What is Day Parting?
Answered across 3 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Scheduling ads to run at specific times of day across different platforms, such as audio ads during morning commutes and CTV ads in the evening, to match the audience mindset and location.
How experts on the show define it
Scheduling ads to run at specific times of day across different platforms, such as audio ads during morning commutes and CTV ads in the evening, to match the audience mindset and location.
From Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo
The practice of running ads only during specific times of day or days of the week, based on when conversions are most likely to occur, to concentrate budget more efficiently.
From 5 Proven Techniques For Google Shopping Campaign Optimization #418
An older industry term for ad scheduling, meaning setting specific times of day or days of the week when your ads are allowed to run.
From How to Conduct a Complete Google Ads Audit By Corey Morris #379
Episodes that cover this
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