18 Big Video Marketing Statistics and What They Mean for Your Business by Andrew Follett #330

Ep. 33040 min2016-07-22

Video marketing dramatically boosts business results: 80% of viewers recall video ads, 64% are more likely to buy after watching, and 403% more real estate inquiries come from listings with video.

Cover art for 18 Big Video Marketing Statistics and What They Mean for Your Business by Andrew Follett #330
Key takeaways
video is the only medium that can really evoke emotion

About this episode

Chris and Nolen discuss video with "18 Big Video Marketing Statistics and What They Mean for Your Business", by Andrew Follett, an article from Video Brewery.Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest running and most authoritative podcasts for staying ahead of the…

Questions this episode answers

How long do viewers watch online videos before clicking away?

According to the article discussed, 20% of viewers click away within 10 seconds, a third leave by 30 seconds, 45% by one minute, and 60% by two minutes. Mobile device users tend to watch longer, with iPad users averaging around five minutes.

Why does uploading videos to multiple hosting sites help SEO?

Nolan Davis explains that uploading the same video with matching descriptions and keywords to sites like YouTube, Dailymotion, Vimeo, and Viddler widens your footprint on the internet. YouTube also has a transcribing unit, so spoken words in the video can help with search visibility.

In their words

video is the only medium that can really evoke emotion, right? So when you, I can make you cry at the end of the video. I can make you laugh at the end of the video.

Nolan Davis

on the back of YouTube, there's a transcribing unit. Yeah. So, some of the things that you actually say helps your SEO.

Nolan Davis
Terms defined in this episode
shiko
A term used on the podcast meaning a share, like, or follow on any social media platform.
evergreen content
Content that remains valuable for a long time and does not become outdated quickly, mentioned in the context of video marketing statistics articles.
top of the mind marketing
A strategy where repeated exposure to a brand or ad keeps it in a consumer's memory so they recall it when making a purchase decision.
explainer video
A video included in an email or on a website that explains a product or service, cited as increasing click-through rates by 200 to 300% in a 2010 survey.
Read the full transcript (7,093 words · 35 min read)

Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results, and next to me is... Nolan Davis, owner of Vids Inc. Video Production. Welcome back to another fun-filled edition of our podcast. This is podcast number 330. Bow. Yeah. As always, we do have a tip from our previous podcast, and our tip from our previous podcast is... Tell a story to engage your readers. Absolutely. If you want to engage your readers, tell a story. Stories get past the sales filter, because there is one, and people remember stories better. That's how you engage your readers. Now, you do realize the other part of that... Keep going. Oh, the other part of that is that the story is also the development of the brand. Yeah. Your business story... Yep. ...really helps your brand. Absolutely. ...and makes it memorable. Absolutely. All right. So, please remember, and you may not know this part, please remember, we are broadcasting live here from Houston, Texas, and, well, I am your friendly local neighborhood top position snatcher, and my mantra, and maybe Nolan soon, is don't be a douche. Oh. Do not be a douche. It is not a good look. Yeah. No. I think Nolan can co-sign on that. Hey, the teaser for us today, hey, punch in the face to Andrew Follett. Come on, give Andrew a punch in the face. Boom. Boom. This is a great article. The title of the article is, 18 Big Video Marketing Statistics and What They Mean for Your Business. What he said. Yeah. All right. We're going to get that. Nolan's a video expert, Vids Inc., so we're going to discuss this article, and we got a twist to the article. We do. We do. So we're going to bring that up here in just a second. Hey, if you are in a position to have some sort of electronic device that enables you to tweet, well, we want you to go onto Twitter and tweet hashtag SEO podcast, tag us, best SEO podcast, and at

eWebResults, so we can connect with you, we can find you, and all of those good things. Get ready for a howdy. If this is the first time you've ever watched our podcast, howdy. When you say get ready for a howdy, I felt like I was going to walk in with spurs. Howdy, ma'am. There you go. Howdy. If you've listened to this podcast before, you know what we're going to skip. Just real briefly, if we don't get 10 shikos, Nolan, you know what a shiko is? I do not. It is a share, like, or follow. So what is it? Share, like, or follow. Perfect. That's our shiko. Boom. If we get 10 shikos on any one of our platforms and we get a review, then we don't talk about how you can leave us a review. If we don't get 10 shikos and or we don't get a review, we teach you, we got 10 shikos and we got a review, so we're not going to go over that. What we will do, and I'm going to need your help on this segment. Okay. What we will do is tell you how you can shiko us, share, like, and follow us. There's a bunch of platforms. When I point to you, you just say eWebResults. Okay. Our platforms are YouTube.com slash eWebResults. Instagram.com slash eWebResults. Twitter.com slash eWebResults. And LinkedIn.com slash company slash eWebResults. All of those will take you to our profiles, our online profiles. Go ahead and shiko us, and shiko is, again, share, like, and follow. Excellent. I just want to give a shout-out to Charles Lewis and let him know that we actually, I may take your job because I'm really falling in the groove in this. I don't know. I can say eWebResults all day. Go ahead and continue, sir. Go ahead and continue. Hey, if you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and submit your audio resume, 713-510-7846. We do have a free website analysis. Did you know that? I did know

that. You did know that. And the easy way to get our free website analysis is to go to our website, eWebResults.com. There you go. And that will take you to our site. You can't miss the green bucket. I feel very accomplished today. You're killing it. This is awesome. Charles, watch out. It's time for the favorite segment of the program, the Algorithm Cataclysm. Oh. That special effect. I was going to say, did you see the effects? I was kind of nervous. I was like, this is very intense. Let's go. Let's go. All right. So the Algorithm Cataclysm for today is local search inventory is slowly becoming available. This is in Google searches and in map listings. And the way that works is say you pull up a Macy's or some store that's participating in the local inventory ads. Their inventory is up there. It could say, hey, it will show you. Google will show you their own landing pages of what products are available at that Best Buy, at that Macy's, the local one. Right there in Google. Gotcha. So we consider that an Algorithm Cataclysm. It's not really an SEO Algorithm Cataclysm. It is an Algorithm Cataclysm, though. So, hey, we've got a little bit of news. You could be thinking if there's some sort of news you heard recently that you want to mention. I'll give you a minute. This one, so the Pokemon game, right? Oh, my God. Have you heard that? I've heard of that. And the dangers associated with that? Yes. So here's the three dangers that I found. Broken ankles. Actually, some people fell in a ditch. Muggings. So, like, some muggers figured out that people will be showing up focused on their phone at a particular location. So they camped out at the location. Okay. All right. All right. To mug people. And then the last one was bumping into a dead body in a field. Okay. So that's not really a danger, just a little bit traumatic. I don't know if you say this wasn't well thought out

or, like, what the deal is. I don't know. It sounded like just a good idea to somebody that was intoxicated somehow and everybody ran with it. Well, and the other one might be a group of people who never leave the office. Right. I got an idea. Boom. We need to send people out onto the road looking at their phones instead of where they're walking because I don't walk outside. And as they ran out, they were like, yeah, we did it. We got out of the office. We did it. Now let's go back here. Right. Exactly. It's hot out here. So I thought that was cool. The next one is that Bose has some sweat-proof headphones and they're making adjustments because they were having problems due to... Sweat. Sweat. Yeah. Okay. I saw that coming to my way. That's kind of tipple. Did you think of any news while I was briefly distracting you? The only news that I was thinking of is UpSocial Network. Yeah. Excellent. Yeah. That's the only news that I can think of. He actually co-hosts with me on UpSocial Network. We stream live on upsociallive.com. We have every Thursday morning from 8 a.m. to 10 a.m. And right now we're doing the third Tuesdays. Great information. Great businesses in the Houston area. Great time. Yeah. Absolutely. And I do mention that at the end of the podcast. Do you though? But I'm glad you got it in right now because you're here and... It was my news. So that's what it was. All right. So can you say five stars in a high-pitched voice with me? I cannot. Or a deep voice. We'll do that in a second. Can I do the sexy... A five star. Let's do that. All right. So we got a review from NoSoyBraulio. And that review, of course, was... Five stars. And that review was... The title is... Most entertaining digital marketing around. These guys comment on the best articles about digital marketing on the internet with a sense of humor and great expertise. Punch in

the face to you guys. Hey, punch in the face to you, Braulio, who is... NoSoyNotActuallyBraulio. I had a great conversation with him. Okay. Yeah. So that was good. That is what we call the potatoes of our podcast. Okay. We are now about to get into the meat. To the meat. I was going to say, who eats the potatoes first? Yeah. But I'm with you. I'm riding with you. Let's go. Well, we like to get that out of the way. It gets a little toned. And it is the only complaint we get about our podcast. Like, you guys droned on for like 10 minutes about you guys and I want information. Can you do me a favor, though? Yeah. I know you have a lot of different things going on in the podcast. Instead of saying potatoes, can you say potatoes? We'll say potatoes. Right. Let's finish the potatoes and now it's time to get into the mott. I cannot wait to say potatoes at a restaurant. I'd like to have some smashed potatoes, please. Potatoes, potatoes. Let's go. All right. So, again, the article punch in the face to Mr. Andrew Follett. Boom. Actually, I saw him already subscribe to our newsletter. I reached out to him, let him know that we were going to talk about his article. 18 big video marketing statistics and what they mean for your business. By the way, this article is top placed when you search for video marketing statistics. We talk in our podcast about content all the time, evergreen content, content that will be valuable for a long time. You might suggest, as a video expert, that content about the statistics of video utilization on the web probably are pretty dynamic and probably change pretty regularly. Yes, yes. And if you were to see an article that was dated, I don't know, 2012 or something about video statistics, you would probably bounce off of that article? You know what? I want to upgrade the article. Right. Because everything that's in there, the reason that they're number one

is because it was so fluid. It gave every aspect of video marketing. So tip my hat to you for that part of it. But the other part of it is just that the statistics are always growing. Yes. Right? So you had so many people watching and watching more video. So these statistics is a great baseline, but whatever it is in here now from 2012, it's up here now for 2016. And we're going to add to that. We're going to give like a thumbs up. Is that like twice as high, 10 times as high? Sure. What we think it is, obviously. And punch it in the face again to Andrew Fullett. Because one of the things that is good about this article is he doesn't have the date on it. Gotcha. Because I think if you were to pull this article up and see the date, you would just immediately go to the next one to try and find it. I would recommend that Andrew actually update the statistics and make a new version of this. Oh, sure. But it is smart. We talk about things that you need to have in your articles. He's got great bullet points. He's got a great title. So there's a reason that it's in the first position. And so, again, we tip our hat to you, punch in the face to you, all that good stuff. Oh, I'm getting carried away. I'm sorry. Yeah, don't kill him with love. All right. So the first thing he has here is there's 1.8 million words in a video. And I think this is a Dr. Million, Quovey, Forrester research that what they're saying is that the value of a one-minute video is about 1.8 million words. And so, I mean, you can talk about how a quality video. Give us a little example about like your, and we do Lunch and Learns together. So you talk about the difference between having a, you know, a video made with your phone and a video made with, you know, a 4K or maybe

you don't have to go that high, but even any HD. Absolutely. You know what? Video is the only medium that can really evoke emotion, right? So when you, I can make you cry at the end of the video. I can make you laugh at the end of the video. When he says 1.8 million words, it says if a picture is worth a thousand words, how much is video worth? And he just actually said how much video is worth 1.8 million words. So with that range of emotion with the music and really bringing all of your senses together, that's why it's worth 1.8 million words. So I definitely agree with that 100%. Yeah, that's definitely true. Well, you know, I think it's actually 1.9 million words. I don't. I'm still at 1.8 million. What's the market for online videos? This is 45.4%. According to ComScore, this measures online engagements. And it says the average user is exposed to an average of 32.2 videos in a month. And he says that the 45.4% is the percentage of internet users who view at least one video online over the course of one month. So the internet user, we're going to throw in phones because they weren't as big in 2012. Do you think that only 45.4%? Yeah, it's way up. It's way up. Are they 80? And it's probably in the 80s. And the only reason I say that is when you add mobile and when people go to their apps and you can't even pass those videos, when you go into your app, just that alone automatically brings it up. And everybody else is trying to really get that voice on their website. So now sometimes that's the first thing that opens up. So absolutely. Yeah, way up there. Next number is 100 million. This is the number of internet users who watch online video each day. That's way up. That is way up. I've even heard this. I don't remember it off the top, but it's way up. Yes. I mean, if Facebook has in the

range of billions of users, they're exposed to video. At least 90% of them are exposed to video. So that number is way up. 90%. The percentage of online shoppers at major retailers, their websites, who said they find video helpful. I don't think that number can go up much. There's always some percentage of people who aren't interested in video and don't want to watch it. And I'm kind of prone to, depending on what the subject matter is, I just want to read an article. Because I can skim through a thousand word article in seconds and I might have to watch a three minute video to get the same content. And or you can look for the bullet points. A lot of times you can just skim through and boom, you get all the fine points. And that's one of the values of this article. I mean, what I like about it is he just throws the number out there and then there's a description. So you're kind of employed to go in there and say, okay, 90%, what is that for? Right. Yeah, I would agree with that. 75%. That's the percentage of executives who told Forbes that they watch work-related videos on business websites at least once a week. So business executives, really, really busy people, right? They were speaking to Forbes and they're saying work-related videos at least once a week. I've got to think, I can say that I don't watch work-related videos. I mean. It depends. But because of the industry I'm in, is it, I mean, of course I do. Right, right. But I'm trying to think of like if you're in charge of cars and you're going to watch a car, I mean you do, but maybe it's your own marketing. Right. But not only just your own marketing, what about your competition? Right. Right. You want to see what, right, absolutely. You can be looking at your competition all the time. And the other part to it is like something that you do, if you're in marketing, in sales

or something, and you get a client that's in cars, you may go watch car videos to figure out what they're doing from a marketing standpoint to cater to those. So it depends. I mean, industry, you bid in. I would be prone to say that the executives who aren't following the marketing of themselves or other people, they're not doing it to learn stuff. They're doing it to do research on the competition. Right? Like, so I don't think it's an information gathering. Right, right. You know, but maybe I could be wrong. It says 50% watch business related on YouTube, 65 from the manufacturer's website or from some website. So. Okay. Interesting. 16 minutes and 49 seconds. This is according to Comscore. That's how much time the average user spends watching online video ads every month. So 16 minutes and 49 seconds ads. Just for ads, I would say it may have went up, but I wouldn't say not much. Not by much, right? Because it's still the three, two, one, skip situation. Right. So yeah, I think that's it. This next section is, what's the payoff for online marketing video? By the way, we're going to summarize kind of reasons to do video and how these all tie in at the end of this. But eight big video marketing results numbers, 80%, according to Online Publishers Association, that's the percentage of internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. Right. So that's 80%, remember seeing the ad, which is huge. Right. Right. And then 46% took action. More than half of those people. Yeah. I would say we may not, like those statistics may be spot on, but that's a reason you should be doing. Video. 80%. Absolutely. 80% remember it. Absolutely. 46% took action. And just remembering it is almost top of the mind marketing. Right. Think about why people run videos on TV, TV commercials over and over. It's not

that you don't know who Coca-Cola is. It's just when you get thirsty, top of the mind marketing, if you remembered it, you want a Coke and a smile. I need a Coke. Absolutely. All right. 64%. That's how much more likely website visitors are to buy a product on a store after watching a video. 64%. That's about the same. I just did some research, I would say, end of last year. Right. And it was in the 60s. That's about the same. Yeah. So what that's saying is they saw a visitor, they, let's see, what is it? What is it? That's their visitor buy a product online after watching the video. So video is, again, a great way to convey emotion and it's a great way to explain the nuances of your product and really to display the value that a product gives you. And when you say that, that sounds great, but it's really feature, application, and benefit. It shows the features of the product. It shows you how to apply it because it's in the video. Right. And then that releases all the benefits of that product. The big smiles. Absolutely. I want that smile. All right. So this next segment, online video marketing is not just for retailers. There's 403%. This is an Australian real estate group reports that their listings with videos receive 403% more inquiries. Yes. Man. Like that's a, I know you've got people chasing after you. I need real estate videos. That's almost just walking through. Right. That's giving you a walkthrough right then and then. Without having to walk through. Absolutely. I mean, there's probably more people doing, you know, sight unseen purchases because of video. Right. In the past, it was not an option. You had to go. Maybe with video, you might pull that trigger. But when it comes to real estate, you trust video a little bit more because the people who are taking pictures, I've actually looked at houses. Yeah. And the kitchen looks huge. Right. Right. And when I get there, it's like, is

this it? Yeah. Like they, they Photoshop the out of it. Right. So, yeah. Yeah. And a good photographer can, can do a lot of amazing things. Absolutely. Next is 59%. This is according to Forbes Insight. It's the percentage of senior executives who'd rather watch a video than read text. 59%. I'm going to say that's probably the same. Yep. Right. I would do that. And I'm, I'm the person who would rather read text than videos, but it depends on context. You know, maybe it's a lunch break and I just want to sit back and I don't want to read and I want a video to talk to me or the opposite. I just need to get through some information quick. So, um, so yeah, that's probably about the same next section. And it's not just online. 96% in 2010. So, this is some old statistics. Uh, an email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. Yeah. So, that number may be down because you're getting a lot more emails with video. Absolutely. But think of how many emails you get that still don't have videos. Right. Right. It's a, it's a huge number. So, when you get that email with the video, it's like, oh, a video in my email. Right. It's still a pretty, so I would say that's probably gone down from 96% to 94%. Like, it just. I would think it went down more than that. Way more than that. You think people are desensitized to having videos. Yes, absolutely. Absolutely. And maybe it's kind of a compilation if your number's right because I'm seeing so many videos anyway. So, the joy of seeing a video on the web in general is down. So, now it's almost like you're trying to sell me. If you're sending me a video. Right. Right. And it's not. Now it's like you're trying to sell. It's almost like junk mail. Right. When you first start getting mail and it's big and it's big. It's like, let me

open this up. And now it's like, it's just all junk mail. It's all junk. So, but not taking away from it, I think it's probably in the 80s. I just wouldn't say it's in the 90s. Okay. One thing to add, there are some industries, real estate being one, where you're building these one-on-one connections. I would highly recommend doing little videos. Right. Absolutely. Absolutely. And that doesn't even need vids, Inc. That's like, hey, it was great to meet you the other day. I got a realtor in one of my networking groups. I know I'm shaking my head yes, but I would have to disagree. I did this for you. I didn't want to do this because I didn't want to be negative. So, everybody's watching. It's like, he's agreeing, but I'm saying, I do not agree. I do not agree. You need to use me anyway. Absolutely. All right. 200%. That's the forest marketing group surveyed businesses in 2010. And again, I found that the videos did even better when marketers included a marketing or explainer video in the email, right? So, I think that when you've got, oh, that clicked, increased the click-through rate by 200 to 300%. So, having a video explainer video in your email, 200 to 300, we would say it's a little bit lower, although that is a gargantuan range, 200 to 300%, right? That's two or three times, you know, maybe it's one and a half to two and a half times or something now. But again, video, very valuable. 75%, do your email subscribers drop like flies? Eloquia, an automated email marketing provider, noted that including video in the initial email decreased the number of subscriber opt-outs by 75%. I think that number will probably be higher. Yeah. Because that's something that people wanted to attach themselves to. Right. And that relationship is built through video. Right. So, now it's a stronger bond from that standpoint. If I went out, it's different than earlier. Like, I just got a video in my email. I don't know what it is

or who it's from or let me check it out. Right. As opposed to somebody signed up for my business. Right. So, yeah. Cool. And I see somebody made a comment. When you get a chance, maybe you can read that. Okay. Let's see, 51%. This is, did I just do that one? No. No. This is, one online marketer reported a 51% increase in subscriber to lead conversion rates when video is included in an email marketing campaign. And I'm assuming conversion rate in this case is like maybe, well, it'd be conversion of whatever they want. Absolutely. Maybe they want them to get into another drip campaign. So, it could be like another email product or an e-book. So, it could be a free thing or it could actually be product. So, 51%. Next section is how to make video marketing more effective. 10 seconds. That's how long you have to grab the attention of viewers in a video marketing clip. It says 20% of viewers will click away from a video in 10 seconds or fewer. And it doesn't get a lot better after that. You lose a third by 30 seconds, 45% of them by one minute, and then 60% by two minutes. Dots. So, I have mixed feelings about that, right? So, my mixed feelings on this is it depends. So, I love Jaguars. I don't have $80,000 right now for a Jaguar. I'm working on it. That's why you should call me. Absolutely. That's why you should call me for all your videos. But, with that being said, I'll watch a 30-second, one-minute video on a Jaguar. But if I'm buying a Jaguar, I'll watch a 20-minute video to know everything about it. So, it's kind of like the old Arabic saying, a piece of bread looks different depending on if you're hungry or not. Right, right, right. If you're not hungry and don't want it, that's... So, it just depends in my eyesight. I think, and I also think the 10 seconds has gone down a little bit, right? Isn't there some statistics

that you've got 10 seconds to get attention? Are we acclimated to the 3-2-1 so it's more like five seconds to get their attention? Or what are your thoughts on that? I would say it's depending on... Because there is no captivated audience now. Right. Right? When these statistics were out there, it's more of a captivated audience of, you know... New video. Exactly. Here's something brand new. Now, we're in the Google age, the SEO. People are pulling up what they're looking for. So, when you look at it from that standpoint, I still would give it about 10 seconds. You're saying it's still 10 seconds? Yeah, I still would say it's 10 seconds. All right. Very cool. All right. Next is... And what does she have to say? Here, let me see what I got. It says, you guys have taught me so many new things. I'm current in understanding everything you're saying while laughing. Thanks so much. And while she's laughing, I just want you to realize that you're laughing more at my jokes than is. Right? I just... I'm looking at you more for me. You're going to bring up the goofball competition. Right? We've been doing air. You know, I used to talk about the bad boys of biz. This is the other bad boy of biz. And when we initially kind of got together, he was like, yeah, I'm a goofball. I'm like, I'm pretty goofy myself. He's only goofy with his acquaintances and friends. I'm goofy with everybody. So, I was... He wins. He wins. All right. Absolutely hands down. Punch in the face to you, Jennifer. I was just going to say thank you, Jennifer Johnson, for that. All right. Five minutes. The good news, though, while desktop viewers tend to stick with video for two minutes or less, mobile users have a longer attention span. iPhone users tend to watch 2.4 minutes. And then it says that if you get them engaged with a Symbian... Wow, that's old. Four minutes. And then iPad, five minutes. So, it's saying that desktop, two

minutes, iPhone, 2.4 minutes, and then on iPad, five minutes. Right. In terms of engagement before they click off. So, it just depends on where you are. Right. So, it's just... If you're at home, you're comfortable. You could be on the couch. If you're sitting at the desk, you probably want to get up and get out of there. So, you just watch a two-minute video. So, this is interesting. This would... That is. This should guide you when you're kind of working on the production of the video. Right. If you believe your target's going to be desktop, let's keep it under two minutes. If you really think that your market that you're going to be targeting is actually going to be only watching the video after they get home from work. Or, this can guide which video you send in an email at what time. Absolutely. Right? Because if you're sending the email in the morning, they're probably going to watch it on a workstation and or on an iPhone. See, I never even thought about that. Right. That's great information. And then, if you look at... I think that it's going to happen after they get home from work. They may be sitting at the couch, watching the TV. You got the email. So, now's the time to send them that five-minute video. Very interesting. But, on the flip side of that, our phones are bigger, badder, and better. Right? That viewing time probably has gone up. Right. Because most people are doing everything from their phones now. How often do you really sit at a desktop if you're not at work? Right. Right? Most people are all mobile, especially with the Surface out now and everything. Yeah. Absolutely. You're going to bring up my broken Surface, aren't you? Oh, I didn't want to bring up my bad blood. All right. 16%. That's the percentage of YouTube videos that are embedded, linked, or shared on Tuesday between 11 and 1 p.m. Now, I have absolutely no idea about that. I have absolutely no idea. If they

had said Wednesday between 3 and 5, he would have a comment on it. I know all about Wednesdays. Tuesday between 11 and 1, he never really looked at that specific time frame. I got nothing. And, it doesn't say which time zone, right? Right. Because, I mean... Right. Is that overseas? Maybe it doesn't. Maybe that doesn't matter, though. I'm assuming that they brought up Tuesday 11 and 1 because that was the highest percentage of time when the embeds were shared, right? Okay. I'm assuming that they brought that. If that were true, you know, a while back, it may be similarly true now because, you know, lifestyles may or may not have changed. But, that's interesting. So, what it does say is, know that there are times when people are more likely to share our videos. Do more research. Get updated data and use that in your email marketing campaigns that include... Video. Video. 15 seconds. According to research conducted by June Group, videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute. If you make your video longer than that, the stat goes down. So, it doesn't make the right direction. So, what do you think? 15 seconds are shared 37% longer than if it's more than a minute? Between 30 and a minute? I'm curious because Instagram started... Went from 15 to 30. Right. Right. So, I'm curious about that and they were really the king of 15-second video. Yeah. So, I'm trying to figure out if back then is that when they started the 15-second video... Maybe they used that statistic to decide to do a 15-second video back then. Absolutely. Interesting. Well, that does bring us away. So, I just want to talk real briefly because you are a video expert. Okay. I want to talk real briefly about what you see the value of videos, where you think they're the most valuable really in an online or internet marketing perspective and things that people might expect as they're adding video

to a website or email campaign or whatever it may be. Well, we can piggyback off of each other. Yeah. Yeah, sure. So, one is YouTube. So, everybody who knows this, Google owns YouTube. Yeah. Because if he's done 330 of them, if you don't know that by now, then he failed. Then, howdy, because this may be your first one. Right. Absolutely. Right. So, because of that, a lot of people don't realize that on the back of YouTube, there's a transcribing unit. Yeah. So, some of the things that you actually say helps your SEO. Absolutely. So, when people just put up the little nice pictures and the music with the violin and they're trying to be so upscale and nobody's saying anything, sometimes that's a problem. Yeah. I mean, you can't really get found from that situation. So, you definitely want to use YouTube. But there's other places like YouTube, other hosting sites, and that widens your footprint on the internet as well. So, when you look at Dailymotion, when you look at Vimeo, when you look at Viddler, when you look at taking that same video and putting those same descriptions and keywords in there and uploading it to all the hosting sites, that definitely helps you as well. Absolutely. Very cool. So, have you done many or some videos for email? Because I know a lot of people will probably take that on themselves and you've done a lot of commercial stuff. Anything with relation to you? I have. And so, I have. I have. I don't do a lot of those. But here's the thing. I like to put the email, a video in proposals. If you go to a proposable.com, right? Proposable. Proposable.com, right? They have a mechanism. It's not opposable, like opposable thumb. It's proposal. So, they have a mechanism to where you can put videos in there. And I think it's great when you can put that interaction to do one of these videos with your phone. Put it in there and say, hey, Chris, man, love meeting with you the

other day. In this proposal is the dot, the dot, the dot. If you have any questions, I think that's a great way to just continue to build that relationship and stand out from everybody else who's doing that. We do something similar. We use a service called iJot. Okay. And you actually got that iJot. I made his entertaining rather than professional. Oh, yes. Yes. So, when we get a new customer, we send a video and we've got a nice little script that is, you know, introduce myself and so excited that we're going to be working together and actually give my cell phone. So, it's kind of like a personal connection with that person. And apparently, he was a little surprised by the quality. Right. It was great quality. It was great, all of that. But the level, the audio was great. Like, I could hear him smacking and swallowing because he was eating. He was eating lunch. So, he was like, hey, Nolan, it's me. Oh, that's juicy. Right? That was my favorite part. He was like, oh, that was juicy. Like, it was just bursting with flavor in his mouth. And I was watching it and I was like, is he thinking he's recording the real thing? Is this a practice? I was lost for I don't know how long. But he did that on purpose. So, I was punked, I guess. From iJot, I was punked. That's just how our interactions go. But I'm telling you, YouTube and the hosting sites, if you want to really put some extra pizzazz on it, you definitely want to go to like proposable.com and embed those into the proposal. And then for people that are just thinking about online, take it offline and use those same videos and put them in trade shows and expos, right? Because we're trained as people to watch TV. So, you can have all the little, what they call promotional products on the table and all the giveaways. But that TV engages. And if you've been to a trade show or expo

anytime lately, within the past 18 months to 24 months, dude, everybody has a TV. And a video playing. Yeah, absolutely. And a video playing. So, those would be just three tips right now. I love the example you gave in the Lunch and Learn of somebody like looking at pins and then at one booth and then watching the video at the other booth. It's like, oh yeah, this is a nice pin and thank you. Right, right. I'm watching that. Right. But here's the other part. Is that if you're the person in the video, you almost have to bring a pin to give autographs. So, when people are watching it and then they look at you and they, that's you. You're on the video. Absolutely. I am. I am kind of a big deal. I don't like to brag, but I am kind of a big deal. But I am on that video screen. Exactly. At my booth. This is a TV. So, I am on TV is what that is. So, I'm just saying. All right. So, any last little tips and you want to give a little bit of information about how people can reach out to you? Oh, absolutely. Absolutely. You can go to vidsinc.com. That's V as in Victor, I-D-S instead of pics and pictures. It's vids and videos, Inc as they incorporate it, I-A-N-C.com. If you like this combination, the magic happens. I know I'm no Charles Lewis, which has happened to be one of my favorite Lewises of all time. Yes. Right? Yes. But I'm no Charles Lewis. But if you like this on Thursdays. In the morning. And I'm telling you, from 8 to 10, we have other people that we're interviewing on upsociallive.com. And check us out there. That's about it for me. Absolutely. Excellent. All right. So, that does kind of wrap up our meat. And so, if you're looking to grow your business with the largest, simplest marketing tool on the planet. What do you think that is? E-Web Results. The internet. Oh, no. The internet. You

told me when it was E-Web Results. Yeah. You pointed at me. I said what I'm supposed to say. Right. That was my cue. Call E-Web Results. For increased revenue. I said the internet just to get you to piss you off. Call the internet. I don't know. You'll be on hold forever. That's what that is. Go ahead. So, call us for increased revenue in your business. Our phone number is 713-592-6724. If you do have a referral. That's somebody who's interested in some aspect of internet marketing. And that could be web design, SEO, PPC, social media, any one of those. In fact, video, I know who to put you in touch with. Go ahead and send us that person. If they sign up with us when they pay their bill, we will pay you. We have a nice referral program in place. Just like Nolan said, we are doing networking here in Houston. If you're in Houston, join us. If not, join us online. You can find us at UpSocial Network. We broadcast from UpSocialLive.com and the network and details about it are at UpSocialNetwork.com. We were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. Is that where we are right now? That's where we are. Oh, we're here right now. That's the address I sent you. Man, and it wasn't you. I was distracted before I even got there. Oh, what I was going to say is the video, the audio, and a transcript of this podcast can be found at our website, eWebResults.com. You said that with such conviction. I know. It was eWebResults. Hey, you guys have made us the most popular internet marketing podcast on iTunes. We salute you. Thank you. I don't know if I told you the stat. We've now officially been downloaded in more than 100 countries because it's actually 101 countries. Yeah, thank you, sir. So, that is because of you. Thank all of you all for tuning in. This is one of the first of interviews that we want to be doing on

a regular basis. So, we're excited about that kind of wrapping out 2016. Until the next podcast, my name is Chris Burr. I'm Nolan Davis. Bye-bye for now. This is a balance check slash freestyle for podcast 330. Charles Lewis is usually the dude that really sing it, though. Today, you got Nolan Davis with some video. And then I rocked the mic with Chris Burris and Daniel kicking it lyrics after lyric you can't handle. Like, boom. That's David. Right. I looked up and was trying to figure out. I was like.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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