10 Ways to Beat The Panda and Penguin In Your Content Strategy by Julia McCoy #334

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. And I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 334. You would know that if you actually tuned in to our freestyle that occurs right before we start the show. And, of course, the Facebook viewers who are live on Facebook got to get that preview. Hey, as always, we have a tip from our previous podcast. And the tip is treat email subjects like page titles. At the end of the day, page titles are designed to make people click and take action. Same thing with your email subject. So make sure your email subject has that right action and that clickbait to make them take that action. Click and take action. Please remember, we are filmed live in Houston, Texas. And we are your friendly neighborhood top position snatchers. And our mantra is do not be a douche. Don't be a douche. It's a bad look for you. We've got a really good article for you today. Ten ways to beat the panda and penguin in your content strategy. So that's the panda black eye and the penguin smackdown. In your content strategy. Punch in the face to Julia McCoy and the great folks over at Search Engine Journal. We'll dig in a little bit later. Hey, if you have some sort of electronic device and you are in a position to do some sort of, I don't know, something like this here. What you want to do, Chuck? Man, you should tweet us. Use the hashtag SEO podcast. This is number 334. Be sure to tag us in it at eWebResults at bestSEOPodcast. That way we can follow you back and do all of our social networking stuff. Absolutely. Hey, if this is the first time you've listened to the podcast, howdy. Welcome. We're glad. And by the way, we wave when we say howdy. Because there are some people. I'm assuming you're

watching. Yeah, you can watch this. Or whenever you watch it, then, you know, the wave when we say. You'll see us waving. If you've listened to this podcast before, you know what we're about to miss. Yeah. It came down to the wire today. I found a review that we hadn't read yet back from June. Yeah, we credited it to this week. At least I don't have to fire up the tattoo because I get a tear tattoo under my eye every time we don't have a review. We also play another game, and we call it the Shiko game. Yeah, shares, likes, and follows. If we get 10 shares, likes, or follows on any one of the platforms that we're on, Facebook, Twitter, YouTube, whatever. Those are them. I don't even know what I'm doing. I'm counting really quickly. And we get a review. Then we don't tell you how to leave a review. We just ask you to leave a review somewhere. But we will tell you how to shiko us. Share, like, and follow. And it's really easy. We've made it simple. You can follow us and shiko us at places like facebook.com slash eWebResults. YouTube.com slash eWebResults. Instagram.com slash eWebResults. Twitter.com slash eWebResults. And LinkedIn.com slash company slash eWebResults. All of those are places that they can shiko us. Share, like, follow, post, comment, engage, all of that good stuff. All that good stuff. If you're a PHP genius or a WordPress guru, we're probably looking for you. Give us a call. Submit an audio resume. 713-510-7846. If you or somebody you know wants a free comprehensive website analysis. Keyword comprehensive. Yes. It's invaluable. Well, I didn't say invaluable, it's probably worth about 2K. Yeah. But, you know, we do it for free right now. Yep. All you need to do to get that free website analysis is go to eWebResults.com and... Click free website analysis. Leave us your web address, email, some contact info, because Chris is actually going to follow up with you. We are going to call you. And make sure

that this webinar is steered toward your company and what your objectives are. Yep. I pull out anybody who looks like they're a podcast listener, which usually just means they're outside of Houston. Although we have some Houstonians who listen. And then I give them a call myself to talk to them about that free website analysis. I know I asked you. I know you answered. And I have totally forgotten. Do we have... No, we don't have any. I can literally, right before the show, I'm like, do we have any AlgoCat? And apparently he said no. No, we don't have any AlgoCat. So we are skipping the favorite segment of the program. I do have a little bit... Well, let's do a question first. Okay. Yeah, I got two questions. And we got news. Yeah, let's go. Want to get to the questions? Yeah, let's do a question. So I got two questions. One question came from Steve. Steve says, he says, hey guys, on your podcast this week, you talked about removing bots from your analytic reports. I get a bunch of bot traffic from the spammers that throw off my bounce rate. How do you go about blocking the bots from visiting your site? Thanks, Steve. P.S. Nice podcast. Punch in the face to Mr. Lim. Punch in the face to you, Steve. Appreciate you hitting us up. And there's two ways you can really do this, right? Analytics will let you do this by filters. Right. Where you can filter out this bot traffic or you can segment out this bot traffic. Pros and cons to both. And I'm speaking heavily on this because we deal with this frequently. We manage a whole bunch of sites and a whole bunch of analytics and we get a whole bunch of spam. And so we're constantly dealing with it. The filter feature probably works best, to be honest, because you can set them and then leave them there and come back and update them. The only problem with that is you don't have any historical data. Yeah.

And so you only get data from the point where you set the filter moving forward. Right. But you do want to go in analytics, check the box that says block all known spiders and bots and things like that. That'll capture most of them. Yeah. And then you might have to go in manually and add the others. The segmentation, pros to doing it to segment in ways. You can filter out that same traffic, but then you can actually go back and look at some historical data. Right. Because it'll capture it all and then just segment it based on the filters that you set up. Right. And we're kind of same. And so I would suggest doing both, frankly. We have a couple. If you want to look at any data from today backwards, then you've got to do a segment. You just don't have a choice. Exactly. And then if you want to set up those filters. Moving forward. That creates like, that'll create another kind of instance of data in your dashboard. And then, yeah, moving forward, you'll have that. You'll have the right data. There's another issue, though, with when you segment, it doesn't tie into events or something, right? I thought there was one other kind of challenge. So a couple of nuances I've noticed. If you're using events, like some people may be using goals to track conversions and at which points the segments work. But if you're using events, like through a call tracking platform or something like that that's referencing events, then those segments will block those events. You know what else they block? AdWords. So if you've got analytics synced with AdWords, it's working fine. As soon as you apply segmentations, you're going to lose your AdWord data. Sucks, Google. Fix that. But, man, appreciate your question, Steve. And I would recommend the segments just so you can go check your historical data. Then set some filters moving forward. Yep. Absolutely. You want to get to the second question? Yeah. The second question was from IG03P on Twitter. This

question came from Twitter. He's at ICPixel people. He says, hi, guys. I have a question. I made a site. SEO and all the stuff optimized to the bone. Yet after a month, Google is still doing the dance. From 50 keywords, most of them are page three. I want a top position snatch. What can I do to help? First off, punch in the face to you. Appreciate you hitting us up at the question. He hit us up at eWebResults. So, there are about 80 answers? Yeah. A whole bunch of answers. I think the main one is be patient. If you did this a month ago, yeah, it's just going to take some time. Also, man, if you just launched the site a month ago and did this a month ago, yeah. You may need to do some guerrilla aggressive link building just to get your site on the radar. But let me caution you here with this optimized to the bone phrase. That could very well be your biggest challenge also. So, I would say check Webmaster Tools and look for any manual penalties or any algorithmic penalties because what you don't want to do is face an over-optimization penalty. And optimized to the bone kind of sinuates. Sounds like over-optimized. Yeah, definitely. So, over-optimization and length of time and a new site got us an uphill climb. I was going to suggest some patience and more content. Boom. I had a little piece of news. This I thought was interesting. There's a couple of articles today you may have seen. I know you scoured the news right before the podcast. Change in password mentality where you're really getting to the longer phrase-related passwords. So, stop the characters and the blips and the uppercase. By the way, you should incorporate those still. But instead of making something that's incredibly hard to remember, make some phrase. And the one I read had a good example. When you land on that page, what does that business, what does that phrase make you think of? Right? Is it a

movie? Is it the product? Like if it's a veterinary page, like kitty videos are cute. Right? That would be a great password on there because you would probably remember that. And then you put in a hashtag somewhere or something. And even spaces are a big deal for improving passwords. So, I saw two separate articles on that. I think the government came out with some sort of guidance. Hackers, again, with Volkswagen and the keyless entry, they can get in. And then Delta canceled 300 flights yesterday, 400 flights today. They actually had a power outage at their main location. And then it was referencing a Southwest. I thought this was interesting. There was a router that if it knows it goes bad, it pulls itself out of the queue. But it didn't know it had gone bad. So, it stayed there and kept collecting data but not passing it on. So, bottleneck and we don't know where it is. Yeah. So, anyway, that's the couple pieces of news I've got. I've got some more news. Quite a bit. So, I'll kind of bridge through this here. Let's talk Facebook first. Right. So, hit a new milestone, 1.7 billion monthly active users. Wow. Yeah. Wow. Just a moment of silence for other social networks right now. 1.7 billion monthly active users. So, dig this. Facebook Live and video. Shout out to those who are watching right now. Facebook video was growing so fast that now they've put together some stuff in place to help people like us. Right. So, new Facebook gives marketers three new video metrics. Now, we can go and look at audience demographics like where they were at when they watched this video. We can go and look at the live video engagement. Who shared it? Who posted it? When? Wow. Mm-hmm. And all this is coming to page insights. And we can even see cross-posting. Who commented on it and shared it. Nice. Great information to know. Great information to know. Who will reach out to. Exactly. And here's some old news. So, Matt

Cutts, remember he's been on his kind of leave of absence from Google. So, he's going to continue on his leave but he took a new job. Okay. So, dig this. Announcing in June he will be joining the United States Digital Service. Cutts is going to be working in the Pentagon with the Defense Digital Service team. Yeah, we mentioned this. Punch in the face to you. This is confirmation. Yeah. We talked about it and it was kind of rumored. So, he released a statement and said he did it. And in the statement he basically said that, you know, he's spent his whole life trying to help people. Why not try to help the country? Fight some of the biggest. So, I can dig it. Punch in the face to you, Matt Cutts. Punch in the face to you, Mr. Cutts. That's what's up. If you're using Google Chrome right now, they're going to block Flash starting in September. And so, they're rolling out Chrome 53 and it's going to be designed to block Flash. So, all you guys who are still using Flash, shame on you. Yeah. But you shouldn't be. I got two more pieces. So, remember last week we talked about Google changing the search engine results page in regards to restaurant-related searches. They were going to show reviews and things like that. So, what they really meant was they was going to show more Google reviews and more, what's the other site? Zagat? Is that it? Yeah. It's a Google-owned property reviews for these restaurants. And so, they did that. And guess who got mad? Yelp. And TripAdvisor. And TripAdvisor. They both began complaining and posting all kind of random tweets at Google about let the people find what they want to find. And at the end of the day, Yelp, I'm going to be honest, I don't feel that sorry for you. No. Because at the end of the day, if you were showing all of the positive reviews that people have, then Google would probably include you. But we know, and

Google knows, that you're going to default and show negative reviews. And so, you know, it gets no love. Oh, and this last one, speaking of Google, crazy queries. Google released a statement of the craziest search queries they got. Okay. Trip, dig this. Am I pregnant? 90,000 monthly searches. Wow. Look, how do I get home? 49,000 monthly searches. Which is a good search now. I got my home is programmed with my address. Give me home phone and it's going to navigate to the house. Yeah, it doesn't start there. Exactly. Oh, here's one. Is the world flat? 5,400 monthly searches. Do penguins have knees? Well, that's just awesome. 18,000 searches. That's just awesome. Oh, favorite one. This was the last one. 49,000 monthly searches. Does farting burn calories? No, it burns your nose hair. Come on. Everyone knows that. Yeah, so, it's just amazing that these questions were. Is the world flat? Interesting. All right, so, here is the one review that saved my face from a tear tattoo. Uh, and it is only three stars. Uh, it's by webguy9402. Uh, it says, love the energy and referral to good content. Chris and Charles recap and react to a blog post, which is very helpful since this is an easier way to take in great written content. However, I wish these guys would invest in either better microphones or the time to balance and EQ the recording. It's too echoey and hard to understand. Plus, move the social media profile links and reading of reviews to the end of the show. It's too late for this show. Because we just read the review at the beginning. That is one of the comments we get. We like to set the stage. Uh, we believe the first part actually sets kind of an energy stage. We're going back and forth. There's some good information there. I thought the news was pretty good tonight about Facebook. Yeah, we got to answer two questions. So, um, punch in the face to you, Mr. Web Guy. Thank you for tuning in. Thank

you for tuning in. And you know what? I'll get your three stars. I'm going to call that legitimate. Yeah. I disagree. We'll respectfully agree. Let me ask you this, though. And you can hit me back on Twitter with your honest answer. If all of our kind of promo stuff was at the end and all our content was at the beginning, would you cut it off after the content stopped? Yeah. Content stops stopped. Or it's harder to find the beginning of the content. Yeah. So, you know. There is method behind the madness. Yeah. All right. So, that is the potatoes of the podcast. Time to get into the meat. Man, and like I said, this meat goes a punch in the face to Julia McCoy. Great. One of my favorite authors over at Search Engine Journal. She is the VIP contributor there and like does most of their journalistic writing. But she posted a good article. This is actually an older article. 10 ways to beat the panda and penguin in your content strategy. Beat the panda and penguin. And everybody who's focusing on content right now understands that those are two things that you really need to be concerned about when writing your content, especially since panda has now become part of Google's core algorithm where it's constantly refreshing and looking for ways to improve your search results. You want to make sure that you're not putting your site in a position to be penalized. She starts off by saying how panda picks its victims. I thought this was a good one. She says in order to stay on the safe side of panda, understanding which websites it chooses to penalize can keep you from the path of destruction. Right. And so how does panda pick them? Well, does your site have a bad user experience? Right. People just not finding what they want. Can't navigate. Can't do anything. Slow speed. Not mobile friendly. Panda bait. Is your content too thin? Panda bait. Do you have tons of duplicate content? Right. Content found on your

site and other pages on your site or even other pages on the web? Panda bait. Are you keyword stuffing? All of these are reasons why panda could find you. Let's talk about penguin for a second. She says penguin is geared towards eliminating spam, especially in the form of spammy links. Right. And so we're talking about content here. Right. And so most people don't consider penguin when they think content. You kind of think panda because it's targeting content. But we all know that content contains links and therefore penguin has to be involved. And so what I'd say is consider the content that's that's found. Right. Consider the content that panda deems panda bait. Right. This content that should get a penalty. Then that content or whatever links that that that come from that panda bait content are likely penguin bait links because they come from a spammy source and therefore the link is likely spammy also. Even if it isn't Google is treating it as it is. And so you want to make sure that you're not building links and linking to these spammy articles and posting these spammy articles yourself and other places and linking back to your site because at the end of the day, you're setting yourself up to be pooped on by the panda. Don't do it. Or get the panda black eye. Or get the panda black eye and pooped on by the penguin. So she says 10 tips for how to play nice. Right. So let's get into it. Number one, she says increase the content quality. Right. She says increase the quality of your content. She goes on to say it's easy enough to say deliver quality content to your audience, but knowing exactly how to develop this content is a different story. Right. And so how do you develop that content? Well, she gave us a couple of points to do that. She says keep up with hot and trending topics. Right. So if you're in the industry, that's, that's more current that you deal with a lot

of current events and things like that, then keep up with those topics, incorporate those topics into your daily content writing. And so that way you can kind of stay relevant that way. She says use examples and illustrations. Right. So if you're writing content and you want it to, uh, you don't want it to be panda bait, if you will, you want this to be quality content, then, then use examples, use illustrations, build links out to those examples. And that way you're not building penguin bait, but you're actually providing a great user experience. She says, don't forget the formatting. So if you're writing this content, get away from the eight sentence paragraphs that are back to back to back. No, break those down into more like two to three sentence paragraphs with shorter words, make it easier to read, bite size, break it up with images, use the right spacing, use bullet points and things like that. The formatting is important. And lastly, she's a proof read, edit and proof read again. She's talking about these are just a few tips for making quality content. The reason you want to proof read, cause nothing, nothing sucks more, man, than reading misspellings that are published live on the website. Yeah. It's just not a good experience. Number two, she says, uh, stay updated and stay relevant. Right. She says, for example, old published studies that contain outdated information are subject to panda penalties. So yeah, if you got old content on your site, maybe you've been blogging for 10 years. Great. Cause then you got a ton of articles that also mean most of them are likely outdated. Right. And so you need to spend some time, hire you an intern, take you a vacay, whatever you want to do and revisit those old articles. Good news is here's the pro tip here. Good news is when you come across that old article that can be updated because some new relevant information has came out or whatever it is, take the time updated, leave the old information

there and just tag it as an update and then add your new information below. Give that whole article a whole new breath of fresh air and shoot it right back to the top of the search and it'll get some more engagement, especially from people who have like already liked it before, already shared it, already commented on it. Then it's going to recycle back through them. Also keep your stuff updated. Number three, she says go evergreen, right? And evergreen content is that content that sticks, that content that's always good. That content doesn't go anywhere, whether it's a step-by-step instructions or she said a reference material or frequently asked questions. I like a glossary and things like that, that you can add that are relative to your industry that is evergreen content that'll never go anywhere. So maybe you're an AC company, right? We do a lot of service providers. Maybe an AC company. Maybe you should write an article that, I don't know, identifies what a blower is and what a fan is and what a filter is and what a, what, what, what Freon is. And you write this type of article because those definitions won't change. Right. You know, you have evergreen content that whoever is happening to look for that type of information will find your post and that post is always relevant. Absolutely. And create evergreen content. Four. She says keep keyword density in check. Good one, Julia. Yeah. She says your keyword density is a ratio based around the number of times your keyword is used versus how much text is in your content. Yeah. However, there's a fine balance between too many keywords hitting and hitting the quota that is just right for Google. That's a fine line. And this is where that kind of optimize, optimize to the bone. It was kind of scary. Yeah, exactly. You want to make sure that. Oh, by the way, that's kind of why we do the potatoes at the beginning of the podcast because then we can actually reference the potatoes as

we're talking about new information. Because that happens multiple times when a question is directly related to the content we're covering. Yeah. But she's right. You want to watch that density. I know as an SEO person, as a content person, it's easy to get caught up in optimizing for search. It's easy to make sure you got your keywords in the title, it's in the header, it's in your bullets, it's in your URL, and so you're going after it. But your density may be too high. Yeah. You may need to increase that word count. And so what I suggest that you do is kind of keep it below 3%. Right. What we recommend. And I say this, find synonyms, find alternates for those phrases. And so if it's AC service in paragraph one, maybe it's AC maintenance in paragraph two. And so that way it's similar phrases, but they're not the same. And then air conditioning. Air conditioning maintenance. Exactly. Make some, you have to change it. So that way your density changes, even though you keep the same target. Right. Keep your keyword density in check, because that can definitely lead to an over-optimization penalty. And not just that. And nothing worse than reading a page that you can clearly tell is being written for search. Yeah. It's just not a good experience. Number five. She says don't duplicate. We're talking content, right? She says copying other content word for word can land you right in the path of Panda. Duh. Don't do that. That's just very douchey. Google suggests, you know, 70, 75% different. We just feel like you should maybe reference other sites for ideas and then write your own. Yeah. You know, and period. And just don't duplicate. Don't do that. Number six. Six. Go long. She's talking about long form content. She says long form content performs the best these days, and it has a direct correlation with performance in the search engine results page. She's right. Long form content can work. The key here is understanding when it's necessary, right? It's

not necessary all the time, you know, and so don't force it, right? If you're writing an article about AC repair, it's only so long as article can be before you begin rambling and kind of covering the same stuff over and over again and sounding, frankly, creating an opportunity to make a mistake because you're just trying to force it. So I wouldn't say write long form content all the time, but for your blog post and things like that, yeah, if you can, write it. For your on-page content, kind of static pages, long form may not necessarily be what you need to do. You just want to have some good quality content there. It depends on what actions you're trying to do. It depends on the actions. It depends on your industry. Yeah. It depends on your sales process. Process, subject, target, action. Yeah. The service you provide. Maybe you provide a service that maybe you're a lender, right? And so the sign-up process is a little bit more difficult. The qualification is a little bit more difficult. The sales process has more touch points. And so you need some long form content to support that. But if you're a pool service company, long form content is probably not, you know, they just need to know that you can clean the pool and do it well. Yep. They're not looking for the percentage of chemicals that you use per eighth cup of water. Right. Like that's the type of data you put in long form content, but it's not necessary for a pool cleaning company. For your target. Exactly. Number seven. Seven. She says stay on topic. Right. She says when your website was created to serve a certain purpose, straying away from the original topic can actually harm your content and SEO efforts. She's right. Like stay, stick to the script. Yeah. Stay on point. No need to be an AC company and you're posting articles about electricians. Not unless it's about the electrical portion of the AC. Yep. Right. Or a better question. Or better.

No need to be having a sports blog maybe and you're publishing articles about politics. Yeah. This don't work. Keep your content relevant to what you're doing. Keep your favorite recipe and your political preferences off your blog. Stay in your lane. Say that for your personal Facebook page where you can do anything you want. Yeah. Number eight. Eight. Formatting matters. She says poorly formatted posts can make your content take a hit from Panda. Yeah. I said this earlier. Use the right spacing, the right headers, the right images. Use list items. Those are bullet points. And to break that content up and give it the right format, sort of read easy. Number nine. Boom. Nine. Link worthy content. Julia, this is a good one. She says creating link worthy content can help attract high quality links from outside sources. But what is link worthy content? I don't know. Content that's entertaining. Yeah. Content that's informative. Yeah. Like polls. Easy to read. Easy to read. Evergreen content is great link worthy content. Infographics. Humorous. Link building. Humorous. All of these things build links naturally because people want to share them with their audience. Yeah. So spend some time and invest content that people want to link to. Content that you will link to. If you will link to it, then go revisit it. Yeah. Don't write it. Don't write it. Yeah. Or don't publish it. Number 10. 10. Last one. She says engage and educate. Right. If we're talking about content. She says informative and engaging content translates to great user experience. If overall user experience is high, then your content is doing its job. Maybe. Right. And I want to say this because I've been spending the last week digging hard in analytics for some clients and we got certain clients who get great engagement. Right. Right. Right. High time on site. High amount of pages per visit. Really, really low bounce rate. Goal completion is low. And so at that point, I'm like, I don't know if the engagement and education is necessarily translating to leads.

To business for our clients. Exactly. So, but I get the engagement and the education part is definitely working. These people are coming back to the site. They are ending up on a remarketing list. They are subscribing to newsletters. So we're getting some engagement, but when you educate and provide that engagement, it gets higher. And it will definitely appease Google. And not only that, not only that, if you do it right, if you educate and you engage people, then these people will return to your site. Then these people will likely come back and convert with you. Take advantage. So punch in the face to Julia. Julia McCoy, good folks over at Search Engine Journal. She says 10 ways to beat the panda and penguin in your content strategy. I'll post this a little bit later. So that is the panda, black eye, and the penguin smackdown. Yeah. You want to avoid those. Do we have any wet news? No wet news. No wet news. Oh, I got a petiff though. All right. I do got a petiff. All right. This petiff goes to Nicholas C. At knee in Cepeda 80. Hit us up on Twitter. He says, dig the new website. At eWebResults, hashtag webdesign, hashtag SEO, hashtag Houston. Cool. Thank you, Nicholas. All right. Let's see. If you like this podcast, we're going to ask you to do something small. Go ahead and tell three people about this podcast. So you know somebody in the industry. You know somebody in another industry that is doing stuff in this industry. Whether it's an industry person, whether it's a business owner who you know could just use some internet marketing advice, maybe somebody you know who just fixed their website, maybe you know somebody who's struggling to get traffic, somebody who has social media questions, whoever it is, just take this moment right now, share it with them. It's easiest to do that on Twitter. You can just eWebStyle, eWebResults.com slash SEO Podcast, tag us in it. We'll retweet it and share the love, but definitely share

it. Or you can do at Best SEO Podcast. At Best SEO Podcast. That also works. You can share our Facebook Live. You can share a link to our site. How you share it is up to you. We just want you to share it. And we appreciate you sharing it, keeping us the most popular SEO podcast on iTunes. If you're looking to grow your business with the largest, simplest marketing tool on the planet, the internet, call eWebResults for increased revenue in your business. Our phone number is 713, I just totally blanked on that, 713-592-6724. That is our phone number. It has been our phone number for years and will continue to be our phone number. If you have a referral, let's get past that. If you have a referral, that's somebody who's interested in some aspect of internet marketing, website, social media, pay-per-click, remarketing, email marketing, anything. Social media marketing. Send them to us. They pay their bill. We pay you. We do have an organized referral program in place. If you are a business owner in the city of Houston, I'm in the process of helping start a business networking organization called UpSocialNetwork.com. It is something you've never seen before, by the way. Our commercials, one commercial ran today. First commercial. Have you ever seen a business networking group with a commercial on TV? No, you haven't. Take advantage. That's us. So come visit. It's a great time. It's free. It includes breakfast. Get on the wave because it, frankly, probably won't be free much longer. Yeah, absolutely. And finally, remember, we were filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. You can get a transcript, video, and audio of our podcast at our website, ewebresults.com. You guys have made us the most popular internet marketing podcast on iTunes. Thank you very much. Until the next podcast, my name is Christopher Rous. So, Louis, bye-bye for now. It's highbrow, highbrow. All right, balance check 334. It's the old podcast 334. Here we go. We're talking about SEO. Chris and Chuck, and

we're back with another one. So tune in because we're going to have some more fun. It's the old podcast 334. It's the page rank, right? I'm doing the page rank. Uh-oh, he's on the floor.