5 Proven Techniques For Google Shopping Campaign Optimization #418

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Burcham, your Cinco de Mayo specialist. Specialist, the Cinco de Mayo specialist. Arriba, arriba, andale. That is so stereotypical. I apologize to everyone of Mexican descent throughout history, actually. The Louisiana Purchase. For that. Hey, welcome back to another fun-filled edition of the podcast. We're excited to be here. As always, we do. This is podcast number 418. He's done a good job of fixing that, Adam. As always, we do have a tip from our previous podcast, and our tip is... Yes, make sure you're doing remarketing to support your e-commerce efforts. Yes, because remarketing is so... It's actually so powerful and so inexpensive that when you're doing e-commerce, you need to make sure that you're doing that remarketing. Subscribe, follow, boom! We had a pretty cool GIF with the boom. That was... Yeah, that was good. No, so with remarketing, I've actually seen data out there. Yep. Like, eight times more effective than cold traffic ads. I saw one other one that was like 19,000% increase. I haven't had a campaign like that, but... Yet. Yet. It's statistically significant. Yeah. But eight times, absolutely. Like, you're getting those window shoppers. 94% of people... Yep. ...will come to your website and leave and never come back again. So remarketing is very important. We recommend that to all our onboarding clients. If you bring them back, it reminds me of that, like, the old, like, cast and reel them back in. Oh, yeah. Oh, yeah. You just need to set the hook when they have visited. So we are broadcasting live here from Houston, Texas, and Matt and I, we are your results rebels! All right, we're going to get right into a review. Because there is a review, I do not have a tear in my eye, right? Nice. Because there is a review. I will say that this review, um, it hurts, it hurts, it hurts a little. All right, that's all right. So,

here it is. This is back in December 19th. The title of it is, Downhill Since Charles Left, It's Only One Star, and it's from Brian G. I think it's G-I-G-L, something. Yeah. Charles was the subject matter expert with personality that made the show worth a listen. Unfortunately, Matt does not feel those shoes yet from the personality side. So, subject matter expert, yeah. Technical aptitude misses the mark in comparison, but better still, uh, but still better than Chris. So, you're... What? Yes. I'd stick around, but I cannot stand the smugness of Chris. Uh, seems unprepared for the, for the most episodes as of late. Uh, might be that he doesn't have Charles to bail him out when he needs it. Wow. So, yeah. Wow. That, that stings a little. So, what I'm gonna ask, uh, our listeners to do, um, I'm unprepared, as usual, apparently. So, I'm gonna ask you, hey, submit something. If there's some way that we can improve the podcast, send it in, right? If there's something that you want to see, something that you want us to do, something you want us to talk about, send us in. We actually have, um, a follow-up to one of our petiffs earlier, and, uh, and you can send us those, uh, suggestions, podcast at eWebResults.com. Yeah. I wasn't prepared for that. So, uh, so, so this is what I'll ask people to do. Right. Right. Right. And I'm gonna take this hat off. Yeah, me too. Yeah. So, so here's, here's, here's something interesting. Right now, A-Refs is, uh, you know, uh, doing a survey, or what is it, a voting? They've got, well, they've got a, first they've got a list of, uh, of SEO podcasts. Yeah. And then they're actually having people vote on those podcasts, like. So, it's a contest. It's a contest. Oh, it's a contest. Yep. And, uh, if you type in A-Refs and then 12, uh, podcasts or SEO podcasts. By the way, that's A-H-Refs. Oh, yes. A-H-Refs. Yep. Um, we're only ranked number two, okay? And we

need your help. We need your help. Yeah. So, they're the top spots. Number one, we're number two. Yeah. Um, uh, and we need about 20 more votes to be in number one. Yeah. And so, we need your help. Pushing us over the top. To help make us, for sure, the best SEO podcasts out there. In the known universe. So, um, I think it's actually on our Facebook page. Okay. Right? Yeah. As it's been pinned to the top of the Facebook page. So, you can find it there. So, please go vote for us. So, we can hold that number one spot of the best SEO podcast. If you like the tips that we give in our podcast, we've made something really convenient for you. We've made a downloadable PDF. Five online marketing mistakes that can tank your business. And, of course, how to avoid them. Okay. Because, like, just don't list them. Uh-huh. Like, how to avoid them. You can get that by going to ewebresults.com slash SEO tip. Or tips. I think either one of those. Did we got that change so you catch both of them now? Because we had one of them. And then we didn't have that one. So, we're looking at it. It's either one of those two. We'll get it fixed. If tip doesn't work, then put in tips. SEO tips. And it'll get you there. By the way, some people are filling it out. So, I think I do see the emails that people are doing that. So, hey, you've got a patiff here. Right? So, we talked about this last time, I think. Yeah. We talked about this last time. We were talking about the percentage of anchor text. Right. And comics and SEO, superb man. And we asked, he asked, is it per page or per site? And we kind of clarified that last time. Yeah. And then, you know, he was talking about, he's just trying to find himself fine to get links from writers that write about my clients. Period. Most of the writers don't

even think about giving links at all, which is crazy. Yeah. So, he's like, don't worry about the percentage of anchor text. I just want a link. Yes. Yeah. Well, if the writers do talk about you, it is, you know, okay to go ask them, hey, we would like to get a link. You can also give them recommendations of, hey, here's the links we want you to use. I've even seen in, like, press kits, you can have downloadables that people can use and easily share and link back to you. So, that's kind of one option. Yep. Yep. Absolutely. Thank you. Punch in the face. Again, to you, soup here, man. I like that. Soup here, man. A little teaser. So, the article that we're going to talk about today is five proven techniques for Google shopping campaign optimization. All right. That's five. One, two, three, four, five. We're going to cover that here in a little bit. You know what? I didn't record the author. That's so bad of me. I'll have to look that up while you're managing the end. Apparently, I am unprepared. That's hilarious. All right. So, you can actually find this on godatafeed.com. And I can't believe this one. And if y'all are wondering why we're doing a lot on shopping ads and Shopify, it's because we recently got a Shopify partner that does 700 plus websites a year. Shopify last year. And they're giving us all their SEO business. And so, we need to let other people out there know that we are good. Shopify experts. At advertising Shopify stores. So, that's just an idea of why we're talking a lot about Shopify. Excellent. If this is the first time you're listening to the podcast, howdy. Welcome to the podcast. If you have listened to this podcast before, welcome back. Remember, if you could, we'd like you to tweet. Go ahead and tag, you know, a hashtag SEO podcast. This is number 418. Tag us at bestSEOPodcast. At eWebResults. At Matt Bertram Live. Woo! Get all of those in there. And

you could figure out who GoDataFeed is. And we built you. Well, you have one. At Chris Burr's. I don't. Maybe. I am unprepared. So, I don't know if I have a Twitter. No, we're going to make you a public figure yet. Someday, I will be a prepared public figure. So, yeah. Go ahead and tweet that. We really appreciate that. If you've been here before, then you know that we actually run a contest each and every week. That contest is based on two things. Do we get 10 shikos? A share, a like, or a follow. So, if we get 10 shikos, and that's, you know, 10 on any one of our profiles on any one of the platforms, and we get a review, then we push to the end where we ask you to leave us a review. Does that have to be a five-star review? It does not. Apparently, it doesn't. It hurt. It didn't cause a tear tattoo, but it did hurt. It was just a kick in the shins. Yeah, it was a serious kick in the shins. All right. So, we're going to skip that. We're going to skip that. If you would like a website analysis, you know what? We've got a team of internet marketing experts who could deliver a website analysis for you. Yes. All you need to do is go to ewebresults.com, and right there, you'll see the button, website analysis. I think it says free website analysis. Free website analysis. Yeah. So, that's pretty exciting. I actually don't have any news for today, and we already did our PTIF. Well, the news was that we were representing at OTC. Oh, yeah. So, Offshore Technology Conference. 50 years. 50 years running. It is the large, I think it's the largest conference in Houston. So, all year long. In the country. In the country. And then, it's the largest offshore conference in the world, I'm pretty sure. It's so big. I never, like, if you live in Houston, you know of the OTC at least, even if you're not

in the industry, right? By the way, Houston has a lot more than just oil field services. We used to be able to. We have healthcare, too. We have huge, I think it's the largest medical center, and we're like, technology's taken off. It's a pretty cool place to be right now. Now, when you land at the airport during OTC, there are registration booths at the airport. I didn't know that. Like, so the city is like, hey, welcome to OTC, because this week, that's probably why you're here. Go ahead and sign in here. So, that's pretty impressive when the fourth largest city at the airport. Adam and Guy got some fun pictures that we'll post out on social media. Yeah. So, were there, like, big setups? You went to it. You spent a couple days there. Or maybe a brief lowdown? It hasn't been as big as it's been in the past. Right. So, when oil was over $100, it was just hating. Right. Now, when it got below $50, it was really slow and got a lot smaller. But this year was pretty good. Did you ever go, so they used to, when the Astrodome was up and running, right, like seventh wonder of the man-made world or whatever, they used to actually set up entire oil rigs inside the Astrodome as part of this conference. So, they do that outside. So, that's outside now. Okay. So, they do it outside and it's that kind of NRG. Right. So, it's in the kind of walking distance between building to building. They do have some really cool setups inside. It hasn't been over the top like it's been in the past, but it was really fun to go to that. Some of our clients were there. So, you used to be in a different industry, like before kind of working with us, you bumped into some old friends and family. No, we even had some, we had two clients of ours currently that had booths there. Oh, yeah. Yeah. So, yeah. OTC was really great. But, yeah,

I bumped into some old clients. Actually, one came by the office here. Oh, yeah. Today. Today. Yeah. That's what arguably the smartest guy that has been in this office probably. Probably. That will ever be in this. He has like neural networks and machine learning and setting up a company over in Australia. So, his last company, Goldman Sachs. So, shout out to Carl. Yeah. Cool, cool guy. So, I have some good news. I was actually prepared. There isn't an author listed for the article. There you go. That's why I don't have the author of the article. All right. So, let's jump into it. So, OTC, amazing. It's a week-long event. We get to spend good time there. That was just filler while he was looking. Yeah. I needed to research this. I needed to be prepared before the end of the podcast. All right. Let's jump into this. Five proven techniques for Google Shopping campaign optimizations. Exclude search queries. So, if you guys haven't done this, right? So, you've got PLAs, product listing ads. That's what this is all about. You do a search for a product and you see right there. Well, you may see a carousel. Sometimes it's over on the right depending on, I think, the popularity of that particular product. And those are called product listing ads. And so, if you get into AdWords, they're driven by AdWords. If you get into AdWords, some of the things that you can do to optimize are excluding search queries. So, he says he likes to let some data run. He likes to say, once I have some queries, I set up a filter. I say he. It could be a she because there's no author listed for this article. I'm probably going to say that a few times just because. Filter out poor performing terms, right? So, this is like anything that you would do. You're our AdWords expert. How much time do you spend kind of going in and finding poor performing terms or good performing terms? And what do you do with

those in general? Well, I mean, me personally, I'm not going in there every day. But we do have somebody going in every day and looking at those keywords and cycling through them, especially on the high volume campaigns or any campaigns that are in the first 60 days of launch. We're looking at the campaigns daily because you can spend a lot of money in a hurry. Yeah. Especially in like low volume areas, you want to jack up the spend. Right. And so, you're getting that visibility and getting that data as quickly as you can to make good decisions. I mean, yeah. I mean, a lot of times, super general keyword terms or something like that where you're kind of lying for new words, you definitely have in a different campaign and manage. Them differently. That ad spend differently. So, their point is queries that haven't converted. So, something that's got at least 50 clicks in the last 30 or 90 days and haven't converted, they're going to turn that off, right? Well, yeah. I mean, you've got to really look at the statistical significance of the ads and look at your conversions, your cost per conversions. You want to bring that data out of the columns to really look at that. What's your cost per conversion? And then, also, think about what's your cost per lead, right? Like, so, well, that's a lead, I guess. Right. Cost per true conversion if you're not on Shopify or something like that. It might take five leads to turn into a sale, right? Right. And so, you really got to add that up. So, if your conversion rate's like 53 bucks and it takes five to get there, you know, what is the price of your product? Does it make sense? Right. Right? And that's where, with us, on a monthly basis, we've got our MRC, monthly results call where we're like, great, we've done this. Does that really work for you? What is the value to you? And on the onboarding call with the clients, we really flesh

that out. Right. Right? And talk about some different strategies. So, just for all you out there to throw in a little bit of, what was it, Ready, Fire, Aim? Yeah. Okay? Like, so, I've been listening to Ready, Fire, Aim, and I really like how he breaks it down. He talks about, if you're in a company from zero to a million, you want to find a product that, you know, not necessarily a knockoff product, but a product that the market wants. Yep. Sell it way below cost or even break even. Right. Right. And it's called a self-liquidating offer and basically bring in as many new customers as you can and then on the back end, that's when you would sell stuff at cost or something like that. Start making your profit at that point. That's when you start making your profit. So, it just, you've got to really understand when you're going to the campaign or if you're running like a Groupon ad or something like that, you might be breaking even on the first order, but if you have reoccurring payments. So, you've really got to talk about business strategy when you're setting up AdWords to understand your marketing strategy to make sure that you're not upside down or it makes sense or if you're working with clients to make sure they understand what their strategy is because in mature markets, there's typically a number that is the market rate for different terms. For lifetime value. So, we were actually, had a presentation today and we were talking with the customer, okay, so what is the kind of first value of a deal? In this case, it was 300 bucks or something. And then we're like, okay, so when do they, you just talked about replacement. When do they replace it? Like, oh, like five, 10 years. And we were like, oh. Oh, so you need to make your money. You can't be running a lost leader type campaign where you're breaking even or maybe losing a little bit knowing that you are going to

make money later. So, there's actually. That changes the strategy. The whole strategy. So, you've got to understand what your strategies are. Yeah. There's organizations. So, most of you, if you listen to the podcast, know I have a coach, a business coach, and it's with Action Coach. And they talk about, they don't even call somebody who purchases from you once a customer. Yeah. They're like, hey, a customer is a customer when they bought the second time. Now, they're a customer. Now, how do you nurture that customer to increase the lifetime value of that particular customer? So, when you see a mature industry, and that's going to be things that happen faster, like plumbing, air conditioning in the Houston area, I mean, in the South, those, they may lose money on that first job, right? And they're willing to lose money because they know they have a good follow-up process and they know the lifetime value of the customer. And one of the things that, just so you all understand our process when you call in and what we do, what we typically do, and we've even recommended this to clients and they've implemented it and it's worked really well, is have some kind of service call, right, fee that covers your time, that can be applied to your services, or it's a money-back guarantee, or that sort of thing, to get people over that buying barrier to do business with you. And really, with us, it's, we will give you your money back if you don't think there's value, you can take those actionable steps, go have someone else implement it, or apply it to our services. And it just gives us a better opportunity to better understand what your needs are. Invest time, right, yeah. And really, and understand what your needs are to give you a proposal that really makes sense. And that is one way, too, that we were even recommending to this client to start, like, how is your sales process working? How many times on the phone does it take to

get that $300 sale? So we have to really go in when you're running AdWords campaigns to understand how it fits into your total sales process. Because unless you're running e-commerce, there's a lot of other things that could happen before that sale happens to make sure that everything makes sense, right? And that you're calling the leads, you want to call the leads as soon as possible within five minutes, there's data to support that. Don't send them an email 48 hours later, and then hope that, why didn't this person convert? Yeah, absolutely. All right, okay, so that was, we're talking about five proven techniques for Google Shopping Campaign. We got a little bit on a tangent there. I think that was really valuable stuff, though. Exclude search queries is one. Number two is boost or suppress individual products. So this is kind of similar to search queries. So you're digging into the search queries and saying, hey, this one isn't generating results and has enough click-throughs. This one's actually doing good, so maybe I want to bump up the bid price on those. In this case, it's actually individual products. So you can notice that individual products, when you're talking about product listing ads, those individual products that don't deliver a good result, hey, let's not bid much money on those. And those that do bid more. Yeah, shoot the dogs. But, and let the winners run. I feel like we are a little bit more pet friendly than shoot the dogs. This is inappropriate. But what I will tell you is out of the gate, overspend by maybe 30% of what you want to spend because you want to get data. You want to get the data to understand, is this a valuable keyword term in addition to the pre-research you do before you launch the campaign? Yep, absolutely. So really like, so find those individual products and their performance. Bid higher on the ones that are doing well. Bid lower on products that aren't. The idea is that exclude these products in my regular Google

Shopping campaigns and relegate them to a campaign with a much lower bid. So he may not exclude them specifically, like, or entirely, but put them in a particular campaign. This is more your expertise, where that, this is all falling into that review, isn't it? Like, you're the expert and I know nothing and I'm unprepared. Chris, Chris, I didn't even know that review happened. So I'm comfortable with that, right? We're a team. So you move it into a campaign where you're like, hey, I'm going to have a lower budget for that particular campaign. Because those terms don't do that well. You know, what I've seen is if you're spending a lot of money on a term that's not working well, and this might not be completely relevant to that. But what I've started to do, if certain terms are not converting, I'll start running display ads instead of the search ads to get more visibility or more exposure. Because if you're running it to a cold market and it's not converting, people might not have heard about you. Right. Right. And so, you know, you really got to look at your ad spend and see what you can do. But there's multiple levers you can play with. All right. So that was number two. Number three is identify top brands. Yes. So when you're actually uploading your Google Shopping feed, obviously you have brands. And this comment is very specific to a company that's offering more than one brand, right? Obviously. And so you look at it and you're going to assess it the same way that you're going to assess the queries or the individual products. We're going to say, look at the brands. And we always talk about, one of the questions that we ask clients pretty regularly is, what do you sell the most and what makes you the most money? Because sometimes those aren't the same thing, right? Like you may sell a whole lot of blue widgets, but if you could sell one red widget, it's worth 10 sales of the

blue widget. And it's a really valuable question when we're really kicking off a campaign because they can make more, like if we can just sell more of the red widgets, we're going to make the customer a lot more money. So an example would be maybe like Dennis, right? Yeah. Like to do a bridge, you know. Versus. A teeth cleaning. Yeah. Yeah. Yeah. So it really, you can go after the big ticket items and they pay off really well. We've done that for a number of campaigns where we run multiple strategies. It's kind of like fishing, right? We were talking about fishing. Yeah. And you're throwing out some different lures and you're putting some different budget towards them. And, you know, you're maybe not going to catch as many of those fish. Right. But when you pull that sucker in. You're eating for a month. Yeah. You are eating for a month. So, yeah. That's that one. Talk about the brands, which brands tend to sell more and which ones have more value. So, like, say a sock related search that would produce a product listing ad containing a Nike product. I don't know why. So when I was looking at this, I thought they were bidding on other people's keyword terms. Oh, yeah. So in this case, they're a store that sells Nike socks. And if they've got higher margins on Nike socks, then, hey, invest more money in those and really break out the Nike socks as a product listing category separate from something else. Yeah. And value into the end of the day on value. Value. That is right. Nike socks. Tons of value. Tons of value. All right. Number four, this is day part and geotarget, right? So, you know what day parting is. The day parting is a... Yeah. You run ads during different times of the day, right? Right. So, we recommend clients to only run AdWords when they're in the office and they can actually pick up the phone. Yep. Right? And also, at later points in the night,

people are not as willing to buy. Also, like Facebook, for example, at like 7 p.m. Right. Is like really the best time. Optimal time, yeah. To post, to put out PR press releases like Tuesday. Tuesdays are really good. So, really looking at the time of the day. Also, the biggest thing that I've seen, man, is like nobody of like who we're advertising to works after like lunch on Thursday. Oh, yeah, yeah. All the like celebrity sites and like you can see what people are doing with their time. So, all you business owners out there after Thursday, they're not working. That's the time to kind of meander through the office and see how everyone's doing after Thursday. So, I don't know. Is that what you're talking about? Yes. Absolutely. No, absolutely. So, apparently there's some misconception about day parting and geotargeting and are they really applicable to Google shopping campaigns, right? So, here's one of the things where we sit, a lot of what we do is just figure things out, right? Yeah. So, we've got a lot of experience, a lot of expertise, delivered a lot of value to clients. And we'll get in with a new client in a new industry and like, hey, this is probably going to work this way. And when we see the data and it's not working that way, so what? Like our opinion is not gold. If you see, so you may have this impression, oh, people shop all day long and they're going to purchase all day long. So, there's no reason to even visit day parting. Well, who cares what you think if it's value? If you tend to make more sales from 4 p.m. to 6 p.m. on Saturdays, load up your budget then, right? It's just data-driven. Yeah, data-driven. Like really, after you get like, you know, 100 clicks is kind of what I use. Right. It's like kind of 100 clicks or, you know, 69 days. And that's why I like to spend more in the beginning to get that data quicker. Quickly,

yeah. Right? But really, you just do whatever people are doing. Like if this ad's converting better, okay, let's make another ad and try to up that. Oh, this time's working better. Let's increase the ad spend there. If mobile's doing better than desktop, let's, you know, change the spend ratio. Right. Geospecific, like for example, Woodlands is doing way good for us right now. Right, right. And we're not even doing any SEO local there. So, we need to spend our time there. So, the decisions that we're making. Woodlands is a suburb of Houston for those of you around the world. Oh, okay. So, we're doing a lot of like hyper-local stuff like SEO. But really, everything that we do is it doesn't matter what Chris and I think. We'll put our best practices together. We'll throw them out there. And then guess what? Whatever the data does, we're going to make adjustments based on that. Yep. And really, before you run a big ad campaign or before you do some direct mailing or something like that, you really want to run something on AdWords or throw it out on Twitter or Facebook and see what kind of responses you are when you're A-B testing stuff and let the market tell you what to do. Yeah, it's Jim Collins, the book, he's written a couple of books, Great by Choice, Good to Great. And one of his concepts is to fire cannonballs before you fire, I think it's shoot bullets before you fire cannonballs, right? So, shoot this data, follow the data, understand where the data is going. You're like, hey, that's a highly valuable piece. Now, let's fire a cannonball in that direction, right? That's one of his concepts. I'm just now, we've referenced two books in this podcast. I feel like we're very learned today. I feel like I'm prepared. Can I check off the... We're prepared, as much as we're going to be. Yeah, it's not going to get more prepared than this. Apologies, if necessary. But I'm thinking like a book review club or

something. Yeah. I mean, we push our people to constantly read and sort of... Yeah, yeah, absolutely. And stuff like that. Right. Letting everybody know the different books we're reading, maybe do some executive summaries, would be something pretty cool. Yeah, absolutely. Hey, we've got a punch in the face to Manny for tuning in. Favorite Grampy, I love that. And Javier was here. And Joe Prather, actually. I haven't heard from him in a long time. And hey, punch in the face to you guys on YouTube. Yes. We really appreciate you guys. Thanks for tuning in. Do whatever. We're going to even change it. It's not going to be called a podcast on YouTube. It's going to be called like a TV state channel. Infotainment? A channel? I don't know. A YouTube channel. We're going to call it... Well, we have a mascot coming out. We've got a bunch of cool stuff. We have a mascot coming out? Yes. Oh, wow. A platypus with a bunch of... Oh, that's right. That's right. For eWebers, the platypus. Of course. That's what we should do. All right. So this is five proven techniques for Google Shopping Campaign optimizations. Number five is Optimize Product Data Feed. So Google Shopping Campaigns don't use keywords, right? Google pulls the most relevant products for shopping SERP, search engine result pages, based on the shopping feed data. So the number one thing that you need to work on on that data feed is what? The product titles. So here's some recipes. Here's some recipes. Yeah, yeah. We're going to... Yeah, those are good recipes. We're not going to jump into all of those recipes. So what he says, she says, if you could only optimize one item in your data feed, it should be the product titles, right? So product listing ads titles should be much more keyword dense and information rich than your online store's product titles. So it's really convenient to have some software that takes all the products that are listed on your website and then have that pushed directly up to

Google. But the way your product titles are on your website is probably not how they need to be when you're talking about doing Google Shopping ads, right? So spend the time. As the product titles, as your PLA titles stop, let's say, in fact, if you're using your store's product titles as your PLA titles, stop. Give Google as much information as you can. Same thing with your H1 tags. Nothing throws... Sorry to interrupt. Nothing throws your product listing into the abyss of lost impressions as poorly optimized titles. So make sure you optimize those. Yes. And then he gives a whole lot of, here are some industry-tailored formulas for apparel and athletics and outdoor, jewelry, home and garden, generic. So that's that list. Matt is showing you YouTubers out there and you Facebook livers. He's showing that piece of data, right? So actually, remember, just Google five proven techniques for Google Shopping campaign. Yeah, no, these are some good little recipes. Really makes sense. And now let's talk a little bit about product descriptions, right? So first, product titles. Next, product descriptions. Again, these are going into your Google Shopping feeds. Google allows up to 5,000 characters for product descriptions. You should not use 5,000 characters. That's a lot of 5,000 characters. You should not use that. I've never done that. Yeah. Now, the optimal, and it's in italics and I think it probably should have like the air quotes around it, is between 500 and 1,000 characters. Give your product descriptions the same treatment you give to your SEO page titles and meta descriptions. He's so right. This is great advice. And he actually has a link. Here's how to find keywords for your Google Shopping descriptions. You can do that. Now, next is product images. Like if you're selling something, you've got images, those images need to be compelling. You have to ask yourself, will this image make shoppers want to see more? Notice how he doesn't say buy, but see more. So what is it that they need so that they want to see

more? They'll click through and then you can have your description. So the one thing that this article, I think we're getting here to the end, doesn't talk about, is how you've got to optimize your landing pages, like where this product description is. No, it's very true, right? So you're, man, good point. No, go ahead. Yeah, good, good. We're going to add that as number six. Let's talk about that here in a second. Let's finish this. Yeah, go for it. All right. So product images. Don't use stock images. Use high resolution images. Use a white background. Use an angle that highlights your product best. Use alt tags. Ooh, alt tags. Wow. Have you, alt tags. Important. Next, he talks about G10, right? So these are the, it stands for Global Trade Item Numberto. Okay. That's what he put there. I think it's number. Oh, number two identified trade. Like Spanish, so I know a little Spanish, so it kicked in for just a second. So this is like your UPC, your EAN, your GAN, your ISBN. So make sure you include these. These are actually optional sometimes. Uh-huh. And if somebody's going to go search by the G10 for your product and you've got this product there, make sure you've got it, right? Make sure it's there so that you can show up. And it also can help increase relevancy. So let's talk about the landing page experience. Because if you think about it, right, I've made my shopping cart using maybe Shopify, right? So we can help you with marketing with Shopify. Maybe WooCommerce, right? Yes. So we can certainly help you with that. Maybe it's a Manginto. Maybe it's ClickFunnels. Maybe it's... So there's all these ways to make shopping carts. You're like, great, I'm just going to upload my feed. And then now that's going to drive ads to this page. Yes. And people don't think about it. People, just like with AdWords, they think it's all about getting the traffic to the page and just, you know, pushing as much traffic as

you can to the page to push them through your funnel. Right. And you don't think about, well, what's the traffic I'm already getting? Is it converting? Are people exiting my shopping cart? Is this a compelling description to get me to buy? Is there testimonials? Like I've seen some... Testimonials? Oh, yeah. That's a good idea. Oh, yeah. Like I've seen some really, really good product pages. And then I've also seen some not so good product pages. And really, when people are trying to differentiate between your product and another product that somebody else is selling that's the same product, like they're going to go with confidence, just like Google. They're going to go, is this the product I want? Like I know personally, and I guess it's not the best example, but I know personally, if I'm looking for something that fits with iPhone 7, right, or whatever, it needs to say iPhone 7, so there's no doubt. Like as far as the power cores or for a laptop or whatever, I need to see it, and that's the one I'm going to buy, even though like the, you know, whatever the product code is might be the same as somewhere else. So you're really trying to be, trying to create some confirmation of this. And confidence, yeah. Confidence, is this what I buy? And that's what Google does too with web pages and stuff like that. So really just using generic descriptions that everybody else is using and using the same stock photos that everybody else is using, I think it's a disservice. Yeah, it's a bad, yeah, it's not going to help you excel with your, with doing the e-commerce. Yeah. All right, that's the article from the unknown person at godatafeed.com. Um, all right, so have you, did you like this podcast? Yeah. Was it, was it a good, I felt like it was a good podcast. If you've liked this podcast. Yeah, yeah. Go to Ahrefs. Yes. So Google. Yeah, Google Ahrefs. 12 podcasts. Yep. Click on the first link, scroll down and

vote for eWebResults podcast. Please, we want to get there in the first position. We're like 20, 25 votes away. Please go vote for us. Thank you. We're the most popular podcast. Internet marketing podcast on iTunes. Yes. So. After you vote and we get in first because we're second right now. Well, and then we'll be the most popular on Ahrefs. Yes. Um, all right. You know what? We're going to use that instead of our reviews. So don't, don't worry about leaving us a review. Go vote at Ahrefs. Just going to take two seconds. If you listen to our podcast, you like us, please support us. We appreciate it. We want to get you more involved. We're going to be doing a conference potentially later this year. Uh, we want to, uh, uh, just engage with you. Please give us a call. Reach out to us. Uh, hit us up on social media. We appreciate it. So. Absolutely. Yeah. Um, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults for increased revenue in your business. 713-592-6724. Uh, if you have a referral, somebody who's interested in any aspect of internet marketing for their business, you send them to us. They pay their bill. We pay you. And where I think we want to put that is on our jobs page. So we have some jobs available. I think that that's. Become a referral partner. Yeah. Become a referral partner. That's your job now. Be our referral partner. I like that. Um, please remember we were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. Uh, if you would like audio, video, or a transcript of this podcast, you can find that at our website, eWebResults.com. Um, we are soon to be the most popular podcast at Ahrefs. We are the most popular podcast. By the way, uh, the, the criteria that I've always used for, uh, for being the most popular on iTunes, cause there's no, like, there's no list. iTunes doesn't

provide a list. They don't vote. They don't vote. There's no list is, do you have positive reviews? Are you delivering a podcast regularly? This is podcast number 418, right? So we've delivered 418 podcasts of value, uh, with great reviews. Uh, I think that's a decent criteria to, to, to, to go on. Well, no, we just love you. Yes. We love you. Thank you guys for making us the most popular until the next podcast. My name is Chris Burroughs. My name is Matt Burroughs. Bye-bye for now.