How should you optimize a YouTube video for search?

The episode recommends targeting platform-specific keywords in the video title, description, and transcription. Using predictive search on YouTube helps identify phrases your audience uses. Including a full website link back to the related blog post or page is also advised, and informational videos in the 10 to 12 minute range tend to rank better.

The episode recommends targeting platform-specific keywords in the video title, description, and transcription. Using predictive search on YouTube helps identify phrases your audience uses. Including a full website link back to the related blog post or page is also advised, and informational videos in the 10 to 12 minute range tend to rank better.

From 3 Important Search Engines to Leverage for Your Content Marketing by Rachel Lindteigen #400

Give the video a keyword-rich file name before uploading, set a keyword-rich title on the platform, add relevant tags, embed the video on a webpage so standard SEO applies, distribute it on sites like TubeMogul, and encourage viewers to share it. Upload to YouTube first because Google owns YouTube.

From SEO for Video, Google, SEO and Flash Websites - SEO Podcast - Number 84

Include your focus keyword in the title, use a small number of tightly focused tags, write a full keyword-optimized description, add a transcript or closed captions, and speak your target keywords within the first few sentences of the video since Google transcribes the audio.

From Do Not Underestimate the Power of YouTube by Jim Yu #298

On YouTube you are limited to the title and a short description, so place your target keywords in both. Reviews add more crawlable text. Keeping the video short also helps because more viewers will actually watch it, which can improve visibility.

From When not to post a video YouTube, Should you transcribe your video or podcast? - Unknown Secrets of SEO E-Webstyle Number 20