What is Keyword density?

Answered across 10 episodes of The Best SEO Podcast

The short answer

The ratio of how many times a keyword appears in your content relative to total text. The episode recommends staying around 3% to avoid search engine penalties for keyword stuffing.

How experts on the show define it

The ratio of how many times a keyword appears in your content relative to total text. The episode recommends staying around 3% to avoid search engine penalties for keyword stuffing.

From Search Engines Unique Vs Quality Content - #seopodcast 126

A ratio based on the number of times a keyword is used versus the total amount of text in a piece of content. The hosts recommend keeping it below 3% to avoid over-optimization penalties.

From 10 Ways to Beat The Panda and Penguin In Your Content Strategy by Julia McCoy #334

The proportion of keyword usage within a page's content, which should be managed naturally rather than stuffed artificially, especially in comment sections and blog posts.

From Blogging Tips - #Seopodcast 225

The number of times a target keyword appears on a page divided by the total word count, expressed as a percentage, measured across title, meta description, meta keywords, and visible text.

From Find out how to use a keyword density tool as which meta tags are important to Google - Unknown Secrets of SEO E-Webstyle Number 27

A measure of how often a target keyword appears in the text of a web page, used to assess whether a page is sufficiently optimized for that term.

From On-Site Vs Off-Site website work to improve your Search Engine Placement, A Great Interview Part 3 of 4 - Unknown Secrets of SEO E-Webstyle Number 30

A ratio based on the number of times a keyword is used versus the total amount of text in a piece of content; should be kept conversational and not spammy.

From Penguin, Panda and SEO - #SEOpodcast 263

The percentage of times a target keyword appears relative to total words on a page. The hosts cite an industry standard of one to three percent.

From How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60

The ratio of a target keyword's appearances to total word count on a page, with 1 to 3 percent per 100 words recommended to avoid keyword stuffing.

From Using the Microsoft SEO toolkit - Unknown Secrets of SEO E-Webstyle Number 50

The percentage of times a target keyword appears per 100 words of content. The episode recommends a density of 1 to 3 percent to avoid keyword stuffing penalties.

From SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90

The ratio of keyword occurrences to total text on a page; using filler words like 'click here' in links can dilute this ratio.

From Groupon, Foursquare, SEO and "Click Here" - Internet Marketing Podcast 112

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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