What is NAP listing?

Answered across 4 episodes of The Best SEO Podcast

The short answer

Citations that list a business Name, Address, and Phone number consistently across directories to build trust signals with Google.

How experts on the show define it

Citations that list a business Name, Address, and Phone number consistently across directories to build trust signals with Google.

From 12 Ways to Get Quality Backlinks by SpyFu Ep. 547

Name, address, and phone number citations on local business directories. They function as links but must be actively maintained with fresh content to get indexed by search engines.

From ChatGBT writes a blog post on Local SEO for small businesses by Search Engine Land Bot (Part 1) Ep. 587

Citations of a business Name, Address, and Phone number placed on high-domain-authority directories to build local SEO trust and links.

From An Overview of Internet Marketing #426

A business listing showing Name, Address, and Phone number across directories and platforms like Google My Business. Losing these listings through guideline violations harms local SEO.

From Part 4: 45 Local SEO Pitfalls and How to Avoid Them by Miriam Ellis #388

Episodes that cover this

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