Mastering content marketing requires audience research, expert interviewing, goal-driven writing, competitive differentiation, and long-tail keyword strategy, all of which align closely with core SEO practices.
no matter how compelling your content is, you won't convert anyone if you don't know, and this is an italics, exactly who you're speaking to.
10 Content Marketing Skills You Need to MasterIf you want to achieve positive results and ROI, you have to master the right content marketing skills. we feature 10 essential content marketing skills. The good news is you don’t need a special degree or inborn talent to master these skills. All you need is to know what these skills are and to practice until you’ve mastered them.
The episode covers five of ten skills from a Search Engine Journal article: audience detective work using tools like Google Analytics, Quora, and Reddit; subject matter expert interviewing; writing every piece with a clear goal; knowing how to stand out from competitors; and keyword research savviness with a focus on long-tail phrases.
Long-tail and low-competition keywords are easier to rank for and still drive targeted visitors. Building authority on these phrases first creates a foundation to eventually compete for bigger terms. Even low search volume keywords can justify a full year of SEO spend if one conversion is a high-ticket deal.
The episode says you do not need a degree in a niche to produce authority content. Reading extensively in a specific niche builds enough expertise, and teaching the material, whether through writing, training, or podcasting, is when knowledge becomes truly concrete and articulate.
The episode cites a statistic that there is a 26% chance a target audience will not see paid ads due to ad blockers, meaning only about 75% of people see paid ads while organic content reaches the full audience. The hosts argue that a core marketing budget should go toward SEO for long-term value.
In the future, the only content people will read is authority content written by experts, right? That's interesting. You need to be mindful of that. If you're just kind of producing mediocre articles, that's just not going to cut it as you get further down the road of this content marketing.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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