7 Simple Yet Effective Ways to Get More Email Subscribers by Dev Sharma #316

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 316. As always, we do have a tip, and we're going to record that tip. And when we start recording the tip, the tip is handle the SEO basics before you launch your site. Do your keyword research, get your content right, develop those titles, headers, and all that metadata before you launch. So that way, when you launch, you will be basically optimized. That's a pro tip. Please remember, we are filming live from Houston, Texas, and we are your friendly local neighborhood Top Position Snatchers. And our mantra is, do not be a douche. That was awesome. Do not be a douche. Yeah, do not be a douche. It's just not a good look. Not a good look at all. This is podcast number 316. If you have some sort of electronic device and know how to or are interested in it, then what should they do? You should tweet us, right? Be social with us at eWebResults, at BetSEO Podcast. Use the hashtag, SEO Podcast. This is number 316. That way, we can follow you back and do all of our social networking stuff. So we have some potatoes that we need to get through before we get into the meat. But the meat today is seven simple yet effective ways to get more email subscribers. Man, look, punch in the face to Dev Sharma and the good folks over at Search Engine Journal. Yeah, seven simple ways to get more email subscribers. Email marketing is a growing thing. Remember, it used to be really big. Yeah. Then it kind of died off some. Yeah. And now, it's the thing again. And so, we're going to talk about how to get your list up. It's back. I think it was really big when it was like everything was spam. And I think there's still a ton

of spam. We just, most of us have like a decent financial. Well, email was still new. It was like, okay, you know, we log on to AOL or Yahoo Mail at the time. Right. This is like pre-Gmail. Yeah. Yeah. Right? Email marketing was a big deal. By the way, for some of our listeners, yes, there was a time when there was no Gmail. Yeah, there was. It does exist in the history. Yeah, we use the stuff like Hotmail. Remember that? Yeah. Yeah. Hotmail. AOL. I had an email account. Yeah. So. The little. You've got mail. Exactly. We should never say that again. All right. So if this is the first time you've listened. How annoying. So, yeah. If you just imagine now with a client like Lone Star who gets. Imagine how many times we would hear that. You've got mail. You've got mail. You've got mail. You've got. You've got. You've got. You've got. All right. So if this is the first time you've listened to our podcast, howdy. Welcome to the podcast. Thank you for coming. Thank you for joining us. If you've listened to this podcast before, then you know what we're about that. You also noticed that I got rid of one of the tier tattoos. Yeah. I saw. I was happy for you. Down to one. So man, this one went and got rid of a tag. That means we got a review. Yeah. We got a review. And in this case, we're going to skip the section where we teach you how to write a review for us. Because we also got more than 10 shikos. Shikos. That's a share, like, or follow on one of our platforms. Patented and trademarked here by eWebResults. Shiko. With the registered trade. I was on some site and I think something was reading to me and I said registered trade and it read the word registered trademark. I was like, that's just odd. Yeah. It's a screen reader. So we won't tell you how to give us a review. We will tell

you how to shiko us. Yeah. And you can do that in a number of different ways. Facebook.com slash. eWebResults. YouTube.com slash. eWebResults. Twitter.com slash. eWebResults. Instagram.com slash. eWebResults. And LinkedIn.com slash. Company slash. eWebResults. That will all get us to. Man, I had opera in my mind. It didn't come out that way. Came more out like basketball game. Or let's get ready to. Don't say anything else because it's like 40 grand. Exactly. Hey, if you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and submit an audio resume. 713-510-7846. If you want a free, comprehensive website analysis, you can get that from us, actually. All you need to do is go to eWebResults.com and we'll put that website analysis together for you. Yep. And now it's time for the favorite segment of the program, the algorithm cataclysm. Oh, man. So today's Algo Cat, man, this is probably low on the Richter scale. It's probably low on the Richter scale. You missed it. No, we did. The thing with today's Algo Cat comes from Bing. Right. So I was going to do it as news, but since this affects the search engine results page on Bing, I figured it's worth bringing it as Algo Cat. So anybody using Bing Ad Center, you're running Bing Ads, then this change is for you. Yeah. They're adding social extensions. Okay. It's interesting right now. I'm not quite sure why you would want to pay to send somebody to your social platform, but that's what they're doing. And so now when you think of ad extensions, right, usually it's a link to a certain page on the site or phone number or sign up form or newsletter subscription or what all kind of options. CTA. Exactly. Exactly. That Google gives you with Bing. They're letting you link to your Twitter or to your Facebook or to your Instagram page and things like that. Kind of cool? Maybe. I'm just not entirely sure why I want to pay somebody to go to my social. There. Yeah. You

don't have as much control over CCP, confidence and credibility, USB, and CTA. Interesting. But now if you're trying to make something go viral, right, then it may be worth doing it that way. But anyway, check it out. I mean, if you want to send somebody to your paid places, that's a great way to do it. Very cool. All right. So we've got a little bit of news. This is interesting. And you probably, like it sounds a little confusing. So let me see if you know what it is. Google is going to shut down Chrome App Launcher. Shut down Chrome App Launcher. So Chrome App Launcher is a launcher that launches apps on Chrome. Right. Right. So, and you're right. And that's why it's a little confusing. So I can see them kind of shutting it down because there's no need to launch apps all the time in Chrome unless you need to use it. See, that's what I thought when I read it. Okay. So the apps you can still launch and they may launch automatically. But you can no longer launch it because you used to be able to launch it from like your start bar or. Oh, yeah. Like I got Hangouts and other kind of apps already. Oh, really? That sucks. Yeah. So it's going to work on Chromebook. And Chromebook sucks too. Go ahead. I'm saying like. Who's ever going to use a computer just for surfing? Yeah. Yeah. There's got to be some people out there. But yeah. So that was interesting. This was interesting. Ransomware. You know, that's when somebody gets. Oh, you've been locked up. Give me that bread if you want to get access to your system. And so they say that 72% who don't opt to pay spend two days recovering from it. Right. So they got to empty your system, pull back from backups and get it back up. That takes about. Two days. Three days. If you know what you're doing. If you pay, they say you have about a one in five chance

of not getting your data. So there's a 20% chance that you still won't get your stuff if you pay. Yeah. Okay. And you have to imagine like sometimes backups don't work if the encryption went wrong when they encrypted, when they ransomed your system and then they're like, oh, my bad. Yeah. So thank you for the money because we ain't giving that back. You're pretty sure the money's not coming back. You still have a no refund policy. Man, ransomware just sucks. Yeah. It's pretty brutal. And then I said, did read one article and I'm going to ask you, could Edge be your new browser? No. That's what I thought. It does have some good stats. Apparently it's faster than Chrome in a couple different platforms. Yeah. I'm saying it. I like it. And I'm just, no. Well, you know what? I'm not going to say no. I'm not going to say no because I used to be, I remember being pro Firefox. Like that was my thing. Remember Netscape? No. I was a Netscape. You was a Netscape guy? Yeah, I was a Netscape. I was a pro Firefox and then I migrated to Chrome and Chrome, I got real comfortable. I think I convinced you. Yeah. It took a while. To use Chrome. Yeah. Look at these benefits. You're like, oh, that's kind of okay. All right. We'll do it. Yeah. And then, you know, that became my default across all devices, tablet, phone, computer, everywhere. And so, you know. I like having browsing history on phone, on computer, on the home computer. It's not that big of a, maybe when I upgrade from Windows 7, when I go up to 10, then I'll probably have to use it, you know, and do it by E and so. It's funny. The very first website we pulled up in Edge was not displaying properly, of course. Of course. All right. So, we got, you got any news? I do have some news. I do have some news. So, dig this. Speaking of Google, right, Google is

developing a keyboard for iPhone. Okay. Developing a keyboard for iPhone in hopes of boosting their search volume. So, you know how, like on Android, you're an Android user, and I'm an Android user, you can use the default kind of Android keyboard. Right. Or you can install other keyboards. Yeah. Like, I stole, you know, cute emojis because I need emojis on my keyboard. Oh, okay. Right? So, Google is. I had Swift for a while, yeah. It's another one. So, Google is developing one specifically for iPhone. Right. So, that will automatically default search Google and help increase their shares there. So. Smart. Smart. Yeah. See how that's going to work. It'll be a great one. Exactly. That's just what they do. So, here's another one. So, remember, Twitter made the change where they were first testing out the algorithmic timeline. Okay. It's becoming a new default. Apparently, they didn't get much pushback and they got higher engagement. All the numbers went that way. So, they're like. They're like, okay, let's roll. So, now it comes by like default. In my house, we taped the switch on. There's tape on it now. Can't turn it off. Don't turn it off. Well, so, in them, you can't opt out. Now, you can't opt out. You can't opt out. But you're going to default be opting into it. But you can opt out and say, no, I'd rather have the chronological situation. The real feed. Yeah. Is there like a hashtag real feed only? Maybe. Maybe not. Need to be. And speaking of Twitter, happy birthday to those guys. Ten years. Wow. This month. Wow. Yeah. So, that's my news. We've been doing this a long time. Yeah. I remember when I wasn't convinced Twitter would be of much value. Until I watched. I remember specifically, it was when Michael Jackson passed away. And like, they were showing the tweets of celebs. They were like, oh. Yeah. This is a big deal. A big deal. I knew it was going to be a big deal when every, you know, I'm

a huge sports fanatic. Right, right. When I started just realizing that every host, every anchor, everyone who has any FaceTime and has to interact with the crowd, they don't even put their name at the bottom. They show their Twitter handle. Yeah. I was like, okay, Twitter, y'all. This is actually going to be a really big deal. That's right. When you got at Chuck or you already had? I already had at Chuck. I just wasn't even using it. It was like, you know, I was on the shelf. Yeah. So, yeah. All right. So, I got some reviews here. The first one is from Dave Salvatore. And this is, of course, Fastos. It says, I'm a new listener to the show and I find it very interesting. I wear many hats at my company, including SEO and PPC. My main job is sales, so I try to spend a minimal amount of time working on my SEO. I don't have time to read lots of articles or web forums to try and keep up to date with the latest trends. Listening to this podcast on my drive to or from work is a great investment in time, whether it's to learn something new or to remind me of some of the basics I might be ignoring. Keep up the good work, guys. Punch in the face to you, Mr. Dave Salvatore. Salvatore. Yeah, punch in the face, though. This is actually a customer of ours, Chad Touche. Punch in the face to Chad. I'm putting in the face to Chad Touche, man. He's our Louisiana boy. Man, look. I was at a beer and I mix it with him. Chad made the crawfish at a beer and I crawfish bowl. Melting off the shell. I guess so, yeah, sure. And it is, of course, five stars. It says, I love this podcast and listen to it as soon as it's downloaded on my phone. I have a long commute and I have a great education along the way. Charles and Chris have built several of our websites

and we are pleased with the e-results beyond belief. I like that. That's what's up. This has been an investment that has paid to us many times. One thing I did not know about Chris is that he holds a patent for water combustion technology. Wow. Punch in the face to you, my brother. Yeah, that's a couple other odd patents here and there. So, yeah, punch in the face to Chad. We got two reviews. I got rid of a tattoo. I'm happy. Happy. I got a punch in the face since we've given our punches in the face. This one goes to Melanie Nicholas. She hit us up on Twitter. Her Twitter handle was at Art Pet Portraits. She says, hashtag podcast 258. One of the best episodes with pro tips galore. Listening and catching up on four poor day. Thanks, guys. At Best SEO Podcast, Addie Weftout. Punch in the face to you, Ms. Melanie. Thank you for tuning in. Thanks for your support. Appreciate you watching and listening and checking us out. Boom. All right, that is the potatoes of our podcast. Time to get into the meat. Yeah, so like we said, man, punch in the face to Dave Sharma, good folks over at Search Engine Journal. He posted this article, Seven Simple Yet Effective Ways to Get More Email Subscribers. And we were talking about email. It's growing. So, let's dig in. How can we get more email subscribers? His first thing he says is set up exit intent pop-ups. Right? Set up exit intent pop-ups. What are those? Those are those pop-ups where, you know, you're at a site and you're about to leave, you're about to bounce, frankly, and then you get a pop-up. As soon as you scroll your cursor up to the close button or back button or really up above a certain pixel area, then the pop-up kicks in. Matter of fact, here's his description. Exit pop-ups are ones that show up when you're about to leave a site. It relies on cursor movement. At the end of the

day, exit intent pop-ups just work. Yeah. They really do. I think the key here is to make sure the opt-in reason is great. Right? So, if you're going to do this exit pop-up, then you're disturbing me from bouncing. You must have a good reason to disturb me. So, make sure that that exit pop-up has a good offer. If it's to get people on your email list, then why should they get on that email list, which we'll get into a little bit later. But make sure that the exit intent pop-up is a good enough reason for me to take an action and not be more of a nuisance to make me bounce faster. Don't be a douche. Yeah, exactly. Do not be a douche. Number two. He says, format your post properly. He goes on to say, if you're not spending time on formatting your blog post properly, you run the risk of people ignoring your post or not generating any comments or social shares. Well, why is he talking about blog posts when we're talking about email subscribers? That's because usually most blog sites operate heavily on email marketing to help promote that content. And in this case, that's the example he's given. And he's absolutely right. It's extremely important that these posts be formatted correctly because, first off, sign-ups usually happen after the content. After they've engaged with it if they got all the way through it. And if this post is not formatted properly, then they're really not going to get all the way through it. It looks like a big chunk of text. They're going to bounce. They're not going to engage. They're not going to even scan it. They're just going to run from it. Oh, my God. This is an end bounce. This is an investment. No, thank you. Exactly. And I'm not trying to do that. So take some time. Add the right spacing between headers and paragraphs. Shorten up your paragraphs. Bullet points. Yeah. Make it easy to read. Make it mobile friendly. You know, make it so

people want to engage with it. Absolutely. Number three. Number three. He says, add a coupon section. Right? He says, having a coupon code filled on a checkout page can result in users abandoning the site to search in Google for the coupon code. So, again, we're talking about email subscribers, right? He got a pro tip coming up. And so think about this. Maybe if you're a site like, I don't know, bigdatasupplyinc.com. Go check those out. Or if you have an e-commerce site. Yeah. And a blog site, right? And you're trying to get more people on your email list. Then maybe you add a coupon section. In this case, you probably wouldn't qualify for a coupon section. But the point of it is, if you had that section and people are not bouncing because they want to go and find this coupon or they have some card abandonment or they want to go do some price shopping somewhere else or whatever the reason is that they hadn't checked out, your accident tent pop-up kicks in. And this is your content. A coupon code. That's the pro tip. Offer a coupon code in your accident tent pop-up for email opt-ins. So that way, before they bounce or before they leave your card page, you're like, hey, subscribe to my email list and get this coupon code that you can use today. Right now. Yeah. Right? You get a subscriber and a purchase if your offer is right. Right. Take advantage of coupon sections if you have an e-commerce site and you're blogging. That was number three. This is number four. Number four. He says content upgrades. I'm like content upgrades. What's a content upgrade? Well, first off, he says content upgrades could easily help you reduce your bounce rate and increase page views. So a content upgrade is basically a concept. Right? So you give somebody some really great content, but you don't give them all of it. You give them maybe 600 words, 700 words, even though you have 2,000 words of long-form content for this topic.

Right. Right? So you give them some bait. Clip hanger. Yeah. Clip hanger. Yeah. With the little bit, and then you want the rest of this, go ahead and opt in and get access to this article immediately. Now, I'm going to tell you who does a phenomenal job of this. ESPN. Okay. ESPN has what they call ESPN Insider. Right. Right? And Insider is usually columns written by some of the guys who've been in the game for a long time. These great articles about in-depth player personnel and all kind of stuff. And anyway, you'll get four paragraphs in, and it'll say, to read the rest of this article, go subscribe to ESPN Insider. Yeah. And then you have to make a decision. Do I feel like subscribing or not? Or can I wait a month where I get another five articles or whatever it is? Exactly. Or whatever it is. Or I might subscribe. And so I've been the one to subscribe. And so Forbes does the same thing. Content upgrades can help. As long as, here's the key, that upgraded content has to really be an upgrade. It has to have some value. Because worst case scenario is I do upgrade, I do check out those other content, and it sucks. And then there's like two, ten more words. It doesn't meet my quality. Oh, you'll get a bad review. I'll go on a social tantrum. I like that, social tantrum. I'll go on a social tantrum, and you'll regret that. So don't do that. Yeah. Number five. Five. He says, give the user full control of what they want to get and when they get it. Give them full control over it. Right? I like that. He says, consider offering a few checkboxes during the sign-up process and allow them to choose if they like weekly or daily emails. You may also specify the types of content being sent out, allowing them to choose between, let's say, blog updates and or funny quotes. He's absolutely right. Especially when you're dealing with millennials, right? People like

options. They like to make a choice. People tend to engage most when they can control their level of engagement. Right. So give people some options. So maybe you're subscribing to our list, and we have a generic email list that goes out. We got a podcast list that goes out. You get the option to choose. What list do you want to be on? What type of content do you want to receive? Matter of fact, that's why millennials prefer stuff like Snapchat. You know why? Because they can control how they're being engaged. They can control what they can see. They can control the level of engagement. Yeah. Like, you can't really do that on, like, Facebook and Twitter. Well, you can, but it requires a mixture of steps. Yeah. Snapchat is kind of designed that way. Yeah. Yeah. And so it works. I'm going to add, do A-B testing on this. Because we know that adding more fields to a form will reduce your subscriptions. So I'd almost recommend, like, three tests. One is, okay, don't give them options. Two is, don't show them options, but send them to a page where they can fill in their options and then do the options. I would argue. Or a pro tip, include the options on the opt-in email. Especially if you're using, like, a double opt-in, right? So make it really easy at first, name, email, subscribe. And once the double opt-in email comes in, like, hey, click this link. And, by the way, check these boxes to, you know, indicate which list you want to be on. Yeah. Take advantage of it. Number six. Six. He says, place the email sign-up form after your blog content. We were kind of talking about that earlier. We've been seeing this a lot. He says, after all, what's the point in generating free content if it's not going to lead to search engine boosts, affiliate clicks, or email subscriptions? There is no purpose. Exactly. You know, like, at the end of the day, you're right. You're right. All this content

to get people to engage with, to keep people engaged with you, to share, to provide expertise, all of that reasons. And so, yeah, place the email sign-up right at the end of it. Because, if they've read the entire post, got all the way to the end, that means they probably enjoyed the post. Right. And you have a higher likelihood of them signing up, especially if your CTA says, enjoy the post. Want more posts like this? Yeah. You know, want to read more content like this? You know, leave your email below. Yeah. I totally agree. Put your email sign-up form below the blog content. Even social media engagement. We recommend that. Yeah, Matt, I think it should go after the blog content, somewhere in the sidebar, possibly in the pop-up. Like, depending on the nature of your business, how big email marketing is, yeah, you may want to put it everywhere. I like number seven. Here's another place to put it. He says, grab visitor attention by implementing an interactive bar. Interactive bar. What's that? He says, the top bar generally states a quick line about why it's beneficial to subscribe to an email list. Doesn't take up too much space, and people can quickly type in an email address without going to a completely new page. And move on. And move on. And we've all seen these bars before. Thin little bar, usually right below a menu, or right above a slide, or right below a video, or something like that. And it just says, hey, join our mailing list for quick tips about blah. And then there's one field. It's not even a name field. It's usually just an email field. And subscribe. Because what that does is get you back to the double opt-in link, where they can get more information from you, and you'll still opt-in. Those actually work. Especially on sites that get a lot of return visitors, where these people already trust you. They already engage with their content. They just may not be on your list yet. You'll probably

get a lot more subscribers by adding that bar. Man, punch in the face to you, Dev Sharma, and the good people over at Search Engine Journal. He says, seven simple yet effective ways to get more email subscribers. Totally agree with your post. That's what's up. Very cool. It's not often that we agree with everything. Yeah, it's not often. Well, sometimes. But yeah, it's not often we agree with everything. So, do we have any what news? No, I don't have any what news. No what news. All right. Well, kind of wraps up our podcast. If you're looking to grow your business with the largest, simplest marketing tool on the planet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, so somebody who needs any kind of aspect of internet marketing, you send them to us. Go, pay-per-click, website design, newsletter marketing, social media. You send them to us. They pay their bill. We pay you. That's our referral program. Please remember, this was filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. A transcript, audio, and video of this podcast are available on our website, eWebResults.com. For us, this is actually Good Friday is tomorrow, so that's why we're broadcasting early. Today on Thursday. Next week, I'm out of town, so we'll be skipping our podcast, and so we'll be back to you in two weeks. Enjoy the holiday from us. Yeah, enjoy the holiday. If you celebrate Easter, then go celebrate that. I will be. If you don't, enjoy your day off. If you have to work, then listen to Podcast 360 while you're working. Get caught up. Maybe watch them, because you can look at the algorithm cataclysm effect. It's kind of cool. All right. Hey, until the next podcast, my name's Chris Burris. I'm Charles Lewis. Bye-bye for now. All right. Balance check. Balance check. 3-1-6. It's your podcast, 3-16. Tune in. You don't know what you're missing. It don't matter if you're watching or listening. Just implement the tips that

we're giving. Yeah, it's your podcast, 3-16, man. Let's go. Let's go.