Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
10 Different Ways To Get Organic Page 1 Google Rankings Part 2 Ep. 561
To earn organic Google page one rankings, businesses should implement structured data Schema across result types including data table snippets, top stories carousels, local business panels, event rich results, and review snippets.
Key takeaways
- Structured data Schema is a recurring best practice across nearly every organic result type covered in the episode.
- Fully populate and regularly monitor your Google Business Profile to expand your local knowledge panel and enable direct booking actions.
- Review snippets with star ratings increase click-through rates and can be applied to service pages, though not the homepage.
- For top stories carousel, use correct structured data markup and maintain proper image sizing: minimum 696 pixels wide for non-AMP pages.
- Before targeting any result type, understand the opportunity, the competition, and the searcher intent for that specific content.
Don't rely on Google's algorithm to figure out what your HTML means. Tell Google exactly what your HTML means.
About this episode
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results.
Questions this episode answers
What are the 10 ways to get organic page one Google rankings covered in this podcast series?
The episode covers plain text organic results, video rich results, carousel rich results, featured snippets, data table snippets, top stories carousel, local business knowledge panel, event rich results, review snippets, and logo in knowledge panel. Structured data Schema is recommended across nearly all of these result types.
How should you optimize for the local business knowledge panel on Google?
Populate your Google Business Profile as completely as possible, monitor your GBP dashboard regularly, respond to reviews and questions, keep all information current, and explore adding direct booking actions such as calendar links so searchers can complete actions without clicking through to your site.
How do review snippets help SEO and how do you get them?
When Google finds proper markup for reviews, it may display star ratings or review excerpts in search results. This increases click-through rates. Review snippets can be applied to service pages but not the homepage. Follow Google's schema instructions for simple reviews, aggregate ratings, or embedded review properties.
What image size does Google recommend for the top stories carousel?
For AMP pages, Google recommends images be a maximum of 1200 pixels wide. For non-AMP pages, Google's article structured data developer page recommends a minimum of 696 pixels wide. Correct structured data markup is also required to appear in the top stories section.
In their words
Don't rely on Google's algorithm to figure out what your HTML means. Tell Google exactly what your HTML means. The more it trusts you, the more it's going to show your rankings higher.
Matthew Bertram
Before chasing any type of result, make sure you understand the opportunity, the competition and the searcher intent you hope to get in front of with that specific type of content.
Host
Reviews are so good that we actually made protestimonial.com so that you can get video reviews for your business.
Matthew Bertram
Terms defined in this episode
- Data Table Snippet
- A Google search result that reads data displayed in HTML tables and shows it as a snippet. Originally developed for news media, it requires proper structured data implementation rather than relying on Google to interpret raw HTML.
- Top Stories Carousel
- A Google search result displaying headline, source name, and an expanded image, open to blogs and media websites. Proper optimization can enable content to be accessed via Google Assistant voice search.
- Aggregate Rating
- A schema markup type that combines multiple reviews into a single score, such as 4.5 stars out of a hundred ratings, displayed in search results to increase click-through rates.
- Google Business Profile (GBP)
- Google's platform for local business listings, described in the episode as functioning like a separate search engine with its own algorithm, integrated with Google universal search, YouTube, and Google Analytics 4.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
How to Do Keyword Research for SEO Ep. 582
In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how…
Link Building
10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller…
Link Building
12 Ways to Get Quality Backlinks by SpyFu Ep. 547
12 Ways to Get Quality Backlinks to your site to achieve higher ranking on the SERP's (SEO) Getting quality backlinks to your web pages is within…
Link Building
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit