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2012 SEO Year in Review - Part 2 - #seopodcast 175
This 2012 SEO year-in-review episode covers key lessons from podcasts 152 to 172, including Panda and Penguin updates, link disavowal, on-page basics, keyword selection, and Google Plus strategy for agency and business growth.
Key takeaways
- Long tail keywords convert better because searchers have already decided to buy and are looking for the best value.
- Reviews may have as much value or more than backlinks for local SEO rankings.
- Old-school on-page SEO basics like page titles, alt tags, and internal linking still matter regardless of algorithm changes.
I think reviews have as much value or more than backlinks.
About this episode
We cover major points of interest in the field of SEO for the 2012 year! This is our second half in a two part series that covers many SEO related items that happened during the 2012 year. We finally discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Should I target keywords with less competition or more search volume?
The hosts recommend targeting both when possible by theming page content around both terms. If forced to choose, pick the keyword that converts best, since long tail lower-volume terms often have higher close ratios because searchers are ready to buy rather than still researching.
How do I recover from a Google Panda or Penguin algorithm update?
Re-evaluate and rewrite thin or duplicate content, audit all inbound links and disavow bad ones, fix broken links, review on-page SEO including titles and tags, and resubmit your sitemap in Google Webmaster Tools so Google can re-index the improved site.
Should I use one or two Google Plus accounts for two separate professional identities?
The hosts say one account with separate business pages keeps all authority combined and simplifies management. Two accounts risks violating Google terms of service, but can work if the identities must stay completely separate, as long as you never cross-link them.
What makes a great blog post for SEO?
End posts with a question to encourage comments, link out to research sources, include video and images, make content easy to share, and ensure it is original and useful enough that people want to read and share it rather than being a duplicate or spun version of existing content.
In their words
I think reviews have as much value or more than backlinks. Yeah. I would agree with that.
Charles Lewis
None of our sites have gotten hit by Penguin Smackdown. None of them got pooped on by Panda.
Chris Burris
Terms defined in this episode
- SEVO (Search Engine Visitor Optimization)
- An eWebStyle term for conversion optimization, focused on what happens after a visitor clicks through from the search engine results page, aiming to drive phone calls, form submissions, downloads, or other conversions.
- Link Disavow Tool
- A Google Webmaster Tools feature that lets site owners tell Google to ignore specific inbound links, useful when bad or spammy sites link to your site without your approval.
- Exact Match Domain
- A domain name that matches a target keyword exactly, which the hosts note can help or harm search engine rankings depending on how it is used.
- Author Tag
- A Google Plus authorship signal that associates content with a specific person, which means a business page cannot be the author, only an individual Google Plus profile can hold authorship.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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