Successful content must speak to the right audience, be optimized for search and social, provide value, tell a story, inform, educate, engage, persuade, include a CTA, and be distributed correctly.
not all content is created equally. You can't just start writing and see what happens if you want to create successful content.
You invest a lot of time and money into creating and promoting content. Check out Podcast 380 as Chris and Charles give you 10 tips to make sure your content succeeds. They'll teach you how to provide value, educate, persuade, and even stay optimized as you create mind-blowing content for your prospective customers!
The 10 things are: speak to the right audience, be optimized for search and social, provide value, tell a story, inform, educate, engage, persuade, be optimized for conversions with a CTA, and be distributed correctly across channels like social posts, newsletters, and blog aggregators.
Do basic SEO covering titles, headers, meta, alt tags, links, site speed, and mobile friendliness for search. For social, use a consistent hashtag in your content and meta, and consider replacing WordPress comments with a Facebook comment plugin to drive engagement directly from your site.
Buyers in longer processes, such as home remodels, visit a site multiple times while researching. Informing them about relevant concerns and challenges on each visit raises the likelihood they will fill out a contact form, download an e-book, or call, because you have built trust across multiple touch points.
FAB stands for feature, advantage, and benefits. Attaching these three elements to the information, engagement, and education already provided in your content makes it easier to persuade readers to convert, because they can clearly see what the product does, why it matters, and how it helps them.
when people feel they have learned something, they find themselves revisiting your website, they'll find themselves sharing it, you'll find themselves commenting and giving you a plus one, liking your page because you've educated them.
Host
content marketing relies on a proper distribution of your content.
Guest
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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