4 SEO Tasks You Should Be Doing Today, But Probably Aren’t by Patrick Reinhart #413

The SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Furcham, your SEO specialist. Guy who's about to be out of town for a surprise trip. I'm going to Jackson Hole for a week, so peace out. He's going to have a good time. You deserve it. You deserve it for sure. Welcome back to another fun-filled edition of our podcast. This is podcast number 413. It's actually 13, it's actually 413, so could you correct that? Is there maybe a pen? There's a black marker over there that you can use. Nope, nope, right there. Brown, brown, brown. So we'll get that fixed. That's 413. No, this is 13. He wrote, it says 412. He wrote 414. So it's 413. As always, we have a tip from our previous podcast. So that tip, let me see. What is the tip? Here is that tip. Man, that's a little. Got it? Press that red button for record. I'm not seeing any. Oh, no. Oh, you've got to turn the video on. Press that button again. Nope. Do that, and there you go. And our tip from our previous podcast is? Make sure you include purchase intent words. Yeah, purchase intent words with your original content. So purchase intent words are like buy, or buy now, or where to buy from. Or Houston. Right? Or Houston could be. So, really? Yeah. I mean, when people buy, they never put a location. That's if you're talking about like a brick and mortar place. Absolutely. So make sure you put those terms, and in this case, in an e-commerce site for your product descriptions. Ah, yeah. Okay. Subscribe, follow, boom. This one wasn't good, guys. Look at some of our other tips. All right. So, let me see if we get back on track here. We're excited. We're like, our brains have checked out. We're actually moved on. Hey, please remember, we're broadcast here live, and you can turn that off, and you're good. You can broadcast, we broadcast live here in Houston,

Texas, and Matt and I, we are your Results Rebels. I got to read this review, right? So, I'm going through the reviews, and I'm like, boom, this one popped. It's from Moldkilla. Woo! I just like that. And it is, of course, five stars. It says, I own a construction company. It's important for me to get ahead of my competition. With technology moving ever so fast, along with social media, eWebResults is truly the way to go. I'm extremely impressed with the attention to detail and explanation of what the offerings are and how it will work for my company. This is from Becky. Becky, Gulf Coast EnviroShield, the permanent solution to mold. Punch in the face to you, Becky. That was good. You were on that call, right? Yeah, yeah. I was talking to her, yep. Very cool. Yeah. Punch in the face to you. Really, really good. Look, if you've listened to this podcast before, you may be back and may understand that you like our tips. You can get our tips. Five online marketing mistakes that can tank your business and how to avoid them. In order to get those tips, just go to eWebResults.com slash SEO tip. Nice and easy. We got a great article for you today. And this article is supposed to be the continuation of the AdWords. Article from last time. E-commerce. With e-commerce. Yeah. As promised. And then somebody on the staff forgot what the, like, literally as I was selecting the article for this week, I was like, I know Matt mentioned a particular type of article in the last podcast. And I had, I just drew a blank and this is a short week. So I grabbed an article. And so next time we're going to talk about e-commerce and PPC, right? Because there's a lot of amazing things that you can do with e-commerce and PPC. So that will be for 14. For 14. There we go. So tune into that. This article that we're going to talk about today is four SEO tasks you should be

doing today, but probably aren't. This is by Patrick Reinhart and he can, you can find him at, at ask Reinhart. Yeah, nice and easy. By the way, if you're in near some sort of digital device that allows you to tweet, we would like you to tweet, include us, hashtag SEO podcast. This is number 413, at best SEO podcast, at eWebResults, and at ask Reinhart. Let him know we're talking about your article, his article, and you guys are learning lots of wonderful information. So, we do run a contest every week. We do. So, if you've listened to this podcast before, you know what that contest is. If you haven't listened to this podcast before, howdy. Welcome to the podcast. We want to give you a nice, warm Texas howdy. The way the contest works is each week, if we get 10 shikos. A shout, a like, and a follow. Share, like. I'm going to translate for them. A share, a like, and a follow. I don't know. I was like, someone was going into a British accent at that event yesterday. Yes. Every time she was talking. I don't know. Mine's not as good. Oh, yeah. The British accent is with, I think that's with a good friend of mine. It was great talks yesterday, actually. Yes. That was very impressive. So, if we get 10 shares, likes, or follows on our platform, on our profiles, and we get a review, then we will skip this section and move it to the end. And we got 29 new shikos on our Instagram account. So, boom. Punch in the face to Adam for getting that taken care of. And so, what that means is we're going to push this to the end. We are not going to tell you that you could leave us a review at ewebresults.com slash trust. We're going to do that at the end, not now. We'll do that later. If you would like a free website analysis, we can get that free website analysis for you. We need some of your information

in order to do that. All you need to do is go to ewebresults.com, click the button that says, not ironically, free website analysis, and you will be in good shape. I feel like, just for the flow of it, we should have ewebresults slash website analysis. Or website analysis slash ewebresults. So, I'm going to do this next review. This is a little bit longer review, and this review is on Yelp. It is, of course, five stars. And this is John G. from Shaverton, PA. Just had my initial profit plan meeting, and it was awesome. Johan and Matt taught me the art of writing blog posts with very simple and actionable advice. Wow. They showed me that I still have much foundation to build through my site. However, when they analyzed my industry's top competitor sites, they helped me realize that the competition present is definitely beatable. That's good to know, right? My view of how to run my website has changed dramatically. I have a lot more confidence in its future because of Johan and Matt giving me measurable goals for each blog post, as well as helpful online tools to support me on the way. I didn't realize how cloudy my vision for success was, but now it's crystal clear. Thanks, eWebResults, and thanks to you and Johan. Wow. I didn't know we got that review, so I'm going to have to go on and respond to them. That's a really nice review. Absolutely. Of course, it's Yelp. It's hidden. Punch in the face to you, John. Thank you for taking the time to give us that review. You had a little bit of news today, right, that you wanted to share? Oh, well, I don't know if I've mentioned this before or not, but I'm a little concerned. AdWords is just, I thought they were already doing this, actually. Right, right. I really thought they were already doing this, but they make recommendations for what you should do for your campaign. And they've been making recommendations for a long time, right? They've been making

recommendations, and every once in a while, I feel like they've changed stuff on me, and I've called Google, and I've gotten some money back here and there for some clients. Yes, but now they're saying straight up that they're going to start doing it, and you've got to actually opt out. So when you say going to start doing it, so they made these recommendations in the past, and you could or could not opt into them, or you could click a button, actually, and just those would happen. Yeah. And now, because I'm seeing some of these emails where they're like, the change that we recommended three days ago or whatever will happen in seven days or something like that. I think it's 14 days. 14 days. But what's scary about that is bidding against yourself on particular campaigns as well as bidding up the market. Right. So what I really think is going to happen is they're going to enhance CPC, or they're going to automate it, and it's just going to kind of, just like the computers in the stock market, right? Yep. They'll bid them up. They'll bid them down. And I'm just concerned that it's going to start elevating the prices in all industries. Well, and I know, like, you're the PPC guru, so you can kind of address this. So I know there are complex strategies that you can use where you need multiple campaigns, and you have to orchestrate them in certain ways, and you have to underbid in one spot in order to not be bidding it yourself. Like, so do you, is it, I mean, I know it's possible, but it's probably unlikely that the Google PPC algorithm is smart enough to know that you're kind of balancing these types of complex campaigns. What are your thoughts on that? Yeah. I mean, I think Google's looking at everything fits into a couple buckets. Right. Also, they changed the enhanced PPC option, which was quite a big change not too long ago. Right. That usually, I think it was 20% or

30%, I think it was 20% that they would bid it above, like, your target bid price. Right, right. Now, they'll max it out to what you have for the day. Right. So if you're overbidding on a campaign because there's low volume, like, say, $100 a day, but you only really want to spend $20. Per click. Per click. Right. They could bid that up with, like, right, computers bidding on each other. It could bid up to $100 per click. So that's going to be one of the big things that we're going to implement is making sure to watch for those clicks that are really elevated beyond what the market is as well as a history. Now, when you look at, like, targeting, like, the CPC, cost per acquisition, right, I think you need to have... CPA. CPA, yeah. Sorry, CPA. It means that I think it's a certain number. Oh, I think it's 15 per month. Right. Conversions to help you target that. But there's a lot of options that, with this automated bidding that I'm not sure is there with Google, or at least in my opinion, I don't think it's there. I've tried it on a number of campaigns when, you know, we're not winning the bid on the conversion. But, yeah, I just think that this is going to be a mess. I think a bunch of people are going to be upset. I think Google... They may even retract it. They might even retract it. I don't want to claim that. I think that that's going to happen. But I just kind of foresee a lot of problems. So I hear what you're saying is that you probably should retract it. I mean, it's definitely a concern to opt out of what Google wants to spend. I mean, think about those quick start campaigns. What are they called? The quick start campaigns? Yeah, the Express. The Express, yeah. Like, not a lot of options. I haven't seen any campaigns that are very effective in Express. If you're doing Express, don't do it.

Yeah. Do something else. Do all features. Like, when you go on the campaign, go to all features, and it gives you a lot more flexibility. Okay. Sorry, that was a lot. Yeah, no, that was a lot. Actually, I had a... Go into... But that was really valuable, right? Because they're making this change, and it means more than ever you've got to keep your eye on it, or you've got to hire a company whose job it is to keep an eye on it. Yeah, I mean, that's been... The automated bidding is something I'm really looking at. I think it is the future, but I'm not sure Google's machine learnings there yet, so. All right. Well, the one piece of news I had was just that Trump is tweeting, of course, against Amazon. And, you know, there's a valid point. Amazon can compete in environments. You know, if they don't have a location in your state, then they're not required to collect state taxes from you, and so, yeah, you know, they've got an unfair advantage. Oh, here's something else. There's a lot of people, like Elon Musk, that are tweeting, delete Facebook. Like, I mean, there's a big kind of momentum that's starting to move to delete Facebook. I don't see it happening, right? But it's interesting that some... Do you know what the... Because I saw that. I just... I don't know what the... I didn't do enough research. There was a company that got access to all Facebook's data that was doing some nefarious stuff with it. Oh, that's right. And, you know, Google or Facebook needs to protect the information a little bit better. But, I mean, there's some really big names, and a lot of these, you know, leaders of tech companies know each other. So, this is starting to be... It could get nasty. So, I saw the piece on Elon, and it was in, like, a press release. He didn't even know they had a Facebook page. No, and then he deleted both of them. And then he's like, it'll

be down by the end of the day, kind of thing. So, very interesting. All right, well, let's jump. That's the potatoes of the podcast. That's what we like to call it. We're going to jump into the meat. Again, we're going to talk about this article. Four SEO tasks you should be doing today, but probably aren't. Punch in the face again to you, Patrick Reinhardt. If you're listening, then that's a good thing. Don't worry. By nature, he says, SEO professionals tend to get stuck in their own processes and don't update it or allow it to evolve along with the industry. I just want to stop for a second and speak to that. One of the reasons that we continue to do the podcast, yes, it is actually a lead generation tool for us. So, thank you. Yes, we'll do internet marketing for you. So, kind of reach out to us. One thing that it does for us as a company, kind of set the tone for the culture is one. And then another that's more important and relevant, frankly, to this is that Matt and I have to stay on top of the latest trends and tricks and tips for the industry. We have no choice. If we're going to deliver valuable information to you, we've got to understand that valuable information and then put it in a format that makes sense to you. Yeah. Well, I just want to speak, Chris, to the culture that you've created here. It's one of constant learning. Right. So, everybody's always trying to get better, trying to learn the next strategy, what hacks there are to optimize it for our clients. And that's really led by you, Chris, you know, and all the continued education you provide. We bring in speakers. I mean, our team is top notch and it keeps getting better. We bring in experts. I mean, yeah, really, really good stuff. Yeah, thank you. And it's an important piece and we're like a family. So, you know, one of the things, there's a lot of companies

that can do internet marketing the real difference is the people. So, you know, understand how they create an environment where good people want to stay. So, it kind of continues. The truth here is that those methods and tool sets need to change from year to year, at least, to keep up with current trends and the ever-changing search engines. Yes. That's absolutely true. You've got to change them all the time. So, four SEO tasks you should be doing today, but you might not be doing. I liked this one. It was a little complex indexation analysis. Uh-huh. Right? It's a mouthful for sure. And what it really is talking about is he breaks it down and says there are four common Google will visit your pages, but there's a big difference between a robot visiting your page, a Googlebot visiting your page, and actually ending up in the Google index. Yeah. Oh, yeah. Right? And he gives a list of some pages that could easily be indexed and very likely could be easily visited but not necessarily indexed. And he's like, search results pages. So, if a bot can end up on a page, that's just search results. Pages with templated content. Pages with thin content. Pages with dynamically generated content. Pages with broken elements, such as broken schema, canonicals, et cetera. Or those are things where Google's bot may visit them, right? But they may not get indexed. So, no matter how specific you search for that particular page, it may never show up because it's just not in the index. I mean, Google's starting to do a lot of active stuff. I mean, with the anchor text, don't they change the anchor text? They will. Yeah. It's crazy. You can't keep it in any of the doorway pages. You know? I mean, they're really buckling down. Yeah. Basically, any page that doesn't provide a good user experience is having a harder time getting into the index at all. Now, the fact that it's in the index and if it's, you know, bad content, you know,

remember we talk about in our podcast all the time, if you're providing a good experience to the Google user, then Google will look favorably upon you. It's just making the point that those pages that don't provide good experiences, one, they're already way back in the search results pages. And two, they may not even be indexed anymore. Now, if you write really good content, you'll get in the knowledge graph. The knowledge graph. Yeah. Yeah. We've got a couple feathers in our cap in that regard. So, if you want to figure out if you've been indexed, right? So, one of the ways is you can just, like, choose some content on it, put that content in exact quotes into a search bar, and then boom, if that doesn't show up, then it just means that that page isn't in the index at all. But you could also Google, just pull up a Google browser, I mean, a Google search, check to, and search for, check to see if pages are indexed. There's a couple of different things. None of them, so it's very easy. In fact, if you do site inside of a Google search bar, you do site, colon, and then the website. Yeah. It'll show you all the pages that are indexed, but then you actually have to have a, take a database of all the pages you have, and you've got to get, download all the pages that are indexed, and then cross-reference them to figure out which ones aren't. There's, I found a couple of pages, because I thought this was important, a couple of pages where you could go do that. So that kind of Boolean search term that you use is actually really good for finding where you can submit content to, where you can apply for things, like scholarships. Oh, okay. Yeah. So, yeah, there's all sorts of really cool search modifiers that you can add to Google. Yeah, that you can add to find places for things. Yep. Forums, that sort of thing. So, that was number one, indexation

analysis. That's four SEO tasks, one of four SEO tasks you should be doing today, but probably are not. Next is cannibalization analysis. Yes. Do we know what cannibalization is? Do you know what cannibalization is? Yeah. Well, I like it. I like to get like three pages ranked on the first page. Yeah, it's pretty fun. So, and actually, I've been in SEO conversations where they talk, hey, we've got two pages on the first page of Google for the search phrase. We're doing something wrong, right? Right. So, you've got to be mindful, right, that that could kick you in the butt in the future, right? Because as the competition gets stronger for those particular phrases, you could have those pages cannibalizing opportunities from each other. So, I was like thinking the other day at the workshop and all this kind of stuff, and I walked away with this weird thought. I was like, I'm going to just show everybody like how easy it is. Like, I'm going to get like mattbertramseo.com, and I'm going to see how quickly I can rank myself on the first page. Okay. Like, if I can get enough time to carve out to devote to that, I think I can do that, and then we'll have like five of the first top ten search terms for new web results. Josh, Matt, Chris, Johan. Okay. So, he says, so here's some questions you asked. Do you have several pages that talk about the same thing? This often happens. Are you having a hard time getting these pages to rank well for that topic? Do you have a lot of parameters or faceted pages that are indexable, right? So, those are pages that would end up being kind of cannibalizing each other. And do you have a lot of search page results that are indexable that, again, that's the search results. So, if somebody does a search, you know, gets on your site, gets into your site search bar and does a search. So, keep an eye on that, right? Well, so, the thing

is, if you are really trying to get one page to rank, right? If there's one kind of money page that you want to rank, there's a concept out there called siloing. Okay. Okay. Right. And so, it's basically leveraging all the SEO juice you have from existing pages and then pointing them up, right? So, pointing them to your target account or your target page and that works really well. Yep. So, build it up almost like a mountain scape. All right. So, number three, experimenting with new technology. So, this is kind of SEO tasks you should be doing but are probably not doing. So, there's two technologies that he talks about and I'm on the fence, mostly on the opposite side of this particular one, AMP. Currently, the most widely adopted and asked about technology on his list is AMP, Accelerated Mobile Pages. With Google's, he makes the point, with Google's mobile first indexing initiative rolling out and speed becoming more and more important as the months peel off the calendar, this is something that everyone should explore and test out on their site. The largest hesitation is typically, I don't think AMP makes sense for my site. I don't have enough resources to build this out. I think those are very valid arguments. We haven't done much with AMP, right? Yeah. We've got, some of our SEO team has kind of gone off on their own and played with AMP and if you think back, we had Lauren Baker on our podcast in early part of this year, kind of predictions for 2018 and he pointed out, because he's got more experience, like, it's clear that if you're in the, in providing of information space. So if you have an online publication or, or whatever type of publication and you're giving information. 4,000 views. Right. You need to use AMP. Absolutely. What Lauren said was that he's seen so many different companies waste so much resources on AMP and then it not only, it failed. It didn't provide value, it's actually detrimental in addition to all

the wasted resources. So, so I, I was reading up on AMP, trying to better understand what it was trying to do and, and to explain it really easily is JavaScript, right, will prevent certain parts of your website to load. Right. You just got to really turn off the JavaScript to make sure it doesn't prevent anything to load. Callbacks to the server, the time, back and forth and it's basically just letting it load with no, nothing preventing it to load. Right. And making the page really lightweight because there's a lot of data out there that shows if they're on mobile and it takes, you know, every second to load, there's a certain percentage of lost visitors that drop off. Yeah. Just trying to help with that user experience. Yeah. He does say if you're using WordPress, there are many plugins and again, some of our SEO team has said they've played with them and they were inconsistent and ultimately turned them off for SEO value. They turned them off. I'm going to say that again for SEO value, for SEO purposes turned off AMP, you know, and in this case it's an ineffective and incomplete AMP instance, but it's not as simple, at least in some of our experience, as getting an AMP plugin into WordPress and turning it on. You've got to do it just right. Yeah. Next is progressive web apps, which Matt was very proud because he kind of brought progressive web apps to my attention, I don't know, about two or three weeks ago. And then we had like a vigorous debate about what is the technology really, right? So fundamentally, what is the technology? And so it's pretty interesting. So while most folks are focused on technologies that will help them rank better, we have seen the emergence of the importance of giving our users a great experience on our website, whether or not that content is meant for search, right? So progressive web apps are a newer technology that they've seen companies begin to adopt. And I think the best

way for you to kind of experience a PWA is if you want to go see what it looks like, and it doesn't matter if you're a Pokemon fan or not, just go to Pokédex, the Pokédex website, and it's AMP. And on a side note, we could make this a Pokemon gem. You want to make this a Pokemon gem? We could make this a Pokemon gem. Is that easy? I mean, yeah. We just submit an application. We'll have all these Pokemon people out in the parking lot. Driving by. Yeah. Like they'll have parties and they'll have pizza out. They'll be out all the time. It's kind of crazy. That's kind of cool. I thought, so my son has played Pokemon. I've helped him play Pokemon. Uh-huh. And my daughter doesn't seem to be that interested. Although if there's a Pokemon around, she wants to flick the little Pokeball and like try and catch it. They're all at churches and schools, right? Yeah. That was the default, I guess, when they launched the software. Yeah. I think there was an overlay of like historical sites or something like that that they loaded into the system. And yeah, it hit a bunch of churches. Yeah. And schools. Yeah. And then, yeah, we talked about a while ago. I figure if you haven't been injured while playing Pokemon, you're not really a true enthusiast. Hmm. They're like falling like whatever over curbs and getting into it. I mean, when that was hot, everybody was driving around Houston. It was crazy. So progressive web apps. Yeah. Look into that technology. It's a way basically when you first visit the website to really bring the content and the interactivity down on that first load so that you don't need the web hits to happen again afterwards. Yeah. If the service is bad or something like that, I feel like it's like an advanced catching. Yeah. Well, it's kind of like an app where you're loading the app. Yeah, yeah, yeah, yeah. I mean, that's why it's called a progressive web app.

That's a better analogy. You're actually not having to go into the Google App Store or the Apple Store and then download this app and now you've got access to it and it needs a little bit of internet communication to work properly. It's like just low button. Yeah, for notifications and stuff like that. Yeah. So you just pull up the webpage and it downloads the app and it starts to work. It's very cool. It's a very cool algorithm. So look into that technology. And number four, again, this is the fourth of four SEO tasks you should be doing today but probably aren't. And this is using search data to inform the rest of the business. I think this is probably true that most people are not doing this and it's really paramount. So the point he makes is that when you have search data at the center of kind of the business, it empowers your organization to make smarter choices on everything from product names to locations, where you should open your next location based on search demand. So let me give you an example. So we just launched a website for a plastics company, allplastics.com. It's actually all-plastics.com. And one of the things that they wanted is access to the data for the search. So when people do search on that page and they're just really smart about this. So if I have this data, then I know what people are looking for. Gaps, yeah. If they happen to be looking for a particular type of plastic or a particular type of injection molding that we don't do and everyone who visits our webpage immediately looks for like this unknown injection molding, then it's a product we got to consider. Or where it is on the page or like, you know, it's where the gaps are. Or can it be easily found? Yeah. That's the other kind of issue. And so I thought that, so it makes sense to have whatever search data you do have available to you, where do they spend most of

the time and visit those pages so that you can make good decisions about what you're going to do next. They gave a great example. And as I was reading this example, I thought of Matt and we'll get to that here in a second. But the example was for a product called Folding Chicken Roaster. I don't know if you've ever had a folding chicken roaster. If you search folding chicken roaster, I think you'll actually find this particular product. It turns out though, that what most people call it is a beer can chicken holder, right? And so because their product on their product page was named this folding chicken roaster. No one could find it. Right? No one could find it because they're all looking for the beer can chicken holder, which is, you know, not a folding rotisserie chicken holder. So he says it's borderline irresponsible not to name this on your website, the beer can chicken holder. You know, if you're looking at it from an SEO strategy or really, if you're just looking at it from a, I would like to sell more of my beer can chicken holders, but I thought of you, right? Because, because you, don't you know some of the guys or something? Well, yeah, no. My buddy, Kevin Hester was the one that actually started it. Okay. Right. And he sold the royalties to it, but he was doing the director's wants marketing on the TVs and like a really cool guy and very entrepreneurial. And, you know, yeah, he was the one that started it. So, so, so he's the one who started the folding chicken roaster. Yeah. He's never called it that ever. Ever. In fact, if somebody were saying it somewhere other than, you know, after this conversation, you would have been like, yeah, that's interesting. I don't know anybody in that industry. Yeah. I was like, what is that? At all. I wouldn't even know what that is if someone told me that. Hey, punch in the face to Patrick. Um, what a great article

for SEO tasks you should be doing today, but probably aren't. Um, just, just a really good article. I don't remember where we got that article from search engine journal. Surprise, surprise. Surprise, surprise. Uh, all right. So that's, that really wraps up our podcast. This is the pre Easter podcast. So hopefully you guys are getting a break tomorrow. Everyone go take a break. We're going to break next week. And yeah, uh, go, go take a break. You'll get a break from Matt. Um, if you like, actually we should do one. I'm going to do one with Adam. Uh, if you like this podcast, please tell three people about this podcast. Go ahead. You can do that right now. We'll wait. I also have to tell you how to shiko us. Cause this is now the end of the podcast. Um, there's a couple of ways you can shiko us. You could go to facebook.com slash. You have results. Twitter.com slash. You have results. Instagram.com slash. You have results. LinkedIn.com doc slash company. Let me say that again. LinkedIn.com slash company slash. You have results. And if you wanted our YouTube page, you could go to ewebresults.com slash. YouTube. And, uh, we are looking for reviews. We would very much like a review on trust pilot. Yes. We are not going to make you go to trust pilot.com and then search for us. By the way, Matt's done a good job. He's already got a review off of trust pilot. Um, I read that. That was the one that I read. Yeah. Uh, so all you have to do is go to ewebresults.com slash. Trust. That'll take you to our trust pilot profile. Um, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Go to ewebresults for increased revenue in your business. Uh, our phone number is 713-592-6724. You can get free website analysis on our website, ewebresults.com. Just click the button there, uh, for the free website analysis. Was I supposed to key into that? No, I'm

just playing around. I'm playing around with longer pauses. Okay. I should be playing around because, uh, because my business coach just got back from a voice coach and he's talking about how, how often do you change the, the tone of your voice and what octaves are you at? Do you change the octave? Do you drop the octave lower? Do you slow down the pace of what you're saying? Okay. And so I'm trying to kind of play around with that. I think it's a, it adds a, you know, another dimension to how things are going. Well, you know Adam's voice, Johan. Oh yeah. Adam's got the dimension. He was a broadcaster. People are awesome. Yeah. He has the voice. He had a radio station. He worked for the military, had a radio station in Honduras. So kind of, kind of really interesting. Hey, if you have a referral, somebody who's interested in internet marketing, we have a referral program for you. All you have to do is send that referral to us. That could be a website, social media marketing, social media, pay-per-click, AdWords pay-per-click. It could be whatever, landing pages. It can be an email drip campaign. Maybe you want a complete funnel, right? Yeah. So, hey, I'm driving people from all of these platforms. Facebook and AdWords are the typical ones. They're landing on a landing page that's created by you guys. When they land there, they fill out a form because you guys know how to make that landing page. When they fill out a form, I don't have time to call, so I want you to send them five emails to encourage them to come back and actually make a purchase or to reach out to me and schedule an event. That, we can do. That's the beefed up instant leads. Instant leads. So, if you have somebody who's interested in that, you send them to us. They pay their bill. We pay you. Like, it works out really good. So, we were filmed live here at 5999 West 34th Street, Suite

106, Houston, Texas. Houston, Texas. 7709. Actually, Ghost Rose, the opening day today, they won, I believe. They were up 3-0 at some point. Yeah, people were listening to the game today and I was just like working away. Yeah, we'd get a post like, they're up 3-0. I was like, how do you have time to even know that? I was like, what is going on? So, you guys, we are the most popular internet marketing podcast on iTunes. That is because of you guys, all you guys. Thank you. Thank you so much. Have a great, wonderful Easter weekend. Yes. Until the next podcast, my name is Chris Burris. Matt Burris. Matt Burris. By the way, I just realized if Adam's going to step in the next podcast, we're probably not going to do the e-commerce PPC version because we're really the expert on that. Oh, you're right. So, that's going to mean 3-15 is going to the PPC e-commerce. Okay. And it may be Aaron. We'll do an arm wrestling or something or maybe both. Until the next podcast, my name is Chris Burris. Bye-bye for now. Set me free.