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12 Ways to Use Google Trends for SEO Part 2 Ep. 533
12 Ways to Use Google Trends for SEO Part 2Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.
Key takeaways
- Location filtering in Google Trends reveals which metro areas have the highest search demand for your products or services.
- Newsjacking trending topics early, before they hit major headlines, can generate significant visibility if you act quickly and stay flexible.
- Seventy-five percent of all Google searches are first-time searches, making long-tail key phrases with high buying intent especially valuable.
- Switching Google Trends to YouTube search mode uncovers related queries that inform video titles and descriptions you might never have considered.
- Never trust a single snapshot in Google Trends; always examine a broader timeline to catch blind spots and avoid misreading spikes.
About this episode
12 Ways to Use Google Trends for SEO Part 2Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.
Questions this episode answers
How can Google Trends help with location-based SEO?
Google Trends location filtering lets you identify geographic areas with the highest demand for your products or services. For example, a search for Caribbean cruise shows that the Orlando, Daytona Beach, and Melbourne metro area has the highest search volume and an upward trend, helping you focus targeting efforts.
What is newsjacking and how does it relate to Google Trends?
Newsjacking is a strategy of capitalizing on current hot stories to gain visibility. Google Trends supports it by letting you filter trending topics by specific categories or countries, so you can spot stories gaining momentum before they hit major headlines and create timely content around them.
How do you use Google Trends for video SEO on YouTube?
Enter your search term in Google Trends, switch from web search to YouTube search, then check related queries and related topics sorted by top or rising. This can surface unexpected connections, such as people who search cruises also searching shipping classes, guiding your video titles and descriptions.
Why is it important not to rely on a single Google Trends snapshot?
A single snapshot can be misleading. The episode cites a spike in wedding searches on YouTube during summer 2017 that quadrupled but did not hold, possibly linked to a localized event in South Asia. Always examine a broader timeline and look for context to avoid misreading trend data.
In their words
we love to have ideas and we love to defend them passionately until the data says otherwise
Chris Burrus
hopefully people start using Google trends in their data analysis. I think that that's something that sometimes gets overlooked
Matt Bertram
Terms defined in this episode
- Newsjacking
- A strategy of tagging content to catch ongoing news trends and get picked up in the news cycle, sometimes including tactics like using conference Twitter handles to gain visibility around current events.
- Long tail key phrases
- Specific, lower-volume search queries where buying intent tends to be higher; approximately 75 percent of all Google searches are first-time searches, making these phrases valuable targets.
- Cyclical trends
- Recurring seasonal patterns in search interest, such as wedding-related searches, that businesses can use for brand positioning and quarterly campaign planning.
- Blind spots
- Unexpected gaps or anomalies in trend data that a marketer may not anticipate, which require broader timeline analysis to identify and interpret correctly.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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