11 Ways to Boost Your E-Commerce with Social Media by Aleh Barysevich #365

Hi, welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results strategist. Welcome back to another fun-filled edition of our podcast. This is podcast number 365. It's like the one after 364 and before 366. That is usually on the number line. I can confirm that because I'm working with the number line with my son, Alan. You got that number. As always, we have a tip from our previous podcast and we record that tip. And that tip is create content that supports your branded searches. Look, if people are looking for your company by brand name, maybe your company brand name plus reviews or plus price or plus cost or whatever their keyword modifier is, create content on your site that references those modifiers with your brand name. That way you can show for those branded searches. Boom. Please remember, we are filmed live here in Houston, Texas. And Chuck and I, us two guys who are on the video that you could see if you were watching the video, we are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Don't be a douche. It is not a good look at all. We got a wonderful article today. We got a great article. We want to punch in the face to the good folks over at Search Engine Journal. And the homie Ale Baricevic, I think that's right, posted this article, 11 tips to improve your online store sales via social media. 11 tips to improve your online store sales via social media. We'll dig in in a minute. See what that's about. That's a lot of tips. We will be cutting to the chase on this here pretty shortly. Listen, if you have some sort of electronic device and you're in a position to, what should they tweet or do? You should tweet us. Use the hashtag at SEOpodcast. This is number 365. Tag us in it at eWebResults at BestSEOPodcast. That way we

can follow you back and do all of our social networking stuff. Very cool. Hey, if this is the first time you've listened to the podcast, howdy. Welcome. And howdy is really appropriate because we do have the rodeo going on in Houston. Yeah, in town right now. I think it's either the world's largest or the world's second largest rodeo. We're going to go with largest. I think it's like world's second largest but number one in the States. Oh, yeah, because I think it's Calgary. Something in it. It really is a world comparison, not like baseball world championships or basketball world championships where other teams from other countries don't play. Although baseball has some Canadian teams in it, doesn't it? Well, basketball does too. Toronto. Oh, never mind. That's the level of sports I understand. So, all right. If you've listened to this podcast before, first, thank you very much. Appreciate it. Yes. And then second, you know what we're not going to skip. There is no tear tattoo. I do get a tear tattoo under my right eye if we don't have a review. We do have a review. I'm excited about that. That's the step one for me is review. The way this works is if we get a review and 10 shikos. The shiko is an eWebResults branded term for social engagement. It stands for shares, likes, and follows. Shiko. If we get 10 of those and a review, then we skip the section where we tell you how to write a review. We got the review. We didn't get the 10 shikos. Actually, we got some negative stuff going on on the shikos. I saw a few Twitter people I just hadn't had a chance to follow back yet. Okay. Yeah. It's interesting because on a lot of the platforms, it was up three last week and down three this week. So, those people kind of fishing, I'll follow you if you don't follow me. You follow me back, man. I'm following back. It's spring break here. So, we'll get it off. It's

like everybody's out, you know. And you had a great training course yesterday, right? Yeah, it's been a training class, punch in the face to the Small Business Association and the good folks over at University of Houston Small Business Development Center. Had a great internet marketing class, punch in the face to Decor Inc., a great event decorations company. Be in contact soon. Y'all, keep it posted. Follow us so you can stay in tune if you're in the Houston area for the next class. It'll be in about two months. Excellent. Very cool. So, here's how you can leave us a review. The first thing that you could do has three steps. Go on to iTunes, create an account, write a review. Hopefully, you'll make that review five stars. And if you do write that review, go ahead and send us an email, podcast at ewebresults.com. Next, you can go to our Google My Business listing. This is actually very convenient. Well, normally, it's very challenging. We've made it very convenient. All you need to do is go to ewebresults.com slash. Google plus. Or slash. G plus. Or slash. Google plus. The symbol. Or slash. G plus. The symbol. All of those will take you. For those listening who can't see me doing the plus sign with my fingers. One of the benefits of actually watching the podcast. That will take you directly to not just a search engine result page, not just a listing of our reviews, but directly to a page where you can actually, a search result page, and a pop-up where you can write that review. Hopefully, you'll make that review five stars. Next, you can go to our Stitcher account. The easiest way to get to our Stitcher account, Charles, is ewebresults.com slash SEO podcast. Once you get to our podcast page, in the sidebar, you'll see the Stitcher logo. Click the logo. Visit Stitcher. Hit the right of review button. It's at the upper right corner. Hopefully, that'll be five stars. Yeah. Excellent. Then, that's the ways you can leave us a

review. Please do that. You can leave us all three. We would really appreciate that. We will also share with you how you can shiko us. Yes. Again, share, like, or follow us. All of these platforms. It's our profile there. Let's start with, I don't know, facebook.com slash ewebresults, twitter.com slash ewebresults, instagram.com slash ewebresults, youtube.com slash ewebresults, and linkedin.com slash company slash ewebresults. All of those will take you to our profiles on those platforms, so please go ahead and shiko us there. If you're a PHP genius or a WordPress guru, we are probably looking for you. Go ahead and call and leave an audio resume, 713-510-7846. If you would like a free, comprehensive website, profit analysis, just go to ewebresults.com and click the green button. We will do that for you. Actually, I was handling some of those this morning. Really good stuff. And do we have any algo cataclysm? No algo cataclysm. There is no algorithm cataclysm. Hey, Marcus, thanks for tuning in. He's one of our loyal Facebook Live watchers. At this point... Yeah, he's probably dealing with the choppiness. Sorry about that. We're not entirely sure what's causing it. I'm trying to figure it out. Please try to describe the pain you're experiencing with the choppiness so we know what level is actually going out. It's pretty painful for us to watch it as it's going out. I've got news and a review unless you want to choose... Go ahead. I've got news. I've got one piece of news and one patiff. All right. Let's do the news first. We're going to do... This is interesting. Netflix to offer a button to skip the opening credits of their shows, right? So, you know, they'll just click a button, it skips the credits. How much does that button cost? Yeah. You know what I'm saying? I think... Well, they say that it's one of their frequently requested options, right? The premium feature. And I never thought about this. When you're binge watching, like... I don't need to see this intro again. I don't need

to see the intro. Like, just get to the next show. And so, they're planning on coming out with it. I thought that was pretty cool. Yeah, it is. I mean, that's a classic example of understanding how you interact with what you offer. Right. Like, most people binge watch. Yep. On Netflix. On Netflix, yep. And so, yeah. If you're not binge watching, it's not that beautiful. Either that or give us a binge watch setting. Right, right. You know what I'm saying? I'm binge watching today. Yeah. So, just go to the next episode and start. Until I say stop. If you can make it seamless so that I don't even know that a new episode has started and an old episode has stopped. Yeah, make it seem like a movie to me. Yeah. That could work. So, that makes sense. Google has an application called Guetzli. I think that's what it is. Something like that. It's a German name for cookie. And it's actually compressing, reducing the JPEG compression by 35%, which is a substantial savings. It is. Their intent is to speed up the internet. So, it's really cool that they're doing that, right? So, we have everything going like, hey, let's get our optical fiber pipes into every home. So, we've got insanely fast internet. And let's also make the content that we're sending smaller. That's pretty cool. And then Sony. Let me tell you what sucks about that. One thing that sucks about that. Because it's already in place on a lot of Google products like Google Play Music, for example, right? If you're in the Play Store and you want to, I used to be able to like right click and let's say save an album cover. Right. And I'd be able to download it as a JPEG. Now, it's not a JPEG. No. This is what's amazing about this technology. It's still a JPEG. It still can be processed as a JPEG. It's a different compression technology. Okay. So, that's something. Still in the JPEG format. So, what they're doing, they've used

some like human psychology, how your eye processes space so that, you know, they can figure out. Where they can compress it. They can compress it by 35% more. So, it's still a JPEG, which is really cool. Well, yeah, the technology that's operating online in browsers, specifically in Chrome. Because in Firefox, it downloads as a JPEG. But in Chrome, it's not a JPEG. It's some other file that I can't use. So, you've got to like open. You know what I did today? Or screenshot it. I don't know if I shared this with you. My Google Hangouts, I have not been able to get the camera to work with my Google Hangouts. And so, I did a quick read on Google's forum. And it said, one of them was like, did you try another browser? I'm like, oh, that's stupid. I'm in Chrome. Like, that would be really stupid. There's no way it could possibly. Oh, shit. It works in IE. No. Not only that. It works in IE. You're buying places. Yeah. So, that's a kick in the shins to you. Come on, Google Chrome. How come IE can recognize my camera and work with Google Hangouts and Chrome can't? That's just bizarre. Anyway. So, the review that we got. You had some news. I had one piece of news. This news is we're still talking about Google, right? And we talk about how we optimize for Google. And then we kind of focus on Bing and Yahoo and things like that. Right. Kind of second nature. Right. Here's the reason why. So, Google shared a search ad market projected to grow to 80% by 2019. According to the research firm eMarketer, Google is projected to hold 80% of search ads by 2019. As of last year, they held 75.8%. And the current is currently holding 77.8%. In terms of revenue, that equates to $24.6 billion. A year. Yeah. In 2016, with a projected growth of $36 billion in 2019. Wow. Yeah. So, just 80% plus of the search ads and search volume. So, yeah. That's

like 8 out of 10 people still going to Google for their primary search. And clicking on search. And clicking on an ad. Yeah. Exactly. So, if you're not doing pay-per-click, then your competitor likely is. Yeah. Because that market is growing. And you hear me, right? Yeah. How many people do I have to convince that PPC is something you should be doing? And we're really. How many people are still convincing that people actually click there? Oh, yeah. I still get to. I never click those. No one. Who clicks there? No one ever clicks there. Apparently, 80% of people. Not just 80%. $24 billion worth. Let's say. Did it in 2016. Exactly. Yeah. That's a lot. $26 billion projected to do it in 2019. That's a lot of non-clicks. Yeah. Let's be realistic. All right. So, here is the review that we got. This review is from John King. And it is, of course, five stars. It says, hi, guys, from Preston in the industrial northwest of England. In England? Oh, come on. You got to switch your voices. Oh, in the industrial northwest of England. There you go. I run the city's leading digital design and SEO agency. That's what's up. It's called Pumpkin Web Design Limited. I like the name, Pumpkin. And there's a book called Pumpkin Process or something about business. I listened to your podcast. He's going to call. He's going to be different. I'm like, dude, those guys. Next review from John King. You suck. Like, don't try the British accent. It was better in Mary Poppins. I listen to your podcast every day on the way to work and enjoy putting in to practice the tips that I inevitably get from your show with each and every listen. Punch in the face to the whole team. Keep up the amazing work. You're an inspiration. Punch in the face to you, Preston. Thank you, John King. Thank you so much. Yep, Preston. Well, it says John King. From Preston. From Preston. That's right. So, punch in the face to you, John. But,

yeah, that's what's up, man. Appreciate you tuning in. Okay. Cool. And we actually have another Facebook Live. Melanie Phillips, thanks for tuning in. That's a question? Yeah. Oh, in the UK. Sorry about that accent that you just had. I'm apologizing. I'm just going to apologize right now. I don't know if that's any good. So, I got a punch in the face. This punch in the face goes to Patrick Lopez. He hit us up on Twitter. Right. He says, he's from at P Lopez Music. He says, at eWebResults, you guys are simply the best tool for SEO. Views on my website are about 500 a month and growing. Boom. That's what's up. Yeah. Punch in the face to you, Patrick. I had a couple of conversations with Patrick. He's a good guy. He actually does DJing in Miami. Oh, okay. Okay. You're talking about that. Okay. That's what's up. So, cool. Yeah. Take advantage. Boom. And he may be taking advantage of our do-it-yourself education package. So, I'm pretty excited about getting that. Wow, that's a nice handle, huh? About getting that set up. Let's see. Melanie, it looks like she's asking a question. Site and SoundCloud. I'm awake here in the UK to watch, but the stream won't play. I thought I would post, though, to say hi, and I will catch you when it is up on your site is on SoundCloud. Cool. Oh, that's Pet Portrait. Melanie. And the stream won't play. Boom. Facebook stream won't play. Yeah. I don't know. Maybe we need to reboot our router before the show or something. I don't know. All right. That is the potatoes of our podcast time to get into the meat. We need an algorithm cataclysm for our routers. Yeah. So, today's content is courtesy of Search Engine Journal by my guy, Alan Baricevich. Baricevich? Baricevich. Baricevich. Baricevich. We'll go with something. AB. AB. Punch in the face. Yeah, his Twitter handle is AB80. That's pretty hot. So, punch in the face to AB, man. He says, 11 tips to improve your online

store sales via social media. Let's get right into it. Matter of fact, he starts off by saying the social media market is saturated with brands trying to stand out and reach their customers with 1 in 10 online purchases spurred by social media. That's like 10%. He says, you can't afford to risk losing business to your competitors due to a poor social media presence. And he's absolutely right. I want to encourage you guys that social media should be not only something you do externally to kind of promote content and promote your business. Social media really should be integrated throughout your entire company. From sales process to how you deal with customers to maybe how you support your different clients and products and things you have out there for how you share information, how you receive information. Social needs to be a core part of your daily operations. That way, you have a higher likelihood of actually generating leads and revenue from it. So, let's get into his 11 tips. Number one. He says, focus on your audience's favorite platforms, right? Focus on your audience's favorite platforms. He goes on to say, find the platforms with the highest concentration of your audience and then nail your content marketing and targeted advertising on those channels. He's absolutely right. But I would say this, not only just the concentration of all your employees, I mean, of the target people you're going after, but also where the highest engagement is. It's the highest concentration of them, like where they're all collected at, but also where they're actually doing stuff at. Where are they liking? Where are they sharing? Where are they posting at? Where are they replying at? Where are they making friends and engaging at? Where are they posting pictures at? Find that location. Find that profile. Find that forum. Find that blog site. Whatever it is. And then begin your social push there. Matter of fact, Chimps, I love using Chimps. Chimps does it extremely, extremely well. Chimps has just figured it out that I love New Era

Jordans. And so what they do, and I see it coming, and I willingly fall into this trap. You're like, oh, there it is. It's like the steamroller accident. So they'll send an email, VIP members. And their timing is perfect. So New Jays usually drop on Saturdays. Right. And so what they'll do is the Saturday before, send an email that says, hey, New Jays dropping next Saturday with nice high quality picture of the image. And the image of the shoe. So I click that, and that's the trap. Right. Pretty shoe. That's the trap. Pretty shoe. It gives me the great CTA. Log into the app right now. Go ahead and set your reservation. So now I'm already in line to purchase. Right. And from this Saturday to the next Saturday, I'm bombarded with Facebook ads, Instagram ads, and everything else for that shoe. So when that next Saturday release time comes, my app reminds me that I need to purchase right now. Yep. And it's been extremely effective. And you got the, and it's the Champs app? Yeah. And you got a Champs app because it gave you a discount at one point to download it? Well, because the exclusive retros are hard to get, and it's easy to get them through the app. Wow. It's easy to get them through the app or go wait in line at the store all hours of the night. Yeah. Exactly. Let me think about that. I will wait in line on this app. Yeah. So, yeah, it works. The key is- I will wait in line on this app and binge watch something on Netflix. Exactly. And use this new button that they're making. But the point is, Champs understands my platforms. They know to show me these ads on Instagram and Facebook because that's where I spend my time at. It wouldn't make sense for them to retarget me on like Pinterest or something like that because fairly, I would bet most of their buyers, probably a huge percentage of them, don't really use Pinterest. Yeah, I

would argue that there probably are, they have the mechanism in place to remarket- Yeah, if I was there, yeah. Even if the ads would show up, yeah. Yeah, probably. Pretty sure they got a budget behind it, which is one of his tips we'll get to. Yeah. But I would bet bulk of their budget is in these two platforms. Right. Because that's where they need to be spending it. Right. So, yeah, understand the platforms your audience is on so that way you can spend your wills there and not somewhere where they're not. Two. Number two. He says, create a compelling identity. Right? So, he's talking about your company identity. He's referring to your brand. Matter of fact, he says, interact with your customers in a way that best fits your brand's image. Start conversations. Make jokes. Share breaking news stories. Align your core values and let your colors show. Most of all, dig this. You're like this. Don't be afraid of scaring away the wrong customers. Yeah. He's right. Like, if customers can't identify what your culture, your way of life, what you believe. If they don't like the potatoes. Yeah. I'm sorry. Did I say that out loud? Well, even on a deeper level, maybe they don't understand your company focus. Right. Like, our company is E-Web Results. We change from E-Web Style to Results because we focus on results. Results. We focus on leads. We focus on making sure that those leads turn into business. And so, if our client doesn't necessarily identify or understand that focus, then it's probably not going to be the best working relationship for us. Right. And so, what he's saying here is understand your identity. Create a compelling identity. Help your customers understand what your company identity is and use social media to do that. I said be you. Yeah. Highlight what makes your companies different. We highlight the fact that we focus on results. Yeah. That's what makes us different. Maybe it's a spin off your USP. Right. Whatever your compelling. Unique selling proposition. Yeah. Whatever your

compelling company identity is, it should be something, you know, exclusive to your company that you can spin off, that you can use, that you can put out there that has a positive impact on your social presence. You must do it. You have to create that identity. So, that way people will know. Remember, this goes along with your brand. And so, we talked about this before, two podcasts ago, talking about branding and things like that. That compelling identity is affected by your colors and your logo and the tone you use and the point of view you write your content in and all of that. Right. So, just curate that identity and stick with it and run with it. Number three. Three. Publish exceptional content. Yeah. Exceptional content. He's right. You know, good content was just good. Yeah. These days, content is so important and being produced so fast, it really needs to be exceptional. He says, for starters, it's often not a highly targeted ad with the buy now or CTA. Sure, this might get you a few sales, but exceptional content wants a bookmark, a share, or even a return visit. He's right, man. What I added was create content that has a purpose. You understand? Like, create content that makes users want to come back. Create content that there has to be a value from that content in order for any of those things to happen. Like, this content needs to solve a problem, maybe answer a question, maybe be entertaining, maybe be some evergreen content that they can refer to over and over again. The point is creating content that users genuinely like, that they want to come back with, that they don't mind sharing with their colleagues or their peers or their friends or their family, because that's what social media is all about. Social media is the tool to push this type of content that you're creating. And so if the content isn't exceptional, it's kind of boring, kind of lackluster, maybe even duplicate or undervalued, not well-researched, then it's definitely

not going to go viral. It definitely won't get any shares, likes, or follows. It won't get promoted. And so spend some time coming up with exceptional content. What we talked about before was repurposing that. Right. So don't just do it and put it out there. Since you take the time to research and create that exceptional content, go, I forget what podcast number it was, but go back and we covered all kinds of ways to repurpose that content so you can get all of the value out of it. Number four. Number four. Don't go tool crazy. Right? Yeah. All these social media management tools. He says, yeah, but I had no idea what you're saying. He says, look, it's important to manage your social media feeds and monitor them for mentions. And he's right. They got all kinds of tools and things like that that do that for you. But he's saying, don't go tool crazy. Meaning, meaning, don't allow that to be your social media mechanism. Right? Like, you should use it. Take advantage of the tools that make work easier. But at the same time, social needs that human input. It needs some real eyes on it every now and then. You have to, you have to, it needs that personal touch. Some things you will see that technology just won't catch. Some words may be said that technology that may either require an immediate response. Right. Right? That may be a tool that's reporting to you biweekly or whenever may not necessarily catch. And so, so don't necessarily just go all tool crazy. Use some human resources with your social media. Five. Number five. Retarget your satisfied customers. Kind of like, well, from a champs earlier, right? The best leads you have are those who have already had a positive experience. He's right. Like, retarget existing clients. People who visited your site and actually done business with you. Retarget them differently than you retarget those who haven't done business with you. Right? Maybe someone who has, who has already used your services. Right.

And you know that that product is going to need a refill in about 90 days. Right. Then you should be retargeting them in 90 days. Like, hey, it's about time for you to come back. You need a refill. You need this. Or better yet, improve what you know about your buyers. It's called buyer persona. Right? That's the best way to remarket to people. If you know what maybe related products that they would have liked or users who bought this also bought that. Then those are the type of ads that you remarket to people. Then, of course, you can also remarket to people who didn't buy. Right? People who visited your page and looked at some content and left. Showed them some different kind of ads. The key is remarketing to them or retargeting them specifically using social. Instagram makes it easy because it's through Facebook. They made it really, really simple. So, take advantage of that. Google makes it really, really simple. Take advantage of that. Twitter has it available there. Take advantage of it. All of this is kind of a paid social, which we'll get into in a minute. But retargeting on social is extremely effective. Yes. Number six. Six. Use messaging apps for customer support. This is pretty cool. Right? It's a kind of new thing that's happening. And I get it. He says messaging apps are prolific and widely used worldwide. The top four messaging apps have over 2 billion monthly active users. Yeah. That's like Facebook Messenger, Instagram, direct messages, Twitter, direct messages. Like, these different messaging apps get activity. Let me tell you why. I figured it out why messaging apps get so much activity, especially for millennials. Okay. Because. They don't like talking? Well, not even that. Because it's a way to keep your communication hidden from, let's say, phone tracking software. Okay. For example, using a software, tracking my daughter's stuff. Anything she texts, yeah, it's all good. I can see that. I can read that. As soon as she switch over and sends her messages through

Instagram, then I'm out of the loop. Right? Right. And so, yeah, it just makes sense to do that. That tracking software really should just do screenshots. Just catch everything. Right? Yeah. Just do a screenshot every, whatever. Every time this app opens. Yeah. But dig this. What I said was Facebook, Twitter, Instagram, and even website chats, right? That would kind of follow up in that same thing. The point is, be available to service clients in a way that they're comfortable communicating. And so, if they want to communicate via message, take advantage of that. I've talked to some clients who want to complain about that. Like, it's another thing they have to do. When actually, the fact that if the client's reaching out to you is a good thing, you just make it available. Just be available. Yeah. Just be available with it and take advantage of it. You can either grow with emerging technology or not. But just know that if you choose the latter, then- You're probably shrinking. You're probably shrinking. Somebody else is growing. Mm-hmm. Number seven. Seven. Familiarize yourself with chatbots and AI. That's artificial intelligence. Just drill blank. He says, when you can't afford an employee to man your messaging apps 24-7, don't discount the rise of AI. Personally, right? If you got a chat on your site, I kind of prefer the email option versus having the kind of chat bot. Because I think it's because I don't like talking to robots when they call. Yeah. And so, I definitely don't like chatting with one. Man, they've gotten so much more sophisticated. They have. It's like, wow. Are you real? So, you have to- He's not sure. And so, you know, when- Yeah. But the challenge is the level of resources necessary to make the chat bot right. Right. Because if you invest poorly and don't code it right, then it's going to be a horrible experience. It's going to be a bad experience. It'll be a detractor. Yeah. Now, I will say there's value in it being available to answer

requests, especially in like off hours, right? That's why you would have a chat bot because you're not there to manage the chat yourself. So, invest in the VA. Like, if at all possible, if you just need somebody- Virtual assistant. Yeah, virtual assistant. Invest in some sort of resource that can take those and at the very least capture the lead and get the message over to you. And not only that, let them know that they will be contacted at a certain time. And so, then that way, they're not kind of engaging other competitors as they browse. But the key here is familiarize yourself with, I think, resources that are available to handle potential leads when you're not available to do so. Absolutely. Number eight. Eight. Showcase your employees and customers on social media. It's a good one. Absolutely. Especially if they're like engaging, right? E-Web does a great job of highlighting SEO wrapper, for example. And that's because we've got some of the content, some of the audience. It's an extension of the branding. And so, it kind of works. Of both brands. Exactly. And so, if you're in a position and you're a business owner and you have employees or colleagues and partners who have a great social presence, you should share that. You should expose that. Same thing with your customers. As a matter of fact, he said, encourage your customers to engage with your brand by posting pictures of themselves with your products, participating in contests, and or sharing your content. Look, and I'll add, sprinkle this on top. Incentivize it if you can. Right? If you can offer some sort of incentive for your customers to take selfies in front of your store or to check in on Foursquare or to share pictures of your products or to create videos, offer them an incentive for their return visit. Yep. Give them a reason to do this. Maybe give them some social media love and share their profile and tell everybody to follow them or whatever you want to do. But the point

is, that word of mouth is really what that is. That social engagement from that client has way more value than any ad you can put out. Yep. So, incentivize them to, your employees and your customers to be social with the stuff that you're putting out socially. Yep. Number nine. Nine. Interact with customers using live video. Yep. This is a good one. He said, streaming live videos is an excellent way to interact with your audience in real time. When it's not choppy. Yeah, when it's not choppy, Facebook, like, what's up with that? Yeah. But he's absolutely right. Especially if you're, like, in retail, maybe you're doing, like, exclusive product releases and things like that. This is a great time to go with a live video or a live, you know, Instagram story. Or maybe you got a new service. Or maybe you're an author. Right. You're an in-store book signing. I would set my phone up right there and just be streaming my whole book signing. Yep. Maybe a question and answer session or things like that. Especially if you promote it. Like, the news does this really, really well. Right when the news section closes, they'll tell you. We'll be live on Facebook. We'll be live here covering these stories. The last three questions, you know, follow-up. Yeah. So, after, within the next hour or whatever it is. And so, take advantage of the opportunity to go live. Because users do it. Your people who get followed and like you will actually get that notification. The, hey, such and such is live right now. Right. And so, take advantage of it. It's a great way to put a face with your business. Let people understand that you guys are real people. And they can engage with you more. Take advantage of it live. It really works. That's why we're live right now on two different platforms. Number ten. Ten. Give your social media marketing budget room to grow. Yes. Man, look. This is really, really important here. He says, marketing budgets are expected to rise

from the current average of 10.7% to a whopping 23.8%. Wow. That's huge. I wonder what's driving that. Yeah. Well, leads. Yeah. Leads and in-store sales and social engagement and likes and branding and going viral and creating a buzz and all of that stuff is generating that. To the point where literally from 10% to 24%, right? So, that's like from a tenth of your budget to a quarter of your budget. Yeah. Is going specifically for social media marketing, right? So, that's like a boosted post on Facebook and sponsored post on Instagram and sponsored tweets and things like that. That's what this is for. So, these are a great way to kind of jumpstart your content and getting the buzz. Like, one of the things we do here with every blog we write for our clients, for example, they get posted socially and then we boost them. Yep. Just to drive some content engagement, just to kind of give it a kickstart, if you will, and getting some activity to those pages. Take advantage. It really, really works. The last one. Number 11. Number 11. And he says, stay agile. This one was pretty good. He says, last month, everyone was crazy about Snapchat and then Instagram stories happened. Now, Twitter moments are rolling out. And one app update, your whole strategy can be thrown off. You need to be agile and ready for curveballs. He's absolutely right, man. In this day and age of social media, the one thing that's constant with social media is that it keeps changing. Right? And so, you need to understand what's available, what's not available, what is available, what to do with it. If it's applicable for your business or not, should you invest resources in it and how much, if any. Right? If you don't understand these things, you'll find yourself throwing money at the wall or spinning your wheels and wasting resources trying different things that don't really work for your audience or for your business. And so, we've kind of always said this, stick with like three

of them. Right? Start there, Facebook, Twitter, Instagram, and then find whatever niches work for your industry. Test and measure. Exactly. Know where you're getting the most value. Be willing maybe to drop one of the lower value ones and try something new. Try something different. But make sure you're investing a little bit more in the ones that are actually working. Exactly. Exactly. Stay agile so that way you can make adjustments. You have to be able to make adjustments, especially socially. So, punch in the face to you, AB, and this article you posted on Search Engine Journal, 11 tips to improve your online store sales via social media. A great article. I can dig it. Awesome. Good stuff. All right. So, any what news? No what news. No what news. All right. So, if- I almost had what news, but I'll let it go because I couldn't find a copy of the tweet. Okay. And so, I wanted to have that before I said it. All right. Maybe next time. Yeah. Okay. So, if you like this podcast, we're going to ask you to do one simple thing, and that is to tell three people about it. Yeah. Charles often says, hey, make it business owners. If you know a business owner, go ahead and send it to them. Yeah. Somebody who could benefit from learning and living ways to help their social media grow their business, right? Somebody like Patrick, right? Exactly. So, Patrick, he's running his own DJ business, and he's learning from our podcast. He's increasing the traffic to his website. Send it to Patrick. Well, not to Patrick. Patrick, you tag three people. Three business owners that you know. And that's how that goes. This is on Facebook. Add their names. Facebook, add them. Be sure to tag us in it. And that way, we'll retweet it, make contact, and see how we can help. Very cool. If you're looking to grow your business with the largest, simplest marketing tool on the planet, call E-Web Results for increased revenue in your business. Our

phone number is 713-592-6724. We do have a program called Instant Leads. Leads, leads, leads, leads. Guaranteed. T-T-T-T. It is a program that's focused on driving pay-per-click traffic to websites that are highly optimized for conversion so that you get the biggest instant bang for your buck. It is Instant Leads. Leads, leads, leads, leads. Guaranteed. T-T-T-T-T. I feel like I don't need to say anything after that. That's good. If you're in Houston and you should be doing networking for your businesses, I have a hard time thinking of a business that shouldn't be doing networking. Yeah. I don't care what type of business you're doing. You should be doing networking and building relationships. Not only that, even if you don't think you should be doing networking, you should be coming to UpSocialNetwork. And the reason is because you get more than just networking. You get content for your website. You get a video for your website or whatever, social media, whatever you want to do. We were talking about social media. So hit a couple of points, like personality. So have personality. Have videos that talk about it. Get those videos out on social media. So go to UpSocialNetwork.com. If... Sprinkle this in on top. The fact that we do the social legwork for you. You just got to show up. Yeah. You just got to show up. We'll record that video. We'll share it. We'll boost it. It'll be a great interview of you discussing your business and highlighting your culture. And then we'll do the legwork for you and then make it available for you if you want it. Like, take advantage. Yeah. Absolutely. If you have somebody who's interested in internet marketing, yes, we do websites. Yes, we do pay-per-click. Yes, we do SEO. Yes, we do social media marketing. Yes, we do... It's called email marketing. I like to call it newsletter marketing. And I get kicked every now and then for that. Sorry, we have some Facebook Live saying we can't hear... You can't hear us. Um, do I apologize or what's the

symbol for I'm sorry? Yeah, like our bad. Sorry. Yeah. Um, so we do all of those things. If you send somebody to us and they become a customer, when they pay their bill, we pay you. We have that referral program in place. Uh, I want you to let, let you know we were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. Um, and you can get transcripts of the video. Uh, you can get the video. You can get audio and you can... And that's all you can get. You can get all of those here, uh, at ewebresults.com. Um, you guys have made us the most popular internet marketing. You can get the audio. You can get the video. You can get the written transcript. You can get copies of the previous algorithm cataclysm. You can get the previous tips. Yeah. If you just want to see what the tip was for said podcast, like all that information is there on that podcast page. Yeah. All right. Go ahead. Yeah. So if that's, you know, in my head, I was thinking we don't have a page yet. That's only algo cat, but it's segmented for each podcast. So in each podcast, you can find the algorithm cataclysm meme, but we don't have one page Oh, that just has all of them. That has all of them. Yeah. Kind of interesting. Now go cat page. This. Maybe you guys can hear us now, um, as we wrap up. So, so you can do all of that on our website. Straight through the phone. Maybe it's... So if, um, you guys have made us the most popular internet marketing podcast. Thank you guys. Uh, it's because of you. It's because of the reviews you've put out there. It's because you're sharing with people. Uh, it's because you, uh, enjoy what we're doing. We appreciate you. We wouldn't do it without you. I think pulling that out kind of got rid of the choppy. Oh man, that may be, that's a possibility. Uh, so Brandon,

I'm glad you can hear us. Until the next podcast, my name is Chris Burris. Charles Lewis. Bye bye for now. Balance check, balance check. Three, six, five. Uh. SEO podcast 365. It's about time. Chris and Chuck going live. Today we're talking social media. So tune in. Trying to make sure you know what you're doing. Yeah. Let's go. SEO podcast 365. Boom.