What is Exact match domain?
Answered across 7 episodes of The Best SEO Podcast
A domain name that exactly matches a target keyword. The leaked documents note minor penalties for these, though the host says they can still help if backed by strong content.
How experts on the show define it
A domain name that exactly matches a target keyword. The leaked documents note minor penalties for these, though the host says they can still help if backed by strong content.
A domain name that exactly matches a target keyword, described in the episode as an SEO spam technique of yesteryear, though Google still considers the URL a significant ranking factor.
A domain name that exactly matches a target keyword phrase, such as carbonfiberhoods.com, which can be a ranking factor but requires good content and products to avoid negative effects.
From Different Ways Social Factors Can Affect Your Site's SEO - #seopodcast 173
A domain name built entirely from a target keyword, such as poolmaintenancehouston.com. Google has an algorithm update that devalues these domains for appearing spammy.
From 8 SEO Practices That Are No Longer Effective by Rand Fishkin #322
A domain name that exactly matches a target keyword phrase, such as SEOHouston.com, which the hosts say only carries value if that phrase is the actual company name.
From Adding Detail and Expanding on Content - Internet Marketing Podcast Number 197
A domain name that matches a target keyword exactly, which the hosts note can help or harm search engine rankings depending on how it is used.
A domain name that exactly matches a keyword search phrase, such as Houstonplumber.com; Google is devaluing these so they no longer rank on page one by domain name alone.
From International Internet Marketing and Panda Update - #seopodcast 110
Episodes that cover this
- Unpacking the Google Data Leak: Fact or Fiction?
- Optimization Under the Hood - #SEOpodcast 267
- Different Ways Social Factors Can Affect Your Site's SEO - #seopodcast 173
- 8 SEO Practices That Are No Longer Effective by Rand Fishkin #322
- Adding Detail and Expanding on Content - Internet Marketing Podcast Number 197
- 2012 SEO Year in Review - Part 2 - #seopodcast 175
- International Internet Marketing and Panda Update - #seopodcast 110
Related answers
See the full SEO & AI search glossary.
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