10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
7 Valuable Email Marketing Strategies to Increase Open Rates by Ryan Clutter #302
Email marketing works best when subject lines are short, lists are segmented and clean, campaigns are mobile-optimized, and emails are sent Tuesday through Thursday between 1 and 3 p.m. for highest open rates.
Key takeaways
- Segment your email list by age, product type, or purchase history so each subscriber gets the most relevant message.
- Mobile devices account for 51% of all emails opened, so optimize campaigns for mobile first and link phone numbers for easy tapping.
- Send frequency depends on industry: retail can send daily, service providers do well monthly, and entertainment brands benefit from daily sends.
- After 90 days, 80% of customers have forgotten who you are, so make sure you contact your list before that window closes.
the inbox is still the most visited place on the internet
About this episode
Marketing is all about testing and trying to find a strategy that leads to success. You can’t talk about conversions when your emails aren’t being opened. If you’re encountering a low open rate, test and try these strategies to improve your deliverability and increase open rates.
Questions this episode answers
What is the best time to send a marketing email to get the highest open rate?
According to the episode, Tuesdays through Thursdays between 1 and 3 p.m. are the optimal times to send marketing emails. The hosts also suggest checking your own website analytics for the day and time you had the most conversions and using that as a starting point for your send schedule.
Why does list segmentation matter for email marketing?
Segmentation lets you send the most relevant message to the right subset of your subscribers. For example, you should send a different message to existing customers than to prospects, and you might segment by age or product interest. The hosts say segmentation is extremely important and you must test it to get real value.
How often should you clean your email list?
The episode says you should update and keep your list fresh on an ongoing basis. A clean list improves deliverability and saves time and resources spent crafting emails. After cleaning, your list may feel depressingly small, but the hosts advise not to be discouraged and to focus on growing a quality list.
How important is mobile optimization for email marketing?
Very important. The episode cites a Constant Contact study showing mobile devices account for 51% of all emails opened. Over 75% of subscribers will delete an email they cannot read on mobile. The hosts recommend a mobile-first approach, including linked phone numbers, prominent social icons, and easy app-download links.
In their words
email is the preferred method of communicating with businesses for 72% of adults in the United States
Host
over 75% of subscribers will delete your email if they can't read it on a mobile device
Host
a clean email list leads to better deliverability
Host
Terms defined in this episode
- List segmentation
- Dividing your email subscriber list into smaller groups based on criteria like age, product interest, or purchase history so each group receives a more targeted and relevant message.
- Split testing
- Testing variations of email elements such as subject lines, send times, sender names, body text, or call to actions to determine which version produces better engagement.
- Canonicalize
- Setting a canonical URL to tell search engines which version of a page with multiple URLs is the primary one, avoiding duplicate content issues such as those caused by multiple blog tags.
- Mobile first
- Designing and optimizing email campaigns starting with the mobile experience, since mobile devices account for 51% of all emails opened according to a Constant Contact study cited in the episode.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit