Local SEO review pitfalls include too few reviews, gaining them too fast, ignoring platform guidelines, skipping monitoring, and using review kiosks, all of which can harm rankings or get listings suspended.
Reviews aren't opt-in. Your customers are telling the story of your business whether you create a profile or not.
This is the post-Harvey podcast! Matt and Chris are safe and dry and back to discuss some of the best SEO tips this week.
Rules vary by platform. Yelp forbids business owners from asking for reviews, while Google has changed its position over time. Across all platforms, paying for reviews or using incentives that create conflicts of interest is prohibited. Always check each platform's current guidelines.
Current guidelines on all major platforms specifically prohibit review kiosks. Reviews left on the same in-store IP address or Wi-Fi network can be removed by the platform. Google can also detect location via cellular, making kiosk-driven reviews risky even on mobile devices.
The hosts describe a process called CSSR, Customer Service Survey and Reviews. A business asks a client for about 10 customer contacts, calls each one with three survey questions, asks willing respondents to leave a review, then follows up in seven days with prior permission to confirm the review was submitted.
Think of reviews as providing free quality control.
Host
Complaints give you the chance to act, but silence leaves you in the dark.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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