What is Lead magnet?
Answered across 3 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
An offer, such as a video series or downloadable, used to collect a name and email address; Jason Wright says it should carry a perceived value of a couple hundred dollars or more.
How experts on the show define it
An offer, such as a video series or downloadable, used to collect a name and email address; Jason Wright says it should carry a perceived value of a couple hundred dollars or more.
From Make More Money with Email Marketing: Advanced Strategies and Tools with Jason Wright
A free offer used to get a potential customer to opt into an email list, representing an initial low-commitment signal of interest before a deeper relationship is built.
From Building Strong Connections with AI-Powered Email Marketing Strategies with Danielle Cevallos
An offer used to collect a name and email address. Wright says it should have a perceived value of a couple hundred dollars or more, and recommends short authentic videos over generic ebooks.
Episodes that cover this
Related answers
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