509

The practice of improving a website or landing page so that more of the traffic it receives actually takes a desired action, such as making a purchase or signing up.

From 6 SEO Tactics for Maximum Customer Acquisition by Irina Weber #491

The process of improving a landing page or website so that a higher percentage of visitors take a desired action, referenced as part of the broader set of services clients expect when they ask for SEO.

From Paving the Path Forward with SEO: Preparing for New Normalities by Lemuel Park #487

The practice of making ongoing tweaks to landing pages and other site elements to turn more existing visitors into leads or customers, described in the episode as part of a monthly SEO package.

From Ten Landing Page Tweaks That Increase Conversions by Lee Wilson #442

The hosts use CVO and search engine visitor optimization interchangeably to describe improving existing pages so that traffic from search or paid campaigns turns into actual leads or sales.

From #SEOpodcast 280 - 4 Things People Don't Understand About SEO