Navigating the Shifting Market Landscape with Top SEO Plugins Ep. 584

Hey, welcome back to another fun-filled episode of the Unknown Secrets of Internet Marketing. My name is Matt Bertram. I'll be your SEO consultant for today. All right. So I want to kind of jump into it. There was a couple podcasts that I wanted to do earlier this week, and I just didn't get around to it. But I wrote it down, and I was probably full of some fire and stuff that I wanted to talk about. But I wrote it down, and we'll get to it a little bit later. But I want to kind of continue what I was talking about last week. It may have been a little bit of a misnomer. Certainly, there's a lot of SEO plugins and a lot of third-party tools that help you do some fantastic things. Certainly, I do a lot of stuff by hand just because I like to see how Google responds to it. And I work a lot in Search Console. Google Analytics or GA4, you know, I'm starting to get used to it. I think that there are some things that you can do. The difference between GA4 and the difference between Search Console is the pixel's got to fire for things to happen in Google Analytics. So sometimes you get some different data there, and that's why that is. But this episode today is navigating the shifting market landscape and how to utilize some of the top SEO plugins. Sorry about that. And so, yeah, let's jump into it here. So the market's changing. A lot of you are seeing that. There was just this month, the core update. You know, it's about finished. Movements started to kind of happen. Positive, negative, pogo sticking as far as like, you know, rankings jumping up and down. Pogo sticking, I think it's really more a term like you leave Google, you come back to it, that sort of thing. But certainly rankings have moved. A number of people have reached out to me. What's going on? What's happening? What's Google doing? Why is SEO not as

powerful as it used to be? And certainly, you know, we get to see a lot of accounts and we get to see a lot of things that are happening. And yeah, some markets are really, really down. Some markets we have based on the economy are actually really, really up, really interesting to see. But one of the things that is a common thing that I'm seeing throughout, you know, search marketing is, well, people are a lot more cautious. There's still people checking stuff out. There's still people buying, but they're buying based on referrals. They're buying based on trust. They're buying based on, hey, I know what I'm going to get and the clarification of that. And what that means is you got to better communicate your story. I mean, the data says 75% of people are going through the buying journey before they pick up the phone and call anybody. They don't want to interact with people. Think about it. You buy a pizza or whatever. You would rather order something. I know a lot of people doing online ordering and even delivery with groceries, all that sort of thing, where you're not interacting with anybody. You're not going to the store. You want to be able to do everything online. And that's what's happening. People are buying things online and you don't even know your potential customers until they get far enough through the funnel that they raise their hand. They have a question. They want a live person to answer it. And so if you know that, you got to think about that. And also, if you look at your site traffic, you have X number of people coming to your site per month and how many people are signing up for free consultations or downloading something or calling you. These are things to consider. It's a very low process, but all those people are going to your website and most of them are coming there because, well, they're looking for whatever product or service you offer or something of value that they've ranked

in Google and they've come there. And then they don't take action. You've got to really think about that. So right now, we've been focused a lot more on CRO, conversion rate optimization, really getting more out of the traffic that you currently have. But how are people searching? How is that different? I think that's a really important question. And that's something that I've talked to a number of other experts that I want to have on the podcast and kind of explain some of this stuff from different viewpoints. But I'll give you my two cents. My two cents is that, again, people are more cautious with their money. They're looking for referrals. They're looking for, hey, I know that this is good value of what I'm going to purchase. Well, what are some things that you can do to help enhance that? Well, if you haven't updated your website in a while, or you haven't, you know, if you built a website a long time ago and it doesn't really reflect your brand, maybe before COVID, you know, we're coming to the end of the year, it might be time to update your website. Okay. You know, you want your brand online to match offline. That's not it. You can't just have like a nice brand. People can check it out. People are going to compare you versus other people when they're making a buying decision. So can you differentiate when you look at your site and you look at your competitor sites? Can you be differentiated from other people? I was talking to somebody earlier today. They're in a space. They have a website. It looks like every other website. There's no unique content on it. It all has the same words, but you know, okay, you got a couple of reviews, but how do I tell the difference between this company and that company if I don't know what I'm doing or I don't know that market or I haven't gotten a referral? Really, really tough. So if you're going to try to get people

through search, organic search, people are finding you for not branded terms. Okay. Um, you got to give them those differentiators. You got to, uh, showcase your company culture. You got to highlight your testimonials. You got to showcase again, those projects and awards and all these things come, come into play. You know, um, you know, third party review sites are good because, um, they're, they're trying to figure it out. They're looking for, um, you know, who are the best companies and they want to compare a bunch of companies side by side and they can look at those, uh, reviews, uh, all in one place versus, uh, not manually doing it. A lot of them make, you know, a search, you got to be at the top of Google, they find you. And then typically the selection processes, they narrow it down to two, three, five. I don't know. Uh, depends on the person, how many different companies and also, uh, where they're leaning towards. Right. But, but typically they're going to narrow it down and then they're going to try to select, uh, which ones they want to move forward with. That could be moving forward with buying. That could be just moving forward with setting up a consultation. And that's what you're trying to get to. You're trying to get more people to raise their hand, to say, Hey, I'm interested in working with you and to give you a shot and to get, to, to get you to connect with them one-on-one with one person yourself or someone on your team or whatever to, um, share, share your unique selling proposition. Well, you can do that through video. You can do that through podcasts and you can do that through a lot of ways to reach a lot of people. Okay. So, okay. What am I saying? Right. All of it, I guess it sounds good. It sounds good in my head. Um, let me try to break it down in simplistic bullet points and actual steps. What are some of the things you

can do? One is you need to really, truly evaluate your site and say, does this site actually represent my brand? Uh, we were looking at a lot of different, uh, websites. I've actually gone back to some clients that we built websites a long time ago. I say, Hey, this portfolio, these pictures are pretty dated. Um, you know, you haven't added any new projects. Um, you haven't updated your team members. Um, you know, your testimonials are a couple of years old. You're not getting, uh, reviews on your GMB. Um, we can definitely rank you in Google, but people are looking for those new reveals. Google's actually, I think I can't, I don't have anything to point to to say this, but I am seeing it, uh, you know, depending on how old your reviews are or other factors, they're starting to disappear. And I'm seeing other review sites do it too. So, you know, they're forcing you to kind of run on the treadmill to continue to get new reviews and they want to see new quality reviews. Now, I don't think they should take away reviews, but, but I am seeing that, uh, happening. I I'm seeing it with, with Google specifically, and I've heard about it on some other platforms as well. So you need to be getting reviews. You need to be getting reviews constantly. They need to be updated. They need to be, uh, discussing what the product or service is you're offering, what the value is you're adding, maybe who they're communicating with. What you're trying to do is connect with people one to many that they would have the same experience if they were with you in person or coming into your shop. It's your online showcase. It's on your online showroom. So, um, does your web website do that? Um, do you have unique content? Um, I see a lot of, like, if I'm speaking to small business owners, a lot of people not utilizing graphic design. Um, they're using a lot of stock photography. Um, they're not taking,

uh, custom videography or custom photography. Um, you know, haven't seen people starting to lean into the AI as much, but still, you know, that is different. I think custom graphic design, um, you know, pictures of your team, like people want to see like who you are. They want to get a feel for it. Cause again, if you read my book, I have a couple of books out there, but we talked about, and I am coming out of the other one. It's about to come out very soon, probably next month. But, uh, you know, know, I can trust people like to do business with who they know I can trust. Well, does your website help communicate? Do they know I can trust you? I think that that's super, super important. They need to get a feel for who you are versus somebody else. And guess what? Yes. It's going to be polarizing to some, and it's going to attract others. What you don't want to be is indifferent. Like you, you're going to do people, you're going to do business with people that are like you, that are going to connect with you, that you're going to want to do business with. And the more you put that out there, the more, um, you're going to attract that. And so you're going to have a better clients. I can, uh, give you an example. Um, for a couple of years ago, um, it was certainly a lot more, uh, like concentrated, but, um, the majority of the clients I was getting were, well, um, kids or I don't know, adults, my age that were taking over their parents' business. So they were taking over a legacy business and their business had operated one way for a long time. And, um, they knew that they needed to get involved in digital marketing. Uh, and they connected with me through the podcast and social media and, uh, in person and other means. And, uh, they believe that I could help them, uh, based on the challenges they're going

through. And, and, and certainly, uh, that is something for the case, uh, with me and, uh, my family and we've taken over some family businesses. Um, and so we are business owners and, uh, there's actually three other partners at EWR, uh, that you don't see is because they all have other businesses that, uh, are doing quite successful and, uh, digital marketing is a big part of that. And, uh, you know, so we understand business and we understand marketing and we know what drives that business and we drank our own Kool-Aid and, um, you know, so I guess a lot of people were attracted to that and, uh, we're drawn to that and we were helping up, up, up, uptick elevate, whatever you want to call it. Uh, a lot of businesses in, in that regard. Um, certainly our client base is, uh, much more broad and we're working with some enterprise level companies. Um, you know, I've actually gotten a lot of requests recently, uh, as I started doing some agency coaching to do some small business coaching. So we're going to do some group small business coaching. Uh, if you have an interest in that, um, I've already, my door's getting knocked down, uh, on that area. If you have an interest in that, let me know. Uh, I should have that program spun up and we can get going. And basically I can train you how to do SEO and do the things you need to outrank in your, uh, local markets, um, how to maybe manage a small team. Unfortunately in this world, uh, everybody's selling a different widget for sure. Um, but you also have to be a digital marketing agency, uh, in some regard or a digital marketing digital marketer in some regard, uh, today. Um, it's just kind of, if you're generating business online, you, you need to understand that stuff. You need to understand the algorithms. You need to understand, uh, the search engines. You need to understand, uh, like social media and how that impacts it. And

so to, to bring it back to what I'm seeing in the market. And then I'm going to jump into, cause I got about another, let's say I'll give another 10, 10, 15 minutes here. Uh, trying to wrap up here on a Friday. I got some stuff going on. Um, is the market shifting and people are less willing to spend, but they are spending, but they're really cautious. Right. Um, and so what are the things that you can do to help them make that decision that they're making on their own online before they raise their hand and say, they want to talk to you and maybe move forward. Cause you know, in the past you would say, Hey, yo, this website looks good. I want to just talk to somebody and people still do that. And, and certainly, uh, when I walk into the store, sometimes I, uh, I just say, Hey, where's somebody's telling me where it's at. And you know, you're, you're hitting different kinds of people in a disc profile, maybe different people want different things, certainly, but a lot more people are doing their own research. Um, and they're doing everything themselves online. And if they could make the purchase all the way through online, uh, in a lot of industries, they're doing that. And, and we've made that a lot simpler on our website, uh, for audits, workshops, consulting, uh, that sort of thing. Cause we don't need to put you in touch with the salesperson. If you know what you want, here's what you get, here's some examples of it. Um, here's the next step, right? Um, so what do you need to do? You need to really look at, um, well, your reviews, your reviews, uh, on your website, how dated they are, are they right, uh, target market? Are they a reflection of the audience base that, or the client base, customer base that you're looking for? Um, are they, you know, on Google, are you, uh, do you have a review program? Are there any kind of

review sites that you want to be associated with? Cause people are going to look at that stuff and, and you want to make sure it's up to date. Uh, it's just kind of like your social media. You want to make sure you're doing social media. Uh, cause if someone hasn't done a post in two years, right. Or whatever, are they still in business? Question mark. Right. Um, and also that affects the search engines and there's some data associated with that. So you want to constantly be doing reviews. I think the most powerful form of review is video. So video reviews is where it's at. Um, then you got, uh, you know, your, your image or your full name description, your business, like who you are, not just like first name, whatever. Um, uh, and a picture of you, right. Pictures and then text, right. So text is the, the least trustworthy form of it. Um, and certainly, uh, you know, when you have the pictures, when people have their profiles, fill it out a lot of, a lot of these sites have you verify stuff to make sure, um, it's real people. And even FTC is cracking down on it. Um, do not do fake reviews, get real reviews, do the work, uh, build a program. When you complete a project, you ask for a review at the highest possible point of what you're delivering for the client, right. When they're the most happiest is when you ask for the review and you can ask for multiple reviews and you can, you know, you can do some different things with it, but you want to have a review program. That's what you really want to have. And so you need to be getting reviews consistently, especially on Google as well as other platforms. All right. So you, you got that figured out. Um, you know, those are, can be repurposed. Those can be reshared. There's widgets. You can put them on your website. Also those video testimonies that I talked about, there's even services and

we offer a service that's like a hundred bucks a month that, um, you know, it sends a text message to, or, or a link really to somebody by email or their phone. And then you can put in up to like three questions. I think you can put in actually five and you, and then basic goes three, two, one, and then it starts recording on their phone. It asks the question and then they answer the question or it asks the question and then it starts recording. And then after it's done recording, it asks another question. It counts down. They answer the question. So then you can get a few questions in and then it says, thank you. Um, click here, submit, right? Boom. Now you've got a video review and you got multiple questions answered and you got some additional content. Um, really, really powerful. You can use it a lot of different ways. You can splinter it. You can put it on different social media accounts. You can put it on your website. Um, that's, you know, if you're leaving a review on a platform, they always like videos. Um, they like pictures, that sort of thing, right? Everybody does. So, um, that's the second thing you need to get, um, you need to tell your story that could be about us video. Um, that could be explainer videos that could be all kinds of stuff, but you want to get some videos. You want to get some pictures, real pictures, photography, videography of your team. You can take it on your phone. Um, you know, certainly I think the ratio is kind of one to three, uh, three, uh, like, like one picture professional to three, just take it with your phone. Uh, there's three times more engagement with original. Uh, it connects with people. You want to show your best foot forward. You want to show that you can be professional, but people want to connect, right? And so, um, utilizing your phone, don't be scared of it. Don't be scared of video.

Engage with that. Really look at your brand and say, do people understand what we do, who we are, what are unique selling propositions are? What is the text on our website? You know, I know we don't talk about texts a lot. We're talking about like richer results, but man, um, I've had clients look at their website and they're like, that's on my website. Like, and it's like, yep, that's been on your website for a couple of years. Right. Um, a lot of, uh, clients that come to us have that, um, you know, things change, uh, services shift. You have to maintain your website. Okay. So make sure that your website is reflecting who you are. Um, have those reviews. I would even say, right. Search is a great way to get people to your site, right? People are searching for it. They come to your site. Conversion rate optimization is pulling them through. There's additional things you can add like retargeting, remarketing. Um, you know, they'll check out your social media. Um, there's kind of a trust factor, a hurdle that, that you want to get over. Um, you know, emails, newsletters, stuff like that. Uh, if they're not ready to buy in that 3%, you want to stay top of mind. It's kind of the digital pens and pads, that sort of thing. So there's like, you know, the buzzword for many years was funnel. Um, that really is the case, right? SEO is a tool in the tool belt, but it's not everything that there is. Uh, and you want to be utilizing all the different tools of digital marketing. And the more you utilize, um, the more they kind of play off each other and everything seems to work better and you have kind of wind at your sales. It's a little bit harder to tag attribution. Um, and we can go into that in another podcast. Uh, but you want to be, if you're doing inbound marketing, you want to be doing a multitude of different things and they all help

each other. And so I like to treat it as building blocks. Hey, let's get this established. Let's get a high converting website. Let's get all the right content. Let's get the unique selling propositions. Let's get the call to actions. Let's get the tracking set up. Then let's start doing some SEO. Uh, at a certain point you get enough traffic, start doing the retargeting. Um, and then you can start adding the email automation. You can start adding paid ads. You can start influencer marketing. Um, you know, there's a lot of different things you can do also on the website. Uh, you know, there's pop-ups, there's, um, you know, chat bots, there's different kinds of forms. Also someone's filling out a form, clicking on a button. Like it's different, right? Um, also if it has to take somebody to a different page and your site's slow to load, you're going to lose a lot of people. So again, it all kind of falls under conversion rates here, conversion rate optimization or CRO. Um, so you might want to check that out. All right. Dang it. I was going to get into these plugins. Okay. So last podcast, I said, I don't really use those plugins. And again, that was a little bit of a misnomer. I'll be kind of brief here and maybe I'll go into this more next time. But if you are new to SEO, these plugins, these tools absolutely keep you out of the ditch. All right. Um, you know, the two major plugins and I got to be careful because a number of these, uh, brands have sponsored me. Uh, but let's talk about, uh, two of the, the, the leading ones. Hold on one second. I'm going to have to cough. I'm still a little sick. All right. Uh, Yoast Yoast has been the gold plugin, uh, gold standard plugin for a long time. I'm trying not to move my head. Sorry. Um, let me pull it over. All right. This plugin does a lot of great things and there's a lot

of tools that do a lot of great things. Okay. Um, let me see. So let me just summarize it. Cause I think I can do even a better job. What these plugins and why they're so powerful is you got to hook them up. Okay. You got, you got to hook them up to your analytics and you got to hook them up to your search console. If you're using other tools like SE ranking, Ahrefs, SEM rush. Again, all these guys have sponsored me. Um, you know, you are looking at data based on their algorithm. They're estimating traffic. They're estimating stuff. They are buying data, uh, from, from the different, um, data centers from Google. Um, but usually it's pretty dated and depending on what you're paying for, they're not spidering your site as much. They're not pulling the data as much. So it's kind of outdated and you use it as an estimation. Now, when you hook these tools into, uh, analytics and, and search console, then, then you get like real time data. Well, you could do that with these plugins too. And I think that that's the biggest power is you get these guys plugged in. So you're, you're looking at real data all in one place. Um, you know, there, you know, some of these plugins do some pretty slick things and then they utilize AI and, um, they're showing you like what keywords to optimize for. Um, they do, they do a lot of great things to keep you on track based on some industry best practices. Okay. Um, I would tell you that personally, okay. And I'm, and I'm not saying it's the best and there's a lot out there. Um, and it's just the one I have the most experience with, uh, and I'm the most comfortable with it. It's a lot like, like back end, um, wireframes. I, I know some agencies out there that if you come to them in one SEO, they require you to build a new website and their framework because their whole team knows

how to operate in that and can move faster. And so, you know, that's certainly a business decision of, of how you do that. And it, and it does take longer. Um, and there is a learning curve. If you have somebody working on your site that doesn't know how to use that, uh, you know, that, that backend, if, if you're using, um, you know, some of these builders, uh, good news is most of these builders are very similar and, uh, there's some kind of like standardized rule. And it's kind of like if you, if you run ads, um, you know, Bing didn't try to beat Google. You could click a button and it auto populates it. And, and it's pretty, pretty similar to it, uh, because they want you to be able to navigate it just like you could navigate Google because you're most comfortable with it. So, um, they're all pretty similar. They all do similar things. Uh, but certainly you can move faster on them. These plugins are the same way, right? Um, a lot of these plugins do a lot of the same things. Here's what I'll tell you. Um, I'm not a huge fan of Yoast anymore. Certainly I did use it. Um, I think that, um, there's a lot more, uh, I don't know, um, add-ons. There's a lot more, uh, things that some of these other plugins can do. I think Yoast is a little heavier. It slows down the site. Um, you know, but it, it does do a lot and it helps you optimize that website. So I'm, hold on a second. I'm looking at, uh, all the things, even the paid premium plugin, um, you know, helps you do a little bit more, but a lot of what these, these sites do is they'll run an audit, right? They'll run this like internal audit and then they'll, then you can go through it and make changes and fix broken links. And, you know, the more stuff you fix, um, the, the better you rank in Google, Google

likes to see, you know, little errors, zero errors. That's, you know, making error corrections and search consoles, big deal. Um, you know, and so Yoast helps you navigate that. It helps you optimize for keywords. It helps. Okay. Here's, here's the core keyword. Here's what you need to include it. And they kind of give you a roadmap of, of stuff you can check off. Um, I use rank math and, um, hold on. I thought I had it pulled over here. Hold on a sec. So I have a site here right in front of me. Um, or I thought I did, uh, pulled up of all the different stuff that you can do with rank math. And, um, where is it? You know, sometimes you have too many screens, right? Sometimes we have too many screens. Uh, anyways, I wanted to go back to the back of website, but I'll just go to, uh, rank mass website and I could certainly help rank math, uh, communicate their offering a little bit better, but, um, I'll, I'll, I'll highlight some of the things, right? You get it plugged into search console. How it works is you, uh, you know, you can even register the free site. You don't have to pay for the site. It's, it's really not that much for, for sites as far as like the value that you get. Um, but you plug everything into the main website and then, um, the main website gives you like additional features and tools. And, um, so you could run reports, right? You can run reports with these things. Um, you can see all the data at a snapshot when you log in, if you like, um, you know, Ahrefs, FCM rush, all these different third-party tools. You can see a lot of that stuff in there. Certainly the layout's a little bit different. Um, you can do breadcrumbs, you can do a schema markup. Uh, it helps you optimize, uh, images. Uh, one of the things I like, like if you're, you know, um, building out a

site, um, you can set up rules and, and you might not have to go optimize, like going in and manually optimizing every image properly is, is ideal. But if you're building a site, um, new, uh, for somebody and maybe they're not, um, you know, they're, they're not paying for the whole kit and caboodle with, with all the SEO or you have an existing site and it's huge. Um, it's, it's better to have some alt text than not. And, uh, with a click of a button, you can write a rule. And if you labeled your, um, images, right, it can auto populate that. Uh, if you put in the API keys, um, there's instant, instant indexing. Uh, and so you can put in all the different search engines. You can automatically update, uh, all the search engines, uh, pretty, pretty awesome stuff. Uh, they've started to incorporate some AI. You have to buy some tokens, uh, to do some stuff, but you can optimize for multiple keywords. Uh, you can even pull in a search or sorry, Google, Google trends. So you can see how your things are doing against Google trends. It's pretty cool. Um, you know, I just like it. Like it, it does a lot of cool stuff. Um, it does a lot of stuff that you need. Um, I think it's a really good value. Um, they really, they really keep you out of the ditch. So I just, I just wanted to kind of point some of that stuff out. I know that doesn't cover, uh, everything. And there is, uh, additional features, uh, that you get with, with the paid version, but the free per version is, is quite powerful. So you should be using one of these tools. Um, it really will help you. And, uh, if you learn one of these tools, uh, and you kind of follow the guidance it gives you, um, and you might run an audit and okay, what can I fix? What do I need to include? Uh, what is the focus keyword?

All these different things. You're going to be better than 85% of the people out there because most people don't know what they're doing. Um, even a lot of web developers don't know anything about web design. Um, uh, I've hired a lot of web developers and everybody says that they know SEO. Uh, and, and, uh, I do constantly teach it. Um, and there's always more that you can learn. And, uh, you know, how these search engines work is different than how to build a website, but you know, the better, you know, how the search engines work, the better you can build a website. And that's why you want to really find somebody that knows how to build a, well, knows SEO and knows how to build a website to build your website. Cause you want to build it really up SEO optimized. Like it's a nice vehicle that, uh, once you start, um, doing additional things ongoing, uh, it's very like aerodynamic, I call it to fly up the rankings. Um, so that, that, that's why you want to SEO that understands web development and a web design versus other way around. Um, and then if you are a web developer out there or you're a small business owner, and there's just a sea of stuff with digital marketing and SEO, you do want to use one of these plugins. And so this is an advanced podcast, uh, and we do go over a number of things. Uh, so I was kind of speaking off the cuff a little bit and I, and I got some, um, you know, comments about that. And, and I, and I, I think that there's a ton of value in these plugins. I want to be clear on that. And if, uh, you're not doing SEO as your primary job, then you should be using these. They're going to give you good framework, good guidance, good rails. It's like bowling with bumpers. Right. Uh, and, uh, you know, I use them and they, they catch a lot of stuff. There's

stuff that sometimes I miss. So, um, there's, there's a ton of value. I like that it brings it all together in one place and, uh, you don't have to use multiple tools to do it. Um, you can bring it all under one house. You can learn, uh, one kind of SEO plugin and you can get, you know, again, 85% of the way they're, uh, doing, doing just that. So, uh, I would encourage you to use them. Uh, please check out, uh, some plugins. There's a ton of great ones out there. I don't know all of them. I haven't tried all of them. Uh, there's a whole ecosystem just like, uh, iPhone apps and Google apps, Android apps. Uh, there's a lot of great stuff out there. People are developing new stuff all the time. If you have some awesome stuff, bring it to me. We'll look at it. We could even do some evaluations. Um, you know, am doing agency coaching, uh, am going to start up small business coaching. If, if you want to DIY it, uh, you want to learn this stuff. Um, it's all out there. It's all on YouTube. Um, there's manuals for everything. Uh, I think I can just, uh, with real world experience, bring it together and tell you, uh, what you need to focus on and, and help get you there a lot quicker. Um, so, so trying to add value there, best SEO podcast.com. Uh, I'm going to be building that out. Check that out. I do have a new book coming out, uh, shortly. So, uh, that will be launched. Um, if you get value out of this podcast, Hey, um, you could support it by writing a review and I really appreciate the views. I need to read some of the reviews. I've been getting some great reviews, um, by, uh, uh, uh, private consultation and let's get to know each other and show me what you're doing. And, uh, that could be a great way to support the podcast. I'm going to get, uh,

you know, what it was the site called. Uh, we had it set up for a while. We actually had t-shirts set up for a while. They're pretty awesome. Um, we were paying through Shopify and, uh, I don't think we pushed it hard enough. Uh, but, um, we had some t-shirts that were pretty popular, uh, for the people that got them. Uh, and, um, you know, uh, I'll find more ways to support, but, uh, if you have some burning questions, uh, you can, you can, uh, submit them, uh, to me, uh, you can get on a call with me. I've had some really good, uh, consultations, uh, recently y'all heard it on the podcast. So I appreciate the support. Um, that's actually where the small business coaching program is coming from is I had about three people in a row, uh, say, Hey, I, I would really like, it's hard in the podcast. I want you to show it to me. I want to ask you questions. I want to see it. And I get that. And, um, you know, we need to do a better job at that and, and provide some trainings and provide some hands-on coaching and do some share screens and, uh, whiteboarding sessions. You can do virtual whiteboarding sessions. We are a Google company. Uh, so, you know, Google meets is, is how we meet, but yeah, if you, uh, like the value you're getting, you, you think it's valuable, um, please show your support. Um, you know, I, I try to get these done, uh, in between all the work that I'm doing for clients. Uh, I love to hear it. I love the positive reinforcement, uh, the reviews. Uh, I love talking to y'all. Uh, so anyway, you want to support us, please support us again. Thank you so much. Hopefully you got value of this and I will see you next time. Um, bye-bye for now.