Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
21 Actionable SEO Techniques That Work GREAT in 2019 Part 2 #465
Adding internal links to pages on Google page two or three, using "because" in outreach emails, writing 1,800-plus word posts, and optimizing for semantic SEO are proven link building and content techniques that work in 2019.
Key takeaways
- Adding the word 'because' to outreach emails can increase response rates by 45 percent by making the request seem more legitimate.
- Content with at least 1,800 words matches the average first-page result word count found in a study of one million Google searches.
- Use LSI Graph and Wikipedia to find subtopics and semantic keywords that signal to Google what your page is truly about.
- Best-of blog lists are a practical way to find link building and guest post opportunities in any specific industry.
In-depth content flips an important emotional switch that pushes people to share online content.
About this episode
21 Actionable SEO Techniques That Work GREAT in 2019Here's another thrilling episode of the Best SEO Podcast, featuring "21 Actionable SEO Techniques That Work GREAT in 2019" by Brian Dean.
Questions this episode answers
How do you send link juice to pages stuck on page two or three of Google?
Use Google Search Console to find keywords ranking in positions 11 through 30, then use a tool like Ahrefs to identify your most authoritative pages, and add internal links from those pages pointing to the weaker ones you want to boost.
Why does the word 'because' improve outreach email response rates?
The word 'because' makes a request seem more legitimate, regardless of the reason given. Research cited in the episode showed adding a reason with 'because' lifted positive responses from 61 percent to 89 percent in a copy machine line experiment from the book Influence.
In their words
it turns out because makes a request, any request seem more legitimate
Host
University of Pennsylvania, Dr. Jonah Berger found that content that elicited awe made people 30% more likely to share it.
Host
there's a study of one million Google search results, and that study found that the average word count of the first page of Google results was 1,890
Host
Terms defined in this episode
- Semantic SEO
- After Google's Hummingbird update, Google understands the overall topic of a page rather than just individual keywords, so optimizing for related subtopics helps signal what a page is truly about.
- LSI Graph
- A tool that shows subtopics related to a keyword you type in, helping content creators cover a topic thoroughly for semantic search.
- Link juice
- The ranking authority passed from one page to another through internal or external links, which can be directed to boost weaker pages sitting on page two or three of Google.
- Long tail keyword
- A longer, more specific keyword phrase that can be embedded into title tags alongside a primary keyword to capture additional search traffic.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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