What is Link Profile?
Answered across 5 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
The full picture of who is linking to your site, what you link to, and the value of the sites involved, which affects how your site performs through algorithm changes like Penguin.
How experts on the show define it
The full picture of who is linking to your site, what you link to, and the value of the sites involved, which affects how your site performs through algorithm changes like Penguin.
The full picture of a site's inbound and outbound links, including their quantity, source, relevance, and whether they come from spammy or blacklisted sites.
From Driving New Search Traffic from your Content - #SEOpodcast 268
The overall structure of links around a site, including number of incoming and outbound links, anchor text variety, whether links are paid or natural, and how many come from the same source.
The full set of inbound links pointing to a site, ideally diverse in anchor text, sources, and type, and free from spammy or paid links.
What Google sees regarding how your links are structured, including where inbound links come from, where outbound links go, when you got them, how long you have had them, and whether the servers are secure.
From Generating Value for your Link Building Campaigns - #seopodcast 168
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