Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
10 SEO Myths - Internet Marketing Podcast 132
PPC ads neither help nor hurt organic rankings because Google AdWords and organic search run on two completely separate algorithms, so running paid ads has no effect on SEO rankings either way.
Key takeaways
- PPC and organic rankings are governed by entirely separate algorithms, so AdWords spending has zero effect on organic placement.
- Running PPC alongside SEO is recommended to get immediate ROI and gather keyword data while the site is being optimized.
- Buying links cannot get a site banned because Google cannot penalize actions a competitor could trigger on your behalf.
- H1 and other header tags provide real value to both crawlers and users and should not be dismissed as ranking factors.
- Long tail keywords attract users in purchasing mode who know exactly what they want, making optimization for them worthwhile.
I've heard Matt could say it. You know, it's two separate algorithms going on here. Google AdWords has nothing to do with their organic agreement. Just nothing to do. Totally separate, period.
About this episode
We discuss a recent and entertaining cartoon, I will use Google before I ask dumb questions. We also discuss 10 SEO myths. One of the myths is SEO copy must be 250 words in length. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Do Google AdWords ads affect organic search rankings?
No. According to the hosts, Google AdWords and organic search run on two completely separate algorithms with no effect on each other. They recommend running both simultaneously, using PPC for immediate ROI and keyword data while SEO work is underway.
Do H1 and other header tags help with SEO rankings?
The hosts strongly disagree with the myth that header tags have little effect. They say H tags signal to Google what a content section is about and help users scan pages, comparing the experience to reading a newspaper, and recommend using H1 through H4.
In their words
it's two separate algorithms going on here. Google AdWords has nothing to do with their organic agreement. Just nothing to do. Totally separate, period. No effect either or on them.
Charles Lewis
long tail phrases usually attract people who are in the purchasing mode. Yep. They've typed in a long tail phrase. I mean, they know exactly what they're looking for.
Chris Burris
if I have a competitor, I could go out and buy a bunch of ads for their website, and then Google would ban them. Anytime you're in a situation where somebody else could negatively impact your website, Google has to ignore that.
Chris Burris
Terms defined in this episode
- Long tail keywords
- Phrases that are uncompetitive and less searched but attract highly qualified visitors who are typically in purchasing mode and know exactly what they are looking for.
- Soft 404
- A situation where a website server is configured to send the wrong response code to a Google spider, which Google says it has improved its ability to detect.
- Unordered list
- An HTML bulleted list that Google values because users prefer reading bullet points, making it a content element that can add ranking value to a page.
- PPC (Pay-Per-Click)
- A paid advertising model, such as Google AdWords, that operates on a completely separate algorithm from organic search and has no effect on organic rankings.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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