10 Best Practices To Winning In Digital Retail by Benjamin Spiegel #300

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Hey, just because I pause and hesitate that brief second doesn't give you the right to also pause. Well, what it did cause me to do was think about why you paused. Yeah, it's like, yeah, you say this once a week, every week, and you just hesitated. I didn't really make sure I wasn't missing anything. Okay, so. Did he get it all? Is it my turn? He's thrown a wrench into the whole thing. That's exactly how you start podcast number 300. Yeah, we have hit number 300. We should have probably came for now, never mind. I was going to say. Yeah. We should have came in our, you know, leotards and whole 300. Yeah. Yeah, but. Oh, yeah. With the abs painted on. And the crown on. That's not a punch in the face. It's a slash with the broadsword across the face. Yeah. As always, we do have a tip from our previous podcast. Mm-hmm. And that tip is use one CTA on landing pages. Look, really, really quick. If you're using landing pages, especially on paid traffic, use one CTA. So that way you have a higher likelihood of getting that conversion. Absolutely. Please remember, this is filmed live in Houston, Texas, and we are your friendly local neighborhood Top Position Snatchers. And our mantra is. Do not be a douche. We've got a really good article today. Yeah, great article. And that article is. Man, 10 best practices to winning in digital retail. We're talking about e-retail. So punch in the face to Benjamin Spiegel. Good folks over at Marketing Land. Great article. We're going to tie this into e-commerce. Yeah. More of our target people in a minute. And we'll dig right in a little later. Christmas is coming. Exactly. Christmas shopping. Holiday shopping, if you prefer. Either way. If you're in a position to, and you have some sort of electrical device, similar

to the one that Chuck just picked up, go ahead and tweet now. Tweet us. And if you're watching, then you already know what to tweet. It's on the screen behind us. Hashtag SEO Podcast. This is number 300. So, matter of fact, use your emoji with a check mark if you do decide to do that. Tag us in it. At Best SEO Podcast. At E-Web Results. That way we can follow you back and do all of our social networking stuff. Absolutely. Hey, if this is the first time you've listened to the podcast, howdy. Welcome. Glad you could join us. This is the most popular internet marketing podcast on iTunes. If you've listened to this podcast before, you know what we're going to request. Because we did get the requisite review. I had to search and then I realized, wait a minute, the video review that I'm going to mention actually counts. As a review. Okay. Yeah. Because we had plenty of followers. Yeah. So, no tear tattoo. I was relieved by that. And we didn't get 10 additional social follows and whatever they are, depending on the platform, pluses, et cetera, on any one platform. So, we are going to talk to you about how you can leave us a review. If you've listened to this podcast before, you know it's valuable information. Yep. And we ask you to do just a couple of things. In fact, one of the places that you can leave us a review, there are three things you can do. You just go onto iTunes, create an account, and write a review. If you choose to, go ahead and send us an email, podcast at... E-WebResults.com. Another place you can leave us a review. It's really challenging. See, he messed up. How did he? When you leave iTunes and you leave that review, make sure that review is five stars. Oh, yeah. Maybe I'm confused by the pause I had that caused your pause. This is the fact that we're behind schedule and you've got a meeting to get to. It'll

be 100. Yeah. That's 100. Yeah. That's what it is. Another place you can leave us a review is our G-plus page. Yes. We've made it almost trivial to get there. All you need to do is go to eWebResults.com. I paused again. Yeah, I heard that. I was prepared for it this time. I knew it was coming. eWebResults.com slash Google Plus. Or slash Google Plus. Or slash G Plus. Or slash G Plus. All of those will take you to our Google My Business page where you can leave us a review. They should do one other thing. Do two things when you get there. First off, put us in a circle. Right? So you can share some content with us. We'll share some content with you. More importantly, give us a review. Hopefully that review is five stars. And that way, we'll definitely appreciate it. And you can get you a punch in the face on the air. You can also leave us a review on Facebook. Facebook.com slash eWebResults. You know where the button is there. It's easy to find. Make sure that it's five stars. Ooh, that was really high. Yeah, that was like a... Yeah. I don't know what that was. I'm going to step one. That was 300. I'm going to step one step away. I don't know what's happening over there. Chris thought like he's about to combust. And finally, you can leave us a review on Stitcher. The best way to get to our Stitcher page is to go to our website, eWebResults.com. And you will find our Stitcher link there. It's easy to leave a review. And hopefully you make it five stars. And okay. So after all of that, there are ways that you can connect with us. If you connect with us to the tune of at least 10 on any platform... Then we skip that section we just did. Exactly. How the campaign works. It works. And the places that you can connect with us are YouTube.com slash... EWebResults. Instagram.com slash... EWebResults. Facebook.com slash... EWebResults. Twitter.com slash...

EWebResults. I think that's all of them. Yeah. I did them totally out of order. Yeah. I think we got them all. If you're a PHP genius or a WordPress guru, we're probably looking for you. We probably want your help. Go ahead and leave an audio resume at 713-510-7846. If you want a free website analysis. Yeah. And this is analysis that requires a phone call before we really process it. Because we want to make sure it's tuned to what you are looking for. It's not your typical analysis. You're not just going to submit us a URL and say, hey, analyze my site. No, you'll submit the URL. Then you get a call, and then we're going to ask you for some more backup information about what you're trying to do, competitors, things like that. And then give you an analysis that, frankly, probably has a dollar amount somewhere in the $2,000 or $3,000 range just for the analysis itself. And the conversation. And the conversation that you can take it, run with it, or hire us to do it. Yep. Absolutely. So the easiest way to get that, I didn't describe that yet. Go to EWebResults.com, and you will find a web... Actually, it's best if you just click into one other page, and you'll find it. It is also on the home page. It's a link there. We're working on redesigning our website. That's a meeting we should have had earlier today, but it got postponed. Do we have any... I think you said we have got algorithm. Yeah, do that for a second. Time for the favorite segment of the program, the algorithm. Algorithm. Cataclysm. So this is probably like low, kind of 3.4. This is really just tremors. Right. These are really just tremors for all of you guys who are in preparation for the end of the year. So Google Exec did come out and tweet. They tweeted that there will be a Penguin update before the end of 2015. Okay. It's already November 20th. So that means within the next 45

days, there will be another Penguin update. So if you have spammy links, bad links, or your link profile really kind of sucks, this is a great opportunity to go and fix that prior to the update. Prior to getting the Penguin Smackdown. Yeah. Because hopefully you can get a Penguin helper. Yeah. I mean, you know, it can help you. And for those of you guys who may have been penalized before, this is your opportunity to fix it so you can get your ranking back. So check your link profile before the end of the year. Excellent. Hey, I got a little piece of news, a couple pieces of news. In Microsoft, HoloLens, so that's their virtual reality thing, has a partnership with Volvo so that you can have in 3D, in... In car. Not in the in car, but when you go to buy a car and you're in the... It's not the studio. I feel like I'm playing a password. Oh, kind of virtual reality test drive? Yeah, kind of stuff. So I did something like that, man. And who else has that? When I was in Chicago at the Mobile University, a guy had a touchscreen that was being projected onto the window of a Cadillac. Oh, okay, yeah. And we were able to do like a virtual drive on the window. It was kind of cool, yeah. That's cool. And so it sounds similar. Yeah, this one's with the full reality and you're rotating. So basically you're going to look at the car, look under it, around it. It's, you know... Interesting. It's marketing. I don't know how to pronounce this, but Huey... Yeah, Hawaii is what my kids call it. They call it Hawaii. Yeah. Huey, I think is closer. Probably so. They're coming out with a battery that can get 50% charge in two to five minutes. So that's pretty cool, right? Your battery's running low. You plug it in for two minutes. Boom, you got 50%. That's awesome. I'll tell you what though. So I've got an extended battery on my

Galaxy S3 and I just don't use a charger. Yeah, he said S3. Yeah, S3. And I just don't use a charger. I was researching... Yeah, he said S3. Yeah, S3. The 6 doesn't have a replacement battery. Yeah, you can't. You can replace the battery. I was like, if I... It is 5. I can't replace the battery. What? Yeah. Yeah, I'm using the Galaxy S5. Now, I will say that I'm almost close to that. Yeah. When I'm on zero... Well, not zero percent, but I'm below 10%. I plug in 10 minutes in, I'm at 70. Oh, wow. Like, it don't take long to charge at all. That's interesting. And then finally, Google Plus is getting a virtual gathering place. And the only... So they're kind of restructuring their social... Well, yeah, G Plus. Yeah. G Plus. And we've already been dealing with some of that. Like, for my SEO kind of strategies, those communities and things like that. Change, yeah. Yeah, we've been already adding communities and building up those communities. Not aware, actually, that they were going to transition into making that really the focus of G Plus. And one of the reasons I mentioned it is, additionally, I had a phone call today with a new client. And they were saying that they were planning on using that platform as a way to interact with VIP customers. Other people, yeah. Exactly. So, kind of cool. I got a punch in the face for Melvin Johnson, Elephant Head Graphics. Okay. I had a good call with him. Elephant Head Graphics. He's a podcast listener. And then, this is the review. I don't have the review. You need to go online onto our Facebook page, which is facebook.com slash... E-Web Results. And you'll see a review by Social Media Tips. I don't know. Which one? What are you talking about? I haven't seen it. Social Media Tips. And it's by Marta. It's awesome. Marta is probably a better way to pronounce it. She's out of Amsterdam. And literally, in the review, she's like, it's Friday. I'm

not high yet. In Amsterdam. So, punch in the face to you, Marta. We got a way to display that somehow for our watchers. That went pretty cool. Yeah, it was awesome. Cool. What you got? We got some news. We got some news as well. So, let's talk Google first. So, you know, Google has already been working on semantic search and things like that. Right, right. So, their natural language search, they say, it's gotten smarter now. Which, you know, it should, right? But they say, now it's better at understanding queries that include superlatives and times and things like that. Okay. So, for example, if you use, like, you know, Google Talk like I do. Right. I'm quick to make a voice search. And most of the time, I'll get a voice answer. That's because you don't have the S3. Most of the time, I'll get a response back. But every now and then, you can ask Google one of those questions that it just doesn't know the answer to. And instead of giving you a voice answer, you just get a list in the search results. Right? Right. And so, this addresses that. So, for example, if you were to go in and say, you know, who was the tallest player on the Rockets in 1988? Right. Right. Google would usually just list out those results. Right. And now, with these improvements in natural language search, it understands that by tallest, I'm looking for the tallest person. Right. Right. During the specific time period that I set. And it'll return an answer. Like, in 1988, Hakeem Olajuwon and Ralph Sampson were the tallest people. You know, it will get that result. So, kudos to Google for improvement. Did this Foursquare update. So, they joined Apple Maps. Punch in the face of Apple for constantly trying to improve their map tool. They already were getting data in their maps from, like, TripAdvisor and Booking.com. Yeah, yeah. Cool stuff. And now, you can get Foursquare updates. Oh, cool. Cool thing about that is because Foursquare is focusing on

local search. And so, if people are recommending your restaurant or your facility or your service or product, whatever it is in your area, then you have a higher likelihood of being shown on Apple Maps when people are in your area. Use Foursquare. Got more news. And this is actually, this could have been AlgoCat. Right. This could have been AlgoCat. Should we do it? Oh, not yet. Okay. But, but, so Google launches the new live blog carousel. Okay. So, you know, we know what the carousel is, right? If you're looking for movies, you get a carousel full of showtimes. You're looking for an event, you get a carousel full of event times, right? So, now they have a live blog carousel. So, dig this. If you are. My bad. I tweeted, vibrated his phone right after. So, if you are live tweeting, live blogging an event. Right. Right. Or let's say you're in entertainment or healthcare or sports or something like that and your site requires live blogs. Right. Right. If you write that post and mark it up with the new live blog schema that they released. Right. Then your site shows up in the carousel. Ah. That's why this is AlgoCat. Yeah. Because this is an excellent way to get your site to the top of the search and just really, really quickly based off of a specific search. Especially if it's based off of an event that's happening right then. Right. There's usually live action. There's usually live searches. Yep. Take advantage of it. Very cool. So, oh, and my last little bit of news was the fact that Amazon sued a hundred, I mean a thousand fake reviewers. Ah. Yeah. Well, they're trying to clean it up. Yeah. They're trying to clean it up. And so, you know, good luck with that. It's going to be difficult. I got one punch in the face. This punch in the face goes to Bruce Clay Inc. Great SEO company. They have a great set of tools and provide great data and information. This punch

in the face is for Lyndon Dwayne Forrester. That's just a great feather in the hat, Bruce Clay and the good folks over at your company. Like the fact that Dwayne, with all his accolades and experience with Bing and Microsoft, his hands in building Bing Webmaster Tools, the fact that he's kind of stepped out of that corporate role and kind of fell here is a great look for him and for you guys. So, punch in the face on that. Awesome. All right. I think that is the potatoes of our podcast. Time to get into the meat. So, like we said, man, punch in the face to Benjamin Spiegel. Dropped his article on Marketing Land. 10 Best Practices to Winning in Digital Retail, which is like e-retail. Take a quick moment to say that his article was really targeted towards e-retail, which is different from e-commerce. Right. Right. So, e-retail is more of your retail establishments, like a Walmart or Amazon. So, it's still a brick and mortar? Not necessarily because we're talking e. Right. So, it's still online, but it's like your Amazon is an e-retail outlet. Right. Google Shopping would be an e-retail outlet. So, they do e-commerce, but they're an e-retail marketer. Retail marketer. Whereas, somebody who sells like one thing is probably an e-commerce site and not an e-retailer. Exactly. Yeah. And even more importantly, an e-retailer will have bulk products from multiple manufacturers, like a Walmart. Yeah. They're a retailer. Yeah. Right. Versus an e-commerce is usually your site and you're only selling your products. Your products. Right. A little different. Yeah. Right. Now, both of our clients and our fans, frankly, have an e-commerce site. They're not necessarily building an e-retail site. Yeah. But, the principles that Benjamin shared in this article, I think, are applicable to all parties. Punching the face to you. And so, we'll dive in. Yeah. For doing that. And so, first thing he says, well, he goes on to say, most of the e-retail discovery that happens today happens via search. He says, consumers are asking

questions either inside their search engine or directly inside that environment. And he's absolutely right. Most people who search for a specific product or product description or product type, they do that search in Google, Yahoo, or Bing. And then, when they get to your site, check your site search log. I guarantee you there are more people, more questions being searched about that specific product. That's also a good pro tip right here. That site search log is a great way to find ideas for more content to add to your site. Because if people are on your site searching for it, then you should probably have some answers those questions. Exactly. Which we'll get into a little bit later. But number one, he says, optimized product titles. Right? Typical standard SEO advice. But I like the points he makes out. There's three reasons. And we're talking about e-commerce. Those product titles, he says, on a site, this plays a key role in a couple of stages. Primarily, it serves as the headline on the search result page. Right? That's your product title. Yeah. Then he says, since it's also being used in the HTML, it serves as the headline inside the search results page on your site, which is right. And it's also the heading inside the shopping cart. And so that product title is the very important piece of code. It's a core piece of code. Yeah. You want to make sure that you, when possible, list your target phrase. Treat it like an SEO title. Right? Favorite phrase at the beginning. When possible, include your brief product description. And depending on the length of this title, get your skew at the end. Right. It's something we've been working on with a particular client of ours. Get your skew on it. And now, obviously, that may be difficult at times because at the same time, you don't want your title to exceed 55 characters. Right. Right? You got a certain limit. But what you want to do is get as much of that information in there as

possible. And I like the example he used. If you were buying headphones, let's say. Right. And these headphones came with several different features, like, I don't know, maybe they were noise-canceling Bluetooth. Bluetooth. Bluetooth. Right. Yeah, noise-canceling Bluetooth headphones. Right. Right. Then you need to have noise-canceling Bluetooth headphones in your title. Yeah. You just need to have that with that skew number. Even if it's like Sony noise-canceling Bluetooth headphones. Yeah, exactly. Or that's how your title is. 11596. Yeah. There you go. That's not a real skew. Yeah, no. Those suck. But the key is you want to have those descriptors in the title. Yeah. Number two. Two. He says questions and answers. FAQs. Right. What you want to do is answer people's questions. He goes on to say, these sections allow consumers to ask pre-sale type questions that can be answered either by the seller or the customers. Can I give him a pro tip here? Yes. Yeah. Pro tip for your FAQs. Especially if you're talking e-commerce site and you actually have that, don't put those questions and answers on some FAQ page, put them in the product description. Oh, my God. So, why would you do that? Because people are not going to go to your FAQ page, but they will read that product description. If I'm about to buy this product, that may be the only thing I read. Yeah. But I'm going to read that. Yeah. So, why not put the questions and answers there? Right below the specs. Right above the reviews. Frequently asked questions about that specific product or service. Yep. Take advantage of it. Pro tip. His third one, he says, look, ratings and reviews. He goes on to say, ratings and reviews are an extremely crucial part of e-retail success. Not only do they influence the actual rankings, they also increase the overall conversion rates. Duh. Yeah. He's absolutely right. Nothing has changed. Rating and reviews are extremely important. I will add this, though, that he didn't mention. They also increase your search rankings. Yeah. So, the better

reviews you have, whether those are third-party reviews like Yelp or G+, or even reviews on your site that are user-generated, then you have a higher likelihood of bumping that ranking up. And not only that, in regards to conversions and results, we know the power of reviews. Yep. So, that's like digital word of mouth. I'm going to give you a pro tip because I was just looking at a website this week for a prospect. And they actually had blanks, five blank stars, and the phrase, no reviews next to every product. And I said, you've got to get rid of that. But you want reviews. Mm-hmm. So, change that to be the first to review. Exactly. Because when you see five blank stars and no reviews about this product, it probably sucks. And if you see, hey, be the first to review, it takes that out. It kind of puts you in the mindset that, okay, just nobody's reviewed it yet. Not yet. Yeah. Exactly. You may even want to, through some email marketing campaign, ask them and send them for that review. Yeah. Just saying. Pro tip two. That was like pro tip A and B. There we go. Here we go. Number five. Five. He says, beautiful, no, I'm sorry. Four. Four. Images and videos. Right? He goes on to say, today's consumers are curious. They like to touch the packaging. They like to look at the bottom and blah, blah, blah. And he's right. And unfortunately, when you're shopping online, you just do not have that. You can't do that. Yeah. You can't. You have not come up with the technology yet. Not yet. Now, you know, maybe. Yeah. Soon. But right now, you can't. And so, you have to appease that. How do you do that? By giving, you know, Foot Locker does a great job of it. You can look at the bottom of the shoe, top of the shoe, inside the shoe, whole 360 kind of JavaScript, you know, Zoom feature that they have. So, I'll say do that. But, in

this day and age, I would like to focus on those videos. I think those videos have a little bit more value in e-commerce than the images may do. What kind of videos? How-to videos. How to use this product. Promo videos. Those testimonial videos. Frankly, user-generated videos. Yeah. Those have an extreme amount of value. Yeah. And in regards to the images themselves, maybe user-generated images. I was dealing with one company and they were doing, they had a social campaign. So, it was a clothing store. Right. And as people bought shoes and clothes there, on the receipt, they had a promo where if you posted pictures wearing the stuff you bought and tagged them in it, you got a percentage off your next purchase. That's nice. That's a pro tip. Yeah, I was like, that's kind of smart. Yeah. You know, click. It's a long call to action. I mean, that's how you put it on the receipt, right? Very cool. Very cool. The last one, he says, well, number five. Yeah. He says, beautiful zoom in images. So, now, I would say- Depends. Depends. Depends. It really depends on the cost of your product, frankly. Right. The higher the product cost, yeah, the higher you probably need a high quality image. Right. Right. If this costs five books and I can get them at Walmart, I just want to, for eight books, I'm just getting it off your site to save that $3. I'm probably not interested in a high quality image. I'm probably going to buy 10 of them. Yeah. And be done with it. Yeah. However, your product costs, I don't know, $400 or $500 or a pair of J's, $175, then you need some high quality images. You need to build that confidence and let people see the details in what you offer. Absolutely. Number six. Six. I like this one here. Multiple SKUs. Yeah. Right. He says, allow consumers to configure the product in one screen instead of looking around for the right attributes. And he's right. How much would that suck?

Right. If you need to go buy a pair of Jordans and, man, every time I've changed size or changed style, then- Changing page. Changing pages and reloads and a new SKU and everything else. Oh, this is a horrible shopping experience. But if I can come to one page and choose colors, choose sizes, and any other attributes without changing SKUs, without changing pages, without having to reload my browser, then I've got a higher likelihood of converting. Faster, better experience. Definitely. So try multiple SKUs when possible. He says sponsor results on here. And so the sponsor results, again, he was kind of targeting e-retail sites. And so if you're on Amazon, then it makes sense to have some sponsor results right there. Oh, yeah, yeah. But in our case, I wouldn't say sponsor results, but instead I'll say similar products. And so if you have products that people can purchase, then you should show, display, maybe recommended purchases that people also purchased or similar products. That's the crowd theory, right? Yeah. Other people who bought this also bought this. And it's like, I guarantee you- Maybe I need to look at that. Or I've had, man, that's what I was looking for. Like, not even the product I was about to purchase, the recommended one was the one I actually was looking for. And so it works. Click, add to cart. Yeah. Now I'll buy both of them because I was about to buy this one. It's already in the cart. What are you going to do? Technology, you can't figure out how to delete it. Exactly. Yeah. Yeah. The remove button is not working. Two J's instead of one. What are you going to do? I'm going to wear one of them next week. That's what I'm going to do. So, sponsored results. We have similar products is what we'll call that one. I like this one. Instant gratification. He says the offer in same day shipping has often doubled conversion rates. So make sure your product is marked as available and shipping quickly. Ladies and

gentlemen, we live in an on-demand society. Yeah. Okay. I need this not now, but right now. Yeah. Not yesterday, but today. You know, right now, right now. And so anytime you can offer- Amazon Prime two-hour delivery. Come on. That's why they're doing that. You know, same day shipping is that important because, like I said earlier, most products I can go to Walmart and get it. Yep. You know what I'm saying? I don't have to wait. Yeah. If I want to wait three days or do I want to wait 40 minutes and go drive, sit in line and come on back, you have to offer me free shipping. I don't know about the Walmart by you, but I try not to go to the one by me. It's just annoying. It's just annoying. The people- That's brand new, the one by you, though. That's why. It's Walmart. What is the- The people are the same. Yeah. It's the same. But you want to, anytime you can offer that instant gratification, same day shipping, immediate download, whatever it is. You know, even with coupon codes, it don't necessarily have to be for your product, but if you offer some sort of coupon or some sort of benefit, let me use it now. Don't force me to use it on my next purchase. Yeah. Right? That instant type of gratification goes a long way. I just went to a page, just before we came in here, pulled it up, and the first window was, take advantage of your discount now. No. Like a big pop-up. So, click. Gave email. Of course. You got to give me this email. Yeah. Right? And you probably did it. Well, I was researching. But you would have. I didn't need that feminine product. I hope not. And the last one, he says, oh, no, second to the last one. Nine. Yeah, he says, get real-time inspiration. This is a really good one because sometimes, you know, you will be looking for a way to promote these things. And so, rather than get

real-time inspiration, because he's talking about e-retailers, and so, depending on the magnitude of your platform, you may be able to gather some other data that will help you inspire how you present your products. But from an e-commerce perspective, how can you get inspiration? Real-time events. If you have any products or services that line up with current events or new things that's happening in your industry, on online, on TV that's related to what you sell or offer, use that. Use that to help promote your product. Use that to draw some synergy between your brand and the brand that it's happening on. So, that way, people who are interested in that current event can kind of be educated on what you offer. Take advantage of current events, especially when related to your product. You got track season coming up. Right. Start promoting your track running shoes and how they're the best to do this or that. Right? The weather's about to change. Then you start lining up your products to correlate with that. Take advantage of that. Last one. Ten. He says, always monitor. And that's something we always preach here, right? He says, in order to win in this environment, you need to constantly monitor for negative reviews, updates to competitive products, the quality of your SKUs. This will allow you to update and enhance your e-commerce content before it impacts your sales. What's our motto? Test and measure. Like, you have to test it and measure it and then do it again. Test, measure, adjust. And then rinse and repeat. Yeah. Like, you have to do that. If you're not testing and measuring and making adjustments, then you don't really know what's probably throwing away money. Yeah. I went to a seminar. You're more than likely throwing away money. I went to a seminar and it was interesting. It was like, one of the reasons business owners don't test and measure is because they don't know how much money they're losing. Well, they're scared to find out how much money they're losing. If you knew

that testing and measuring could make you another $2,000 a month or whatever the time period is. By saving you that much. Yeah. Would you, how, how much would you jump into that immediately? You know, that's, that's the, that's the main reason for our monthly call. Yeah. Right. It's, it's, it's all about testing and measuring. It's, it's an opportunity for me or one of us to not only have a catch up meeting with that business owner, but more importantly, here's the results of what we've done the past 30 to 60 days. And based on that, here's what we'd like to do the next 30 and 60 days. And it's an opportunity to really confirm what's testing and measuring and what's actually working and what's not. Absolutely. Much test and measure. Man, punch in the face to you, Benjamin Spiegel. The 10 best practices to winning in digital retail. Great article, dude. We'll post it up on Facebook. Excellent. And we got a little moment of silence. Yeah. We got some. Yeah. This moment of silence, man, goes to the 27 people who died today at the, at the Mali hotel attacks and for the 32 people who died today in Nigeria, in Nigeria. And then let's also throw in Paris. Yeah. Well, we did Paris last week, but again, um, the fact that they caught some of those people. Yeah. Yeah. So, so punch in the face to those guys for actually doing that. And this moment of silence is just really to the families and those who, who are hurt by this situation in our nation. Um, uh, we got must stay strong. All right. I dig it. All right. Is that it? We got all of our stuff? Yeah, that's it. All right. So, Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet, call eWebResults for increased revenue in your business. And Hey, if you just want to have a conversation with one of us or somebody on our team about what you might be able

to do on your website and with your marketing strategy that could make it better, uh, feel free to reach out to us. You can reach us at 713-592-6724. Or get a website analysis. Or just go to the website and get a website analysis because we're going to do the same thing. Um, if you have a referral, somebody who's interested in internet marketing, you send them our direction, they pay their bill, we pay you. That works pretty, pretty simple. Um, this was filmed live at 5999 West 34th Street, Suite 106, Houston, Texas 77092. And the transcript and video of this podcast are available on our website, which is eWebResults.com. Uh, all right. Uh, this has been another great podcast. Thank you guys for making us the most- Yeah, 300 podcasts, man. 300. That's 100 times three. Three. Yeah. Uh, thank you guys for making us the most popular. Podcasts on iTunes. Uh, thank you guys in the universe, actually. Uh, thank you for, uh, supporting us and getting us to 300. Yeah. Uh, we're doing it for you. Uh, reach out and write a review if you can, if you've gotten good information from us. Until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. All right, balance check, balance check, balance check, one, two. Oh, mic check, one, two. Uh, uh. SEO Podcast 300. Every week, man. Uh, six years in a row. About to get it in. Are you listening? Today we talking about, uh, marketing. Marketing. Uh, 300. It's a big day. Tune in to Chris at the CHUCK. They used to call me Chuck. Shout out to my David. Project manager. Uh, he created. Time to stop the flow or I can keep it going. But it's 300, man. Give y'all extended flowin'. Uh, all right. Flowin'. 300. Woo. 300, man. We should have, we probably been popping some bottles or something today. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.