10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
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14 most important SEO tasks in order of priority by Amanda DiSilvestro #308
The 14 most important SEO tasks in priority order start with removing duplicate content, fixing UX and mobile design, setting up analytics, keyword research, and building quality backlinks and links consistently.
Key takeaways
- Remove duplicate content first as it is panda bait and harms visibility.
- Set up Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools early.
- Responsive design is not enough, optimize the mobile experience for your specific call to action.
- Create content consistently on a fixed schedule so audiences begin to expect it.
- Build backlinks carefully with the right anchor text and sources, random links are penguin bait.
If dupe content is still part of your practice, then you probably suck too.
About this episode
Another thrilling episode with your BestSEOPodcast hosts Chris and Charles where they talk about some of the biggest and most important SEO tasks. Don't miss this!
Questions this episode answers
How should you approach mobile SEO beyond just having a responsive design?
The hosts say responsive design alone is not enough. You should understand your analytics, identify your primary call to action, and design the mobile layout so that action is easy to complete, whether that means a tappable phone number or a visible subscription form.
Why is consistency more important than frequency when creating content?
The hosts say that if you post inconsistently, your audience stops expecting and looking for your content. Whether you publish once a month or every other week, a consistent schedule builds an audience that knows when to expect your content and keeps coming back.
In their words
If dupe content is still part of your practice, then you probably suck too. Get rid of it. Don't do it. You're just a great example of panda bait is what I call duplicate content.
Charles Lewis
whatever you do, find some tools. Make sure they work.
Charles Lewis
Terms defined in this episode
- Shike
- An eWebResults coined term combining share and like, meaning a social media engagement action where someone both shares and likes content.
- Panda bait
- Content that triggers Google Panda filtering, specifically duplicate or low-quality content that reduces search visibility.
- Penguin bait
- Random or low-quality backlinks built without regard for anchor text or source quality, which can trigger Google Penguin penalties.
- Audience personas
- Profiles of your target audience based on demographics and behavior, used to tailor content format, tone, and distribution channel to match how different groups consume information.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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