10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
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Agency & Business Growth
7 Simple Yet Effective Ways to Get More Email Subscribers by Dev Sharma #316
Growing an email list requires exit intent pop-ups, well-formatted content, coupon incentives, content upgrades, subscriber control, post-content forms, and interactive bars, according to Dev Sharma at Search Engine Journal.
Key takeaways
- Exit intent pop-ups work best when the opt-in offer is compelling enough to stop a visitor from bouncing.
- Placing an email sign-up form after blog content captures readers who finished the post and are most likely to subscribe.
- Content upgrades, giving partial content then gating the rest, can grow your list but the gated content must deliver real value.
- Offering subscribers control over email frequency and content type increases engagement, especially with younger audiences.
- A thin interactive bar near the top of a page lets return visitors subscribe quickly without leaving the page.
About this episode
It's not easy to consistently get more email subscribers. So, how about implementing some simple yet effective ways to get more email subscribers first? That way, you’ll still be able to spend most of your time on day-to-day business activities, while also knowing that your email list is in good hands.Note: Since some of the strategies mentioned can only be accomplished via a plugin, make sure you don’t end up using…
Questions this episode answers
What is an exit intent pop-up and how does it help build an email list?
An exit intent pop-up appears when a visitor's cursor moves toward the close or back button, signaling they are about to leave. The podcast recommends using this moment to offer a strong incentive, such as a coupon code, in exchange for an email opt-in, turning a near-bounce into a subscriber or even a sale.
What is a content upgrade and how does it grow email subscribers?
A content upgrade means publishing part of a long-form piece, such as 600 to 700 words of a 2,000-word article, and gating the rest behind an email opt-in. The podcast cites ESPN Insider and Forbes as examples. The gated content must genuinely add value or subscribers will feel misled.
Where should an email sign-up form be placed on a blog?
The podcast recommends placing the sign-up form after the blog content, because a reader who reaches the end likely enjoyed the post and is more likely to subscribe. Additional placements such as the sidebar and pop-ups are also suggested depending on how central email marketing is to the business.
What is an interactive bar and how does it capture email subscribers?
An interactive bar is a thin strip, usually placed just below a menu or above a slider, with a brief reason to subscribe and a single email field. It works especially well on sites with many return visitors who already trust the brand but have not yet joined the mailing list.
In their words
people tend to engage most when they can control their level of engagement.
Host
Terms defined in this episode
- Exit intent pop-up
- A pop-up that appears when a visitor's cursor movement signals they are about to leave a site, used to present an offer before the visitor bounces.
- Content upgrade
- A strategy where partial content is published freely and the remainder is gated behind an email opt-in, giving readers an incentive to subscribe.
- Double opt-in
- A two-step email subscription process where a user signs up and then confirms via a link sent to their email, used to verify subscriber intent.
- Interactive bar
- A thin bar placed near the top of a webpage that displays a short subscription pitch and a single email field, allowing quick sign-ups without a page change.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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