10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
2013 SEO Year End Review - P2 - #seopodcast 219
This 2013 SEO year-end review covers landing pages, e-commerce SEO, Google authorship setup, content marketing, review strategies, and conversion page optimization drawn from podcasts 196 through 212.
Key takeaways
- Landing pages should be included in your XML sitemap and submitted in both Google and Bing Webmaster Tools.
- For e-commerce SEO, get URL structure, site navigation, and original product content right to cover roughly 80% of challenges.
- Google authorship only shows your avatar in search results if your G Plus page is actively used, not just configured.
- Increasing your Yelp star rating by one star can increase business revenue between five and 15 percent.
- Your confirmation or thank you page is a prime spot to track conversions in Google Analytics and cross-sell or request reviews.
The value of getting a G-plus local review is significant.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about2013 SEO Year End Review - P42013 SEO Year End Review - P52013 SEO Year End Review - P6
Questions this episode answers
How do you set up Google authorship correctly?
Log in to Google Plus, edit your About page, and add a link to your website in the contributor section. Then on your site, link back to your Google Plus page and include the tag rel equals author inside that link. Make sure your G Plus profile image is the right size and fully filled out.
What are the most important SEO factors for an e-commerce site?
According to this episode, the three fundamentals are URL structure based on your products, overall site navigation structure, and original content. Copying product descriptions from manufacturers creates duplicate content that makes it nearly impossible to outrank the original brand source.
Why should businesses use a separate thank you or confirmation page after a conversion?
A separate confirmation page lets you place Google Analytics tracking on it to measure and track conversion goals. It also gives you space to cross-sell related products, ask for social engagement or reviews, and present additional offers to a user who has already shown buying intent.
What is SEVO and why does it matter for SEO?
SEVO stands for Search Engine Visitor Optimization, meaning what you do with a visitor after they arrive from a search engine. The episode recommends including a call to action, a Unique Selling Proposition, and business credibility signals on landing pages to turn search traffic into conversions.
In their words
If you have the option of writing for the search engines and keeping your readers in mind versus writing for your readers and keeping the search engines in mind, you should do the latter.
Host
To increase you by one star on Yelp could increase your business between five and 15%.
Guest
G-plus must be included in there. There's no ifs, ands, buts. It's not an option. It's mandatory.
Guest
Terms defined in this episode
- SEVO
- Search Engine Visitor Optimization. What you do with a visitor after they arrive from the search engine, including calls to action, unique selling propositions, and business credibility elements.
- Disavow Tool
- A Google tool that lets site owners tell Google to ignore specific inbound links they did not request and cannot have removed, so those links are not counted against the site.
- Google Authorship
- A configuration linking a Google Plus profile to website content using a rel equals author tag, which can display the author's avatar in search results if the G Plus account is actively used.
- Anchor Text
- The clickable text used in a hyperlink. Over-using the exact same anchor text across all inbound links is flagged by Google as a manipulation signal.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit