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5 Targets to Set at the Beginning of an SEO Campaign by Timothy Carter #345
To start an SEO campaign effectively, set five targets upfront: define your audience, identify a niche, choose keywords, estimate traffic opportunity, and set a conversion rate goal before executing any tactics.
Key takeaways
- Define your audience first, including how and where they search, such as mobile, voice, or Google versus Facebook.
- Target a niche to surface long-tail phrases that rank faster, face less competition, and convert better than broad terms.
- Keywords must now include synonyms and semantically related terms to align with Hummingbird-era search behavior.
- Analyze competitor sites to gauge realistic traffic opportunity before committing to content and link-building volume.
optimizing your site for conversions isn't going to have a positive impact on your search rankings in any capacity
About this episode
Do you need a strategy for SEO? Where do you begin? Chris and Charles have the answer in this week's podcast! Listen in for tips on how to target the right audience, choose your keywords, and more!
Questions this episode answers
What are the five targets to set at the beginning of an SEO campaign?
According to the episode, the five targets are: audience, niche, keywords, traffic, and conversion rate. Each builds on the previous one, starting with understanding who your audience is and how they search, down to estimating the conversion rate you want to achieve.
Does conversion rate optimization affect SEO rankings?
The hosts argue yes, disagreeing with the article on this point. They say optimizing for conversions improves user engagement signals like bounce rate and time on site, which they believe Google interprets as a good user experience and rewards with higher rankings.
How did a medical billing business grow from 3 daily visitors to 1,800 using SEO podcast advice?
Guest Manny Oliveris shared that after six years of implementing tips from the podcast, including reducing bounce rate to 2.17 percent, improving page speed, cross-linking posts, and repurposing content on SlideShare, his site grew from roughly 90 monthly visits to about 40,000 monthly visits.
In their words
what you plan for at the beginning of a campaign can set the tone and the effectiveness for your entire execution. Set the wrong goals, aim for the wrong targets, and you can wind up wasting time and energy pursuing a result that doesn't align with your original vision.
Host
long-tail phrases usually come with that niche. And it's easier to rank and, frankly, a little bit faster and they even convert better when you're using a long-tail phrase.
Host
if you optimize your site for conversions, then that means these people are having a great experience. They're looking at multiple pages. They're converting well. They're spending your bounce rates low. Your time on site's high.
Host
Terms defined in this episode
- Shikos
- An eWeb Results branded term for social engagement actions including shares, likes, and follows across social media platforms.
- Long-tail phrases
- Highly specific search queries tied to a niche that carry less competition, rank faster, and convert better than broad keyword terms.
- Semantic search
- A search approach, associated with Google's Hummingbird update, that considers synonyms and related terms rather than exact keyword matches alone.
- Petif of You
- A podcast segment created by eWeb Results to feature a listener who implemented SEO advice from the show and achieved measurable business results.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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