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17 Stats And Facts Every Marketer Should Know About Video Marketing by Mike Templeman #446
Video marketing drives major results: companies using video get 41% more search traffic, landing page videos boost conversions by 80%, and video in email increases click-through rates by 200 to 300%.
Key takeaways
- Companies using video get 41% more web traffic from search than those not using video.
- Including a video on a landing page can increase conversion rates by 80%, per Unbounce data.
- Video in email leads to 200 to 300% increase in click-through rates according to HubSpot.
- Social video generates 1,200% more shares than text and images combined.
- The three core video assets every business needs are a company story video, testimonial videos, and how-to demonstration videos.
including a video on a landing page can increase conversion rates by 80%
About this episode
17 Stats And Facts Every Marketer Should Know About Video MarketingLeveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2019, it’s vital to boost and ramp up your video marketing to connect with your audience. Here are 17 intriguing statistics that illustrates the power behind video marketing.
Questions this episode answers
How much does video on a landing page improve conversions?
According to Unbounce data cited in this episode, including a video on a landing page can increase conversion rates by 80%. The hosts call it one of the most impactful single changes you can make to a landing page, especially when combined with testimonials.
How does video in email affect click-through rates?
The episode cites HubSpot data showing video in email leads to a 200 to 300% increase in click-through rates. The hosts also note that embedded video inside the email, rather than just a link, tends to perform better because audiences are skeptical of external links.
In their words
Companies using video enjoy 41% more web traffic from search than companies not using videos.
Host
Video in an email leads to 200 to 300% increase in click-through rates.
Host
social video generates 1,200% more shares than text and images combined
Host
Terms defined in this episode
- Shiko
- A share, a like, and a follow combined, used by the eWeb Results hosts as a unit of social engagement from listeners.
- Video Sales Letter
- A video placed on a landing page intended to drive conversions, referenced in the context of the 80% conversion rate increase stat from Unbounce.
- Editorial Calendar
- A planning tool used to keep video and content marketing organized and consistent over time, recommended by Mike Templeman in the source Forbes article.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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