What is Keyword density?

Answered across 10 episodes of The Best SEO Podcast

Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).

The short answer

The ratio of how many times a keyword appears in your content relative to total text. The episode recommends staying around 3% to avoid search engine penalties for keyword stuffing.

How experts on the show define it

The ratio of how many times a keyword appears in your content relative to total text. The episode recommends staying around 3% to avoid search engine penalties for keyword stuffing.

From Search Engines Unique Vs Quality Content - #seopodcast 126

A ratio based on the number of times a keyword is used versus the total amount of text in a piece of content. The hosts recommend keeping it below 3% to avoid over-optimization penalties.

From 10 Ways to Beat The Panda and Penguin In Your Content Strategy by Julia McCoy #334

The proportion of keyword usage within a page's content, which should be managed naturally rather than stuffed artificially, especially in comment sections and blog posts.

From Blogging Tips - #Seopodcast 225

The number of times a target keyword appears on a page divided by the total word count, expressed as a percentage, measured across title, meta description, meta keywords, and visible text.

From Find out how to use a keyword density tool as which meta tags are important to Google - Unknown Secrets of SEO E-Webstyle Number 27

A measure of how often a target keyword appears in the text of a web page, used to assess whether a page is sufficiently optimized for that term.

From On-Site Vs Off-Site website work to improve your Search Engine Placement, A Great Interview Part 3 of 4 - Unknown Secrets of SEO E-Webstyle Number 30

A ratio based on the number of times a keyword is used versus the total amount of text in a piece of content; should be kept conversational and not spammy.

From Penguin, Panda and SEO - #SEOpodcast 263

The percentage of times a target keyword appears relative to total words on a page. The hosts cite an industry standard of one to three percent.

From How not to be a douche when creating inbound links - Unknown Secrets of SEO E-Webstyle Number 60

The ratio of a target keyword's appearances to total word count on a page, with 1 to 3 percent per 100 words recommended to avoid keyword stuffing.

From Using the Microsoft SEO toolkit - Unknown Secrets of SEO E-Webstyle Number 50

The percentage of times a target keyword appears per 100 words of content. The episode recommends a density of 1 to 3 percent to avoid keyword stuffing penalties.

From SEO 2010 Year in Review Part 2 - Internet Marketing Podcast - Number 90

The ratio of keyword occurrences to total text on a page; using filler words like 'click here' in links can dilute this ratio.

From Groupon, Foursquare, SEO and "Click Here" - Internet Marketing Podcast 112

Episodes that cover this

Related answers

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