What is Bounce Rate?

The percentage of website visitors who arrive on a page and exit without engaging further. A range of 26 to 45% is average for retail and e-commerce, while blogs can see rates as high as 90%.

From How To Conduct A Content Audit Step-By-Step (Part 2) Ep. 566

In Google Analytics, a bounce is recorded when a user visits one page and leaves without a second interaction, even if they completed a desired action like making a phone call.

From Content Redesign Tips - #SEOpodcast 244

The percentage of visitors who leave a site without clicking further. The episode cites 70% as a target threshold, meaning more than 70% leaving signals a need to improve content.

From 10 Content Marketing Skills You Need to Master by Julia McCoy PART 2 #475

The percentage of visitors who view only one page on a website before leaving, regardless of how long they spent on that page.

From Five ways to improve your website's bounce rate (and why you should) by Syed Balkhi #452

The rate at which visitors leave a page quickly after arriving. Pages with low bounce rates tend to outrank pages with high bounce rates, based on an analysis of one million Google search results cited in the episode.

From 9 SEO Hacks No One Talks About by Brian Dean #440

A Google Analytics metric showing how often visitors leave a website without taking any action. A lower bounce rate indicates visitors are engaging with the site.

From Submission, Content Is King - Unknown Secrets of SEO E-Webstyle Number 4

The percentage of visitors who leave a website after viewing only one page and return to the search results or referring site, without clicking to any other page on the site.

From 13 Reasons Your Website Can Have a High Bounce Rate by Amelia Wilson #356

The percentage of visits where a user came to a page and left the site without visiting any other page on the site.

From Google Analytics, Controlling Bounce Rates - Unknown Secrets of SEO E-Webstyle Number 12

A measure of visitors who leave a site without taking further action. The hosts cite a low bounce rate as evidence that content is solving visitor problems.

From Connecting Content to your Customers - #seopdocast 186

The rate at which visitors leave a site after viewing only one page. The episode notes a high bounce rate is not always bad and must be weighed against conversion rate and industry type.

From Preventing Your Campaign From Failing - #SEOpodcast 256

The percentage of sessions where a visitor leaves a site after viewing only one page. A high bounce rate is not always negative if the visitor converted, such as by calling or submitting a form.

From Tips to Avoiding High Bounce Rates - #SEOpodcast 252

The percentage of visitors who leave a website after viewing only one page, which can indicate either a poor experience or a successful single-page conversion.

From Important SEO Data Points - #SEOpodcast 243

A metric reflecting how quickly users leave a page; the episode notes it may be one of roughly 200 Google ranking factors, but a high bounce rate is only a problem if users are leaving without converting.

From Angie's List and Mobile Search for SEO - Internet Marketing Podcast - Number 91