What is Cloaking?

Answered across 5 episodes of The Best SEO Podcast

Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).

The short answer

Showing different content to Google than to regular site visitors, which is a violation of Google guidelines and can result in a manual action penalty.

How experts on the show define it

Showing different content to Google than to regular site visitors, which is a violation of Google guidelines and can result in a manual action penalty.

From How to Recover from 5 Common Google Penalties by Aaron Aglus #352

An SEO violation where a website shows a different page to users than to search engine bots; the episode notes Google banned its own AdWords pages for this practice.

From We discuss the top 10 SEO mistakes - Unknown Secrets of SEO E-Webstyle Number 65

A technique where server code detects search engine bots and serves them a different version of a webpage than human visitors see, which violates Google guidelines and can result in a site ban.

From Find out how to use a keyword density tool as which meta tags are important to Google - Unknown Secrets of SEO E-Webstyle Number 27

Showing one version of page content to search engine robots and a different version to human users; flagged as a negative ranking factor when done with malicious or manipulative intent.

From Search Engine Visitor Optimization (SEVO) and Google Factors for SERPS - #seopodcast 43

Showing different content to the Googlebot than to regular users, identified by user agent or IP address. Google considers this a violation and may ban the site.

From GoWalla, Panda Farmer and SEO - Internet Marketing Podcast 100

Episodes that cover this

Related answers

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