Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
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AI Search
3 Important Search Engines to Leverage for Your Content Marketing by Rachel Lindteigen #400
Beyond Google, content marketers should optimize for YouTube and Pinterest as major search engines, using platform-specific keywords, predictive search, and rich descriptions to reach billions of active users.
Key takeaways
- YouTube is the second largest search engine on the planet, with a billion users skewed toward 18 to 34 year olds.
- Pinterest has 200 million active monthly users and visual content, especially vertical images with copy overlay, drives discovery.
- Use predictive search on both YouTube and Pinterest to find the exact keyword phrases your audience types.
- On YouTube, optimize the title, description, and transcription with keywords, and include a full website link back to the related page.
- Informational or educational videos in the 10 to 12 minute range typically rank better on YouTube.
YouTube has a billion users. This target market is really focused on the 18 to 34 year olds.
About this episode
3 Important Search Engines to Leverage for Your Content MarketingIf you want to up your content marketing game, you need to think about search engine optimization. Here are SEO best practices for content marketers.
Questions this episode answers
Which three search engines should content marketers optimize for beyond just Google?
According to this episode, the three important search engines for content marketing are Google, YouTube, and Pinterest. YouTube is the second largest search engine with a billion users, and Pinterest has 200 million active monthly users, making both significant traffic sources worth dedicated SEO attention.
How should you optimize a YouTube video for search?
The episode recommends targeting platform-specific keywords in the video title, description, and transcription. Using predictive search on YouTube helps identify phrases your audience uses. Including a full website link back to the related blog post or page is also advised, and informational videos in the 10 to 12 minute range tend to rank better.
What content formats work best on Pinterest for SEO?
On Pinterest, images are the most critical element. Vertical pictures with copy overlay and pins with multiple photos perform well. The episode also recommends including a targeted keyword description, considering hashtags, and always linking back to your website so Pinterest can serve as a lead generation source.
What is predictive search and why does it matter for YouTube and Pinterest SEO?
Predictive search is the auto-suggest feature that appears as you type a query, showing related phrases. The episode advises typing different versions of your keywords in YouTube and Pinterest search bars to discover the exact terms your audience uses, then incorporating those terms into your video and pin metadata.
In their words
YouTube has a billion users. This target market is really focused on the 18 to 34 year olds. So if your product, if what you're selling is targeting 18 to 34 year olds and you're not doing video, there's like a billion people over there that you're missing.
Host
when you're optimizing for a video, depending on whether that video is purposed for informational or educational content or promotional, informational content, you usually want the video to be within 10 to 12 minute range because typically those are longer.
Guest
People visiting both YouTube and Pinterest are looking for new content to discover, right? So it's like recommended video, recommended video, recommended video.
Host
Terms defined in this episode
- Predictive search
- The feature that suggests search phrases as a user types, visible at the top of the search bar. The episode recommends using it on YouTube and Pinterest to find keyword variations your audience actually searches.
- Pillar content
- Important content designed to drive significant traffic and link attraction. The episode says pillar content should include image and video to maximize its impact.
- Keyword stuffing
- The practice of overloading content with keywords. The episode notes Google has updated its algorithm against this, but suggests YouTube has not penalized it as heavily.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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