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4 Most Important Ranking Factors According to SEO Industry Studies by Aleh Barysevich #383
The four most important SEO ranking factors, drawn from studies by Search Metrics, Backlinko, and SEO Power Suite, are comprehensive content, high-quality backlinks, mobile-first user experience, and other technical factors like HTTPS and H1 tags.
Key takeaways
- Comprehensive content that fully covers a subject outperforms short, keyword-stuffed pages, with top-ranking articles often reaching 3,500 words or more.
- Backlink quality matters far more than quantity now, and auditing competitor link profiles can reveal easy high-value link opportunities.
- Google indexes mobile versions first, so launching an unfinished mobile site can hurt your desktop rankings.
- HTTPS encryption, proper H1 and H2 tags, and diverse anchor text all show strong correlation with higher Google rankings.
- Thin content should be found and fixed by consolidating related pages with 301 redirects to create longer, more authoritative content.
only 53% of the top 20 queries have keywords and these are the people, the top 20 placements, have keywords in their title tag
About this episode
Google ranking factors are not weighted equally. But by focusing on the factors that have the most impact, you can get the best bang for your buck with your SEO efforts. Check out SEO Podcast 383 with Chris Burres and Matthew Bertram as we cover Google's 4 Biggest Ranking Factors.
Questions this episode answers
What are the four most important SEO ranking factors according to industry studies?
According to studies by Search Metrics, Backlinko, and SEO Power Suite, as compiled by Aleh Barysevich, the four most important ranking factors are comprehensive content written in natural language, high-quality backlinks, mobile-first user experience, and other technical factors such as HTTPS, H1 tags, and anchor text diversity.
How long should SEO content be to rank well?
The episode cites a 3,500-word article ranking second only to Wikipedia for a golden retriever search as an example. Hosts suggest 2,000 words as a good target for blogs, and note that 5,000-word or longer high-quality articles could rank even better.
How should site owners handle irrelevant traffic-driving content?
The hosts suggest two options: remove pages with irrelevant content since they may hurt overall SEO due to context issues with RankBrain, or find a way to blend the content toward your core business, such as linking it to a related service you offer.
What technical SEO factors correlate most strongly with higher Google rankings?
The episode highlights HTTPS encryption, presence of H1 and H2 heading tags, diverse and semantically relevant anchor text to avoid a Penguin penalty, and avoiding interstitial pop-ups especially on mobile as the key technical factors showing strong correlation with good rankings.
In their words
relevant content written in natural language. We always say on this podcast, as long as you're providing a good experience to the Google user, Google is going to look favorably upon you.
Host
if you're looking at your overall SEO, it actually could be damaging because you have irrelevant content.
Host
if you are not making sure that that landing page is converting, you are wasting money. And that's one of the biggest challenges that I see with most campaigns.
Guest
Terms defined in this episode
- RankBrain
- A Google system that evaluates context and relevance of content, making irrelevant pages potentially damaging to a site's overall SEO standing.
- Skyscraping
- A content strategy mentioned in the episode as still effective, referenced in the article covered on the podcast.
- Penguin penalty
- A Google penalty triggered by unnatural anchor text patterns, requiring diverse and semantically relevant anchor text to avoid.
- Mobile-first indexing
- Google indexes the mobile version of a website first, meaning an incomplete or content-stripped mobile site can negatively impact overall search rankings.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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