10 Content Marketing Skills You Need to Master by Julia McCoy PART 2 #475

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners here at eWebResults. My name is Matt Bertram, your SEO expert. The SEO expert. You even wrote an article. We'll probably cover that in the next podcast, your article. Well, it's business t-shirt. It says, an SEO expert walks into a bar, bars, beer garden, hangout, lounge, nightclub, minibar, barstool, tavern, pub, beer, wine, whiskey. That's how an SEOer thinks, that's for sure. Well, this was probably like five years ago, SEO, but... Welcome back to another fun-filled edition of our podcast. This is podcast number 473, and it's part two of this article, and the article is Top 10 Must-Have Content Marketing Skills. It's by, we actually didn't know the author on the last podcast. It's been, our apologies to Miss Julia McCoy. I think we've done articles from her before. It was posted in Search Engine Journal. Before that, remember, we are filmed live here in Houston, Texas, and Matt and I, we are your Results Rebels. So, Chris, so as we've been designing the EWR Digital... I feel like you've prepared this, and then now you're springing it on me. Well, no, actually, you made me think of it, right? And so, really, we've designed, we're designing the new website, we launched it in March, and we're rebranding the company. We're kind of co-branding it right now. We're EWR Digital, we're kind of maturing the brand a little bit, and really based on the logo that we designed. So, it's EWR in all capitals, because we're in a small case, we're all capitals, now we're adults here. And basically, you know, something that's pretty popular is everything in like a box, right? So, I moved us a little outside the box. Okay, I like that, yeah. Focused on results, right? So, focused on the R. So, there's a little story behind the logo, right? I like that. I like that. But, it's always interesting when you get, and usually it's a sign of a good logo

when there's a good quality story behind it. Oh, yeah. So, very cool. Doesn't that look, that just looks so good. We're looking at the digital screen over on the left, and it looks pretty good. So, that will be revealed... March, into March. Yeah, in the first quarter, that's very cool. Very cool. We are your results, Rebels. I do need to read a couple reviews. Okay. And the first one is not five stars. I found a bunch of reviews actually over on PodBay, and we had never looked at them. They go way, way, way, way back. This one is from Tsome47. It's only two stars. It says, I felt like I had to listen to a lot of BS that I could easily read off the internet in less time. No real meat. This is for people deep into SEO, not newbies. Now, I don't know if he's making the comment that his idea is it's supposed to be for people deep into SEO and not newbies, or is he saying... That's what it's... Right? Like, that's the interpretation, but it's not that clear. Tsome, Patif to you. I'm sure you hate that. No, I thought it was... No, okay. I don't know what we're doing. For taking the time to actually write to us. We need feedback. We always need feedback. We need feedback. And I'm going to tell you, one of the things that we recognize when we read reviews that aren't positive is that you're 10 times more likely to get a negative review than a positive review. And if you look at our collection of reviews, they're more than 10 times likely to be positive. So, I think that says something. And I have another review that we'll get into here in a second. Go for it. Okay. This one is from Jay Barshop. The title is Awesome Show, Highly Recommend. Matt, Chris, and their guests, we don't have guests that often, provide some incredibly actionable and compelling content, spotlighting the coming SEO and content marketing trends and absolute best tactics to

help you effectively grow your business without breaking the bank. Highly recommend listening and subscribing to the SEO. By the way, yes, subscribe and follow. That's very important. If you want the knowledge and mindsets to get ahead of the curve and then in parentheses and reach your overall business goals as a result, patiff to you, Jay Barshop, that's what we're hoping that we're delivering with a little bit of personality, right? We don't talk about mindset enough. Yeah, yeah. I think that's true. I think it's really, really important to have the right mindset when you're approaching a digital marketing campaign. 100%. Right? Yeah. And we're in the job of just creating amazing results. Yes. And so if you're going into it pessimistic that you're going to be hitting all these brick walls, you know? It's probably not the right mindset. I mean, most people that come to us have already spent a bunch of money and it didn't work. Hit a bunch of brick walls already. Yeah, a bunch of brick walls. So they come to us very, very pessimistic. Jaded, for sure. Jaded. And, you know, based on over the years, the results that we've produced, we've learned how- Consistently, yeah. We've learned what works and doesn't work. Right. And, you know, I actually did do a workshop of people flew in and I uncomfortably had to tell them I don't think that their business is a good business. I think they left us a better review or something. Oh, really? But, I mean, basically, I suggested that they pivot their business in a different direction where there was more search volume because they were trying to do it really on a shoestring budget and there was no volume. So I was like, you're going to have to spend a bunch of ads to generate a lot of business. Here's how I would go to kind of stair-step into what your true passion is. But I told them, you know, I said, look, this is how I would do it if I was you based on

what I know. The way you're going right now is, you know, I think it's going to be a tough road. You're not going to get an ROI. And so I would look at that going, if someone helped me to not make a bad decision. Financially. Like financially and learn from somebody else, you know. I'd give them a good review. You know, you spend $1,500,000 and you have nothing to show for it. I think that becomes the case of they shot the messenger for the message. Fair enough. Right? Like the message wasn't what they wanted to hear. And if they did, I don't know if they did leave us a bad review. I don't know. Maybe they just, it was, Alyssa had brought them in. Yeah. And then I, you know, she said, I remember that. Yeah, they flew in. I said, I'm really uncomfortable. I need you in this meeting to kind of walk through this because I basically got to tell them that this is a bad business strategy and it's a bad idea. And they pushed for the strategy session anyway. Yeah. We actually do turn people away. And, like, we just, I think, sold a website. They called us four times. And we were like, no, we don't think we should do this. Yeah, this makes sense. Yeah. And they're four times. They're like, no, we want you to do it. Oh, and, but anyways, go on. We don't want to be an infomercial here. We'll get to those reviews later. I did check. I'm wearing a shirt right now. It says SEO, Internet Marketing Results. It has kind of a Star Wars theme. Yvonne has one as well. You can't see him working behind the camera. On the back, it says, may the rank be with you. We've got a bunch of other shirts. If you're interested, you can get them still at ewebresults.com slash swag. I did double-check that before. And that's... And really, I'm changing the attire. Yeah. Because you have to have, like, some kind of Internet Marketing

t-shirt. Yeah. There's got to be a collared or button-down shirt. Yeah. Right? Because we're having a lot more clients come in. Yeah. And so... Yeah. If you're not advertising your Internet passions, then be dressed up. Yeah. Yeah. I think that's fair. That makes sense. All right. So, we're going to jump into this article. Before we do that, we would ask you to do something. Shikow us. Share, like, follow. And as you're sharing, liking, following. And if you're on YouTube, go ahead and subscribe and follow. You should hear in your head the sound that sounds like Shikow. That's what Shikow... We've got to get a button made. That says Shikow. That says Shikow. All right. I'll do the recording. All right. So, now we're going to get into the... We need buttons of you saying... Saying different stuff. The top 10 must-have content marketing skills. Again, patiff to Julia McCoy. We really appreciate this article. We broke it into two sections. Go back and listen to podcast number 472 in order to get the first one. Here, we're starting at skill number six. Look ahead. Planning content way ahead of time is a skill that you need to have to do this right. And she talks about how uncomfortable it can be. Like, you wake up on a Friday and you know, well, today's the day I got to make content. And you haven't actually thought about the content you're going to make. I think we've all been there. I think that that's with life. You just got to plan out a little bit better. Like, I mean, that's what I'm teaching a lot of people. They're coming in going, what do I need to do today? And I'm like, you need to have that planned out like the previous week. Last night, yeah. Or, yeah. We're not downloading tasks to them of like what they need to complete. Because there's a lot of people that just want to knock out tasks. Yeah. And you need to plan those tasks out. But if you're going to

move into kind of the strategy level, that's really what you have to do is plan things out. Do some gap analysis. Figure out where the trends are. You know, when you're creating content, there's a lot that goes into it. Yeah. And one of the things, and we keep track. So every time we do a podcast, I've got a sheet that tracks like what the article was. What the date was. What the reviews were. So we don't end up, other than the last podcast, repeating a particular review. That was just because it was fun. And I have Chris that does this. They called you Mike. So that way, I mean, that's part of planning. Right? That's part of planning ahead is to make sure that you're not redoing something that you've already done. Because you've got it all digitally stored. I'm sure we've done a 473 podcast, though. I'm pretty sure. No, I don't think so. I would give it a 50-50. Come on. Have we done a 473 for? Really? We're higher than that? Yeah. What podcast is this? When you get a chance, let me know what podcast this is, and then we'll correct it. So our system isn't 100% accurate. If we wanted to be accurate, we might use the one that Julia recommends, which is Buffer. She says Buffer allows to schedule. But is this Buffer right here? Yeah, this is Buffer. Because this looks like Trello. But this is, yeah, it's going to have the same kind of look and feel. It's like AdCard, you know? Yep. No, it's going to have the same look and feel. In fact, you could just use Trello. Hootsuite is more about scheduling content that's already created. Whereas this is like, hey, here, let me schedule what content I need to create. Let me put that SME, subject matter, matter, expert interview on the schedule so I know when that happens, that kind of thing. So you've got that under control. You do want to leave room for spontaneity. For example, if a relevant question

from one of your followers pops up, why not address it in a lengthy podcast, I mean blog or podcast? So I'm going to say if you're listening to the podcast and you've got some question, some burning internet marketing related question that you have, would like answered, then send it in. Podcast at ewebresults.com. That's one of the things that we used to do at the old location we don't do anymore. Yeah. We used to have it live, right? And then people would be asking questions and we would kind of do ad-lib live. Yeah. That would be fun. We could get back to doing Facebook live. I mean, we'd probably need a screen. Yeah. I like the phone. I was like, ah. Yeah. I mean, although now we can put the phone here. All right. So that was number six. Number seven, skill number seven, the ability to repackage content. So when you're talking about planning out all your content, what you can throw in is, you know, you don't always have to make something. You might be thinking to yourself, how on earth can I come up with enough new topics? The good news is you don't have to. You can take older content that you produced and simply repackage it. Well, that's what Neil Patel and Brian, uh, uh, backlinko do. Brian Dean. I mean, basically the skyscraper technique is taking a bunch of old blog posts and then smushing them together and building a big kind of tall, tall content blog. Um, I mean, we're doing this for a lot of clients. We're taking old content that's not ranking well. Right. Um, and then kind of recycling it or massaging it or putting it with another, uh, piece of content and then republishing it to get some better traction, to get it ranking. So when we have these sites that have a lot of content, we're able to quicker repurpose content than generate new content. Yeah. Or re what did he say? Reconfigure. Reconfigure. Repackage. Repackage. And he actually talks, she, excuse me, she,

Julia actually talks about the reverse, which is maybe you've got a 3000 word skyscraper article. You can actually break that into three different articles, right? A little blog posts. And then you could actually turn those individual posts into little videos. Well, yeah. I mean, I think you can repurpose that content for different platforms and really, um, we could do a better job of that with this podcast. Yes. You mean we're creating content off of the podcast? Yeah. Yeah. I think we could chop it out and do this and do that. And turn it into commercials. That's why we need a full-time person. Yep. Yeah. Skill number eight is I try and distract Matt from hiring another person this week. Optimizing for voice search and AI. Dun, dun, dun. We have this, this, in fact, right before this podcast, we use voice search. And what did we ask? What did we ask, Google? About a sundial. We asked, what is, what is a sun clock? You said a solar clock. Sun clock. Because I said it's called something else. Solar clock called. And, and, you know. And she knew. And Google knows the answer. She's getting smarter. She's grown up. A sundial. And this goes exactly to my point about voice search, is that 99% of voice searches are things that you're not going to sell anything off of. Again, assuming you're not talking about restaurants near me, right? That's, that's, that's where you've got. It's saying who, what, when, where, why. And I believe that's true. Yes. Yeah. So there are best practices. So still, you might want to optimize for voice search, right? So maybe you do sell, like, antique sundials, and you want to be the first one to show up for antique sundials. And you can say, well, here's some tricks to make sure that you can place well. Use the whole question. Like, in my case, I was like, what is a sun clock, right? Yeah. Called. So you could actually create content that says, and I'm pretty sure, well, that's

the, hey, don't cheat. That's the next, that's the next, I said the whole question. So ask that whole question as the title of your art, of your particular blog post or whatever. And the next, I don't know, you could structure your content to be featured in a snippet. Just make how-tos. That's what I'm seeing working right now is Google wants how-tos. And one of the techniques we've been using is when you do a search that's relevant for our client, then Google offers all of these other questions that people are searching related to that topic. People also ask. And answer, answer those things and blog posts and videos or whatever to get some good traffic. I like it. I like it. That almost feels like a pro tip. Skill number, what did she else say? Divide your content. This will help you, again, get optimized for voice search and AI. Divide your content into relevant H2s and H3s, and then use numbered and bulleted lists. So I have to say this in this section because I am thinking about hiring another person. Point number nine. No, I'm serious. So I'm thinking about creating an EWR lab. And so there's some senior SEOs that meet here in Houston. And there's a meetup in Austin like yesterday. And anyways, I got a couple of them that we stay in contact. You see them come in and out of here. Some of them are ready to come over. Okay. Okay. Some of them are ready to come over. And like we continuously find the best strategies and we need to like really dedicate to that. Yeah. And so we're learning through like doing and we're seeing the updates and we're making assumptions. But like testing, testing, testing is really, really important. And I've been doing a lot of work on G&Bs right now. Yep. Because, you know. Google My Business. Google My Business. A lot of clients just want to rank in G&B. They don't have a website. They don't need a website. They don't want to rank in

search. And so I've been doing a lot of research on that. Yeah. I have a guy that's really, really good and we've been going back and forth and anything that I've read online and courses that I've taken from people I've bought, he had, he through testing has been able to teach me some things. Oh, cool. And so. That's kind of like what we were talking in the last podcast about how many books you've read and how you went into a particular conversation with, at that time, somebody who had a lot more SEO experience than you and how, all right, there's one thing to have. We all know there's book learning and then there's experiential learning. And there are different things, right? Well, also what I will say too is, is the time invested, right? To that 10,000 expert hours. Yeah. You know, over the course of 10 years or 20 years or whatever, if you've been doing SEO since Google has been around, somebody can compress that time because if you're just doing stuff on a job and you're not taking, you know, time outside of work to learn some of these things, you're not moving at such a fast pace. Right. And so reading all those books. Accelerated the pace. It accelerates it a lot, but that experiential knowledge. But bottom line is I was having a conversation yesterday. About an SEO lab. Well, SEO lab. So not even hiring somebody, but also creating a lab. Skill number nine. Using links for higher authority and relevance. Links are essential. You got a phrase, content is king. Distribution is queen. Right. And distribution is about the links that you get. Like how do you get the message out there and links on other locations that point into your content is these links. They're essential. They can help Google understand what your site's about. If you've got high authority on a particular topic that's linking into you. That, that's actually something that I've been getting asked a lot. Yeah. Like a lot of the companies we're

working with now have internal SEO people. Right. And they're wanting like corporate training. And so everybody's really afraid of links. Yeah. And you should be. Yeah. But. If you do them wrong, it's not good. I mean, it's, you know, so there's some landmines out there, but people are very uncomfortable with it and it is still about 40% of the SEO pie. And so, you know, if, if, if you're doing everything. And by SEO pie, what he means is 40% of the criteria Google uses in order to figure out where to place you relative to other people. I, I, I was really into eating. The SEO pie that Google eats. Yeah. So anyways, links are important. What they also do is show Google which of your pages are most important. So that's not only links that are outbound, but you need to make sure that you take care of your internal link structure and speak a message with your link structure. Hey, here's what's most important on my site. You can, with big sites, you can, you can rank just with your own site. Yeah. Pretty easily. Right. The, the one linking structure that you have the most control over is the structure on your own website. So make sure you spend a lot of time on it. Make sure that it's done, done properly. The key is choosing the best links. It's her, her suggestion is Alexa has a free tool, not Alexa, like Amazon Alexa, but Alexa, the data Alexa that's online. If a site ranks below a hundred thousand. So a low number is actually a good number. Then it's good to use that for content for linking from your content. If it's higher than a hundred thousand, then you might just be wasting your time. Oh, are we talking about outbound links? That's, that's trying to get inbound links. Yeah. Is that saying a site that ranks below a hundred thousand? A hundred thousand. Right. Okay. So, I mean, when I'm looking at sites too, to, to try to get links back,

right. If you're doing outreach, um, sites that link out to way too many people, um, it's, it's sharing all its SEO juice and it's just non-discriminate. So that link's not that hard to get. So Google looks at that. Yeah. That's what I thought you were talking about. All right. Skill number 10, measure your content success. All right. Um, and we're going to talk about three great ways to measure content success. I just want to share, you know, we've all got this concept of test and measure, right? And I think that measuring really here at eWeb, we think that measuring is so important. The concept is really measure and test. So take that phrase and turn it around. You shouldn't even be throwing anything out there that you're not understanding how you're going to measure it. Like, don't do it. Like, it's not like, oh, let's throw it out there and then figure out how we're going to measure it. It's like, how are we going to measure it and then throw it out there so that you're measuring it and you can have some way to kind of, uh, A, B test it and get better results. Yeah. I, I think that there, so we recently hired a quant guy, um, right. Like Frank's been doing a great job. Yeah. Like financials, projections, that sort of thing. As, as we're kind of building out case studies of, you know, like we have one campaign that's a 28, 2,800% return on investment. 2,800. 2,800% return on investment. And this is a site that's worth about $50,000 a month. Right. And we've got their cost per acquisition, cost per acquisition. Right. Down to $4. Per acquisition. Per acquisition. Okay. This is a finance company. Yeah. We've been with them for like five years. So we've really been able to, to implement everything that we want to. Yeah. I mean, but we, we did lose a client. Yeah. Okay. Because it was a communication thing at the end of the year. And I looked at the data and

if we would have run a model to show them what we actually did for them, they would have never left. Yeah. Okay. And, and I, I feel like that was a, uh, you know, a failure, a failing, a hard part of explaining that. And I basically have Frank running, running that model that we can use them as a case study. Right. Okay. But I actually, even though they left, that's how good a job we did. It was amazing. Right. It was an automotive industry and, and really, um, I still have a good relationship with the guy. We've been kind of Facebooking back and forth and, you know, we're going to, we're going to have a conversation, but I want to, I want to show him that data, the value of that. I don't want to explain it to him. I want him to see it. Yeah. Does that make sense? Yeah. And I think that really that's, we are data driven and we got to take that next step to translate to the business owner. Cause when, you know, go talk to a publicly traded company, it was like, Hey, give us a million bucks. You know, what am I going to get for the million bucks? What's the projection? You got 4 million. Yeah. What, or whatever it is. Like, I mean, like we're a big e-commerce site. Right. So, um, I think that it's becoming more and more important and people are not looking at internet marketing as much as marketing. Right. They're like, if I spend this, I want X return. Right. And, and we're, you know, we're, we're working on this beta tool right now that, um, helps give you kind of projection of leads. You can plug into a calculator, um, what that formula is. It'll tell you the competitors, how much content they're creating. Sorry. Nevermind. We're good. No, that's good. No, no, no. You look at your watch. It's making me a, I got a glance. I got it. We got to keep, keep on schedule here. All

right. So a lot of exciting things happening. Measure your content success. Here's things to measure your email. Click through rates. Man, that cup probably hurt people's ears. Yeah. Be careful with that. Email click through rates. If people are clicking on the links in your email series, take note of what's actually getting their attention. Right. Um, number two, bounce rates. Do people leave your site without clicking? That's a problem. He says, if people click away more than 70% of the time, you need to improve your content. But the average click through rate is higher than that, isn't it? Like if you like on all sites. Yeah. I mean, I would say it's about 80. I mean, our target's to get it down to like 60, 65. Right. But 70 is a great, a great target too. Well, it is. Because you, you want to know that people are actually engaging with it. Yeah. And I think there's things that you can do on the website. Because Google is looking at that quite a bit of like getting them to take engagement. You, you, Google hates it when they hit the back button. Oh yeah. Quickly, quickly. I think they're okay if you, if they hit it after some period of time. Um, but they don't like you hitting the back button, especially they don't like you hitting the back button quickly and then selecting another item on the result, the search page, search engine result page, and then staying there. So when you're structuring the site, you want like kind of three clicks to anywhere on the site. Yeah. And so a lot of sites that are coming to us when we're looking at the information architecture, um, are like five clicks deep. Yeah. And that's really kind of hurt me with Google. Yep. And there's ways to kind of move it around and kind of change the slugs and, you know, the URLs to, to give it like, you want to be able to get anywhere on the site in three clicks. The next is

scroll depth, right? So talk a little bit about tools for monitoring. And cut it off and scroll up. That's what we used to do. Like right above the fold, you'd have like a picture of somebody that someone would want to look at. Intractive, right. Intractive person. Yeah. You'd have to scroll down. Yeah. You know, but that, um, that doesn't work. I haven't done that in a long time. That was just affiliate stuff. So there's some tools for tracking, like how far they scroll, where they're clicking, all of that. Yeah. I mean, like if you have them go down like two thirds of the page, you can, do an exit pop-up. What are the tools that, that we, we typically use? Is it, is it like hot? Oh, you're talking about a hot jar. Yeah. Hot jar. There we go. Crazy egg. And crazy egg. And we're using both of them. Hot jar slows it down a little bit. There's also one called lucky orange that I've used a few times. Okay. Yeah. So those are tools that allow you to understand how far they've scrolled. Right. So, um, I'm, uh, I'm for, um, for my other company, I'm actually working on a 72 page sales letter. And one of the things that we're going to do is track. That was, you, you, it's a good sales letter. I actually learned stuff about my own business in the sales letter. That's how good it is. Um, but we'll keep track because if you look in and people stop at a certain headline, then you know, you got to adjust the content at that particular headline. So it's really good to understand that activity, uh, and when you're thinking about conversions. So rather, uh, dig, digging up what your specific audience wants to know is, is one of the things that's key for making great content. It's talking to them as a friend in your own unique way, in your own unique voice, keeping up with the current trends and technology only so you can serve your

audience better. Doesn't that kind of sound like this podcast, right? Like we know our audience, we have a unique voice. Some people like it. Some people, we feel most people like it. Sounds like we need to put that on bestseopodcast.com. Some people hate it, uh, keep up with current trends. That's what we, wow. Interesting. When you master these skills, your content strategy will lift you to success in no time. I wrote two question marks next to that. Um, cause I don't know what the definition of no time is for them. I just know when we started this podcast way back in 2009, we didn't get a single phone call for more than 12 months. So it may not happen that fast, but it's responsible for 30% of our business. And, uh, and so it, it does pay off. There's a book, um, and I'm trying to, it's by Collins and it talks about the, the, I think it's the 20 mile March, right? Which is if you're, as they were trying to get into like the North pole or the South pole, I can't remember, um, if they just did 20 miles every day and some days, 20 miles would be a struggle. And then other days, 20 miles would be really easy. And the point was, even when it's easy, you need to stop at 20 cause you need that rest. And when it's hard, you got to push through and get to the 20. And so this podcast for e-web now soon to be EWR, all of these transitions, best SEO podcast, all of those, uh, it's a, it's like, it's the 20 mile March. Like it's hard to get together and make this happen, but we do get together and make it happen. It's kind of an interesting case study for, um. You used to be like, it was seven o'clock on a Friday and you're like, Matt, you can't go. We've got to do a podcast. I'm like, we did one till like 11 one time. Yeah, well, we did a

sequence of things and then we didn't record it and then we had to do it. Oh yeah. That was horrible. That hasn't, thank you, Yvonne. That hasn't happened in a while. That, that, that is probably the number one thing that like from other podcasters that I talked to is like, they, they were, they were recording the interview and they're like, oh, uh, I didn't record. And I was on a guest podcast and that actually happened. Oh, wow. We got like, we got like, you know, 10 minutes in. They're like, oh, let's start over. I was like, oh man. I gave you all my best stuff. At that point. All right. So, uh, we do ask if you like this podcast, you guys have made us the most popular SEO podcast. One of the most popular internet marketing podcast. Who? The guy, the review. Oh, well, he hasn't made us the most popular submitting reviews and letting people make their own decisions. That helps. That helps. Um, thank you. And what you could do for us, if you would be so kind is to share, uh, the podcast with, I don't know, three, three people reach out to it. Yeah. So leave a review, share it, reach out to us, say hi, say thank you. Um, if you're interested in growing revenue in your business with the largest, simplest marketing tool on the planet, call you up results for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, right? By the way, go ahead and pick up the phone and just call us. If you have a referral, email us, uh, and we'll figure out a way to work together and take care of you. We're doing a lot more of those types of projects now. Yeah. Um, so we're doing a lot of those. We can make that happen. Um, and then really, that's it. I, I, we, we really appreciate you. Thank you guys. We were filmed live here at 13105 Northwest Freeway, Houston, Texas, 77040. Uh, if

you want a transcript video or audio, you might need to email us. Yeah. So let me ask you, so you give the address. Yeah. Every time. Yeah. Okay. Do you want people to just randomly show up? Um, why not? Is that, is that, I'm just wondering. I don't know. I, so it's, it for, from shows that I would watch, it would always say like the whole address. Like, so. So the interesting thing is people don't look up the address. Like I would, I would almost give like landmarks. I'd be like, we're on two 90. In the largest, in the largest building out two 90. Yeah. Or something like that. But it was funny because one of our clients was living in Houston and he now lives in Austin. Yeah. And like, he didn't realize where we were located. And then he found, and he goes, I live like right there for like five years. Right. And then like built a little rapport. Yeah. And I was like, I live there now. Yeah. I was like, yeah. Yeah. Or we would have been neighbors had you not moved. Yeah. Yeah. That happens. Yeah. Well, um, so we do appreciate you and, uh, please leave us a review and until the next podcast, my name is Chris Burroughs. Matt Burcham. Bye bye for now. We're starting on. All right. We reported. Are we live? Is this, I'm nervous. I'm nervous. I don't know. And this is kind of like a midday podcast. Yeah. Yeah. Like we haven't done too many of these. It is actually, you know, five minutes away from a midday podcast. Man, it's like. I can, I can, I can read the sign. There's some sort of symbol, like where. I don't know. It's something like a pendulum. Okay. Google. What's the name for a solar clock? It's like a smart year. I die. Sun. Oh. It's so hard. She's smart. She's getting smarter. Voice search. Yes. And what's the value of the voice search? It's mostly. Zero. None. It's not commercial. Zilch. Yeah.