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10 Content Marketing Skills That Produce Epic Results with Chris and Chuck #336
Effective content marketers must master 10 skills including in-depth research, trend tracking, multi-channel distribution, data analysis, and collaboration to produce content that reaches audiences and drives results.
Key takeaways
- In-depth research means knowing the exact terminology and search queries your audience uses, not just what you assume they search.
- Distributing content across every available channel, email, social, video, and podcasts, is required to maximize reach.
- Reading analytics data like time on page, referral source, and goal completions tells you whether content is actually working.
- A detailed editorial calendar and monthly content strategy prevents random, unfocused publishing and keeps efforts aligned.
- Collaborating with non-competing but relevant businesses expands reach into each other's audience without competing for the same clients.
content marketing is not a said it and forget it kind of situation
About this episode
Does your content marketing produce results? Writing content is great, writing relevant content will get you results. You can’t just write an article and forget it. Writing the proper content for SEO takes research, editing, and revisiting, sometimes multiple times. Chris and Chuck will show you how to leverage trends, do the proper research and tell a story to engage your readers in Best SEO Podcast 336.Presented…
Questions this episode answers
How should content marketers distribute content after publishing?
The hosts say to tweet it, post it on Facebook and boost it, do a Facebook Live about it, email it, include it in a newsletter, turn it into slides for SlideShare, make a video summary, and post that on Facebook and Instagram. Using every available channel is the goal.
Why is having a content strategy and editorial calendar important?
Without a clear strategy you end up throwing content against the wall to see if it sticks. A detailed editorial calendar lets you plan what to write, when to post it, and how to promote it across multiple channels, then rinse and repeat consistently each month.
How can small local businesses approach long-form content without wasting resources?
The hosts say five to six hundred words of original, relevant content is often better for small service providers like roofers or plumbers than investing in 1,500 words. Long-form investment makes more sense for big brands with multiple locations presenting themselves as industry experts.
In their words
content marketing is not a said it and forget it kind of situation. You have to add content in multiple places and frequently.
Charles Lewis
effective content marketers don't put all their eggs in one basket. They rely on more than one form of content to reach their audience.
Charles Lewis
when you partner with someone, especially an influencer within your industry, you're greatly expanding your reach into a much larger audience.
Charles Lewis
Terms defined in this episode
- interstitial
- Anything that prevents your original content from being seen once a page loads, such as a pop-up or splash page, which Google announced a penalty for on mobile web pages.
- editorial calendar
- A detailed plan that defines what content will be produced, when it will be posted, and how it will be promoted, described as a sign of an all-star content marketer.
- shikos
- A term used by the hosts to mean shares, likes, and follows on any social media profile.
- Algorithm Cataclysm
- A recurring segment of the SEO podcast where the hosts discuss notable Google algorithm updates and search-related news changes.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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