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18 Big Video Marketing Statistics and What They Mean for Your Business by Andrew Follett #330
Video marketing dramatically boosts business results: 80% of viewers recall video ads, 64% are more likely to buy after watching, and 403% more real estate inquiries come from listings with video.
Key takeaways
- A one-minute video is worth 1.8 million words because it combines emotion, music, and multiple senses.
- 80% of internet users recall a video ad seen in the past 30 days, and 46% of those took action afterward.
- Real estate listings with video receive 403% more inquiries than those without.
- Videos 15 seconds or shorter are shared 37% more often than videos lasting 30 seconds to one minute.
- Uploading the same video to multiple hosting sites like YouTube, Dailymotion, Vimeo, and Viddler widens your internet footprint and helps SEO.
video is the only medium that can really evoke emotion
About this episode
Chris and Nolen discuss video with "18 Big Video Marketing Statistics and What They Mean for Your Business", by Andrew Follett, an article from Video Brewery.Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest running and most authoritative podcasts for staying ahead of the…
Questions this episode answers
How long do viewers watch online videos before clicking away?
According to the article discussed, 20% of viewers click away within 10 seconds, a third leave by 30 seconds, 45% by one minute, and 60% by two minutes. Mobile device users tend to watch longer, with iPad users averaging around five minutes.
Why does uploading videos to multiple hosting sites help SEO?
Nolan Davis explains that uploading the same video with matching descriptions and keywords to sites like YouTube, Dailymotion, Vimeo, and Viddler widens your footprint on the internet. YouTube also has a transcribing unit, so spoken words in the video can help with search visibility.
In their words
video is the only medium that can really evoke emotion, right? So when you, I can make you cry at the end of the video. I can make you laugh at the end of the video.
Nolan Davis
on the back of YouTube, there's a transcribing unit. Yeah. So, some of the things that you actually say helps your SEO.
Nolan Davis
Terms defined in this episode
- shiko
- A term used on the podcast meaning a share, like, or follow on any social media platform.
- evergreen content
- Content that remains valuable for a long time and does not become outdated quickly, mentioned in the context of video marketing statistics articles.
- top of the mind marketing
- A strategy where repeated exposure to a brand or ad keeps it in a consumer's memory so they recall it when making a purchase decision.
- explainer video
- A video included in an email or on a website that explains a product or service, cited as increasing click-through rates by 200 to 300% in a 2010 survey.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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