Great content alone does not generate leads; pairing it with paid strategies like Gmail ads, remarketing, and PPC alongside organic SEO drives real results, according to Todd Saunders.
Remember the number one visited spot on the internet is still the inbox.
Does your content attract clicks? Before creating your PPC ads, ensure your content has the right CTA and uses the best keywords to attract your target audience. Check out Chris and Matt as they give you some quick tips on PPC strategies!
The episode compares launching content to a ribbon cutting where only friends and family show up. Without a documented content strategy, keyword research, and a paid distribution plan, even strong content reaches almost no one because 2.7 million WordPress posts are added to the internet every day.
Running paid ads increases click-through rate, and Google sees the site getting more traffic. If visitors also spend more time on the site due to good content, the hosts say they have observed organic rankings rise as a result, though they note they do not have hard facts to confirm this directly.
Remarketing drops a cookie or pixel on a visitor's browser so they see targeted ads as they browse the web or Facebook. Matt Bertram recommends a seven-day strategy and a 30-day strategy, with custom messages tailored to where the visitor dropped off, such as an unfilled form or a landing page visit.
Gmail has one billion active monthly users according to the article discussed. Advertisers can go broad by targeting keywords associated with competitors or get granular by targeting competitor URL domains, making it a channel many PPC managers overlook in favor of standard search ads.
400 hours of content uploaded onto YouTube. I cannot tell you how exhausting it is to watch it all.
Chris Burris
Larry King is a page search expert, and he says you're about 15% more likely to engage with a remarketing ad than kind of a blind display ad.
Chris Burris
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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