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10 Social Media Updates from April 2016 by Debbie Miller #321
Facebook led April 2016 social media changes with five major updates, including Live video, Instant Articles for all, and branded content policies, while Twitter, Reddit, LinkedIn, Google Plus, and YouTube also rolled out key updates.
Key takeaways
- Google Plus is no longer required to leave a Google review; any Gmail or Google account is now sufficient.
- YouTube introduced six-second Bumper Ads that cannot be skipped, managed through AdWords and the display network.
- LinkedIn launched a dedicated Students app to help college students find jobs, useful for brands targeting younger talent.
- Reddit released its own clean mobile app for iOS and Android, making it easier to share content and get links on mobile.
Facebook rolled out five key updates in one month. Yeah. That she chose to highlight.
About this episode
Here are ten updates about social media updates published in April that you should read if you want to stay up to date in the social media world. This article was written by Debbie Miller.
Questions this episode answers
What changed about Facebook video ranking in April 2016?
Facebook began using data on how long users actually spend viewing content to predict engagement and prioritize videos in the feed. Videos that get watched thoroughly and generate the most engagement are shown more often, meaning creators need to focus on quality, calls to action, graphics, and music.
What is Facebook Instant Articles and who can use it now?
Facebook Instant Articles is Facebook's own publishing platform for content created specifically for Facebook rather than an external blog. As of April 2016, it became available to anyone who publishes content on Facebook, not just businesses or accounts with a certain level of clout, with a focus on reaching mobile audiences.
What are YouTube Bumper Ads and how do they work?
Bumper Ads are six-second video ads on YouTube that viewers cannot skip, bypass, or block. They run at the beginning of videos, are managed through AdWords, and are expected to have a lower cost per click than standard ads. Because viewers cannot skip, advertisers are guaranteed the view.
How did Twitter expand its platform in April 2016?
Twitter signed a partnership with the NFL, gaining exclusive streaming rights to Thursday Night Football. The deal allows the NFL to push notifications to individual viewers, run device-specific ads, and interact directly with fans, signaling continued growth for the Twitter platform.
In their words
based off of the data collected by individual users, Facebook will now make an attempt to predict how long people will spend viewing a piece of content.
Host
A Google Plus account is no longer required for you to leave a Google review. You just need a Gmail.
Host
YouTube is running out the Bumper Ads, right? And these are like six second videos that you can't skip, you can't bypass, you can't block. You have to watch it.
Host
Terms defined in this episode
- Facebook Instant Articles
- Facebook's personal publishing platform for content created specifically for Facebook, focused on reaching mobile audiences, now available to all publishers as of April 2016.
- Bumper Ads
- A YouTube ad format consisting of six-second videos that viewers cannot skip, bypass, or block, managed through AdWords and run at the beginning of videos.
- Shiko
- A term used by the hosts meaning a share, like, and a follow across social media profiles.
- Branded content
- Content on Facebook that promotes a brand or sponsor; under updated April 2016 policies, only verified pages with a blue check can display such content, and displaying paid branded content for unverified pages is prohibited.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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