5 Targets to Set at the Beginning of an SEO Campaign by Timothy Carter #345

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number... 345. 45. It is the podcast that I swear we did three podcasts ago. Yeah, he was like... I was prepping. Literally back to the future. This is like, I've lost all my content. What happened to 344 and 345? Anyway. They haven't happened yet. Yeah, it was totally back to the future. As always, we do have a tip from our previous podcast, and that tip is create a PPC ad schedule around events. Look, if you know your business, you know what grand openings you're having, new products are coming out, new services, go ahead and create a pay-per-click ad schedule around those events so you can automatically increase your budget during those times. All right, please remember... People say boom. Boom! There you go. Please remember, we are filming live here from Houston, Texas. And Charles, we are your friendly local neighborhood top position snatchers. And our mantra is... Do not be a douche. Don't be a douche. Hey, we got a special surprise for you today. We have... What are we calling it? It's a... It's like a Skype-ed in... Potiff of you. Potiff of you. Oh, yeah. I like that. Potiff of you. Potiff of you. We're going to get to that here in just a second. And we do... We have another article. We've got a great article, man, from Timothy Carter and the good folks over at Search Engine Journal posted this article. Five targets to set at the beginning of an SEO campaign. Five at the beginning. Okay. Yeah, so get ready to start SEO. Five targets you need to set, like things you need to be going for. Pretty good ones in here. One I was about, so we'll see. But we'll get into that in a minute. It just fits right in line with what we know. So, don't

throw, you know, money against the wall and see if it sticks. Go in with those five ideas in mind. Exactly. All right. So, if this is the first time you've listened to the podcast, howdy. Great to have you. Glad you could join us. If you've listened to this podcast before, you know what we are going to skip today. And, yeah, we got a lot of... So, the way it works... A lot of tour to action and all kind of stuff. We have like a... It's a pseudo contest, we'll call it. And if we get 10 shikos... Shares, likes, and follows. That's an eWeb results kind of branded term for social engagement. Shikos. Shares, likes, follows. If we get 10 of those on any one of our profiles and we get a review, then we do not tell you how to write a review. This time we got a review and we got like some of them, like 64 pops on some of these, 45 pops on Twitter, the best SEO podcast. So, we will skip that section. We will tell you how you can shiko us. And the way you can do that is just go to our profile on these platforms, facebook.com slash eWeb results, youtube.com slash eWeb results, twitter.com slash eWeb results, instagram.com slash eWeb results, and linkedin.com slash company slash eWeb results. All of those will take you to our profile page on those platforms. Finally, I got it. It's only taken me like four months to be able to say that. And hopefully there you will shiko us. Yeah, shiko. Share, like, follow. We want you to engage. Hey, if you're a PHP genius or a WordPress guru, we're probably looking for you. And I am pointing at the camera because you can actually watch this podcast. We broadcast live on Fridays and it's, of course, on YouTube. We're looking for you. Go ahead and leave an audio resume, 713-510-7846. If you are looking for a free, comprehensive profit website analysis or website profit analysis. I like just profit analysis. Profit

analysis, I mean, the core question is, is your website generating a profit? Or as much profit as it could. Exactly. Let's look at, okay, great, you're profitable. We're going to take it to the next level. And we help people take it to the next level. Our interview is going to talk about that today. Let's see. And we do not have the favorite segment of the program. So let's get into a little bit of news. Yeah. So Vine died. Hashtag Rip Vine. Rip Vine. Man, have you seen that? Yeah, Twitter went nuts with that. Hashtag Rip Vine. And, you know, we'll get into that a little bit later because Twitter, Twitter, we got some blanks there at them because of how they did Vine. Oh, okay. Yeah. I thought this was interesting, geeky, whatever. External MacBook Pro Drive cost $19.99. It was like 24 gig, no, yeah, I think maybe 24 terabyte backup drive or three or whatever the number was. Anyway, they said, look, you could buy a drive, a regular drive, you could buy a USB connector, and you could buy another MacBook Pro. And, boom, you could have that as your backup and it would be significantly cheaper. And I thought this was super cool, geeky. Hold on, before you just skate past MacBook Pro, because I'm a MacBook Pro, you was a user. You're still a user. Not technically. You're just joking. Anyway, so they released a new one, right? And so I was looking at it, and I'm going to be honest, Apple and Tim Cook and the guys who were over there in that area, I was a little disappointed. And that's the fact that everybody's trying to make these smaller, more user-friendly, and, frankly, a little bit more cost-effective, that you guys came out with one that lacked some of the newer features as a Surface and other things, and it cost like $1,500 more than the old one. Wow. Yeah, Mac. I'm trying to come back, and I got to buy a new one, and I'm in the

market, and you make me really look at a Surface. You are lucky you're not on blank stare today. I'm just going to throw that out there. I thought they were super geeky, super cool. So they're using lasers to keep rats out of, like, cornfields. Isn't that right? So I'm like, wow, this must be brand new technology. They're already doing it with birds. So what happens is as those things move around, they're like, ooh, something is approaching me, so boom, I'm going to fly away. It's amazing. Instinct, right? Yeah. It's like a cat will chase it because it thinks it can catch it. So other things will run from it because it thinks it can eat it. Have you seen the video where they drew a circle around an ant? Mm-mm. Ant was walking. They drew a circle around it on the ground, and he just stopped inside the circle. He literally walked to the line and was like, man. And he stayed inside the circle, like, never crossed the line. Wow. That's kind of cool. Yeah, so that should work. Yeah, you can keep ants out of there if that's what you want. Anyway, so that's all the news I got. We do have a question, too. So you want to get into the question? What do you want to do next? Well, I'm going to tip my news real quick. Got some more marketing-related news. So Bing Ads Update. This almost could have been Algo Cat, but not quite. But they made a really core change that was pretty cool. Now you can share budgets across multiple campaigns. Oh, well, what does that mean? Well, let's say you have campaign A for plumbing repair, and you have campaign B for water heater replacement, and you got a $50 budget. Right. Used to, you would have to put $25 on one and $25 on the other. And the problem would be if the search volume didn't dictate one made underspend and one made not perform as well because it needs more budget. Yeah. But now

you can just apply $50 to both campaigns. Right. And then one may use $20, one may use $30, one may use $10, one may use $40, but you get your ads shown more opportunities, and they can share the same budget. And that's on Bing? That's on Bing. Wow. Bing did that first. Wow. Yeah. Yeah, that's what's up, Bing. You seem to have to spend more money. Why isn't Google doing it yet? And it's convenient. Well, so Google got a similar feature, but the fact that it's rolling out on Bing is pretty cool. Oh, okay. I didn't. And my last piece of news is, did you see Uber's self-driving truck? I did not see it. Self-driving 18-wheeler made a successful beer delivery in the Colorado, in the mountains in Colorado. That sounds delicious, and I think in Colorado it should have been a marijuana delivery. Well, I can understand. I mean, consider those highways and all of the 18-wheelers that fall off the cliffs and all of that, I totally use a self-driving truck. Yeah. You don't need anybody without nerves of steel. Exactly. Very cool. All right, so this is the question that we've got, and it says, Hi, Chris. And this was on, they presented it to us on Facebook. Hi, Chris and Charles. In your recent podcast, you were talking about duplicate content and HTTP versus HTTPS, which we now have on our website and have amended our robots text file to. However, all of our links in our old website are absolute, and they are just HTTP, not HTTPS. Does this matter, or do we need to change them all? Thank you for the best SEO podcast in the universe. Melanie X. Punch in the face, Melanie. In the universe. So I'm going to give you a universal answer. First off, punch in the face. Appreciate your question. Great question. Answers both, right? It really doesn't matter if you do the redirects correctly, but it always helps to have proper links. Yep. So it's not entirely going to break your site. Those

links will still work, but you are adding an extra redirect for us to click them. So if you had the resources, we didn't change it. And almost any platform you're on, you should be able to go into there and replace all HTTP colons with all HTTPS colons. That should be like a universal replace. I would do it. Yeah, I would do it. If you've got the HT access correct, then you're probably okay. So here is a review. This one is by Sholi7, and it is, of course, five stars. Great way to stay updated is the title of it. I'm the sole marketer for a small nonprofit, so I don't have a ton of time to spend catching up on ever-changing world of SEO. Listening to this podcast every week keeps me up to date on the latest news, algorithm changes, also known as algorithm cataclysms, and SEO best practices so I can do that. Do my job well. Thanks, guys. One thing I would like to see is how these practices can be used in different types of businesses. In many examples, Chris and Charles use the example of a plumber or AC repair business, but it would be great to hear examples of nonprofits and B2B companies. Okay. Punch in the face to you, Sholi. The truth. Yeah. Noted. Yeah. You know, and we usually give service providers, because that's typically who we end up dealing with. Right. But we do have some B2B clients and several, well, not several, but we've worked with nonprofits before. Yeah. And so, no problem. We'll incorporate some of those examples. That's good. So, that, you got a couple more petifs? I do have some petifs. And we have a big petif. Yeah. We got two petifs, and then we'll get into our petif of you. Petif of you. Yeah. So, this one goes to Triangle Reva. She hit us up on Twitter. She hit us up on Twitter, at Triangle Reva. She says, still catching up on Best SEO Podcasts, at E-Web Results, hashtag Podcast 341. So,

she's a few of them back. Fantastic info, as usual. And then she used the Stitcher link. So, punch in the face to you, Triangle Reva. And if you want to duplicate this message on Stitcher, I won't be mad at you. And this other petif goes to London Art College. Punch in the face to you guys. They're at London Art, C-O-L. They say, at E-Web Results. Thank you for the follow, Chris and Charles. Love your podcast. Listen to nearly all of them. Best wishes from London Art College. Wow. Cool. Listen to mostly all of them. Punch in the face to you, London. I don't know if I believe that. Because there's a lot of them. That's a lot of them. I don't have time. Thank you for listening. Appreciate it. And those are my petifs. Cool. Well, so, we've got Petif of You. Yeah. Did I get it right? Petif of You. The Petif of You. Why don't you take it away? Because you've got to spearhead it in this. So, Petif of You is like a punch in the face interview of what this is. And this new segment, for people who are listening and watching, is really we want to take this opportunity to feature one of our fans. Somebody who's been listening to the podcast. Somebody who's not only listened, but taken advantage of it. Taking the advice. Taking the resources. Implemented them. And got some phenomenal results. And so, rather than us just kind of tooting our own horn like we've been accused of some, let's let somebody else share with you what they've been experiencing. So, I want to introduce to all our listeners and fans, Mr. Manny. And I'm not going to say the last name until we get him on, because I got a question about your last name. All right. Here he goes. Pulling up on the screen behind us. Three, two, boom. Manny, how you doing? Manny, punch in the face to you. Thank you for tuning in, sir. All right. So, we have lost voice here.

So, we're going to fix that. Just pull that up. Put that back in. Hopefully, that comes back. Can we get a little sound? Manny, how you doing? There we go. Manny, how you doing? So, is it Alvarez? Or how do you pronounce the last name? Oliveris. So, I didn't see an L. And so, me and Chris looked at it. I said, man, I don't see an L in his name. Oliveris? Oliveris, yeah. Oliver, easy. Oliveris. So, your Skype handle skips the L, right? I think, does it? Yeah. Oh, it does. Look at that. Oh, great. Don't play a name. It's not us. This is one of those things. I never saw that. Oh, my goodness. Charles was like, yeah, there's no L. And I was like, and it's one of those things. You know, somebody tells you something. You're like, I'm sorry. I just don't believe you. I'm not even sure I believe him. Yeah, because there is no L. I've had that for years. Oh, my gosh. There you go. That's the type of part. No wonder people pronounce my name wrong. Well, thank you very much. Look, I learned something already. There you go. Yeah, that's awesome. All right. So, thanks for joining us on the podcast. And I know we kind of said, hey, let's kind of steer this a little bit and have a certain number of questions for you. So, Charles is ready to take that away. So, first off, again, appreciate you tuning in to our podcast. You've been tuning in for a while. How many podcasts have you kind of watched and or listened to? Oh, listen. I started listening way back. Let me tell you, I've listened to hundreds of podcasts. I think it was about maybe 65, 60 when I first started. Wow. You had somebody named Paul with you, Chris. Yeah. Way back in the day. And Charles was the new guy that came by. Yeah. Yeah. Wow. That's been a while. Wow. Yeah, we're at 345. That's almost 300 podcasts ago. Wow. We haven't

called Charles the new guy in a little while. Yeah. Yeah. I consider him the new guy. Awesome. So, you've been listening to the podcast and obviously taking some information and using it for your business. What type of business are you in? Well, I'm in healthcare and I do medical billing. What we do is we submit claims to insurance companies on behalf of doctors and then follow up to make sure that they get paid. And it's kind of, it's B2B service business. You guys were just talking about it just a moment ago. Yeah. At Triangle Reaver. And no, that was your review who asked about the B2B stuff. What was her name? Right, right. Yeah. There's a live B2B example happening right now. That's how fast we go. That's how fast we work. And it works. You know, medical billing is boring. Yeah. It is a boring industry. So, getting some traction on the internet is really tough. But I've been able to have some success though. All right. Awesome. Well, let me ask you this. How did that success come about? Like, how long did you have the site and how long before you, you know, noticed some changes after working with some of the tips and recommendations we've given? Well, I started the site in 2004 when I started the business. Wow. And six years later, I just looked at some stats. Six years later, in January of 2010, I saw that I had three visits on a particular day to my website. Three visits. Three, wow. Yeah, we were like listing after two and listing four. So, three visits a day. That's like after the first couple of months, you actually know them all by name. Yeah. And I think two of those visits were just my own checking on the site. But now, go six years beyond that. So, I should be up to six. But guess what? After listening to a lot of your podcasts, I'm now, last week, I just saw on like an average day, 1,800 visitors. Wow. Wow.

So, the first six years were three. The next six years, 1,800. 1,800. Wow. That's what's up. To go from getting roughly, what's that, 90 visits a month to getting about 40,000 visits a month. Wow. Wow. That's awesome. That's a huge difference. I got to do this. Good job. And really, back then, back then, that's when I realized that, hey, the internet was really the way I needed to go. Right. So, you know, I don't know much about it. So, that's when I started hunting around for something. And that's when I came across your podcast in about 2010. Mm-hmm. So, it's been a few years. And Charles told me that you kind of searched some other podcasts and might have a little bit of feedback about other internet marketing or SEO podcasts. Oh, yeah. No, I did. You know, I checked out several. And some of them, they're just, a lot of them die off. You know, you start listening to them and they die off when you listen to them. But they're boring and not as interesting. You guys are kind of unique out there because you mix humor and knowledge together. And it just comes off. So, you're entertaining me as I'm learning stuff. You know, Charles is great. I love you, Chris. That information you guys give has, you know, helped me grow from those three visits to the 1,800 visits. 1,800. Wow. Awesome. So, we were talking about that growth, right? And so, the question was, what kind of things did you do? And you were sharing with me that it was really not one specific thing, but, you know, a number of things. Well, right. Because I've been listening for so long, each episode or every few episodes, I'll get a nugget here or there. And I'll go back to the website and I'll try it out. And guess what? It starts to work. Now, all these things over time is what's made it work. It's not an instantaneous thing, as you guys know, but it works. It works. Some of

the stuff, to be specific, like bounce rate. You mentioned bounce rate on a podcast. So, I went back and started working on that. My bounce rate now is just over 2%. Damn. Schema. No, no, no, no. You said 2%? 2% bounce rate, yeah. Milk, 2%? 2.17% actually, as of today. So, 1,800 visits? And 98% visit more than one page? I mean, 98% visit more than one page. Wow. Yeah, 2 point something pages. On Everett. All right, we lost you, but you will be back here shortly. Let's go again. Wow. Time on site's about 10 minutes, over 10 minutes. Wow. All right. Because you've also told me about some stuff about cross-linking posts, making sure there's related articles here, some stuff on the sidebar to popular posts, you know, so that they're staying there longer. What can I do to make them stay longer? Awesome. Yeah. Your site's performing better than ours, so. Yeah. Stuff like that. The slide share works great. You're repurposing content, as you guys have mentioned. You know, page speed. I worked on page speed for a while. Again, a lot of these are long processes, but little by little over time, it all works. What challenges would you say you're facing now? The biggest challenge right now is I got traffic. Right. Lots of it. Yeah. Lots of traffic for our niche. For our niche, that is pretty good. I'm not in a huge company, you know, with hundreds and hundreds of employees. Yeah. So the biggest thing that I have right now is conversion. Okay. You know, to get them to be, well, maybe not conversion. Let's say it's sales. Yeah. You know, a conversion is trying to, again, sign up to my email list or do something on the site. Like, but, or call me. Call me is a big thing. Right. So I'm just not getting enough. I'm getting calls, but I need more calls, more email signups so I can do drip campaigns, as we were talking about a little earlier, Charles, some drip campaigns, and just

to be able to turn those visitors into sales. Got you. Well, we'll definitely. Yeah. So I think we're, let's take that offline. Yeah. And we'll talk about some good ideas. Charles and I were, we're already brainstorming and I want to wrap up this, this, this section. But before you go, or Andy, unless you had one more question, you really want to, my last question was, you know, what, what do you appreciate most about the podcast? There we go. Oh, it's gotta be how to give you guys a review. Those first 10 minutes. He loves the first 10 minutes. Wow. Ironically, he loves the potato. It goes back to that mix of humor and just the chemistry between you guys. It just, it's interesting to leave, to listen to. And I look forward every Friday to be able to listen to it. I like to listen to it live too, if I can. And, you know, give you a little bit of the, the, the, the like cycles on Facebook. Yeah. The thumbs up on Facebook. Well, yeah, as soon as, as soon as we disconnect here, you can pull that up and, and join us before you go, what I'd like to do is get a photo real quick with you right there behind us. Let's do, let's just do, we'll do a thumbs up unless we've got, we don't have some sort of e-web results symbol yet. Oh, there we go. Oh, okay. All right. All right. So thank you, Manny, for tuning in and we'll be in contact. If I can say one last thing. Yeah. How do we contact you? Oh, you can contact me at capturebilling.com. That's, that's our website. Contact forms should be very easy for you to find there. My email is manny at capturebilling.com. Feel free to email me if you want. Yeah. And that's pretty much it. I do want to say one last thing. I've, I did this piecemeal by myself, took over six years. I tell you, if someone were to hire you with your

guys' knowledge, they could do it in, you know, fraction of the time. Hey, the phone's already ringing. How, how good is that? Wow. You guys are great. Let me go get that. Talk to you later. All right, man. Thanks so much, man. Thanks for checking in. Now, that was awesome. All right. So that is officially the potatoes of the podcast. It is time to get into the meeting. Yeah. Out of various. Out of various. Out of various. We knew it, but we just couldn't read it. Couldn't confirm it. Right. Awesome. So like I said, we want to get to our meet today. Punch in the face to Timothy Carter and the good folks over at Search Engine Journal. Right. Posted this article, five targets to sit at the beginning of an SEO campaign. So let's get right into it. He says, SEO is definitely a strategy that depends on planning. He says, what you plan for at the beginning of a campaign can set the tone and the effectiveness for your entire execution. Set the wrong goals, aim for the wrong targets, and you can wind up wasting time and energy pursuing a result that doesn't align with your original vision. And he's absolutely correct. Like it is so imperative that you kind of set some guidelines, set some targets, set some objectives before you even begin any SEO. So that way you can kind of understand what it is you're trying to accomplish and how you intend to get there. Matter of fact, the worst thing, and what I added is the worst thing you could possibly do is spend time, resources, effort, and energy optimizing for the wrong phrases, going after the wrong target, writing the wrong content, building the wrong links, and everything else involved with SEO. So it is key that you get an understanding of what that strategy is going to be. So let's get into his five targets. Number one, the audience. The audience should be a target that you should be setting at the beginning of your SEO

campaign. He says, in regards to the audience, when it comes to search, you have to consider a completely separate set of factors. For example, is there a specific segment within your audience more likely to use search than another? And he's absolutely right. When we're talking about audience setting for the sake of search engine optimization, yeah, you need to understand what your audience does, who that audience is. What I kind of added was understand how your audience searches. Is this a local search? Are they on a mobile device? How are they searching? Are they typing? Are they using voice search? Are they searching Google? Are they searching Facebook? Like, where are they searching for? You need to understand what your audience does and how they look to find you when you're developing this SEO campaign. Consider the product that you offer for this audience, right? Are they searching to only do some research and it's going to take some time before they eventually convert? Or will they search, find, and then take action? Understand the actions that your audience that you're targeting is doing so that way when you begin to develop this SEO campaign, you can develop it correctly. Right. Here, I dig this. One more thing I added was cater your strategy, right? Whatever strategy you are creating, cater your strategy to how that audience engages. Right. So, if your audience engages mostly on mobile with a Google search, then you want to cater your SEO strategy to that. You need to use, you know, AMP pages and things like that because that's the bulk of your audience. Yep. Number two. Two. Niche, right? And so, we're talking about the five targets for your SEO campaign. First one was audience. Second one is your niche. What is your target niche? He goes on to say it's better to seek out a niche, a highly specialized area with less visibility, yet far less competition. And he's right. Because SEO is a very competitive market and you're probably in a very competitive industry, especially if you're

B2B, for example, like an accountant or something like that where you're always dealing with other businesses. Or a charity where you're, you know, buying for the same kind of dollars, donation dollars. Then it's going to be extremely competitive. And so, you really want to find that niche. The benefit to finding a niche, and this is kind of our addition to this, in regards to an SEO campaign, is the fact that long-tail phrases usually come with that niche. And it's easier to rank and, frankly, a little bit faster and they even convert better when you're using a long-tail phrase. Exactly. And you get those phrases by focusing on a niche. Right? And so, I tend to use a service provider, but we'll use B2B, right? So, if you're an accountant and you're servicing other businesses, maybe you want to focus on, you know, oil and gas-focused related, you know, accounting activities and not necessarily just certified public accountant. Very broad term, billions of searches, billions of competition. But once you create a niche, exactly, you reduce the competition, you increase your chances of ranking higher and faster. And if you have content on your site specific to that niche, you also increase your chances of conversion. Yep. Number three. Keywords. Right? So, first was audience target. Second one was niche target. The third one is your keyword target. Of course, there's a keyword target. Good. I'm glad it's there. Yeah. And it builds, right? Yeah, it builds. Exactly. This is the five targets you should have before your SEO campaign. The third one is keywords. He says they've always been important and they still are to some degree, but they've evolved dramatically thanks to the semantic search focus hummingbird updates. So, what does all that mean? That means it's not just about keywords anymore. It used to be, you know, AC repair or Houston accountant or whatever your keyword was. But now, with people doing more voice searches, with so much semantic text going on and things like that, it's not just about those keywords. It's

about those keywords and corresponding keywords and other relevant content that supports those keywords. What I said is understand your main terms. Right. And then generate versions of those main terms with synonyms and other terms that people may use so that way your content can be semantic and take advantage of the said hummingbird update. Four. Number four. Traffic. So, there's audience, there's niche, there's keywords, and now there's traffic, right? And he's talking about an SEO target. Why do you target traffic? He's really, basically, what he's saying is understand how much traffic you think you're going to need. What is the opportunity? Yeah, what is the opportunity? Matter of fact, he says you may know what type of content you want to produce and what links you want to build, but how many of them will you need? How much will you invest? The bottom line goal is to worry about is the total organic traffic. And he's right. And where you do that, right here, this is what I want to add to this. How do you figure all that out? Well, get an understanding of your competition, right? Figure out what terms they are, because keywords was the one before this. Right. Search those terms. How much competition is showing? Where are they ranking at? What terms are they ranking for? What type of content is being shown for those same type of key phrases? Once you get that level of understanding, then you can come back to the drawing board and write better content. You can rank for better phrases. You can begin to optimize your site to perform better than the competition you see. Yeah, you can get a good sense of how strong the competition is by the quality of the website. Not just the content, right? Because the content could be really good with a crappy website that's supporting it because the content drives replacement, and so they haven't focused on the actual layout and gooey of the website. Focus on that website. It will give you an indication of what

is the real competition like and what you've got to knock off. Exactly. And usually, if it's valuable, then there's a lot better competition. The website looks a lot better, typically, not always. And the good news about that is let's just say you do that search, and on that first page, most of the sites actually suck, right? Then you're in a great position to take advantage. All you have to do is come up with a great layout, a nice, optimized website, mobile-friendly, some awesome content, and a few links and some social promo, and you'll likely eclipse them. Be careful, though, because if all of them are bad, you may be going after a phrase that ultimately doesn't generate value. And we've had that. Yeah. Well, we've the best site on the block, right? And it's just not converting well because it's overkill. It's a run block. Exactly. Exactly. But definitely do a competitive analysis is what that really is so you can understand what the traffic should be for your SEO campaign. And the last one. Number five. Number five. The conversion rate. We're talking about the five targets you should have. So you should target your audience. You should target the niche. You should target the keywords. Have a target for your traffic. And lastly, he says a target for the conversion rate. He says your conversion rate isn't technically part of your SEO strategy. Then he says optimizing your site for conversions isn't going to have a positive impact on your search rankings in any capacity. Timothy, I got a problem with that statement. I agree with the conversion rate not technically being part of the SEO strategy. But optimizing your site conversions, we believe, will have an impact on your ranking. Because if you optimize your site for conversions, then that means these people are having a great experience. They're looking at multiple pages. They're converting well. They're spending your bounce rates low. Your time on site's high. And that great engagement signifies a good experience to the Google user. And we believe

will increase your ranking. Google will look favorably upon you. Because your site gets a good experience from those who visit it. So like punching the face to Manny with the 2% bounce rate and then over 2 minutes average on the site. If he's converting like that, there's a reason why he's already ranking 1. Because he's having a good experience on the site. Absolutely. And so conversion rate, I believe, can affect your SEO. Because at the end of the day, you put up a good site and they're bouncing. They're not converting. No matter how good your content is, if they're not engaging, then it's not a good experience to the Google user. And that will diminish your ranking. Yep. But other than that, great article. Spot on. Yeah, spot on, man. Punching the face to you. Timothy Carter. Good folks over at Search Engine Journal. He says five targets to set at the beginning of an SEO campaign. I can dig it. Very cool. And I know we got some blank news, right? Yeah, got some blank stare news. Is it wet news or is it blank news? I think we're doing wet news. Yeah. Like, what news? Yeah. Yeah, this one goes to Twitter. Twitter. Right? And Chris kind of alluded to this earlier with the RIP, hashtag RIP Vine. And so the reason Twitter's getting this blank stare is because four years ago, they bought Vine. Right. They spent $30 million on Vine. Right. Right? And I was like, okay, why are they doing Vine? It's kind of cool. Vine is on. Vine is buzzing. Vine is popping right now. I get it. But instead of investing in Vine and making it better, they started. They killed it. Well, they let it sit. And then they began building Periscope and focusing on live feeds and everything else. And now all of those social media stars, all of those social media people who use Vine to bring themselves to stardom, now don't have a platform. They're broke. That kind of sucks. Yeah. And so without

no warning. Yeah. It wasn't a, we may consider Vine. It was like, we're going to pull Vine down pretty soon. We're going to leave it active right now because the videos are awesome and they still get traffic. But you can't create any new ones. And then eventually they're going to send out a notification where existing users can download their media. So that was kind of cool. That was kind of cool. At least let me get my data. But yeah, I don't understand why y'all bothered to let it go unless y'all were just trying to kill the competition. What I read is Vine was kind of an accident. They were like six-second circle, six-second videos, easy for me to say. And so people started taking it as a challenge of like telling stories. How can I carry content? Yeah. It was a great app. At one point they had 200 million users. They were the number one app in iTunes and Android for being downloaded. They had plenty of activity. I don't understand why toward the bottom at the time. I just don't understand why they didn't invest in that purchase. Do anything with it. Yeah. Well, you know, it could be that kind of business focus. Hey, we need to buy them before they become a competitor kind of thing. Cool. Hey, so if you like this podcast, we're going to ask you to do one simple thing. Really, it's three simple things. Go ahead and share this podcast with three people that you know. You can share this podcast. Click the share if you're watching live. Maybe you're tweeting it out. Tweet the link. Just tag three people in it. Go ahead. Do that right now. You got time? Boom. Boom. There you go. Thank you guys for doing that. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call EUR Results for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, somebody who's interested in any aspect

of internet marketing. Yeah, that's email marketing. Website design. Like custom responsive WordPress website design. Search engine optimization. Paper click management. Social media marketing. Email marketing. We can like create drip campaign. All that kind of stuff. If it's digital, holler at us. Holler at us. Send them our way. They pay their bill. We pay you. We have a referral program in place. I am going with the help of Nolan, or I am helping Nolan go. This is Up Social Network for a world record. If you would like your business associated with a Guinness world record. You didn't even do that right. This is like huge. Yeah. Drum roll, please. All of that. Cataclysm. Yeah, like this is big. This is Guinness book world record breaking news here. Chris Burris and Nolan Davis are going for a world record. You can participate. Your business can be associated with a Guinness world record. You need to check it out. All you have to do is Google Kickstarter Up Social Network. You can Skype in. You don't have to be in the Houston area. The goal is to interview 300 businesses in a 24-hour stream. We are looking for a coffee sponsor. Hopefully, you guys can. We are going to really need a coffee sponsor in 24 hours. Check it out. You can also go to upsocialnetwork.com to see what all that is about. See what the network is about. But yeah, just Google Kickstarter Up Social Network. You will find it. You can fund it. You can actually Skype you in. You get the video, branded video, so you can use that to market your business. Have your business associated with a Guinness world record. I always like to ask, and we can't see you, but I'm going to ask this anyway. Raise your hand if you have actually participated in a Guinness world record. I'm sure we're... Nobody did. Nobody did. If you did, hit us up. I'm just curious to know what that looks like. There's probably... I mean, we have enough listeners. There's probably some

out there. But this is a way to associate your business with a Guinness world record. So, go check that out. That's pretty exciting. Listen, this was filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. A transcript, video, and audio of this podcast are available on our website, which is ewebresults.com. Thank you, guys. All of y'all have made us the most popular internet marketing podcast on iTunes. This was fun today. We did something a little bit different. The Tiffle View. Yeah. Made up right on the spot. You guys should just hit us up. Let us know how you liked it. Really good stuff. Thank you. Boom, face to many. Boom. Getting great results. Until the next podcast, my name's Chris Burris. Charles Burris. Bye-bye for now. Balance check. Balance check. 3, 4, 5, uh. It's your podcast 345. YouTube and Facebook Live. Time to get it started. It's Chris and Charlie. Tune on to the E-Web podcast party. Yeah. Let's go. E-Web style. E-Web results. It's your podcast 345. Boom. Boom.