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2013 SEO Year End Review Part One - #seopodcast 218
This 2013 SEO year-end review covers local search strategy, Google authorship changes, Panda and Penguin penalties, mobile SEO, e-commerce optimization, and consistent NAP information as key local ranking factors.
Key takeaways
- Consistent NAP (name, address, phone) across all local profiles gives a large boost to local search rankings.
- Active Google Plus participation increases the chance your authorship avatar shows in search results, raising click-through rates.
- Write content for the user first and keep search in mind second, not the other way around.
- Every page on a site should function as a landing page with a clear CTA, USP, and credibility builders.
- Use negative keywords like 'free' and 'DIY' in PPC campaigns to avoid wasted spend.
You should write for the user and keep the search in mind. You shouldn't write for the search and keep the user in mind.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutLocal Search Strategy Tips 2013 SEO Year End Review - p1 2013 SEO Year End Review - p1
Questions this episode answers
What is the most important local SEO factor discussed in this episode?
Consistent NAP, meaning name, address, and phone number, across all local profiles including Google Plus, Yahoo Local, Bing Local, and the business website. The hosts say keeping this information identical across every platform produces a significant increase in local search traffic.
How does Google Plus activity affect authorship avatar display in search results?
Google reduced authorship avatar display by 15 percent of all authorship setups. People who post more on Google Plus, share images, earn plus ones, and build larger circles are more likely to have their avatar shown, which in turn raises click-through rates on their listings.
What should every page on a website include according to this episode?
Every page should function as a landing page with a clear call to action, a unique selling proposition, and credibility builders such as BBB or Angie's List badges. The hosts argue that traffic from proper SEO often lands on interior pages, so each one must be built to convert.
What basic WordPress security steps did the hosts recommend in 2013?
The hosts advised changing the default admin username immediately, installing a plugin that limits login attempts and blocks IP addresses after too many failures, and keeping WordPress installations up to date to protect against brute force attacks on self-hosted sites.
In their words
Your name, address, and phone should be consistent across the board. From your Google plus profile to your website to your YUP profile to your city search to your Yahoo local, Bing local, the name, address, and phone should be consistent across the board.
Charles Lewis
Terms defined in this episode
- NAP
- Name, address, and phone number. These must be identical across all local business profiles including Google Plus, Yahoo Local, Bing Local, and the business website to improve local search rankings.
- SEVO (Search Engine Visitor Optimization)
- What you do with a visitor after they arrive from a search engine or any other traffic source, focused on conversion optimization once someone lands on the site.
- Authorship Avatar
- The profile image shown next to a search result listing when Google Plus authorship is active. Google reduced display of these avatars to 15 percent of authorship setups, favoring more active Google Plus users.
- Honeypot
- A technique used to protect web forms from spam bots, recommended as an alternative or complement to CAPTCHA for reducing unwanted automated form submissions.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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