5 Conversion & Experience Optimization Techniques You Can’t Overlook by Alexander Kesler #306

The five techniques are: optimize across all touch points, adopt a data-driven mentality and test, use multiple landing pages, do not let forms become a conversion killer by keeping them short, and reduce distractions by giving every marketing asset a single clear goal for the visitor.

Keep the number of fields as low as possible since each added field costs roughly 10% of submissions. Make the form visually compact using inline placeholder labels. Adding a progress bar that starts at 40% complete has been shown to produce a 30% increase in form submissions by signaling users they are nearly done.

Google made Panda a permanent part of its core ranking signal, meaning it runs continuously instead of in periodic refreshes. Content creators must ensure their content is original, relevant, not thin, and ideally includes multiple media types such as text of six to eight hundred words, videos, and images.

A separate landing page with no distractions works best for high-priced products or industries like legal services, where stripping away menus and extra content and focusing on one form and one call to action drives more conversions. For faster service needs like plumbing, a well-optimized site page with visible forms and phone numbers can work just as well.