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6 SEO Tactics for Maximum Customer Acquisition by Irina Weber #491
Six SEO tactics for maximum customer acquisition include keyword research, improving customer experience, repurposing content, social media, forum marketing, and promoting events, all aimed at driving real business growth.
Key takeaways
- Long tail keywords typically convert better than broad terms, even though fewer people search for them.
- Keeping a customer costs about 25% of the effort it takes to acquire a new one.
- 80% of customers have forgotten who you are within 90 days, so contact them at least quarterly.
- Repurposing one quality article across formats and platforms produces more value than many thin pieces.
- Social media requires heavy personal investment to generate real ROI, and dabbling produces little result.
Get the mind to shift from, am I contacting them too often to am I delivering enough value to continue the right to contact them this often?
About this episode
6 SEO Tactics for Maximum Customer AcquisitionLooking for potential customers is much tougher than just retaining current clients. The good news is that SEO is not as difficult as you think for customer acquisition, it’s just an extension of what you should already be doing. Tune in as we review these six tips help you with your customer acquisition!
Questions this episode answers
What are the six SEO tactics for maximum customer acquisition covered in this episode?
The six tactics are: keyword research to attract new customers, improving customer experience on your website, repurposing and refurbishing content, using social media, participating in forum marketing for real customer feedback, and promoting upcoming customer events to build links and engagement.
Why is keyword intent important for customer acquisition in SEO?
Keyword intent determines whether a searcher is a potential buyer or just learning. For example, someone searching for SEO is likely learning, while someone searching for SEO agency is looking to hire. Targeting the right intent is essential for converting traffic into actual customers.
How often should businesses contact their customers to maintain loyalty?
The hosts suggest at minimum monthly contact, noting that 80% of customers forget who you are within 90 days. Daily communication is also mentioned as effective if the content delivers genuine value, shifting the focus from frequency concerns to whether enough value is being delivered.
Is organic social media an effective customer acquisition channel for most businesses?
The hosts say organic social media is hard to scale and has not shown a clear positive ROI for their clients with standard posting. They recommend limiting focus to two to three channels, committing fully, and supplementing organic efforts with paid strategies for businesses that need a social presence.
In their words
The aim of this tactic is not to accumulate huge amount of traffic, but to boost conversions by targeting keywords.
Host
The keep a customer data says 25% of the cost energy time to keep a customer there versus acquire a new customer.
Matt Bertram
If you don't do the keyword research right, everything else is going to be wrong. So you got to make sure that you have that piece correct.
Host
Terms defined in this episode
- Keyword intent
- The underlying purpose behind a search query, distinguishing whether someone wants to learn, compare, or buy, which directly affects whether that traffic will convert into customers.
- Long tail keywords
- Specific, lower-volume search phrases that typically attract fewer visitors but convert at higher rates than broad terms.
- Conversion rate optimization (CRO)
- The practice of improving a website or landing page so that more of the traffic it receives actually takes a desired action, such as making a purchase or signing up.
- Forum marketing
- Participating in online forums or groups such as Facebook groups to provide value, gather customer feedback, and position a business as a solution provider without direct selling.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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