6 Huge B2B Social Media Marketing Mistakes to Avoid by Tamara Weintraub #339

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 339. Thank you so much for tuning in. As always, I should have been a little more prepared for this. As always, we have a tip from our last podcast. And that tip is block staging sites from being indexed. Anytime you build a new site, you want to build a production site first so you can work on it. The key is to block it from being indexed by Google, Yahoo, and Bing. So that way you don't have any production links actually showing up in Google search results. Please remember, we are filmed live here in Houston, Texas. And Charles and I, we're your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Do not be a douche. We've got a good article today. We've got a great article today. We want to give a huge punch in the face to Tamara, Tamara Weintraub. She posted this article over on Search Engine Journal. Six huge B2B social media marketing mistakes to avoid. Six huge B2B. Six huge business to business social media marketing mistakes to avoid. We're diving into that a little bit later. I think that's good. You will notice on this side, right under, right on my cheek, under my right eye, there is a tear tattoo. Yeah. Yeah. I heard the tattoo gun going off. I was like, man. I think he turned on. One of the weekends. He turned on extra high too. I don't know. It was just like, I haven't seen you in a while. This one's going to hurt. So, the way that works is I get a tear tattoo every time we don't get a review. And we did not get a review this time. So, it's a sad day. It also means we have to give some instructions for how to leave

us a review. So, then she's there. And I was thinking, and we even talked about it. Last time it had been so long. I wrote notes. I was like, hmm, I'm going to have to do this. I don't remember how to do this. So, we will tell you how to leave us a review. There are three kind of main ways to leave a review. One of those ways has three steps. Get onto iTunes. Create an account. Write a review. And hopefully, you'll make that review fast. The next way is to go onto Stitcher. It's actually really easy to get to Stitcher. Just go to ewebresults.com. I think you slide down on the homepage. Yeah, you'll see iTunes logo. You'll see Stitcher logo. Click the Stitcher logo. That'll take you to our Stitcher page. And from there, you can click the write a review button. Yep, right there. And then, finally, we've got G+. Now, you know our Google local business, Google my business. Google my business. Google places. Google local. All of the above. And it can be really hard to describe how to get there. We've made it really easy. All you need to do is go to ewebresults.com slash. Google plus. Or slash. Google plus. Or slash. G plus. Or slash. G plus. All of those literally will take you right to a pop-up, assuming workstation. A pop-up that says, hey, we're going to leave a review right there. So, that is how you leave us a review. We are running a contest. If we get 10 shikos, which are. Shikos are our eWebResults branded term for social engagement. Stands for shares, likes, and follows. If we get 10 of those and a review, then we skip that section we just did. So, it moves us to help you to figure out where to shiko us. And you can do that at all sorts of places. And they'd be like facebook.com slash. eWebResults. YouTube.com slash. eWebResults. Twitter.com slash. eWebResults. Instagram.com slash. eWebResults. And linkedin.com slash. Company slash. eWebResults. Thought that was going to

last forever, didn't you? Yeah. Slash. If you are a PHP genius or a WordPress guru, we're probably looking for you. For you. Call us and leave an audio resume. Call us. They've been tweeting us. Yeah. Just so you know. Oh, we have they? Yeah. All kind of WordPress people and they all been tweeting us. But follow instructions, call them. Yep. Part of our problem is we have a process for everything, which makes us successful for our clients. And part of the process is, if you want to join the team, call us. 713-510-7846. Leave an audio resume. We do provide free, comprehensive website analyses for people. Keyword, comprehensive. Comprehensive. Yeah. That is literally keyword. It's a 13-page comprehensive report. You start with a 20- to 30-minute phone call. And, yeah, it's good. All you need to do is go to eWebResults.com. You'll see the green button. Yeah. It says free website analysis. Click that. Give us your name, your email, and your web address, obviously. And phone number, if you're out of the country, we'll usually connect on a Google Hangout or Skype or something. Figure out some schedule that works with me. And we do have AlgoCat, right? No. We do not have AlgoCat. I should have put two tiers. Yeah, there was no AlgoCat. And the only reason we don't have AlgoCat. Because it was close, huh? It was really close. And according to the experts over at Search Engine Journal and Search Engine Land, there was algorithmic activity over the weekend. Right. Just during this week. Right. Except the guy, Gary Isles from Google, just tweeted out, he said, nothing major, guy's just working. That was his response to a whole bunch of requests that, hey, what happened, what happened, what happened? Do something, yeah. So, yeah. Nothing major. It's a trimmer. Yeah. Yeah, sure. Which they didn't share. So, we really. We don't know. We could have said algorithm, cataclysm, and go, stuff changed. And in other news. Exactly. All right. You know, we don't know what stuff that was. It was

just stuff. Stuff changed. You got some patiffs? Yeah, I do got some patiffs. Man, this patiff. In the face. This patiff goes to Derek Hildebrandt. Hildebrandt. Hildebrandt. Derek Hildebrandt. Hit us up on Twitter. He's at Derek Hilde. He says, at eWebResults, just started listening to your podcast, and I love it. Like, halfway through, I realized you were also the SEO rapper. Oh, wow. Cool. So, I retweeted him. Punching the face to you, Derek, man. That's awesome. Appreciate you tuning in. And, yes, I am that guy. So, we don't mention that very often. So, that's pretty cool. Well, that's what I told him. Stay tuned, man. We got a new video shoot coming at the end of this month. Hey, this is going to be nuts. Awesome. Y'all stay tuned for that one. I also got one. You ever heard of Hey.com? Hey. Like H-E-Y? Like, Hey. No. So, Hey.com released their top 20 list of marketing podcasts. Oh, I think you said that. You did say that. Yeah. And so, I want to give a punch in the face to them. They say, they're at Hey.com1. They said, the at eWebResults, hashtag SEO, hashtag podcast with Chris Burris and at Chuck Charles Lewis on 2016 top 20 marketing podcast list. Appreciate y'all including us and tweeting it. And thank you so much. You know, it's interesting because you're going to want to- I'll take top 20. Absolutely. Well, one of the things we say is we're the most popular. And so, I'm looking through it. So, anytime I see a list, I'm going to like, okay. And some of them, we say most popular SEO and internet marketing, half the people on the list were other things. Yeah. Like email marketing specifically. Or social media. Facebook specifically. Specifically, Facebook pay-per-click marketing. I mean, that's a narrow, tiny niche of what we kind of cover. So, I felt good reading the list. One, because we were on it. And two, because we still- We cover a lot of all those things. So, yeah. We're still the

most popular SEO podcast on iTunes. So, that's good. That's what's up. And that's my patiffs. Except, I got just a little bit of news. One of it is wonky. I just love this kind of weird stuff where Google actually blurred out the face of a cow on Google Street. Oh, just because of the face recognition? That little technology. Privacy protection. You're like, hold on. That is a nose. That's a mighty weird-looking person, but blurred. Blur it out. Yeah. That's the ugliest person I've ever seen. But, no. I'm going to blur it out. I thought that was funny. London could crack down or be the next city to crack down on Airbnb. And I had never thought of this. Why do you think London or a city might crack down on Airbnb? Because they don't have the opportunity to tax it. Right. So, right? Nope. That's the usual. Anytime they can't get paid, they've got to stop it. They've got to stop it. And hotels. Of course. Everybody. The same reason Yellow Crab complains about Uber. Yep. Right? So, listen to this. This I had never thought of or heard of. They're worried that investors are buying properties in downtown London so they can run Airbnbs versus, you know, so driving a property. Versus softwood? Why not? This is going on in Houston right now for everybody for the Super Bowl. Yeah. Right? Like, everybody's, Airbnb is the buzz in Houston right now. So, if you buy properties and you only need to, you know, rent them out a short number period of time, then you end up raising the price and so people can't live there. So, I had just never heard that before. I get it. Like, hey. Yeah. That's part of capitalism. Yeah. That's how it works. That's called a loophole. No. Hold on. Wait. You know, I can do this. And there's no legislation preventing me from doing this. I can make money and they can't stop me. Yep. Well, not yet. They're going to have to research it and pass some

legislation and vote and do all kind of other stuff before that happens. In London, the rule is that you're welcome to rent out, you know, short term. You can only do 90 days a year. And they're like, so how do we enforce that? We've got to keep track of which residents have rented out a room for which number of days and then stop them at 91. It's either all or nothing to enforce that. So, very interesting. Interesting. Pokemon Go, their accessory, either just came out or is about to come out. You ever played Pokemon Go? Okay. I have no intentions to it. So, apparently, me either. Apparently, but it's cool. I saw somebody playing recently, too, and I almost tripped them. When I realized, yeah, when I realized that's what he was doing, he was looking at his phone. He walked right by. Oh, you looking for Pokemon. There's one. Yeah. Yeah. It's a Poke trip. It goes back to my adage. You're not a real Pokemon Go player unless you've been injured. Yeah. You have to get hurt first. Yeah. I mean, you serious. Let me help you. Trip. So, apparently, when you're playing the game, if the game's not open, so maybe you're checking email or voicemail or whatever, your steps don't count. So, you have to have the game open. You can't just be active but not actually open a live screen. You can't let you buy the $35 device, which is a step counter. So, now, you don't have to have the app. So, I can be your email on one time and I got my device going. I'm walking around. Yeah. Let's go, Pokemon. Isn't that interesting? Yes, it is. I thought that was good. And then you sent me a video I thought was really cool of being able to ride in an Uber. In Pittsburgh. Yeah. It's testing right now. I thought that was really, really cool. I got some more news, too. So, let's get into some Google news, some more marketing-related news. So, now, for all

my agencies and people who frequent Google Analytics, like me. Yeah. All day, every day. You have multiple accounts and analytics. You're looking at, well, now, you can move a Google Analytics property between accounts. So, with the property moving, you can consolidate multiple properties into the individual account, which makes the most sense for them to belong to. Right? And then consolidating these properties offers the following benefits. Like the same set of filters across all your properties. Right? So, if you're filtering out spam and bots and ghosts and things like that, you want to filter all of those out across the board. You want to do that. Then, also, you can easily manage users for those properties. So, let's say you're outsourcing something or maybe you need to give access to several properties to one user. You can do that instead of having to do each property individually. And, lastly, you can use the change history and see all the events from all of the properties under one account. So, this is just for a really cool upgrade for especially people like us with an agency where we're using. You know, you log into my analytics, it's probably like 60 accounts. Yeah. You know what I'm saying? And so, half of those are marketing. Some are just website only. Some are just pay-per-click. Right? And so, if I could group these, which now I can, I can look at some stats and some data across the board a lot faster and a lot easier. Well, and also, the combining filters. Right. Because everybody needs a filter regardless of what property you are. So, when you add XYZ URL to a filter because it's a spam filter, ghost filter, or whatever, I mean, a ghost visit, then you've got to go back into each account and add that same URL. That's a pain. Sucks. Yeah. Exactly. There's some more Google news. Paid ads. So, Google extends the deadline for expanded text ads. Remember the expanded text ads. So, if you're using Google AdWords right now, they have the

standard ad text. And right now, you can still create new standard ads. You can even edit those ads. That was going to expire in October. Google pushed it out to January 31st. And at the end of January 31st, you won't be able to create standard text ads anymore. And the ones you do have, they'll still be published, but you can't edit them. You'll only be able to pause or delete them. Nice and simple. I get it. Expanded text ads are the way to go. They're bigger. They have more characters. You get an extra line of space. You get more information. It's easier to control your marketing verbiage. And you're not forced to use, you know, 25, 35, 35. Like, you're kind of used to it with the standard text ads. So, I'm all for it. So, this almost could have been Algo K. Close. Trip planning. Okay. You want to plan a trip? What do you do when you plan a trip? First thing most people do, probably search the area. So, while I search for it, this is my last two searches for a trip, I ended up, one of them, I ended up buying the hotel directly from Google, right? And then the most recent one, I started my search on Google and started with dates and airports. You started with the location? I started with the airport. I think I said flights from Houston to Vegas. So, this trip planning is coming to Google Maps on desktops only right now. And it works by first entering the location. Oh, you're talking about driving? No. Oh. Trip planning. Okay. That's what you did. So, it first starts by entering the location, such as a continent, a city, or a state that you're thinking about visiting. So, you put in Houston. Right. And then search. In the Google knowledge graph, you're going to get an option that says plan a trip. Wow. And when you click it, you're going to see information about the weather, flight duration, coming events. It's hot. Yeah. It's hot.

This is what's going on. This is what's not going on. Who's coming to town? Awesome feature. That's cool. It sucks for people like Travelocity and Orbitz and these guys here because these old same guys are who would be in those search results for the search you did. Exactly. But Google giving you that information directly in NASCAR. Yeah. And that's why I went there, right? Because, yeah, Expedia is right under it. Kayak is right under it. Yeah. And I ended up going back to those just to spot check and then ultimately bought directly on the airline. Okay. And so, here's the last one. This is some Facebook news. Businesses can now sell in Facebook Messenger. Oh, wow. Yeah. So, you know, Facebook Messenger has already been releasing all kind of little bots, which were kind of add-ons that as a business with a verified page, you could add to your Messenger account. Bots like allowing people to sign up through your email list through Messenger or bots that allow people to, you know, do other stuff and engage with your company through Messenger. Well, they've added a new bot and now shoppers can now buy products or services without leaving Facebook Messenger. So, you put a product in there and I'm a verified page, we can send you a buy now button and if you tap that, you will pay us. I can dig it. That's what's up, Facebook. That's my news. That's pretty cool. So, normally at this part of the show, I would read a review and not have this tattoo of a tear under my eye. Since we don't have a review, that wraps up the potatoes portion of our podcast. It's time to get into the meat. So, today's meat comes from Tamara Weidman and she posted this article on Search Engine Journal of six huge B2B social media marketing mistakes to avoid. Right? And these are not just mistakes that people make. These are mistakes you really want to avoid. She starts the article off by saying, what if your product

or service is something with a long sales cycle rather than a sought after consumer product? Or if your target audience is composed of IT managers or CFOs rather than moms or college students? You can still reach key B2B stakeholders through social media marketing. Great question, Tamara. And a lot of people, I think, don't consider the fact that the audience you're going after may not be the typical social media audience. But that doesn't mean it still can't be effective because most people, they think social, yeah. They think about moms and college students and millennials and people like that who may not necessarily fit a B2B mode. But, yeah, if you're an IT company and you're using social media to promote your IT services, then, yeah, you're looking to find the business manager, the IT person at the company that you're marketing to. You're not looking to find the president. He's not going to make that decision. VP's not going to make that decision. It's usually the IT person who you need to communicate with. And so she lists some different ways that you can find the right people when doing social media marketing. It's crucial to understand who you're targeting and why you're targeting and what you do. Matter of fact, I said understand your target so you can use the right messaging, the right graphics, and the right content. And if you don't understand who your target is, then you can't develop the right content. So, for example, you're an IT company and you're going after IT managers, then they're going to be a little bit more technical. They're going to understand a lot more of the industry jargon. They'll be more specific in regards to what they're looking for. And therefore, it's okay to use IT jargon and that type of language in your content and in your visuals because those people understand it. If you were marketing to, let's say, a higher level person who just may not understand Cat5 and all of the things that come with doing IT, then that's the

wrong type of content to use. You got to understand who your audience is when you're creating that. So, she got six points. Number one. Number one. She says, dedicating resources to the wrong platforms. Then this is a huge B2B social media marketing mistake. The first one is dedicating resources to the wrong platforms. She says, it's important, especially if your resources are limited, that you're focusing your social media efforts in places that will generate the most return for your efforts. Quickly. Quickly. Yeah. And anything quickly with social is usually not going to happen, right? But quickly meaning most efficiently and consistently doing it. And so, and she's right, right? You have to identify which resources you're going to do, especially if they're limited. Like maybe you're a small business, small outfit, right? You don't have that many people. So, then I'm going to suggest that you focus on one social platform and really focus on what you're doing there. Or B, use an agency. In situations like this, an agency kind of has some people dedicated. They had the resources there. They had a kind of skill set in place. And so, you don't have to pay for that learning curve. But the key is understanding which platform that your audience uses and, more importantly, how they use it. Right. So, it's more than just identifying the platform but understanding how they use it because different demographics use different platforms differently, right? That Gen X is going to use our Instagram totally different from a baby boomer. Yeah. Who's going to use Instagram totally different from a millennial, right? My boomers don't use the Snapchat stories type feature in Instagram. They have no idea what those circles at the top of their new Instagram page looks like. They just saw the update. Meanwhile, our millennials probably never swipe through feeds. They probably only use the stories, right? And so, understand how people are using the platform so you can understand how you need to market with it. I'm glad you know that because I was like,

in this grouping, boomers and millennials, I am a boomer. Number two. Number two. Having a narrow definition of social media marketing, right? Kind of expand what you believe. She goes on to say, many businesses think social media marketing just means having a claimed and active business page on Facebook, Twitter, LinkedIn, and other social channels. But this narrow view of social media, but this is a narrow view of social media marketing. And it is. Ladies and gentlemen, I need you to open your mind to the possibilities of search social media marketing. Like, it's more than just claiming that profile and verifying it and now you're there and with moderate activity. That's so 2000, right? Right now, it's about really engaging. It's about putting out content that generates psychos, right? That generates shares, likes, and follows and things like that. And so, I'd say open your mind to the possibilities of social media marketing, like customer service or contest or content promotion or link building and lead generation and all those other things you can do with social media marketing. Yep. Take advantage. It's not just posting what you're doing for the day. It's not just posting the latest event. It's sharing your content. It's introducing people to your company. It's highlighting the fact that I've been with eWebResults for six years now. Six years? This month, right? It's that type of stuff that you can do with social media that helps grow your brand, that helps paint your company as an expert. Take advantage. Don't get off that narrow definition of what social media marketing really is. You can do more with it. You can do more with it. I mean, we have, we got people like Pizza Hut creating the pizza emojis and allowing you to order pizzas through Twitter by using the emoji. Wow. I didn't know that. Yeah, we got the NFL using Thursday Night Football specifically broadcast through Periscope on Twitter. Like, these are people who don't have a narrow definition of social media marketing. Take advantage. Number three, having a one-and-done

content strategy. Yeah, that's definitely a huge B2B mistake. She says, what do all the social media platforms have in common? They're content-driven. She says, on Twitter, your content may typically live for about 20 minutes. On Facebook, a few hours. But too often, businesses are struggling to create and share new content multiple times a day on these sites. I agree, not entirely with your numbers, only due to the algorithmic changes and the chronological changes that all of these social platforms have made. Right. Because I know for me, for example, if you post something and I get notified, hey, Chris just posted this. If I don't psycho, if I don't like it, share or comment, every time I open my phone, that's the first post I see. You know what I'm saying? Okay. Yeah, it's like, hey, Chris still posted. You ain't done nothing. Yeah. And then... And what it's really saying is, normally you do something. Normally, exactly. Normally, I do something when he posts. You must have missed it. So, that's way more than 20 minutes. Yeah. Right? And same thing with Twitter and Instagram, for that matter. They're showing you now results on your feed based off of who you engage with the most, how active they've been, and the type of content you're likely to engage with. With that being said, it's still important to not have a one-to-one content strategy. You must post consistently. Matter of fact, I wrote down, constantly repurpose and redistribute your content. Now, pro tip, if you're going to do this, one of the challenges most people make is, man, I have one article that's called, you know, what's her article? The Six Huge B2B Social Media Marketing Mistakes to Avoid. How would you repurpose this article? Right. Right? She, several ways. She could take... By the way, you're welcome, because we're helping you. We're going to repurpose it right now. Yeah, we're repurposing you right now. One, you can syndicate it. Right? Yeah. Here's another way. All these six different headers will make great tweets. Oh, yeah.

Right? With a supporting link. Right? You could take the intro paragraph to each one of these sessions, and that'll be a great Facebook post with a supporting link back to the post. Right? And so you end up with six different posts on Twitter, six different posts on Facebook that you can put out there. That's 12 different posts for the same article. Boom. Don't have a one-and-done content strategy. Repurpose. We've told you, as an audience listeners, how many times we repurpose this podcast. Yeah. I mean, you're getting it live right now. Yeah. You know... Two locations. In two locations. On Facebook and YouTube. Yep. And on our site, technically. Because you can go to eWebResults.com slash SL Podcast and watch the live YouTube feed there. Right on our site. Then we'll have an audio transcript coming. Well, the opening freestyle rap is put out there. We take pictures during the podcast and before the podcast. They get put out there. Then they'll go out again later in a newsletter and in some social stuff. In a blog post. The audio is cut out and turned into an iTunes, SoundCloud, and Stitcher. Yep. Then, yeah. I mean, it just keeps going. Yeah. Man. I remember we used to be like five things we were doing. I was probably like 12. Yep. Repurposing the same content. All over the place. Number four. Number four. Avoiding new content formats. Right? Like video. She says that this is one of those mistakes that businesses are making. B2B businesses. They're avoiding new content types. Like video. She says, does your business only post one-sentence status updates to your social media channels or link to curated content? You may not have experience creating live videos and presentations or BuzzFeed style articles, so you use this as an excuse not to try your hand at these tactics, but adding them to your toolkit can help you engage more of your audience on social media. All about engagement. Good. At the end of the day, you cannot be scared to try something new. Yeah.

Facebook live video, if you haven't tried it yet, shame on you. Try it. Just try it. Yeah. You just have to try it, because that's the only way. And then you'll get addicted to it. You'll find yourself, kind of like my wife, going live for everything. She's kind of live. We'll be walking. So, hold on. Hey. We're live. We're walking. Yeah. And you're like. Look, we was on vacation. We were coming. We was in, where was we at? Atlanta? Yeah, we're in Atlanta. Right. No, we weren't in Atlanta. We were in New Orleans. Right. We're in New Orleans. And we were. That's a good place to live stream, probably. Well, it is until. It's not. Until you're walking back to your hotel room. So, she's like, we're walking back in the room. And so, I'm like. So, you're just going to keep the live going now? She's like, oh, yeah. All right. You know. And so. It's the time to turn it off. It's definitely the time to turn it off. But the point is, embrace those things. Right. Take advantage of them. And then, the good news is, you can try it. You don't have to keep using it. Right. If it doesn't work for you, then, or you don't have the resources to manage it, you don't have to stick with it. But definitely try it, because you don't know what could happen if you don't. By the way, that's another good reason to work with an agency. Yeah. Because usually, we'll have some resources, some content, and some other ways to implement some things a lot faster that you may not have the time to do. Number five. Number five. Not paying to play. Great one. She says, six huge B2B social media marketing mistakes to avoid. And that one got bigger recently. I'm trying to tell you. Not paying to play. Look, you got to put your money up at the end of the day. She says, to reach both. Keyword, both. Right. Your existing fans and followers and new audiences

within your target market, you need to invest in advertising or sponsored content on a variety of social media sites. She's right. So, when you consider, like, a sponsored Facebook post or something like that, you get the option to tag people who've liked you. Right. Right. Or friends who've liked you and their friends. Right. And that's about as much as you can do. But once you begin to add budget, once you begin to go pay, then you can begin to target other interests and people who fit that same demographic, who may not be friends of yours, who may not have liked your company, but you can still put your ads in front of them. You don't get that option with a regular post. You only get that option with a paid post. And so you have to do that. And you must follow suit with whoever it is, whether it's a sponsored post or a boosted post or a sponsored tweet, a sponsored Snapchat story, a sponsored Instagram post. Because you have to pay to do these things. And the key here, another pro tip, turn your blog titles, turn your content titles and things like that into memes. Right. And in that way, when you do this sponsored Instagram post or this sponsored tweet, this meme has a higher opportunity for engagement. But more importantly, it references the content that is linked to your site. Take advantage of it. If you're going to pay for it, maximize it. Don't just pay for it and get good numbers. Right. That's what we see a lot. A lot of people say, I boosted this post and great. It looks like, you know, it reached 3,000 people. Not surprising. Yeah. Not surprising, but the engagement was low. Yeah. Because maybe the copy wasn't right, the image wasn't right, the targeted, the wrong demographic. So you have to understand those things and then pay for it. So pro tip, our classic, don't throw money against the wall and see if it sticks. Have some idea of what you're going

to spend, what's the goal, and are you going to, you know, track it. Track it. You'll accomplish that goal. Track it. If it's sign-ups for white paper, if it's people giving you a phone call, just make sure you're tracking it. Mm-hmm. Number six. Six. This is the last one. Of her six huge B2B social media marketing mistakes to avoid. Number six, she says, keeping your social media separate from SEO. Thank you, Tamra, for that one. This is something I've been preaching to people for six years now. Look, social media and SEO just go together. They just do. At the end of the day, either you're going to pay an agency to do it, you're going to do it yourself. But either way it goes, you have to get it done. And it will directly affect your SEO. Matter of fact, she said, interested prospects may find and check out your social media pages and company profiles and more when researching your company. So it's important that they are up-to-date and portray a positive view of your business. She's right, and not only should your social profiles be up-to-date, but in reverse of that, your website should be up-to-date. And so all the information that's on your social, like your bio and your logo and your tagline and all of that, that information should be consistent on your website. So that way, when people do leave your website and hit your social channels to kind of do their due diligence and background, they're getting a consistent message. They're sending a consistent branding. They're getting a consistent look and feel of your company. The problem arises when you're doing research and then the company looks good and then you go to their Twitter profile and you see old branding or the last post was two years ago and they got like, you know, no, a whole bunch of, they're following a whole bunch of people and no followers and two posts. All back to front. Man, look, you've just lost all credibility at that point. Make sure

your social profiles are active and up-to-date and consistent with what's on your website. Man, punch in the face to you, Tamar. Great article, man. Six huge B2B social media marketing mistakes to avoid. I can dig it. We hit her up. Just now I tweeted. A funny thing is I tweeted it and set it down and was expecting your watch to ring and never heard it ring. You never tweeted. But it never, yeah. I had one extra character, which was weird because when I deleted one character, I had six left. I don't know. Some odd thing. I'm sure it was user error. That's just what it is. It probably was. I did money on that. Do we have any what news? No what news. No what news. Anything to wrap us up from your side? No. All right. So, first off, if you like this podcast, if you've listened to it before or this is your first time and you like this podcast, we're going to ask you to do something really simple for us to help us out. We really appreciate it. And what we'd like you to do is just invite three other people, three people that you know, to listen to our podcast. Either listen or tune in. Either way. They can watch live. They can tune in later. They can go download it. But just share or psycho, excuse me, our podcast with three people. Share it. Tweet it to them. Post it on their page. Send it in email. Tag them in it. Email it to them. No matter how you do it. But three people right now. One thing that you're in. What way? Let me not disturb. Yeah. All right. Thank you. Appreciate it. Also, what you could do, this would be really nice, is if you've got a blog, just mention us in your blog and link back to us. That would be, you know. You can even do those three people in the same tweet. I'm not looking for three separate tweets. You can go, you know,

hey, at such and such, at friend number two and at friend number three. Check out hashtag SEO podcast. Those guys are awesome. That's a great tweet for somebody who's ever listening right there. Punching the face to you for doing that. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, so it's very important for you to understand. We do websites. Yeah, we do websites like full-fledged, customized, start-to-finish, mobile-friendly. We build on WordPress. Responsive. Responsive website design. We do that. We do that. That's like step one. Yes. And then we do social media marketing, search engine optimization, pay-per-click marketing. Email marketing. On all sorts of platforms. We do all of that. If you have somebody who needs that service, you send them to us. They pay their bill. We pay you. We do have a good referral program in place. If you are in Houston, Texas, on any Thursday, make sure you check out UpSocial Network. It is the coolest, most cutting edge. It is the most dynamic, the most futuristic social networking, business networking, all combined in one. Take advantage. UpSocial Network. Unleasing your potential in your social network. Go to UpsocialNetwork.com and make sure you join us at the next event. Yeah, it's pretty cool. And remember, we are filmed live here in Houston 5999, West 34th Street, Suite 106, Houston, Texas, 77092. You can get the transcript, the audio, and the video of our podcast at our website, ewebresults.com. We are the most popular internet marketing podcast on iTunes. That is because of you all, all of you all. We're pointing at you, Facebook, you, YouTube, and we're even pointing at you, the podcast listener, now. It's like a virtual point listener. Thank you for making us the most popular podcast on iTunes. Appreciate it. Very much. Until next time, my name is Chris Luriz. So, Louis, bye-bye for now. Balance check, balance check, three, three,

nine. Balance check, one, two, one, two. It's your podcast, 339. If you're hearing this, you know it's about time. Chris and Chuck, today we talking social, so turn it up, man, like you supposed to. Yeah. It's your podcast, 339. Let's go. Boom. Boom.