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Agency & Business Growth
6 steps to a stronger online brand by Ann Smarty #364
Building a stronger online brand requires six steps: brand monitoring with Google Alerts, researching brand-sensitive keywords, watching competitors, handling negative mentions gracefully, keeping visuals consistent, and maintaining a secure website.
Key takeaways
- Set up Google Alerts at google.com/alerts for your name, company name, and top service to monitor your brand in minutes.
- Research brand-sensitive keywords using Google search suggestions to find what customers type when looking for your business.
- Monitor competitors to avoid their mistakes and spot content opportunities you can do better.
- Handle negative reviews by responding timely, addressing the core issue, and providing an offer to turn the experience around.
- A broken or insecure website damages your online brand immediately, so keep your site hack-free and fully functional.
a broken website is the best way to hurt your online brand
About this episode
Are you building a strong brand? Not sure? Check out SEO Podcast 364 for tips on how to make your online brand stronger. Learn how to use monitoring on both yourself and your competitors, how to handle negative reviews, security and more!
Questions this episode answers
What is the easiest free tool for monitoring your brand online?
Google Alerts at google.com/alerts is recommended as the easiest free tool. You log in with a Google account, enter your key phrases such as your company name and top service, choose how often to receive alerts, and save. Alerts begin immediately and take only a few minutes to set up.
How should a business respond to negative online reviews?
Respond timely, address the specific core issue the customer raised, and provide an offer such as a discount or free shipping. Avoid going back and forth about who is right or wrong. A respectful, solution-focused public response shows potential customers that the business is real and willing to make things right.
Why does visual brand consistency matter for SEO and online marketing?
Consistent colors, logos, and tone across your website, social posts, emails, and ads make your brand recognizable each time a customer encounters it. When customers are reached multiple times through different channels, familiar branding builds trust and increases the likelihood they will convert.
What should businesses do about product pages with thin or duplicate content?
Both thin and duplicate content are discouraged. Writing original descriptions of 200 to 300 words per product page is the standard needed to outrank competitors. If duplicate content must be used, linking to the original source such as the manufacturer is suggested, though it will still not outrank whoever posted that content first.
In their words
Branding works when it's consistent. If they had been seeing different colors the entire time or a different logo or a different font type. They wouldn't have clicked it.
Host
try not to lose your face and represent yourself. The owner of the company. Be helpful, authentic, and respectful. You can't please everyone, but you can surely help solve their problem.
Host
Terms defined in this episode
- Shiko
- An eWebResults branded term for social engagement, standing for shares, likes, and follows, plus actions like subscribing, retweeting, and commenting.
- Brand monitoring
- Setting up tools such as Google Alerts to track mentions of your company name, personal name, and services across the web in real time.
- Brand-sensitive keywords
- Search phrases that past or future customers type into Google when researching your brand or seeking answers to questions about your products or services.
- Google Customer Reviews
- A Google program replacing Google Trusted Stores, where Google pursues post-purchase reviews from shoppers and posts them publicly on Google.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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