What is Cloaking?
Answered across 5 episodes of The Best SEO Podcast
Showing different content to Google than to regular site visitors, which is a violation of Google guidelines and can result in a manual action penalty.
How experts on the show define it
Showing different content to Google than to regular site visitors, which is a violation of Google guidelines and can result in a manual action penalty.
From How to Recover from 5 Common Google Penalties by Aaron Aglus #352
An SEO violation where a website shows a different page to users than to search engine bots; the episode notes Google banned its own AdWords pages for this practice.
From We discuss the top 10 SEO mistakes - Unknown Secrets of SEO E-Webstyle Number 65
A technique where server code detects search engine bots and serves them a different version of a webpage than human visitors see, which violates Google guidelines and can result in a site ban.
Showing one version of page content to search engine robots and a different version to human users; flagged as a negative ranking factor when done with malicious or manipulative intent.
From Search Engine Visitor Optimization (SEVO) and Google Factors for SERPS - #seopodcast 43
Showing different content to the Googlebot than to regular users, identified by user agent or IP address. Google considers this a violation and may ban the site.
From GoWalla, Panda Farmer and SEO - Internet Marketing Podcast 100
Episodes that cover this
- How to Recover from 5 Common Google Penalties by Aaron Aglus #352
- We discuss the top 10 SEO mistakes - Unknown Secrets of SEO E-Webstyle Number 65
- Find out how to use a keyword density tool as which meta tags are important to Google - Unknown Secrets of SEO E-Webstyle Number 27
- Search Engine Visitor Optimization (SEVO) and Google Factors for SERPS - #seopodcast 43
- GoWalla, Panda Farmer and SEO - Internet Marketing Podcast 100
Related answers
See the full SEO & AI search glossary.
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