What is Keyword density?
Answered across 10 episodes of The Best SEO Podcast
The ratio of how many times a keyword appears in your content relative to total text. The episode recommends staying around 3% to avoid search engine penalties for keyword stuffing.
How experts on the show define it
The ratio of how many times a keyword appears in your content relative to total text. The episode recommends staying around 3% to avoid search engine penalties for keyword stuffing.
From Search Engines Unique Vs Quality Content - #seopodcast 126
A ratio based on the number of times a keyword is used versus the total amount of text in a piece of content. The hosts recommend keeping it below 3% to avoid over-optimization penalties.
From 10 Ways to Beat The Panda and Penguin In Your Content Strategy by Julia McCoy #334
The proportion of keyword usage within a page's content, which should be managed naturally rather than stuffed artificially, especially in comment sections and blog posts.
The number of times a target keyword appears on a page divided by the total word count, expressed as a percentage, measured across title, meta description, meta keywords, and visible text.
A measure of how often a target keyword appears in the text of a web page, used to assess whether a page is sufficiently optimized for that term.
A ratio based on the number of times a keyword is used versus the total amount of text in a piece of content; should be kept conversational and not spammy.
The percentage of times a target keyword appears relative to total words on a page. The hosts cite an industry standard of one to three percent.
From How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60
The ratio of a target keyword's appearances to total word count on a page, with 1 to 3 percent per 100 words recommended to avoid keyword stuffing.
From Using the Microsoft SEO toolkit - Unknown Secrets of SEO E-Webstyle Number 50
The percentage of times a target keyword appears per 100 words of content. The episode recommends a density of 1 to 3 percent to avoid keyword stuffing penalties.
From SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90
The ratio of keyword occurrences to total text on a page; using filler words like 'click here' in links can dilute this ratio.
From Groupon, Foursquare, SEO and "Click Here" - Internet Marketing Podcast 112
Episodes that cover this
- Search Engines Unique Vs Quality Content - #seopodcast 126
- 10 Ways to Beat The Panda and Penguin In Your Content Strategy by Julia McCoy #334
- Blogging Tips - #Seopodcast 225
- Find out how to use a keyword density tool as which meta tags are important to Google - Unknown Secrets of SEO E-Webstyle Number 27
- On-Site Vs Off-Site website work to improve your Search Engine Placement, A Great Interview Part 3 of 4 - Unknown Secrets of SEO E-Webstyle Number 30
- Penguin, Panda and SEO - #SEOpodcast 263
- How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60
- Using the Microsoft SEO toolkit - Unknown Secrets of SEO E-Webstyle Number 50
- SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90
- Groupon, Foursquare, SEO and "Click Here" - Internet Marketing Podcast 112
Related answers
See the full SEO & AI search glossary.
Want this done for your site?
EWR Digital runs SEO, content, and AI-visibility programs for operators. Get a no-pitch audit of where you stand in Google and in AI answers.
Get an SEO & AI-visibility audit