5 Must-Have Email Marketing Workflows by Andrew Raso #347

Hi, welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 347. 347. Is it the one right before 348? Yep, and the one right before this one, there was actually a tip. And the tip from that podcast was, instead of choosing keywords, select keyword concepts. Everybody searches differently. The one keyword you come up with may not be the keyword people are looking for. And when you think about semantic search and voice search and all the other ways people to find on your site, come up with concepts that are relevant to that keyword. You can cover all your bases. Boom. Please remember, we are filmed live here in Houston, Texas. And we are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Do not be a douche. It is a bad look. We've got an article for you today that we're discussing. Yeah, this article came from a guy named Andrew Razo, the good folks over at Search Engine Journal. Five email marketing automation workflows to build today. Five email marketing workflows, right? So like drip campaigns and things like that. Automation is what we're talking about. Email automation that you can build today. So we'll get into that a little bit later. That you should build today, right? That you should build today. That you should build today. Hey, if you're in a position to, you have some sort of electronic device in front of you or in your hand even, tweet something. Chuck, what should they tweet? You should tweet us at eWebResults, at BestSEO Podcast. Use the hashtag, SEO Podcast. This is number 347. That way we can follow you back and do all of our social networking stuff. If this is the first time you've listened to the podcast, howdy. Welcome to the podcast. You're going to enjoy the show. Glad to have you. This is

called The Potatoes of the Podcast. We're about to get into the meat. If you've listened to this podcast before, you know what we're about to skip. Here's how this works. If we get at least 10 shikos. Shikos. That's an eWeb branded term for social engagement. It stands for shares, likes, and follows. Shikos. If we get 10 of those on any one of our profiles on the platforms that you might share, like, and follow us on, and we get a review, we don't walk you through the process of how you can leave us a review. Exactly. Like literally trimming off about seven minutes on the podcast. Well, probably not that long, but it's trimming off a little bit. Yeah, and you guys can figure out how to leave us a review. Please leave us a review because if we don't get a review, then we teach. We've got to go through that process. And, yeah, we got quite a few shikos and a good review. So, we'll get into that soon. We will tell you how you can shiko us, though, right? And so, there's obviously all the platforms out there. A myriad. What was it? A myriad? A myriad of platforms. You can, I don't know, facebook.com slash. eWebResults. Twitter.com slash. eWebResults. YouTube.com slash. eWebResults. Instagram.com slash. eWebResults. And linkedin.com slash company slash. Yeah, do that again. LinkedIn, buddy. LinkedIn.com slash company slash. eWebResults. All of those will take you to our profiles on those platforms. And please shiko us appropriately there. Thank you so much. Yes. If you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and call us and leave an audio resume. 713-510-7846. If you're looking for a free, comprehensive website profit analysis, go ahead and go to our website, eWebResults.com. How do people even know if they need one of those? Ask yourself this question. Does your website generate revenue? Yep. And does it generate enough revenue? And could it generate more revenue? And could it generate more revenue? And so we'll get into all

of those as we're doing that free, comprehensive website profit analysis. And it's time for the favorite segment of the program, the Algorithm Cataclysm. Oh, that was good. Yeah, that was a good one. And this was probably like, like probably seven point on the Richter scale. Wow. Seven point, seven point on the Richter scale. I should have enhanced the special effect. So, so this one is a mobile focus. I'll go get this evening. So Google rolling up. Remember, we talked about this before. They talked about rolling out, changing up their index, where the index was going to be really focused on mobile and not necessarily desktop related web pages. Right. Well, that's official and they are rolling it out right now. Google is rolling out its new mobile first index. So this means Google is going to create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users. This is great news. I mean, if you're a responsive site, meaning you have one site that works on mobile and desktop, then you're really good. You have nothing to worry about. However, if you're outdated and maybe you have a mobile version, like a M dot, whatever your domain name is, that's fine. That content will rank and it'll get indexed. The problem is your desktop content won't. And so it's going to be key that you make sure you have the same content in both places because you don't want to mess your chances up for being ranked. Yep. And that was the algorithm cataclysm. Pretty awesome. I've got a little bit of news. Just a couple of neat things. Snapchat has spectacles. I don't know if you saw those. They were fun and ugly. Yeah. I knew that was going to be ugly, but I knew it was coming. Yeah. Yeah. Like wearables is the new thing. Yeah. And, you know, with Google Glass, didn't just make the splash that it should have. It was because it didn't have enough social focus. Snapchat

has social focus. And so, yeah, I get it. It's good. Yeah. It'll do much better. And then I just thought, you know, new eggs, Black Friday deals start November 21st. This is like... Yeah. How do you start Black Friday deals before Black Friday? Yeah. Just because it will probably work. You ever use the Mapmaker on Google? Mapmaker. So, yeah. So, I think I have. I've used it to make the maps that show the more than 200 countries we've been downloaded in. Okay. So, Mapmaker... No more than 100 countries that we've been downloaded in. Yeah. Mapmaker's going away. Mapmaker's going away. And Google is really just getting rid of Mapmaker. But what they're doing is rolling all that functionality into Google My Business. And so, that way you can go in and still create your maps. And now you can coordinate them with different businesses that you reference and things like that. So... Interesting. That was my news. That is some news. All right. So, we've got a... Oh, yeah. I put that tip over there. So, we do have a review. This review is by Language Fanatic. And I think I found this in the Canada section of iTunes. Canada. Yeah. And it says... The title is, I've learned so much from this show. And it is, of course, five stars. This is submitted back in September. I love being entertained and learning at the same time. This podcast is amazing. Packed with useful information. Great guests weighing in. It must be a new listener. An expert examining industry news articles. We had one. We had two. We had two. Manny joined us. And then, yeah, Dane. And so, we'll be coming out with another one soon. Let's see. An expert examining industry news articles and analysis that shows a whole lot of wisdom. I like lot of. A lot of. Me too. Especially when they're language fanatics. Yeah. Exactly. I can dig it. Fantastic punch of the face to you, Mr. or Mrs. Language fanatic. Yeah. We appreciate you. We got a whole lot

of love for you. Absolutely. And then, you've got a couple tips or something. I got some tips already. I got some punches in the face. And actually, one of them, I believe, is a question. So, this punch in the face goes to Meg Dunlap. Okay. She hit us up on Twitter. She's at MEG Dunlap. She says, at Eweb Results Podcast Topic Request. Okay. Right. She says, an overview of all the algorithm updates over the years. And how have we had to evolve our SEO strategies? Megan, I'm going to work on that. Because I've been kind of keeping a running count of which algorithms are happening and the effects they've been having. But to just bring all of that together and put it in the podcast. That's a really good idea. Great idea. You know, I think a really good idea would be to throw something like that, I don't know, into a wrap or something. And there is one. And there is one. And I put, where did that one come out? 2015? 2014? Maybe late 14. Yeah. So, man, that needs an update. Yeah. So, as a matter of fact, I'll tweet you a link to that video. You can check out the one wrap we did do. And then we'll work on this content. It was called Algo Cataclyp. Yeah. It was Algo. What was this? Algo Cat. Something like that. I'll find it. It's on YouTube. I'll send it to you. That's the one where in the video you had the teacher and the student. Yeah. Really cool. In our office. Yeah. Another punch in the face. This one goes to Jordan. Jordan Stambar. He hit us up on Twitter at JStambi. He says, at EWebResults, hey, love your podcast about dupe content. What do you think of this? And then he posted a link to hobo-web.co.uk and they said there was no penalty for duplicate content. And I read the article and he's right. There is no penalty for duplicate content. The misconception is people associate the fact that you may

lose ranking or that your results may not show as a penalty. Right. And it's not necessarily a penalty. Technically a penalty. It's a demotion. It's a demotion because you haven't been penalized. They haven't signed your domain name and flagged it and done something to make you lose ranking. Right. The algorithm just says, hey, this content is duplicate and this is not the most relevant search result. So, let's just break it down a little bit lower. So, you're not being penalized at all by dupe content. What you will be penalized for is thin content, scraped content, spun content. Those things will get you penalized. But duplicate content will not. You just may not rank as well for it. I hope that answers your question, Jordan. And you will stay away from it for that reason. Exactly. It's not going to place well. It's not going to place well at all. I think I've shared examples with a client where we actually went in. This was a long time ago where I actually went in and wrote software so that we could duplicate a page with the top 100 populous cities in the country. And that content, dupe contents, the only change was the city, placed well and actually continued to place well until probably about a year ago. And I deleted it two years ago. So, that's just interesting. Yeah. But it placed well in smaller cities. So, what happens is if there's no other relevant content for what they're searching for, and in this case, in that area, then your content can show up. Even if it's dupe. Even if it's dupe. Because it's the only relevant content that mentions that city name. Exactly. In this case, it was like hypnosis smoking, quit smoking, or something like that. But you do that same tactic in a larger populous area like Houston or any of the major cities, and you're just not going to survive. You're going to be on page 99 problems and ranking ain't one. But if you are in a small town, yeah,

that dupe content will likely rank first page because it's the most relevant content for that search. This last punch in the face goes to Attaboy Detailing. He hit us up on Twitter at Attaboy Detail. He says, at eWebResults, catching up backwards from Podcast 345, entertaining and knowledgeable. Boom. Boom. Thank you. Punch in the face to you. Appreciate it. Now, so, I kind of have to ask this question because we have podcast listeners who have been actually in this room with us who listen on three speed. Please tell me when you say backwards, you're not actually listening and processing that. If you're going backwards from 345, I can tell you now, stop that right around, what's it, 280 or 180? I thought it was a two, I think it's, no, it's 180. 180. I know. We have been doing this a long time. Yeah, once you get to about 181, stop. You don't need to go back no further. Yeah. No reason to go back. That's my patisse, man. All right. So, that is the potatoes of the podcast. It is time to get into the meat. Thank you, sir. So, today's article is from a guy named Andrew Rizzo and the good folks over at Search Engine Journal. He posted this article, five email marketing automation workflows to build today, like right now, but right now. I'm the daughter caller. And so, it's a pretty good article. I dug into it because we do a lot of email marketing and we're always looking to automate things. Yes. And so, I was really interested in what he may have to say. So, he starts off with some pretty cool stats about email marketing in general. He says, in a survey of senior level marketers, 74% of people said that automation for email saves time. I would agree with that. I'll probably follow the next 74%. He also said 68% believe it increases customer engagement. I've got proof on my computer of that. He also says 58% list timely communication and more upselling opportunities. These are all

things that email automation can do for you and I totally co-sign it. Dig this. Email is nearly 40 times better at customer acquisition than Facebook and Twitter combined. You know, why is that? Because the inbox is the most visited place on the internet. I say this over and over again. As much as people spend time on Facebook and Twitter and YouTube and Instagram and Google searching and everything else, nobody spends more time in their inbox, whether it's scrolling, it's deleting, it's reading email, it's alternating from your primary to your social, to your promotion folder, whatever you're doing, you're in the inbox. And that's why there's better acquisition, right? This one. For every dollar spent on email marketing, it brings an average return of $38. That's pretty fair. That's pretty fair. So, he got a great list and great tips. So, let's get into it. Matter of fact, he has one more kind of possibility. He says workflows can be used for lead nurturing, customer appreciation, follow-up, upselling, customer support, advocacy, and more. And he's right. And one of the things Chris is a big, huge component of, which is our whole company is kind of following his model. It's all about transparency and communication and being upfront with clients. And email marketing, especially automated, allows you to do so. It allows you to keep in touch. It gives you an extra touch point. It's a way to just stay top of mind with your leads and subscribers and clients. So, take advantage of it. So, he says five ways. One. Number one, the sign-up workflow, right? And again, we're talking about five marketing automation, five email marketing automation workflows. So, the first workflow is the sign-up workflow. And he says the trigger is, you know, someone subscribes to your blog, your newsletter, or whatever. Then he says about 96% of visitors who visit your website aren't ready to buy. They need to be ruled, right? And so, you start up with this sign-up workflow. And what we call it a lead capture, right? Because we

understand everyone who visits your site is not going to pick up the phone and call depending on the type of industry you're in or how much your product is or what your sales process looks like. And frankly, they may not want to schedule a consultation or an appointment either, but they will download a free guide and get on your email list, right? Or subscribe to your newsletter. Or subscribe to your newsletter or things like that. Follow your RSS feed or whatever that CTA is. And that's a good way to initiate this sign-up workflow. And so, what you want to do is automate that. Once they signed up, automatically send them a thank you for signing up. They should automatically get whatever it is they're downloading and then you need to have another series of automated follow-ups all based around the sign-up that they did. That's the best way to keep in contact and to continuously woo people who have kind of soft engaged with you. They haven't taken a major engagement, right? But they are interested in some of the content you're presenting. So, automate your conversations with them. Number two. Number two. He says the usage workflow, right? So, different from the sign-up, this is actually the usage. He says the trigger for the usage workflow is someone who starts a free trial or demo and creates a free account or downloads your content, right? He says this is an automated series known as lead nurturing. And this can take an individual from, I'm just checking you out to, I can't live without this. And so, the key here is this really works for services, right? So, if you're like a service provider, then this type of usage workflow works really well. Maybe you want to tell people a drip about how to use the service, best practices for this service. Here's some other ways people have used it. Here's some examples of how we did things. And you automate this workflow throughout a series of emails from the point of them starting this

free trial. So, imagine you offer something on a 14-day trial period, a 21-day trial period, a 30-day trial period, whatever it is. Let's say it's a CRM. Exactly. We deal with that regularly. We deal with them all the time. Then, for that whole 30 days, you may want to send out a message every three days. Bam. Bam, have you tried this? Bam, you need to do this. Bam, try this. Here, click this link for support. Bam, try this. Here's a testimonial. You want to get that stuff in. And so, because you know how trials work, people wait until the last day before the trial expires to finally demo the service, and then they either need an extension or they cancel, right? But if you can automate the workflow for people who have just started their trial, you got a higher likelihood of them continuing to use the service. Yep. Three. Number three. I almost said two again. The conversion workflow, right? So, the first was the startup, the setup workflow. Then, there was the usage workflow. Now, he's talking about the conversion workflow. He says that the trigger for this workflow is someone purchased, right, a product or a service. And so, that's a good one. You got an e-commerce site, right? And these people literally spend some time on your site, and they made a purchase. You want to start this conversion workflow. He says this workflow is based on the customer lifecycle because the funnel doesn't end with the sale. And he's absolutely right. The best way to market to somebody is somebody who's already purchased from you. Right. You're already in their pockets. They're already committed to you. They've already engaged. They've already spent money. So, start marketing to them automatically to upsell them. You may want to send them videos on how to use it or best practices or maybe some demo videos of the product being in use or maybe a maintenance video on how to maintain the product and just all sorts of information that you can drip out

automatically. A protection service package. All kinds of stuff. Maybe an upsell to a higher level product than the one that they just purchased. Right? You can do all kinds of stuff with the conversion workflow via email to people who've already purchased on your site. Take advantage. It really, really works. Four. Number four. I like this one. Birthday or anniversary workflow. You know, these are just hella effective. Yeah. I get them all the time. Like, hey, Charles' birthday's coming up. You know, free dessert at Chili's. All right? Yeah. We're going to Chili's, baby. It's free. And the meal is not free at all. Speaking of our language, yeah. The dessert was free. We've got to go drop 80 bucks on a free dessert. It's a scoop of ice cream. Exactly. And that's going to do it because you sent it to me on my birthday. And I know it was automated, but I appreciate it anyway. There's a part of you that feels like some little person at the company sent you to know. Took the time to schedule that. Yeah. And so I can dig it. He said the trigger is a special day, right? He says capture customer birthdays and record the date or like their first purchase, which is another anniversary you can do. Then create a workflow that send them a personal note. He's right. Like I say, these really, really work. They're a great way to get some personalized engagement with people. And people tend to be in a good mood around that time of the month anyway. And so that's a great opportunity to get increased conversions or repeat business from people who've already engaged with you when you happen to message them on their special day. Take advantage of it. Number five. And this is the last one. The re-engagement workflow. Right? So we talked setup workflow. We talked the birthday anniversary workflow. We talked conversion workflow. And now we have the engagement workflow. Oh, and the trigger for this one is, you know, X number of days since

someone's last purchase or website visit or email click through. So maybe you're tracking the last time somebody purchased and then they haven't purchased in a while, 30 days, 60 days, 90 days, depending on what your product is, right? If this is the product that people usually buy repeatedly or need to restock frequently, then yeah, you may want to send out these re-engagement workflow emails a lot more consistently. But if you understand that your product usually runs out in about 90 days, 120 days, then you want to set your re-engagement workflow for, I don't know, 75 days, hit these people again automatically. You script it, you write your message, you set it and forget it and let it do the work for you. That's the benefits of automation. Now, he got some general tips in here. Oh, I added this to the re-engagement workflow. What I've realized, the re-engagement type newsletters work really, really well with like, re-marketing. We're talking about re-engagement. So if you have that same product, that same service that's being displayed on like a re-marketing campaign through Google or some re-targeting campaign through Facebook, if you add a re-engagement workflow to support that, you're going to kill it. You're going to kill it. They will begin to see these ads, especially since we can kind of re-market to people through email. You will take total advantage of that situation. Do it. And he kind of closed with some general tips. All right. So I want to hear the general tips. And then I've got two workflows that I consider absolutely important that we'll get into. So when it's tips, he says, personalized subject lines see a 26% higher open rate. Yeah. And so when you're doing that, make sure you do it right. Because I'll tell you where to get the fastest closed or the fastest unopened or the fastest unsubscribe. Delete and unsubscribe. Yeah. Yeah. Hello, customer. Or hello, customer name. Or hello, client name. Or even worse, brackets. Because you use brackets instead of the squiggly. Yeah, right. Make sure

you know your email. So it just says brackets, hello, brackets, blah, blah, blah. Yeah, that'll give me an unsubscribe. So here's the pro tip for that. Make sure you're in your own list, all of your own lists. Exactly. So when the email comes in, you can test it and be aware of those things. Another tip, he says, right with readability and scannability in mind, as many people just glance at content. Shout out to Yost for making that possible. And his last one, he says, using a CTA button, looking at our newsletter, using a CTA button instead of a link can improve your click-throughs by 28%. We found that to be true. All of our newsletters include buttons instead of text links. And frankly, we use buttons on landing pages because they just stand out more and people like to click buttons. Yep. Pro tip for y'all. So man, punch in the face to him. So let me add two to this, right? Let's go. So one of them came up today in a meeting that we had with our client. They do pool service here in the Houston area. And this can apply to anyone. A lot of our clients tend not to be the least expensive provider of the service that we're supporting or that they're offering. And so they get calls from tire kickers. And I'm like, look. That's somebody just price shopping, window shopping, just trying to find the lowest price. I don't want to go through your sales process. I don't want somebody to come out and just tell me what the price is. And before you tell them what the price is, get their name and phone number and email. And then you put them into an automation campaign that says, because what we know about our client is that they may hire somebody. Yeah, the tire kicker workflow. Yeah, exactly. Exactly. They may hire somebody who's less expensive. The price-sensitive workflow. There you go. There you go. And they'll hire somebody who's less expensive and get the less expensive

result, right? And so send, in this case, this is a great example. Send them emails that say, hey, do you really trust that guy in your yard? Do you like how they appear? Do they wear the right clothes? Have you got somebody yet? Because maybe they haven't signed up with somebody yet. Are you still having this problem? Yep. And so that's the, what do we call it? That's the tire kicker workflow. Price-sensitive workflow. There you go. Either one. So that's a good one. The other one that I use all the time, I'm constantly networking in the Houston area. You guys know I talk about UpSocial Network. When I go to UpSocial Network, I walk away with names and email addresses, and they go into, we'll call it, the networking or the- Workflow. I met you workflow, right? So often you'll go to, typically Chamber of Commerce or even BNI, whatever. You may just flip a card at somebody. You may just get a card. How do you turn that? Or whatever conference you're at or anywhere where you're meeting people and talking business, you tend to leave with business cards. Right, right. So you come back to the office. You enter those business cards. If you had a conversation, you jot it down on the back of the card. If you didn't, then you need to have a drip campaign that's associated with not having had a conversation. So I come back, Andrew. Hey, it was great to meet you at the UpSocial Network event. I feel like I never have an opportunity, enough time to explain what I do. Here's what I do. Communication is so important to us here at eWebResults. I'm going to have my website designer contact you within 24 hours. Guess what happens 24 hours later? Javier sends them an email. Hey, Chris asked me to give you a contact. Here's what I do at the company. I'm going to have Chuck contact you in seven days. Seven days later, Chuck has graciously written an email. I've had people write

back on each of them. Hey, because I'm the reply to you. Yeah, because it's your drip campaign. Hey, Javier. It's great to meet you. I'm looking forward to meeting Chuck. Chuck, it's great to meet you. I'm looking forward to meeting Daniel. So those campaigns turn very short, brief, I call them card flips into two months of engagement. And then, of course, make sure those people, make sure you've got a system to get those people on your newsletter. If you're not doing a newsletter, call us. You should be doing a newsletter. It should be monthly or more. Depending on what you offer. They could be as quick as daily, especially if you're in retail or a restaurant and you're having all these kind of offers. Or definitely weekly if you're exchanging coupons. But at the very least, for all businesses, commercial, residential, business, or B2B or B2C, you should be doing something at least monthly. Boom. Man, so punch in the face to you, Andrew Rizzo and the good folks over at Search Engine Journal. This article is five email marketing automation workflows to build today. Hope y'all can dig that. Great. Great stuff. And I know that we have some what news. Let's see. I can't believe it. We have some what. Where's my, oh, you got it. Thank you, sir. What news. Yeah. So this what news is, this what news goes to the Canadian immigration website. Website. Website. Yeah. Yeah, this what news goes to them. So, you know, we're here in America. We just had a huge election. Right. And so, you know. It didn't turn out exactly as people were anticipating would be. Well, yeah, I would say at least half the country, right? Because half the country got exactly what they wanted. Well, we got hoping and anticipating. Yeah. I think probably 70% were anticipating not this result. Exactly. Even whatever side they were on, right? And so out of that percentage of people who didn't want this result, President-elect Trump would begin to win in the polls, well, Americans

began to consider leaving America and flocking to Canada. And apparently, as soon as he became clear he was going to win, there was enough visits from America to the Canadian website to crash their site. I kind of think that's awesome. Yeah. It's very weird and awesome. Weird, but at the same time, we all crashed their site. Yeah. I mean, Canadian government had to look at that objectively like, man, they crashed our site. Do we really want these people? Yeah. On our side of the border. Yeah. So anyway, that was what news to me. Actually, if anybody did actually decide to go to Canada and take up residency and ultimately become a citizen, send us a note. I'd love to hear your story. I'd love to hear your story. I'd love to hear your story. What's behind that? Then I also wanted to do a brief moment of silence. It is Veterans Day. Oh, yeah. And so for all the people who've served this great country, risked their lives for my freedom, for your freedom, for the freedoms of our country, thank you. Yeah. We definitely appreciate your service. Yeah. Awesome. That one, a punch in the face to my dad. He was in the Air Force for 25 years or so. So thank you for your service. Yep. That's it. That's all I got. All right. So, hey, if you liked this podcast, we're going to ask you this one, the one you're listening to. Podcast hashtag SEO podcast. You could have been watching it. You actually could have been watching it live both on Facebook and on our webpage, ewebresults.com slash SEO podcast. If you like this podcast, please share it with three people. Right now. You can share it, retweet it, like it, tag three people, post it. There's plenty of ways you can share it, but just do it right now. Three of your favorite people who you think, preferably business owners, if I can just give you some specific instructions, who you think could benefit from this content. Or other internet

marketers, as you know. So if you're working with a company, maybe you're thinking about making a change, one, we're available. And two, go ahead and let them know, hey, I think you should be listening to this podcast. I know more than you because I listen to this podcast. Go ahead and do that. And thank you very much. If you're looking to grow your business with the largest, simplest marketing tool on the planet, the internet, call eWebResults for increased profit and revenue in your business. Our phone number is 713-592-6724. If you have a referral, somebody who's interested in internet marketing, be it website, email marketing, be it social media marketing, be it search engine optimization, pay-per-click management, website design, you name it. All of that. Go ahead and send them to us. We have a referral program in place. You send them to us. They pay their bill. We pay you. Remember, I am part of a networking organization here in Houston, and we are going to go for a Guinness Book World Record. We are going to break it. Yeah. So it's interesting. When I was, we were doing kind of the pitch video for it, and Nolan, who's my co-host on that, he was like, we're going to attempt. And my immediate reaction was, attempt? Yeah. And then he's like, well, and then I'm like, yeah, technically it is an attempt until you do it, right? So, and then he said, yes, so we're going to attempt. And literally, I had to bite my tongue because I wanted to attempt. I don't get it. So it is going to happen. We're going to break this thing. A world record for the most interviews and TV interviews in a 24-hour period that is going to happen here in Houston. We are looking for people to Skype in. So if you're not here in Houston, there is a potential to get in and join in on the action. And really, most importantly, have your business associated with a world record-breaking stream. The Guinness World, like this

is not just the local world record. We didn't just go like, hey. Is this a thing of the local world record? This is Guinness Book. This is the real deal. The real thing. So there is a Kickstarter program. It has 70 hours left. So those are you guys who are connected with Facebook Live. Go check it out. All you need to do is Google Kickstarter Up Social Network. You can check it out. Go ahead and contribute there. Appreciate it. If you contribute or appreciate it, don't worry. They don't take any money unless we hit our target. We know we might not be hitting that target, but go ahead and contribute anyway because we'll reach out to you. We've already got the funding via other methods, and so we'll reach out to you. That's the best way to contact and say, hey, you're interested in doing it. When you do contribute, either through Kickstarter, which may not happen, or directly through us when we take that offline, when that happens, you're going to get a copy of the video with ... So everything is listed in the Kickstarters, you'll get it. And we'll start announcing this a little bit more. You can just participate, right? Yeah. You won't get a video. You will be part of the stream. The stream will be out there for perpetuity. But if you want a video and really start ... Yeah, you want a big video and get the benefits of Up Social, get it boosted, get it shared, get it included in your content, get a copy to use on your website so you can brag that you helped us break the Guinness book, then yeah, you need to support it. Think about you. Think about it. Just how many people out there have actually been involved in getting a Guinness World Record, boom, you could help us out and have your business associated with it. Just so you know, we were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. The transcript, video, and

audio of this podcast can be found on our website, eWebResults.com. You guys, y'all ... We'll do you and you right there. Well, even if you're not a y'all speaker ... Yeah, you all, y'all ... ... have made us the most popular internet marketing podcast on iTunes. You guys. Thank you so much. We really appreciate it. If you've got any questions, send in a question. Hit us up, man, at eWebResults on Twitter. Be glad to follow up with you. Boom, man. Until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now. Slightly raised up, eyebrow, eyebrow. Balance check, 3, 4, 7. 3, 4, 7. Uh-huh. S-E-O Podcast, 3, 4, 7. Chris and Chuck going in. Tell me, are you ready? Today, we're talking about email. That's what I'm saying. Talking about email campaigns or something like that. I can keep it going. It's the Chucky know me because I keep flowing. So tune in to the S-E-O Podcast. You learn fast. I'm going to stop right there. First class. Let's go. First class. Boom, 3, 4, 7. Boom, 3, 4, 7. Boom, 3, 4, 7. Boom, 3, 4, 7.