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7 Proactive Ways To Jump-Start Your SEO Before A Site Launch by John Lincoln #315
Before launching a website, take seven proactive SEO steps including a coming soon page, social profiles, optimized content, directory submissions, and remarketing scripts to reduce the uphill ranking climb.
Key takeaways
- Put up a coming soon page immediately so Google begins recognizing your domain before the full site launches.
- Build and fully optimize social media profiles before launch, including bios, web addresses, and active engagement.
- Drip blog posts over 90 days after launch rather than publishing all content at once for better indexing results.
instead of jumping up in the rankings, their site is ignored by Google and other search engines and buried deep in the results
About this episode
About to launch a new website? We talk about an article by John Lincoln where he listed some steps you can take beforehand to ensure a smooth site launch.
Questions this episode answers
Why should I create a coming soon page before my website launches?
Search engines give older sites more authority, so having a published coming soon page means your domain starts aging and getting indexed before the full site goes live. It can also capture leads and let visitors connect with you on social media while the site is being built.
Should I publish all my blog posts at once when launching a new site?
No. The hosts recommend dripping posts out over 90 days rather than publishing everything at once. They also suggest going back to existing pages and augmenting content over time, and say having a consistent publishing schedule is more important than having all posts ready at launch.
What is the best way to build links for a new local business website?
The hosts recommend hosting a local event and inviting local media rather than chasing guest blogging opportunities. Getting press coverage from a prominent local name generates relevant links. They also recommend submitting to directories using tools like Moz Local, Yext, or Bright Local with consistent name, address, and phone information.
Which core directory and review sites should a new website be optimized on?
The episode mentions Google My Business, Yelp, Bing Places, Best of the Web, Yahoo, Facebook, and Foursquare for local businesses. For restaurants or entertainment venues, the hosts also recommend adding a TripAdvisor listing, calling it a huge PR link that shows up when people search for local activities.
In their words
way too often when website owners fail to do pre-launch SEO. This results in a poor index of their site. So, instead of jumping up in the rankings, their site is ignored by Google and other search engines and buried deep in the results.
Host
we've seen value in dripping out posts over the course of 90 days versus posting them all at once.
Host
if you're going to do this coming soon page and have all of that stuff on there, go ahead and get your remarketing script at it. And so that way, when people hit that page, they can at least get on your audience list.
Host
Terms defined in this episode
- Coming Soon Page
- A published page placed on a domain before a full site launches, used to start domain aging, capture leads, and link to social profiles.
- Shiko
- A term used by the hosts meaning a share, like, or follow on any social media platform.
- Remarketing Script
- Code added to a page that places visitors into an audience list so they can be targeted with paid ads after the full site launches.
- Algorithm Cataclysm
- A recurring segment on the podcast where the hosts discuss significant search engine algorithm updates or changes.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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