To avoid Google Panda and Penguin penalties, content must be high quality, properly formatted, keyword-density-controlled, evergreen where possible, long-form when appropriate, on-topic, and designed to attract natural links.
panda has now become part of Google's core algorithm where it's constantly refreshing and looking for ways to improve your search results
Are Panda and Penguin bringing you down? Chris and Chuck review "10 Ways to Beat The Panda and Penguin In Your Content Strategy", an article by VIP Contributor Julia McCoy over at Search Engine Journal.
According to the episode, Panda targets sites with bad user experience, thin content, duplicate content, and keyword stuffing. Slow speed and lack of mobile friendliness are also cited as Panda triggers that can put a site in the path of a penalty.
The episode says long-form content performs best but is not always necessary. It suits complex sales processes with multiple touch points, like lending. For simpler services like pool cleaning, concise quality content is enough and forcing long-form can cause rambling and errors.
long form content performs the best these days, and it has a direct correlation with performance in the search engine results page
Charles Lewis
informative and engaging content translates to great user experience. If overall user experience is high, then your content is doing its job
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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